Cannes Lions Special Section

#CannesLions2017: Digital Craft Lions winners!

The 64th annual Cannes Lions Festival of Creativity hosted the Digital Craft Lions award ceremony on 23 June 2017.
The Digital Craft Lions celebrate technological artistry. Entries needed to demonstrate exceptional form and function in a digital context through work with flawless design, masterful execution and outstanding user experience created for all digital environments.

#CannesLions2017: Digital Craft shortlist

The Cannes Lions Digital Craft shortlist has been released, with a single SA campaign making the cut...

22 Jun 2017


A total of 37 Digital Craft Lions were awarded from the shortlist of 93. The Grand Prix went to Analog and W&N Studio London for the Real-Time Virtual Reality Experience for Björk’s NotGet.



View the full table of winning work below:

Digital Craft Lions Winners


EntrantTitleClientProductAward
ANALOG, London / W&N STUDIO, LondonREAL-TIME VIRTUAL REALITY EXPERIENCE FOR BJÖRK’S NOTGETBJÖRKNOTGET VRGrand Prix
R/GA SYDNEYTHROUGH THE DARKGOOGLEGOOGLE PLAYGold Lion
TBWA\CHIAT\DAY, Los AngelesG ACTIVE | GATORADEGATORADEG ACTIVEGold Lion
OGILVY & MATHER, ChicagoTHE ONE MOMENTMORTON SALTMORTON SALTGold Lion
ALMAPBBDO, São PauloNOSFERATUGETTY IMAGESGETTY IMAGESGold Lion
R/GA SYDNEYTHROUGH THE DARKGOOGLEGOOGLE PLAYGold Lion
GOOGLE, Mountain ViewTILT BRUSHGOOGLE INC.TILT BRUSH BY GOOGLEGold Lion
TBWA\PARIS / DAN PARIS, Boulogne-BillancourtTHE MAGIC WALLPAPERCASTORAMASTORE TOOLSSilver Lion
180LA, Santa MonicaVISIT BRITAINEXPEDIAVISIT BRITAIN PARTNERSHIPSilver Lion
R/GA SYDNEYTHROUGH THE DARKGOOGLEGOOGLE PLAYSilver Lion
SCHOLZ & FRIENDS, BerlinDISCOVER THE MAGIC OF CRAFTMONTBLANCMONTBLANCSilver Lion
AKQA, ShanghaiMY SOLE STORYNIKE GREATER CHINANIKE RUNNING : SHANGHAI MARATHONSilver Lion
B-REEL, New YorkGOOGLE PIXEL WALLPAPERSGOOGLEINTERACTIVE WALLPAPERS FOR GOOGLE PIXELSilver Lion
REWIND, St. Albans / BBC, LondonBBC HOME: A VR SPACEWALKBBCN/ASilver Lion
R/GA BUENOS AIRESNIKEID VR STUDIONIKENIKEIDSilver Lion
GOOGLE, Mountain ViewTILT BRUSHGOOGLE INC.TILT BRUSH BY GOOGLESilver Lion
INTEL, Santa ClaraSUPER BOWL DRONES HALF TIME SHOWINTELDRONE TECHNOLOGYSilver Lion
INTEL, Santa Clara / AGENCY INSIDE, Santa Clara / THE ROYAL SHAKESPEARE COMPANY, Stratford-Upon-AvonINTEL X THE ROYAL SHAKESPEARE COMPANY X THE IMAGINARIUM: THE TEMPESTINTELINTEL TECHNOLOGYSilver Lion
ROKKAN, New YorkPANTONE STUDIOPANTONEPANTONE STUDIOBronze Lion
ALMAPBBDO, São PauloNOSFERATUGETTY IMAGESGETTY IMAGESBronze Lion
HAVAS MILANTHE HISTORY OF THE MAUSOLEUM OF AUGUSTUSTIMTHE HISTORY OF THE MAUSOLEUM OF AUGUSTUSBronze Lion
GOOGLE CREATIVE LAB, LondonBACK TO LIFE IN VIRTUAL REALITY: RHOMALEOSAURUS & GIRAFFATITANGOOGLE ARTS & CULTUREGOOGLE ARTS & CULTURE NATURAL HISTORYBronze Lion
SCHOLZ & FRIENDS, BerlinDISCOVER THE MAGIC OF CRAFTMONTBLANCMONTBLANCBronze Lion
CAMPFIRE AT SAPIENTRAZORFISH, New YorkOUTCAST INTERACTIVE TRAILER: “POSSESSION BEGINS”CINEMAXOUTCASTBronze Lion
POSSIBLE, London / IRIS, LondonBREAKING THE PATTERN WITH ADIDAS GLITCHADIDAS FOOTBALLADIDAS GLITCHBronze Lion
AKQA, San FranciscoTHE SNOW FOXAKQAEDUCATION BOOKBronze Lion
VML, New YorkQUEST TO LEGOLANDLEGOLAND FLORIDA RESORTLEGOLANDBronze Lion
CLEMENGER BBDO MELBOURNEMEET GRAHAMTRANSPORT ACCIDENT COMMISSION VICTORIATRANSPORT ACCIDENT COMMISSION VICTORIABronze Lion
TBWA\PARIS / DAN PARIS, Boulogne-BillancourtTHE MAGIC WALLPAPERCASTORAMASTORE TOOLSBronze Lion
OGILVY NEW YORKNOT EASYIBMIBM WATSONBronze Lion
AKQA, ShanghaiMY SOLE STORYNIKE GREATER CHINANIKE RUNNING : SHANGHAI MARATHONBronze Lion
POL, OsloTHE ENTER SANDBOX VR EXPERIENCEAUDIAUDI Q5 QUATTROBronze Lion
CP+B, Los AngelesNBA 2K BOOST2K SPORTSNBA 2K17Bronze Lion
POL, OsloTHE ENTER SANDBOX VR EXPERIENCEAUDIAUDI Q5 QUATTROBronze Lion
INTEL, Santa Clara / AGENCY INSIDE, Santa Clara / THE ROYAL SHAKESPEARE COMPANY, Stratford-Upon-AvonINTEL X THE ROYAL SHAKESPEARE COMPANY X THE IMAGINARIUM: THE TEMPESTINTELINTEL TECHNOLOGYBronze Lion
HEIMAT, BerlinSNOWDRAWINGSSWISSCOMNONEBronze Lion
R/GA SYDNEYTHROUGH THE DARKGOOGLEGOOGLE PLAYBronze Lion

The Festival of Creativity runs from 17-24 June 2017, with Cinemark the official local representative for the Cannes Lions International Festival of Creativity.

#CannesLions2017: Cinemark brings SA all the creative magic

Motheo Matsau, chief of marketing and sales at Ster-Kinekor, elaborates on the magic of Cinemark being the official local representative for the Cannes Lions International Festival of creativity as well as the benefits of this for SA's creative industry...

By Leigh Andrews 14 Jun 2017


Visit the official Cannes Lions website and our Cannes Lions special section for more information.
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