The going rate for matches involving top 10 African matches is around R1.4 million maximum. The SABC states that it was even willing to make a better offer than the going rate, despite the fact that Niger was not a top 10 team in Africa. This was done in the interest of the national team and soccer loving South Africans, but the rights holder was unwilling to accept the offer.
The SABC maintains that the proposed rights fees is unreasonably high, unsustainable and way above the universal market rate.
