Picking up the tempo with peanut power
Cadbury Tempo has introduced a new limited edition variant called Tempo Power-Nut. The bar offers a blend of peanuts, complemented by a new caramilk-flavoured centre, and smothered in Cadbury Dairy Milk Chocolate.
The launch of Tempo Power-NutTM follows in the footsteps of the re-launch of the Tempo brand in 2007, which resulted in a 22% growth in sales. Market share since then has also grown by 36%, making it one of the country's top chocolate bars*.
Tempo's upward growth trend is a clear indication of acceptance of the brand's “Power your Beat” positioning, which has resonated well amongst its young male target audience. The aim is to build on this growth with the inclusion of ‘peanut power'.
“Growth in the confectionery market is driven by innovation, which is why Cadbury South Africa is determined to always be at the forefront of innovation,” says Cadbury South Africa Group Marketing Director Geoff Whyte. “Brand extensions have proved enormously successful for us in the past, and we anticipate that Tempo Power-Nut will help power the Tempo brand towards even greater heights.”
The launch will be supported in-store, but also reinforced on television through the Tempo “Beat” commercial.
Tempo Power-Nut will be available in-store from May 2008.
* Nielsen December 2007
