#CannesLions2017: Digital Craft Lions winners!
The 64th annual Cannes Lions Festival of Creativity hosted the Digital Craft Lions award ceremony on 23 June 2017.
The Digital Craft Lions celebrate technological artistry. Entries needed to demonstrate exceptional form and function in a digital context through work with flawless design, masterful execution and outstanding user experience created for all digital environments.
A total of 37 Digital Craft Lions were awarded from the shortlist of 93. The Grand Prix went to Analog and W&N Studio London for the Real-Time Virtual Reality Experience for Björk’s NotGet.
View the full table of winning work below:
Digital Craft Lions Winners
| Entrant | Title | Client | Product | Award |
| ANALOG, London / W&N STUDIO, London | REAL-TIME VIRTUAL REALITY EXPERIENCE FOR BJÖRK’S NOTGET | BJÖRK | NOTGET VR | Grand Prix |
| R/GA SYDNEY | THROUGH THE DARK | GOOGLE PLAY | Gold Lion | |
| TBWA\CHIAT\DAY, Los Angeles | G ACTIVE | GATORADE | GATORADE | G ACTIVE | Gold Lion |
| OGILVY & MATHER, Chicago | THE ONE MOMENT | MORTON SALT | MORTON SALT | Gold Lion |
| ALMAPBBDO, São Paulo | NOSFERATU | GETTY IMAGES | GETTY IMAGES | Gold Lion |
| R/GA SYDNEY | THROUGH THE DARK | GOOGLE PLAY | Gold Lion | |
| GOOGLE, Mountain View | TILT BRUSH | GOOGLE INC. | TILT BRUSH BY GOOGLE | Gold Lion |
| TBWA\PARIS / DAN PARIS, Boulogne-Billancourt | THE MAGIC WALLPAPER | CASTORAMA | STORE TOOLS | Silver Lion |
| 180LA, Santa Monica | VISIT BRITAIN | EXPEDIA | VISIT BRITAIN PARTNERSHIP | Silver Lion |
| R/GA SYDNEY | THROUGH THE DARK | GOOGLE PLAY | Silver Lion | |
| SCHOLZ & FRIENDS, Berlin | DISCOVER THE MAGIC OF CRAFT | MONTBLANC | MONTBLANC | Silver Lion |
| AKQA, Shanghai | MY SOLE STORY | NIKE GREATER CHINA | NIKE RUNNING : SHANGHAI MARATHON | Silver Lion |
| B-REEL, New York | GOOGLE PIXEL WALLPAPERS | INTERACTIVE WALLPAPERS FOR GOOGLE PIXEL | Silver Lion | |
| REWIND, St. Albans / BBC, London | BBC HOME: A VR SPACEWALK | BBC | N/A | Silver Lion |
| R/GA BUENOS AIRES | NIKEID VR STUDIO | NIKE | NIKEID | Silver Lion |
| GOOGLE, Mountain View | TILT BRUSH | GOOGLE INC. | TILT BRUSH BY GOOGLE | Silver Lion |
| INTEL, Santa Clara | SUPER BOWL DRONES HALF TIME SHOW | INTEL | DRONE TECHNOLOGY | Silver Lion |
| INTEL, Santa Clara / AGENCY INSIDE, Santa Clara / THE ROYAL SHAKESPEARE COMPANY, Stratford-Upon-Avon | INTEL X THE ROYAL SHAKESPEARE COMPANY X THE IMAGINARIUM: THE TEMPEST | INTEL | INTEL TECHNOLOGY | Silver Lion |
| ROKKAN, New York | PANTONE STUDIO | PANTONE | PANTONE STUDIO | Bronze Lion |
| ALMAPBBDO, São Paulo | NOSFERATU | GETTY IMAGES | GETTY IMAGES | Bronze Lion |
| HAVAS MILAN | THE HISTORY OF THE MAUSOLEUM OF AUGUSTUS | TIM | THE HISTORY OF THE MAUSOLEUM OF AUGUSTUS | Bronze Lion |
| GOOGLE CREATIVE LAB, London | BACK TO LIFE IN VIRTUAL REALITY: RHOMALEOSAURUS & GIRAFFATITAN | GOOGLE ARTS & CULTURE | GOOGLE ARTS & CULTURE NATURAL HISTORY | Bronze Lion |
| SCHOLZ & FRIENDS, Berlin | DISCOVER THE MAGIC OF CRAFT | MONTBLANC | MONTBLANC | Bronze Lion |
| CAMPFIRE AT SAPIENTRAZORFISH, New York | OUTCAST INTERACTIVE TRAILER: “POSSESSION BEGINS” | CINEMAX | OUTCAST | Bronze Lion |
| POSSIBLE, London / IRIS, London | BREAKING THE PATTERN WITH ADIDAS GLITCH | ADIDAS FOOTBALL | ADIDAS GLITCH | Bronze Lion |
| AKQA, San Francisco | THE SNOW FOX | AKQA | EDUCATION BOOK | Bronze Lion |
| VML, New York | QUEST TO LEGOLAND | LEGOLAND FLORIDA RESORT | LEGOLAND | Bronze Lion |
| CLEMENGER BBDO MELBOURNE | MEET GRAHAM | TRANSPORT ACCIDENT COMMISSION VICTORIA | TRANSPORT ACCIDENT COMMISSION VICTORIA | Bronze Lion |
| TBWA\PARIS / DAN PARIS, Boulogne-Billancourt | THE MAGIC WALLPAPER | CASTORAMA | STORE TOOLS | Bronze Lion |
| OGILVY NEW YORK | NOT EASY | IBM | IBM WATSON | Bronze Lion |
| AKQA, Shanghai | MY SOLE STORY | NIKE GREATER CHINA | NIKE RUNNING : SHANGHAI MARATHON | Bronze Lion |
| POL, Oslo | THE ENTER SANDBOX VR EXPERIENCE | AUDI | AUDI Q5 QUATTRO | Bronze Lion |
| CP+B, Los Angeles | NBA 2K BOOST | 2K SPORTS | NBA 2K17 | Bronze Lion |
| POL, Oslo | THE ENTER SANDBOX VR EXPERIENCE | AUDI | AUDI Q5 QUATTRO | Bronze Lion |
| INTEL, Santa Clara / AGENCY INSIDE, Santa Clara / THE ROYAL SHAKESPEARE COMPANY, Stratford-Upon-Avon | INTEL X THE ROYAL SHAKESPEARE COMPANY X THE IMAGINARIUM: THE TEMPEST | INTEL | INTEL TECHNOLOGY | Bronze Lion |
| HEIMAT, Berlin | SNOWDRAWINGS | SWISSCOM | NONE | Bronze Lion |
| R/GA SYDNEY | THROUGH THE DARK | GOOGLE PLAY | Bronze Lion |
The Festival of Creativity runs from 17-24 June 2017, with Cinemark the official local representative for the Cannes Lions International Festival of Creativity.
Visit the official Cannes Lions website and our Cannes Lions special section for more information.
