#CannesLions2017: Film Lions winners!
The 64th annual Cannes Lions Festival of Creativity hosted the Film Lions award ceremony on its final night, 24 June 2017, with another Gold Lion coming home to SA!
The Film Lions celebrate creativity of the moving image. Entries needed to demonstrate brilliant brand storytelling intended for a screen through filmed content created for TV, cinema, online and out-of-home experiences.
A total of 85 Film Lions were awarded from the shortlist of 271. The Grand Prix went to OMD UK, 4Creative and Channel 4 London for Channel 4 Paralympics' jazzy, upbeat We're the Superheroes,' which also won a Gold Integrated Lion on the night.
Find out more about Canadian drummer Alvin Law, a thalidomide survivor who can do more with his lower limbs than most do with their hands - he also plays the piano and trombone with his feet - in the video interview below:
Ogilvy Joburg also added to its haul with a Gold Lion for Cadbury Bubbly 'Pre-Joy', with production by Bomb Films, sound and composition by Howard Music, post-production work by Ministry of Illusion and media by Starcom Worldwide:
See the full table of winners below.
Film Lions Winners
| Entrant | Title | Client | Product | Award |
| BLINK PRODUCTIONS, London / 4CREATIVE, London | WE'RE THE SUPERHUMANS | CHANNEL 4 | PARALYMPICS | Grand Prix |
| PUBLICIS ITALY, Milan | JACKIE | HEINEKEN | BEER | Gold Lion |
| WIEDEN+KENNEDY, Portland | 5 YEAR PLAN | OLD SPICE | TOILETRIES | Gold Lion |
| WIEDEN+KENNEDY, Delhi | DA DA DING | NIKE DELHI | CLOTHING, FOOTWEAR AND ACCESSORIES | Gold Lion |
| WIEDEN+KENNEDY AMSTERDAM | WHAT ARE GIRLS MADE OF? | NIKE | NIKE | Gold Lion |
| WIEDEN+KENNEDY, Portland | UNLIMITED COURAGE | NIKE | CLOTHING / FOOTWEAR / ACCESSORIES | Gold Lion Campaign |
| WIEDEN+KENNEDY, Portland | UNLIMITED YOUTH | NIKE | CLOTHING / FOOTWEAR / ACCESSORIES | Gold Lion Campaign |
| WIEDEN+KENNEDY, Portland | UNLIMITED WILL | NIKE | CLOTHING / FOOTWEAR / ACCESSORIES | Gold Lion Campaign |
| DROGA5, New York | THE TRUTH IS HARD TO FIND: HICKS | THE NEW YORK TIMES | NEWS SUBSCRIPTION | Gold Lion Campaign |
| DROGA5, New York | THE TRUTH IS HARD TO FIND: DENTON | THE NEW YORK TIMES | NEWS SUBSCRIPTION | Gold Lion Campaign |
| TBWA\PARIS | HALLOWEEN - TV | BURNS & SMILES | BURN VICTIMS ORGANIZATION | Gold Lion |
| McCANN WORLDGROUP, Bangkok | CAPTURE | VERENA INTERNATIONAL CO., LTD. | SURE | Gold Lion |
| BBDO NEW YORK | EVAN | SANDY HOOK PROMISE | SANDY HOOK PROMISE | Gold Lion |
| THE MARTIN AGENCY, Richmond | THE WORLD'S BIGGEST ASSHOLE | DONATE LIFE | ORGAN DONATION | Gold Lion |
| OGILVY & MATHER SINGAPORE | HOLLYWOOD REJECTS FRENCH FILMS | ALLIANCE FRANÇAISE DE SINGAPOUR | CINÉ-CLUB | Gold Lion |
| OGILVY & MATHER SINGAPORE | PITCHING FRENCH FILMS TO HOLLYWOOD | ALLIANCE FRANÇAISE DE SINGAPOUR | CINÉ CLUB | Gold Lion |
| MRM//McCANN SPAIN, Madrid | BEYOND MONEY | SANTANDER BANK | 1|2|3 SMART ACCOUNT | Gold Lion |
| OGILVY & MATHER JOHANNESBURG | CADBURY PRE-JOY | MONDELEZ | CADBURY BUBBLY | Gold Lion |
| DROGA5, New York | GUESS THE PRICE OF THAT FOOD BY COLE | JOHNSONVILLE | JOHNSONVILLE SAUSAGES | Silver Lion Campaign |
| DROGA5, New York | JEFF AND HIS FOREST FRIENDS BY JEFF | JOHNSONVILLE | JOHNSONVILLE SAUSAGES | Silver Lion Campaign |
| BBDO NEW YORK | RECOVERY ROOM | MARS CHOCOLATE NORTH AMERICA | SNICKERS | Silver Lion |
| WIEDEN+KENNEDY, Portland | INNOCENT | OLD SPICE | TOILETRIES | Silver Lion |
| COLENSO BBDO, Auckland | HARD TO IMPRESS | MARS NZ | PEDIGREE | Silver Lion |
| WIEDEN+KENNEDY, Portland | UNLIMITED YOU | NIKE | CLOTHING / FOOTWEAR / ACCESSORIES | Silver Lion |
| WIEDEN+KENNEDY, Portland | TIME IS PRECIOUS :30 | NIKE | CLOTHING / FOOTWEAR / ACCESSORIES | Silver Lion Campaign |
| WIEDEN+KENNEDY, Portland | ZOMBIES | NIKE | CLOTHING / FOOTWEAR / ACCESSORIES | Silver Lion Campaign |
| WIEDEN+KENNEDY, Portland | CELEBRITIES | NIKE | CLOTHING / FOOTWEAR / ACCESSORIES | Silver Lion Campaign |
| ASATSU-DK, Tokyo | STICKING TOGETHER, NO MATTER WHAT | TSURUYA CO., LTD. | ROOF TILES | Silver Lion |
| 72ANDSUNNY, Los Angeles / GOOGLE, Mountain View | YEAR IN SEARCH 2016 | Silver Lion | ||
| GRABARZ & PARTNER, Hamburg | LAUGHING HORSES (TVC) | VOLKSWAGEN AG | VOLKSWAGEN TIGUAN WITH TRAILER ASSIST | Silver Lion |
| BETC, Paris / BETC SHOPPER, Paris | LIFE'S ADVENTURE | LEROY MERLIN | LEROY MERLIN | Silver Lion |
| adam&eveDDB, London | BUSTER THE BOXER | JOHN LEWIS | JOHN LEWIS | Silver Lion |
| DDB NEW YORK | DREAM | WILDLIFE CONSERVATION FILM FESTIVAL | FILM FESTIVAL | Silver Lion |
| PUBLICIS ITALY, Milan | WHEN YOU DRIVE NEVER DRINK | HEINEKEN | HEINEKEN | Silver Lion |
| COSSETTE, Toronto / SICKKIDS FOUNDATION, Toronto | SICKKIDS VS - UNDENIABLE | SICKKIDS FOUNDATION | SICKKIDS FOUNDATION | Silver Lion |
| MJZ, Los Angeles / BLACK FRAME, New York | MY MUTANT BRAIN | KENZO | KENZO PARFUMS | Silver Lion |
| LEO BURNETT CHICAGO | OSTRICH | SAMSUNG | SAMSUNG GALAXY S8/GEAR VR | Silver Lion |
| GRABARZ & PARTNER, Hamburg | LAUGHING HORSES | VOLKSWAGEN AG | VOLKSWAGEN TIGUAN WITH TRAILER ASSIST | Silver Lion |
| TOHOKUSHINSHA FILM CORPORATION, Tokyo / HAKUHODO INC., Tokyo | GRAVITY CAT | SONY INTERACTIVE ENTERTAINMENT | GRAVITY DAZE2 | Silver Lion |
| THE MARTIN AGENCY, Richmond | POTTERY | GEICO | INSURANCE | Silver Lion Campaign |
| THE MARTIN AGENCY, Richmond | RACQUETBALL | GEICO | INSURANCE | Silver Lion Campaign |
| THE MARTIN AGENCY, Richmond | BAGPIPES | GEICO | INSURANCE | Silver Lion Campaign |
| THE MARTIN AGENCY, Richmond | MASSAGE | GEICO | INSURANCE | Silver Lion Campaign |
| THE MARTIN AGENCY, Richmond | GROCERY | GEICO | INSURANCE | Silver Lion Campaign |
| BBDO BANGKOK | SPEED BLINDS YOU | THAI HEALTH PROMOTION FOUNDATION | ROAD SAFETY CAMPAIGN | Silver Lion |
| VIMEMA PRODUCTIONS, Barcelona | PATRIA-HOMELAND | SALON ERÓTICO DE BARCELONA | BARCELONA EROTIC SHOW 2017 | Silver Lion |
| FP7/CAI, Cairo | THE LINE UP SONG | COCA COLA | COKE RED FMCG | Silver Lion |
| &CO, Copenhagen | THE DNA JOURNEY | MOMONDO | MOMONDO TRAVEL SEARCH ENGINE | Silver Lion |
| PEREIRA & O'DELL, New York | LO & BEHOLD | NETSCOUT | APPLICATION AND NETWORK PERFORMANCE MANAGEMENT | Silver Lion |
| &CO, Copenhagen | THE DNA JOURNEY | MOMONDO | MOMONDO TRAVEL SEARCH ENGINE | Silver Lion |
| RADICAL MEDIA, New York | THE GREATEST | SIA/RCA | MUSIC VIDEO | Silver Lion |
| R/GA SYDNEY | HILLTOPS HOODS - "THROUGH THE DARK" | GOOGLE PLAY | Silver Lion | |
| SAATCHI & SAATCHI, New York | BRADSHAW STAIN | P&G | TIDE | Silver Lion |
| DROGA5, New York | REGULAR SPEED CHASE BY BRETT | JOHNSONVILLE | JOHNSONVILLE SAUSAGES | Bronze Lion |
| AMVBBDO, London | CHASE | MARS CONFECTIONERY | GALAXY | Bronze Lion |
| LG2, Québec | BRIDE | FARNHAM ALE & LAGER | BEERS | Bronze Lion |
| WIEDEN+KENNEDY, Portland | THE CORNER | POWERADE | NON-ALCOHOLIC BEVERAGE | Bronze Lion |
| SANTO, Buenos Aires | POOL BOY | COCA-COLA | COCA-COLA | Bronze Lion |
| PONCE, Buenos Aires | TOMMY HUGS | UNILEVER | AXE | Bronze Lion |
| BBDO ARGENTINA, Buenos Aires | CLEAN TALK | KOPELCO S.A | TULIPÁN | Bronze Lion |
| WIEDEN+KENNEDY, Portland | UNLIMITED FUTURE | NIKE | CLOTHING / FOOTWEAR / ACCESSORIES | Bronze Lion |
| TRY, Oslo | CAR WASH | ORKLA BRANDS | OMO WASHING POWDER | Bronze Lion |
| F/NAZCA SAATCHI & SAATCHI, São Paulo | EVERYTHING IN BLACK & WHITE | LEICA GALLERY SÃO PAULO | M-MONOCHROM | Bronze Lion |
| adam&eveDDB, London | ALIEN | VOLKSWAGEN | VOLKSWAGEN | Bronze Lion |
| DDB PARIS | NOTHING | VOLKSWAGEN | VOLKSWAGEN AUTOMOBILES | Bronze Lion |
| DAVID&GOLIATH, Los Angeles | "HERO'S JOURNEY" | KIA MOTORS AMERICA | 2017 KIA NIRO | Bronze Lion |
| ÅKESTAM HOLST, Stockholm | EVERY OTHER WEEK | IKEA | IKEA | Bronze Lion |
| LA COMUNIDAD, Buenos Aires | FOR YOU | PRESIDENCIA LA NACIÓN | PRESIDENCIA LA NACIÓN | Bronze Lion |
| LEO BURNETT, Madrid | DECEMBER 21ST | LOTERIAS Y APUESTAS DEL ESTADO | CHRISTMAS LOTTERY | Bronze Lion |
| LA COMUNIDAD, Buenos Aires | SLUMBER | FILM SUEZ | FILM SUEZ | Bronze Lion Campaign |
| LA COMUNIDAD, Buenos Aires | IT'S TUNA | FILM SUEZ | FILM SUEZ | Bronze Lion Campaign |
| BETC, Paris | KITCHEN | CANAL + | CANAL + | Bronze Lion |
| &CO, Copenhagen | ALL THAT WE SHARE - TVC | TV2 | TV2 | Bronze Lion |
| BROTHERS AND SISTERS, London | TUMBLEWEED | PEARL AND DEAN | PEARL AND DEAN | Bronze Lion |
| LG2, Québec | DON'T GIVE A DAMN | SAAQ (LA SOCIETE DE L'ASSURANCE AUTOMOBILE DU QUEBEC) | PUBLIC SAFETY | Bronze Lion |
| CLEMENGER BBDO MELBOURNE | EVERY SPEED HAS A CONSEQUENCE | TRANSPORT ACCIDENT COMMISSION VICTORIA | TRANSPORT ACCIDENT COMMISSION VICTORIA | Bronze Lion |
| SAATCHI & SAATCHI CANADA, Toronto | GAY SPORTS 'FENCING' | THE CANADIAN CENTRE FOR GENDER AND SEXUAL DIVERSITY | GAY RIGHTS AWARENESS | Bronze Lion Campaign |
| SAATCHI & SAATCHI CANADA, Toronto | GAY SPORTS 'SWIMMING' | THE CANADIAN CENTRE FOR GENDER AND SEXUAL DIVERSITY | GAY RIGHTS AWARENESS | Bronze Lion Campaign |
| TBWA\NEBOKO, Amsterdam | THE SWIMMER | FONDS GEHANDICAPTENSPORT | CHARITY | Bronze Lion |
| BUZZMAN, Paris | #DONOTABANDON | 30 MILLIONS D'AMIS | PETS CARE | Bronze Lion |
| WIEDEN+KENNEDY, Portland | PERFECT ENDING | OLD SPICE | TOILETRIES | Bronze Lion Campaign |
| WIEDEN+KENNEDY, Portland | STAND OFF | OLD SPICE | TOILETRIES | Bronze Lion Campaign |
| adam&eveDDB, London | COME TOGETHER | H&M | H&M | Bronze Lion |
| SHACKLETON, Madrid | NO METRO | SONY PICTURES SPAIN | GHOSTBUSTERS MOVIE PREMIERE | Bronze Lion |
| TBWA\MELBOURNE | ANZ #HOLDTIGHT | ANZ | ANZ BANK | Bronze Lion |
| MORI, Tokyo / DRILL, Tokyo / DELTRO, Tokyo | EIGHT: BUSINESS CARDS | SANSAN, INC. | EIGHT | Bronze Lion |
| HEREZIE, Paris | SOUNDS OF TRAUMA | DAVID LYNCH FOUNDATION | DAVID LYNCH FOUNDATION | Bronze Lion |
| DAVID, Buenos Aires | EVERYBODY LOVES BOOBS | MACMA | BREAST CANCER AWARENESS AND FUNDRAISING | Bronze Lion |
| &CO, Copenhagen | ALL THAT WE SHARE | TV2 | TV2 | Bronze Lion |
| OGILVY & MATHER, Chicago | THE ONE MOMENT | MORTON SALT | MORTON SALT | Bronze Lion |
| MPC CREATIVE, London / PALACE SKATEBOARDS, London | PALACE REEBOK CLASSICS 'JONAH HILL' | PALACE | PALACE REEBOK CLASSICS | Bronze Lion |
| HERE BE DRAGONS, New York / USA NETWORK, New York | MR. ROBOT VIRTUAL REALITY EXPERIENCE | NBC UNIVERSAL | MR. ROBOT | Bronze Lion |
| GREY NEW YORK / PROCTER & GAMBLE, Boston | HANDLE WITH CARE | PROCTER & GAMBLE | GILLETTE | Bronze Lion |
| EDELMAN, Toronto | IN THE HEAD OF A HACKER | HP CANADA | PRINT SECURITY | Bronze Lion |
| TBWA\PARIS | HALLOWEEN | BURNS & SMILES | BURN VICTIMS ORGANIZATION | Bronze Lion |
| RATTLING STICK, Santa Monica / WIEDEN+KENNEDY, Portland | THE SWITCH | NIKE FOOTBALL | NIKE FOOTBALL | Bronze Lion |
| PROXIMITY BARCELONA | THE DOLL THAT CHOSE TO DRIVE (150 SECONDS) | AUDI SPAIN | AUDI | Bronze Lion |
| PULSE FILMS, London | DJ SHADOW FT. RUN THE JEWELS 'NOBODY SPEAK' | DJ SHADOW | DJ SHADOW FT. RUN THE JEWELS | Bronze Lion |
The Festival of Creativity runs from 17-24 June 2017, with Cinemark the official local representative for the Cannes Lions International Festival of Creativity.
Visit the official Cannes Lions website and our Cannes Lions special section for more information.
