Outdoor (billboards, water tanks), broadcast (TV, radio, cinema, outside television screens), and print (UNCUT magazine, internal publications) and Website and Public Relations form the loveLife media platforms. As media director, Africa will oversee these media platforms, as well as the communications strategy review and development and effective communication between loveLife media and outreach programmes.
Africa's experience in the media industry began nine years ago in television broadcasting. A Wits university graduate, she joined loveLife TV in 2003, then became editor of and head of print of loveLife's monthly publication, Uncut.
In her previous position as editor, the youth magazine became a recognised and well-read publication ahead of many brands that have been around for a lot longer. It was ranked in the Top 10 in the Markinor Sunday Times Survey 2007 and The Star's Your Choice 2007 voted the publication as readers' choice in the student magazine category.
• loveLife seeks to reduce, substantially, the rate of new HIV infection among young people by sustained changes in their patterns of sexual behaviour. Its communication strategy, using mass media to engage young people and substantiated through face-to-face interaction in the loveLifestyle programme via peer motivators, aims to reduce the overall prevalence of HIV in South Africa.
