What you need to know about the new direct marketing guidance note
Nadine Mather and Chloë Loubser
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Successful ACAP pilot completed
LONDON: MPS Technologies' eBook platform, BookStore, had been successfully used as part of the intense 12-month ACAP pilot scheme intended to revolutionise the relationship between publishers and search engines. ACAP is a protocol that works with search engines to protect publishers who wish to make their content available on the web.
BookStore is the digital content platform from MPS Technologies that stores, displays and sells eBook content on behalf of publishers. BookStore enables publishers to make their content available online and ensures that it is easier to find by end-users via search engines.
MPS Technologies developed a test BookStore site for the ACAP pilot – the only publisher participant to focus on eBooks – and made a significant contribution to the success of the project which reported on the pilot in New York last month.
ACAP, developed by World Association of Newspapers (WAN), the International Publishers Association and the European Publishers Council in collaboration with publisher participants and search engines, will now encourage publishers to implement ACAP to allow them to express their individual access and use policies in a language that search engine ‘crawlers' can read and understand.
Gavin O'Reilly, chairman of WAN, said, “We have been working with the world leaders of the publishing industry on the ACAP pilot and were very grateful to have MPS Technologies and their BookStore platform involved with this project. This industry-wide initiative is the answer to publishers who previously had limited options on how to make their online content accessible. We call on all content providers to implement ACAP now. It takes a few minutes and will have no negative impact on the workings of your websites – but this will send out a strong message that you care about how your content is used online and that you would like the confidence to make more high-quality content available on the net.”
For more information on ACAP, go to www.the-acap.org.
