FIPP Digital Publishing Course open for entries
The five-day training programme has been designed to cover the major knowledge and skill areas needed by magazine publishing executives looking to develop lucrative and successful digital publishing models. It is also designed to equip magazine managers with the skills to develop effective and profitable digital strategies.
The modules and methods used by traditional and new media publishers to sell their products online are no longer a mystery. This practical interactive course focuses on the strategies used by some of the most successful and entrepreneurial magazine website publishers. Course leaders Don Nicholas and Kim Mateus, from Mequoda Group (USA), know the expensive lessons that have been learned by pioneering digital publishers. They will share the techniques that are working to make online profitable. This programme is designed to offer a mix of both high-level strategy and some technical details to provide attendees with knowledge about which strategies are working and how they can be applied to their organisations.
The modules:
- Search Engine Optimisation;
- Designing Media Websites;
- Content Management;
- Managing Email Revenue;
- Mobile Design & Applications;
- Selling Online Advertising;
- Organising Print and Online Media Teams;
- Key Metrics, Reporting and Analysis;
- Budget and Modelling;
- Introduction to Digital Publishing.
For more information on the course or to download the brochure and registration form, go to www.fipp.com/dpc.
