The Promo & Activation Lions celebrate creativity that brings brands to life. Entries will need to demonstrate ideas that generate interaction; where consumer participation in an activity serves to promote a product or service.

Click here to view the Promo & Activation Lions shortlist in full.

The Festival of Creativity runs from 17-24 June 2017, with Cinemark the local representatives of Cannes Lions for SA. Visit www.canneslions.com/ and our Cannes Lions special section for more information.