eBay's strategic switch for sellers

The strategy, unveiled by John Donahoe, the company's incoming chief executive officer and current president of eBay Marketplaces, is designed to increase traffic for eBay, which has struggled in recent months.

"Consumers have more choices than ever, and they expect more when they shop online today," Donahoe told a gathering of more than 200 of the company's top North American sellers in Washington Tuesday. "We're serious about making eBay easier and safer to shop."

The changes are scheduled go into effect on 20 February 2008 in the US and soon thereafter in the United Kingdom and Germany. Adjustments will follow worldwide after that, at a time still to be determined.

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