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Cell C loses broadband appeal at ASA

6 Jun 2011

Cell C has lost an appeal against a decision by the Advertising Standards Authority of South Africa (ASA) that its advertising, in which it makes certain speed claims about its network, is "misleading".

The authority has upheld an original decision by its directorate, made in February 2011, in favour of a complaint lodged by an L van Zyl against Cell C's advertisement of its broadband Internet products, in which it markets a modem capable of data speeds up to 21,6Mbit/s.

Van Zyl complained that she had not been able to achieve more than 10%-15% of the advertised speeds. The ASA ruled that the advertising was misleading, prompting Cell C to appeal against the decision, arguing it had not received a fair hearing.

Continue reading the full article on www.TechCentral.co.za.

Source: TechCentral

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