Cell C loses broadband appeal at ASA

The authority has upheld an original decision by its directorate, made in February 2011, in favour of a complaint lodged by an L van Zyl against Cell C's advertisement of its broadband Internet products, in which it markets a modem capable of data speeds up to 21,6Mbit/s.

Van Zyl complained that she had not been able to achieve more than 10%-15% of the advertised speeds. The ASA ruled that the advertising was misleading, prompting Cell C to appeal against the decision, arguing it had not received a fair hearing.

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