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#ECO19: Is your mobile commerce strategy excluding the mass market?

When you design for mobile, consider who you're building for. For the small percentage with beautiful, high-end phones, or for 61% of the market?

By Lauren Hartzenberg 2 days ago

Boomplay has signed a licensing agreement with Warner Music

Boomplay, the largest music streaming and downloading service in Africa has signed a deal with Warner Music to bring the record company's music closer to the region...

15 Mar 2019

#NedbankIMC2019: The tech, the trends and the timeless truths of marketing

Instead of asking how marketing is going to change in 10 years' time, David Duarte, CEO of Treeshake, believes it's a far more valuable question to ask how marketing is going to stay the same. In his words, 'What are the timeless truths of the marketing industry?'

By Jessica Tennant 15 Mar 2019

How data collected from mobile phones can help electricity planning

Access to reliable and affordable electricity brings many benefits. It supports the growth of small businesses, allows students to study at night and protects health...

By Eduardo Alejandro Martínez Ceseña, Joseph Mutale, Mathaios Panteli, and Pierluigi Mancarella 14 Mar 2019

MTN and Huawei ink partnership agreement to bring digital services to Africa

MTN and Huawei have inked a Memorandum of Understanding (MoU) with the objective to offer more digital services to African consumers and businesses...

11 Mar 2019

Oyebowale Akideinde appointed new head of OTT Simfy music services

Simfy Africa has announced the appointment of Oyebowale Akideinde, as head of OTT Music Services...

25 Feb 2019

How metrics are changing editorial decisions in African newsrooms

Newsrooms in Africa, like their counterparts around the world, are embracing new media tools like analytics or editorial metrics to aid in the editorial decision-making process...

By Dr Admire Mare and Dumisani Moyo 20 Feb 2019

How to win in the African digital space

The top four digital areas you can really win at in the African digital space in 2019...

By Seanice Kacungira 12 Feb 2019

Top 5 Industries to benefit from AI

Artificial Intelligence is becoming a very real part of day to day life and work...

12 Feb 2019

Why savvy instant messaging campaigns can drive global brand awareness

With the number of instant messaging app users worldwide expected to top 2.4 billion by 2021, there is no better time for brands to embrace using these platforms as a way to engage with customers. However, care must be taken in its adoption as the rules are still being made up as we go along...

By Marco Broccardo 4 Feb 2019

Mobile adspend expected to top TV across key markets

Mobile is currently the second-largest ad medium and will overtake TV this year if current growth rates are maintained...

24 Jan 2019

Digital transformation support for Rwanda from Alibaba

Alibaba is assisting the Rwandan government with enabling a digital economy...

17 Jan 2019

#BizTrends2019: Top mobile trends for the 2019 consumer

"This is not the year of the mobile phone". The African consumer is tired of hearing this...

By Lynette Hundermark 17 Jan 2019

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