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#ECO19: Is your mobile commerce strategy excluding the mass market?

When you design for mobile, consider what you're building for, and more importantly, who you're building for. The small percentage with beautiful, high-end phones, or for 61% of the market?

By Lauren Hartzenberg 2 days ago

#ECO19: Unpack why your brand story matters before you start telling it

In a talk titled 'Why your story matters', in the 'driving demand' track of the fifth eCommerce Africa conference, attendees heard from Mike Joubert, founder of the Billybo Group. Dubbed a godfather in SA brands and marketing, he walked us through the virtue of storytelling and why it matters, while shedding light through examples from some of the greatest commercial stories ever told...

By Leigh Andrews 20 Mar 2019

Africa's heightened appeal as a trade and export destination

Africa is open for business. With average annual growth for sub-Saharan Africa forecast at 8% until 2023, the continent is looking increasingly attractive as a trade and export destination...

15 Mar 2019

#NedbankIMC2019: The tech, the trends and the timeless truths of marketing

Instead of asking how marketing is going to change in 10 years' time, David Duarte, CEO of Treeshake, believes it's a far more valuable question to ask how marketing is going to stay the same. In his words, 'What are the timeless truths of the marketing industry?'

By Jessica Tennant 15 Mar 2019

AMA journalism competition winner announced

Malagasy wins the 2019 African Media Agency journalist competition...

12 Mar 2019

How Cape Town's YPO 2019 brings meaning to a 'Life of Re' for creative CEOs

YPO hosted the world's largest gathering of CEOs right here in Cape Town on 6 and 7 March 2019, for its Global Leadership Conference and YPO Edge, with the theme, 'Life of Re'. Here's how the C-Suite in general and media creative specifically can take the theme to heart and make a difference through positive change in society beyond the bottom line...

By Leigh Andrews 8 Mar 2019

6 South African entries shortlisted for 2019 Inma Global Media Awards

The International News Media Association (Inma) has announced finalists in the 2019 Global Media Awards competition, featuring six South African entries...

6 Mar 2019

#DesignIndaba2019: Droga: Make advertising that people give a shit about

Three days of Design Indaba inspiration culminated in headline act David Droga, whose career in advertising traverses Saatchi & Saatchi in London, Publicis, NYC, to starting his own New York-based agency, Droga5 in 2006...

By Terry Levin 4 Mar 2019

Three SA agencies amongst winners announced for 2018 Midas Awards

King James was honoured with 11 Golds and 1 Silver Ingot, Mortimer Harvey received 7 Silver Ingots and 5 Finalist Certificates and FCB Africa scoops 1 Gold, 11 Silver Ingots and 4 Finalist Certificates...

1 Mar 2019

#DesignIndaba2019: From algorithms to Al Gore

In a world where many assume a font is accessed via a dropdown menu, it is a privilege to be exposed to real fontographers - those responsible for the actual creation of typefaces...

By Terry Levin 28 Feb 2019

VR and gaming showcased for Africa

DEAL 2019 in Dubai to unleash robots, drones, virtual reality concepts aimed at African markets...

28 Feb 2019

IAB Insight Series: These are the trends transforming the digital economy

The IAB Insight Series held its second event on The Future of Work, where a panel of experts in the field shared insights on trends transforming the digital economy...

By Juanita Pienaar 25 Feb 2019

Annual Africa Shared Value Summit to be held in Nairobi

This year's Africa Shared Value Summit will be held in Nairobi, Kenya, 23-24 May 2019, at the Radisson Blu Hotel...

25 Feb 2019

Entry for 2019 Loeries now open!

The Loeries has announced that entry is now open for the 2019 Awards and has called for agencies, studios, brands and designers to tell better stories - stories that upend stereotypes, tear down racial divides, and embrace cultural differences...

6 Feb 2019

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