A plastic campaign from Saatchi

The "YDE Plastic" campaign will incentivise customers to apply for and use the house credit card.

Paul Simon, MD of YDE, says: "Polyoxybenzylmethylenglycolanhydride, more commonly known as plastic, was invented in 1907 by Leo Baekeland, a Belgian man who liked to call his wife bonbon, the French word for 'sweet'. Plastic also happens to be the name we've given our credit service."

Simon briefed Saatchi & Saatchi Cape Town to come up with a campaign that will raise awareness for YDE's credit facility and entice people to apply for the credit card, resulting in the "YDE Plastic" campaign.

Conn Bertish, Creative Director of Saatchi & Saatchi Cape Town, says the concept behind the campaign is a celebration of all things plastic: "From the fun prizes, to the visual elements we used to create the posters - everything is an invitation into the fun, hedonistic world of plastic."

The first prize in the monthly series to be given away is 1000 Wimpy cheeseburgers, and not over a period of a year, month or even a week, but all at once. The lucky and hopefully, hungry, recipient will be notified by 12 August.

"We are trusting that the winner might see the prize as a great opportunity to benefit some charity, whether it be an underprivileged school, an orphanage or a similar worthy institution," says Simon.

Another winner will hear the good news by 12 September that they will soon be dressed by YDE - in an inflatable sumo suit.

As with both previous YDE / Saatchi & Saatchi campaigns, a new website element was also developed and the world of plastic can be experienced at www.yde.co.za.