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Get stuck on World Cup, buy more tickets

This week's edition of Sunday Times (9 May 2010) will carry a free Panini FIFA World Cup sticker album and six free stickers, plus FIFA has released more tickets for matches other than the opening match, first round match of Brazil versus Portugal and the two semi-finals.
Official licenced sticker albumn
Official licenced sticker albumn

Stickers for big kids

The stickers are sold in more than 100 countries around the world and are popular among not only children and teens but also adults and avid soccer fans alike. The album is packed with information on the 32 competing nations and their players, a great source of knowledge for collectors and a fantastic piece of memorabilia to treasure and pass on to future generations.

"This is the first time that the company has activated a mass-market album sampling campaign in South Africa. Putting albums directly in to customer's hands enables more people to engage in sticker collecting and so we're expecting the stickers to be the biggest sports collectable South Africa has ever seen", says Simon Benton, Panini group export director.

"We've been running similar newspaper promotions in dozens of countries since 2004 and they're always a great success. It's vital that we work with the biggest newspapers in each market as this is a fantastic consumer offer that deserves the widest possible reach and awareness which is evidently provided by The Sunday Times' 4 million strong readership," he adds.

"For every FIFA World Cup since 1970, it's been recognised that collecting these stickers is the most accessible way of becoming involved in the world's greatest football tournament. We are thrilled to be collaborating with the company on this promotion," says Susan Russell, GM of marketing for Avusa Media.

The six free stickers will be stitched into the monthly soccer comic, Supa Strikas and more will be available in CNA, Woolworths, Spar, Pick 'n Pay, Checkers, Engen, Edgars, Jet and other retailers as well as independently owned newsagents. The album will sell for R19.95 per copy from May 3 until end of September 2010. In addition, the only official FIFA World Cup 2010 trading card game Adrenalyn XL will also be on sale.

More tickets

A few more thousand tickets went on sale yesterday, Tuesday 4 May 2010 through all available sales channels. These tickets have become available following the ongoing finalisation of seating arrangements at all match venues and further adjustments of different ticket allocations. This process has seen additional tickets become available for some of the matches in Cape Town and Durban.

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