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AUSTRALIA

Benefits of radio advertising
Benefits of radio advertising

Radio advertising might be seen as old-fashioned especially with the rise of the internet and other types of media and that their audience has decreased. This is not the case, however...

By Rilind Elezaj 6 Jul 2018

SOUTH AFRICA

Chris Weylandt
#BODJHB: Chris Weylandt on the basics of retail

On day two of the Johannesburg version of Business of Design, Chris Weylandt explained his tactics to competing or rather leading in the retail game...

By Jessica Tennant 20 Oct 2017

AUSTRALIA

How to find the first clients as a web design startup
How to find the first clients as a web design startup

Unfortunately, web design is not as profitable as it used to be for startups because of the fact that the competition is huge at the moment...

By Boris Dzhingarov 4 Sep 2015

SOUTH AFRICA

[2012 trends] Strategically solving the conundrums of marketing complexity
[2012 trends] Strategically solving the conundrums of marketing complexity

The world is sitting in a now familiar state of uncertainty, with debit crisis, stagnant established markets and emerging growth markets and continued pressure to deliver increasing returns. In the face of this uncertainty and continuing increase in fragmentation and complexity, marketers will need to strategically develop more flexibly responses to deal with a range of conundrums.

By Darren Woolley 18 Jan 2012

SINGAPORE

Global mobile user survey released
Global mobile user survey released

SINGAPORE: Despite mobile device functionality becoming ever more sophisticated, research, released this week by mobile media company BuzzCity, shows that mobiles are actually sustaining, not replacing, consumer demand for PCs.

By Dr KF Lai 16 Feb 2011

SOUTH AFRICA

[2011 trends] Measuring marketing success in a mass-customised fragmented world
[2011 trends] Measuring marketing success in a mass-customised fragmented world

With the slow emergence from the global financial crisis, there is now a focus on the role of marketing to drive sales performance. This is impacting not only on how marketing needs to be structured and the approach to the market and the consumer, but also in the way the engagement third-party marketing services providers.

By Darren Woolley 17 Jan 2011

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