Five trends to watch in online video advertising
It's that magical time of year again. Of course I'm referring to the annual ritual of declaring that the coming year will be The Year of Online Video.
Sure, we've heard it all before-and each year has indeed brought online video that much closer to the big time, if not quite living up to the hype. However, in 2008, five key trends point to real breakthroughs in the emergence of online video as a major medium - for advertisers as well as consumers and media companies.
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About Jayant Kadambi
Kadambi is the co-founder and CEO of YuMe Networks. He has over 18 years of experience in the areas of networking, hardware architecture and semiconductors. Prior to co-founding YuMe in 2004, Kadambi was Vice President R&D and Officer of Netopia, Inc., a publicly held manufacturer of DSL equipment and service provider for ISP's and carriers. Kadambi joined Netopia upon its acquisition in 1999 of StarNet Technologies, a VoDSL company he had co-founded.
