First media monitor licence signed with DALRO

DALRO, a copyright asset management agency, established in 1967 to administer or license various aspects of copyright on behalf of authors, artists and publishers, provides the link between originators and the licensees, who use the works in their businesses or educational institutions.

Nothando Migogo, MD of DALRO, says, "This licence represents more than a step towards better compliance for PEAR, it is the beginning of a series of partnerships between media monitors, the organisation and publishers, in which all players aim to make access to content easier, legitimate and fair. The organisation is excited to have such a company on board."

"Equally committed"

The licence means that PEAR will be compensating the publishers, whose articles it distributes to its clients. As DALRO represents the majority of South African newspaper and magazine publishers by direct mandate, PEAR now has the accreditation to pursue its media monitoring activities knowing it is not infringing the Copyright Act.

"By signing up to all statutory requirements aimed at improving the quality and integrity of the industry, both parties have shown that they are equally committed to support publishers and protect the rights of all key players across the media monitoring market," says Shanaaz Nel, CEO of PEAR.

The milestone has left the organisation optimistic that it will be engaging with more players in the industry to foster a culture of copyright compliance.

For more, go to www.dalro.co.za.