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YouTube's top-performing advertisements in SA for 2020

YouTube has announced a list of the top-performing advertisements on the platform in South Africa for 2020, with Sensodyn's Take Control with Sensodyne Sensitivity & Gum taking the top spot.

The 11-second ad features images and captions that animate from frame to frame, highlighting the benefits of using Sensodyne Sensitivity & Gum as well as the pain-points the product addresses.

The YouTube Ads Leaderboard showcases the top 10 video ads watched in South Africa over the past year.

Thanks to recent Covid-related restrictions, Vodacom’s Together #StayConnected ad (which depicts ordinary South Africans separated by the pandemic, yet connected by Vodacom) was produced by a team working remotely and based on just one director’s treatment presented via video conference. The scenes were all shot by the creative team’s industry-friends in the industry, in their own homes with their family members as cast. This back-story reflects not only the creative concept but also the reality that we currently face as South Africans.

Telkom’s Monate Summer is a vibrant 10-second ad celebrating Telkom Mobile’s 10th year anniversary with R100m in prizes for customers who sign up for contracts or pre-paid Sim cards.

Ad ranking is determined by an algorithm that factors in organic and paid views, watch time and audience retention over the period between 1 January 2020 to 1 December 2020.

Top-performing ads on YouTube ZA:

  • Sensodyne - Take Control with Sensodyne Sensitivity & Gum
  • Vodacom - Together #StayConnected
  • Telkom - Monate Summer
  • - Could it get worse in an elevator? Yes!
  • KFC - Tune into Family Time with our All in One Plus!
  • Buscopan - Undo the knot. Embrace your life
  • Samsung - Galaxy Z Fold 2. The next one unfolds
  • Essentiale Extreme - Essentiale® Extreme | Stress
  • Redbull - Red Bull Table
  • Nissan - Break free with Nissan X-Trail

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