What you need to know about the new direct marketing guidance note
Nadine Mather and Chloë Loubser
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BOS launches sugar-free flavours
BOS Brands, the South African iced tea company, has added a sugar-free variant to its range of fruit-flavoured iced teas, which will be launching in mid-June. The first of BOS' cans to go sugar free are two of its most popular flavours: peach and lemon.
"At BOS we love hearing from our consumers. Our consumers were asking for a BOS sugar free and we listened. We are proud to have developed a product that is naturally sweetened with stevia, which tastes great and looks great," said BOS' CEO, Dave Evans.
The BOS ethos has always been that of good health, and an attitude that says that being healthy doesn’t have to be at the expense of having fun and living a creative and joyful life.
“With the new sugar-free BOS, the brand wants to keep the BOS energy alive and continue delivering healthy products, without compromising on the fun factor,” said BOS brand manager Monique Henderson.
New packaging
When it came to designing the new packaging for the sugar-free cans, BOS has taken great care to make them stand out on shelves, along with their classic range of bold cans. The rings around the cans symbolise zeros, which will differentiate between no sugar and the classic BOS range.
The sugar-free variant will continue to remain colourant- and preservative free, with the brand’s organically grown rooibos, farmed at a private nature reserve in the Cederberg.
The Sugar Free Peach and Lemon will both be available in 275ml cans and will retail at R11.99. The Sugar Free Lemon will also be available in 1 litre, retailing at R21.99.
