Marketing & Media South Africa | Marketing & Media, Advertising, Branding, Cinema, CRM, CSI, Design, Digital, Direct Marketing, Education, Entrepreneurship, Events & Conferencing, Exhibitions, Magazines, Marketing, Media, Mobile, New Campaigns, Newspapers, Online Media, OOH, PR & Communications, Printing, Production, Promotions, Publishing, Radio, Recruitment, Research, Retail, Sales, Social Media, Sponsorship, TV, Youth Marketing |
|
SA's Cannes Lions 2017 success and paving the way for new world leadershipJust a week later and the dust has settled on Cannes Lions 2017. We have a full list of the total tally per SA agency as well as all the winners - most importantly, Ogilvy Joburg scooped up the radio Grand Prix for its KFC Double down ‘Sad Man Meal' campaign, as well as SA's first director to win a Grand Prix. This went to Egg Films' director Terence Neale for Adidas Originals 'Original is Never Finished', largely shot in South Africa for New York agency Johannes Leonardo with RSA Films, and taking home top honours in the ‘Entertainment for Music' category. Egg Films' Dan Mace also won his third Young Director Award in two years, with Silver in the Broadcast category for the Here's To The Us In Every Tusker ad he directed in Kenya with Groundglass for Net#work BBDO. While the official Cannes Festival of Creativity week is over we'll still be featuring SA's top performers for their secrets to success. Visit our Cannes Lions special section for all the latest updates! With advertising success top of mind, market research specialist Mike Broom explains a new measurement paradigm that is ideal for ad testing as it demystifies exactly which dimensions to measure through a practical, accurate and innovative method. Broadening the scope to media innovation, Jessica Tennant chats to philosopher, Kaya FM radio host and writer Kojo Baffoe, newly announced editor of the Afropolitan magazine. Click through for what he envisions in the next chapter of the magazine as well as what ended his dream of running in the Olympics and curious policy of reading for a minimum of 15 minutes every night before going to bed - reading several books at the same time as he does. Switching focus to marketing leadership in the new world, Danette Breitenbach reports back on Dr Andrew Brough's (a chartered marketer CM(SA) and international leadership and organisational development expert) session at the recent recent Marketing Association of South Africa masterclass. Click through for the four styles of influence and why these are important as we move from brand to reputation leadership. We also continue our #YouthMonth content focus - Charles Siboto writes: “...adults are breaking the world and this #YouthMonth I think it's appropriate to share some good news of young people getting their #hustle on, improving their lives and that of their communities.” Lots to learn from and reflect on as we move towards the second half of the year. Comment online in our Ed's Column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news". | Today's top stories |
| | The 64th annual Cannes Lions Festival of Creativity came to an end on 24 June 2017, rounding out a full week of award shows that celebrated creativity across various categories. Here's how SA fared overall read |
|
mike broom One of the difficulties of advertising research is to determine the dimensions to measure. Read | Jessica Tennant The Afropolitan recently celebrated its 50th edition with a gala evening where publisher Sean Press announced philosopher, Kaya FM radio host and writer Kojo Baffoe the new editor of the magazine. Read | Danette Breitenbach A brand is a symbol of the organisation, but reputation is the overall trust and appreciation that observers feel for the organisation. Marketers focus on the identity and brand of an organisation, but externally the image of the organisation is the perception of observers... Read |
|
| | |
| Issued by Egg Films Egg Films' Dan Mace won his third Young Director Award in two years at Cannes Lions, a South African record... read | | | The 64th annual Cannes Lions Festival of Creativity hosted the Film Lions award ceremony on its final night, 24 June 2017, with another Gold Lion coming home to SA... read | | | The 64th annual Cannes Lions Festival of Creativity hosted the Titanium Lions award ceremony on its final night, 24 June 2017... read | | | The 64th annual Cannes Lions Festival of Creativity hosted the Integrated Lions award ceremony on its final night, 24 June 2017... read | | | The 64th annual Cannes Lions Festival of Creativity hosted the Radio Lions award ceremony on 23 June 2017, with SA walking away with the Grand Prix and lots of metal... read | | | The 64th annual Cannes Lions Festival of Creativity hosted the Film Craft Lions award ceremony on 23 June 2017, with three SA entries casting a Bronze glow... read | | | The 64th annual Cannes Lions Festival of Creativity hosted the Digital Craft Lions award ceremony on 23 June 2017... read | | | The 64th annual Cannes Lions Festival of Creativity hosted the Creative Effectiveness Lions award ceremony on 23 June 2017... read | |
| | Ruth Cooper We got in touch with Artscape's CEO, Marlene le Roux to find out how the Youth Month Festival is progressing and how the arts can help uplift young communities. read | |
Read more
| | |
| Issued by Just Design When one of South Africa's largest cider brands wanted to launch their new cider with hop extract, Edge, to the market they turned to packaging specialists, Just Design, to deliver them a premium stand-out design... read | | |
| Boris Dzhingarov, Issued by Monetary Library Digital marketing is moving quicker than ever - the online world is changing even as we speak. Let's take a look at a few of the strongest undercurrents in today's marketing landscape... read | | | Issued by Ripple Digital Labotec, an established provider of scientific instruments to the African continent, wanted to ensure that their new web presence positions them at the forefront when looking for preferred suppliers... read | | Promoted content | | Issued by DQ&A DQ&A is proud to announce that along with its new corporate identity, the company will be focusing on its digital marketing technology and consultancy services, as well as launching new training and education programmes... read |
| | |
| Lauren Hartzenberg Iconic SA restaurant chain, Spur Steak Ranches, will be 50-years-old in October this year and has grown into an internationally-recognised brand... read | | |
| Developers, architects and shopping centres are under increasing pressure, due to the rise of ecommerce, to draw customers back to the physical retail environment... read | | |
| Issued by Ndalo Media Having launched 10 years ago with the sole purpose of positively impacting lives, Ndalo Media officially presents the first issue of Elle magazine published under the company... read | | |
| This year's winners of the Sunday Times Literary Awards, in association with Porcupine Ridge, were announced on Saturday night, 24 June at Tiso Blackstar Group's (formerly Times Media) new office venue at Hill on Empire in Parktown, Johannesburg. read | | | Robert Laing The $3.25bn sale of Polish online auction site Allegro in October and other disposals helped Naspers nearly triple its aftertax profit for the year to end-March... read | | | Naledi Shange The Johannesburg Magistrate's Court has rescinded its order that had barred the media from reporting on the bail application proceedings of Sandile Mantsoe, accused of murdering his lover, Karabo Mokoena... read | | |
| Issued by Mediatech Africa LED lighting has been used for over 10 years in the architectural and building industry, but with developments in light-emitting diode technology, there's been a quiet but steady lighting revolution in the film industry over the last five years... read | | |
| CNN's Laurie Segall interviewed Facebook CEO Mark Zuckerberg in an exclusive broadcast interview - his first in nearly five years. They chat about the company's new mission statement, political divisions, democracy, and internet access... [video] read | | | WhatsApp group admins could be held liable for defamatory content that is shared in the group, following case in India... read | | |
| Dozens of city mayors from around the world - including Washington, Berlin, Paris, Tokyo and Sydney - on Monday, 26 June, called on G20 leaders to stick to their commitments on tackling climate change... read | |
| - PDC secures several account wins for 2017 - more info
- Lauren Shantall to manage Africa Architecture Awards' PR, FB content creation - more info
| More accounts Submit a New account | |
| - Platinum Seed expands its creative design team with new appointment - more info
- Meadows to replace Simon-Lawrence as new Cosmo SA editor - more info
| More people Submit a Person | |
| | Full-time position for an Executive: Corporate Development available in our Bryanston office. Join an existing dynamic team at USB Executive Development. Read more >> |
| | | | Creative Writing in PRProvox Centre for Public Relations & Communication - 26 Jun 2017 to 27 Jun 2017, Johannesburg | 30 Oct 2017 to 31 Oct 2017, Johannesburg |
| |
| Want to learn how GetSmarter scaled their business to a multi-million dollar valuation with data-driven marketing? Join Meltwater's free Webinar with Rodney du Preez, master strategic growth. Read more >>
| | |
| Henry David Thoreau "It's not what you look at that matters, it's what you see." | More quotes Submit a Quote | |
|
|
More cartoons
Twitter |
|
|