Participating regions include the UK, Spain and Portugal, Russia, Central Europe (Poland, Romania and Hungary), South Africa, Latin America, Asia and the US.
The Festival will curate short videos; 30 seconds to seven minutes, from contests held by their networks around the world and select a grand prizewinner at an all-day event at the Sony Pictures Studios in Los Angeles this October.
“Building upon the efforts of our networks around the world, which have encouraged their audiences to help improve the environment, we are now inviting creators everywhere to tell the stories of a better world, because the best stories are more than entertaining, they also motivate people to action,” said Andy Kaplan, president, worldwide networks for Sony Pictures Television.
Eight participating network groups will accept entries from countries in their territories, which will be judged by a respected panel of local dignitaries and experts. The regional winner in each territory will be flown to Los Angeles, courtesy of American Airlines, for a day of events and a Hollywood screening on the Sony Pictures lot in October, when a global winner will be announced. Winners will be chosen based on the power of their storytelling and their illustration of the Picture This campaign: Picture a Better World.
The grand prizewinner will receive $5,000 as well as a Sony 4K package including a 55” 4K TV and a Sony - Alpha a6300 Mirrorless Camera, courtesy of Sony Electronics.
