#CannesLions2017: Film Craft Lions winners!
The Film Craft Lions celebrate onscreen artistry. Entries needed to demonstrate exceptional film-making through work in which technical skill and prowess in production elevates an idea or dramatically enhances its execution.
A total of 103 Film Craft Lions were awarded from the shortlist of 258, with the following SA work all winning Bronze Lions:
- Y&R SA and 7Films: Surfshack Chasing the Dragon – Bronze for Script
- Mami Wata CT worked on the Mami Wata’s ‘Woza’ by Pantera & Co Buonos Aires – Bronze for direction
- Egg Films CT produced Johannes Leonardo NY’s Adidas ‘Original is never finished’ – Bronze in the categories of direction as well as production design/art direction and cinematography.
Woza:
Chasing the Dragon:
Original is never finished:
The Grand Prix went to Iconoclast Culver City for the Blaze – Territory for musician Blaze in the category ‘musician/artist promotion’
View the full table of winning work below:
Film Craft Lions Winners
Entrant | Title | Client | Product | Award |
ICONOCLAST, Culver City | THE BLAZE - TERRITORY | THE BLAZE (MUSICIAN) | MUSICIAN / ARTIST PROMOTION | Grand Prix |
BLINK PRODUCTIONS, London / 4CREATIVE, London | WE'RE THE SUPERHUMANS | CHANNEL 4 | PARALYMPICS | Gold Lion |
MJZ, Los Angeles / BLACK FRAME, New York | MY MUTANT BRAIN | KENZO | KENZO PARFUMS | Gold Lion |
RNDBT CONTENT, Amsterdam / MARCEL FRENSCH & ROGIER MAHIEU, Huizen | BATMAN | WARCHILD | WARCHILD NGO | Gold Lion |
LEO BURNETT CHICAGO | OSTRICH | SAMSUNG | SAMSUNG GALAXY S8/GEAR VR | Gold Lion |
THE MARTIN AGENCY, Richmond | THE WORLD'S BIGGEST ASSHOLE | DONATE LIFE | ORGAN DONATION | Gold Lion |
BLINK PRODUCTIONS, London / 4CREATIVE, London | WE'RE THE SUPERHUMANS | CHANNEL 4 | PARALYMPICS | Gold Lion |
ICONOCLAST, Culver City | TERRITORY | THE BLAZE (MUSICIAN) | MUSICIAN / ARTIST PROMOTION | Gold Lion |
TOHOKUSHINSHA FILM CORPORATION, Tokyo / HAKUHODO INC., Tokyo | GRAVITY CAT | SONY INTERACTIVE ENTERTAINMENT | GRAVITY DAZE2 | Gold Lion |
ICONOCLAST, Culver City / YOUNG TURKS, Los Angeles | GOSH | JAMIE XX | MUSIC VIDEO FOR SONG "GOSH" | Gold Lion |
PULSE FILMS, London | SAMPHA 'PROCESS' | SAMPHA | 'PROCESS' ALBUM | Gold Lion |
WHITEHOUSE POST, London / DON'T PANIC, London | STILL THE MOST SHOCKING SECOND A DAY | SAVE THE CHILDREN | SAVE THE CHILDREN | Gold Lion |
DROGA5, New York / THE NEW YORK TIMES, New York | THE TRUTH IS HARD TO FIND – BRYAN DENTON | THE NEW YORK TIMES | NEWS SUBSCRIPTION | Gold Lion Campaign |
DROGA5, New York / THE NEW YORK TIMES, New York | THE TRUTH IS HARD TO FIND – DANIEL BEREHULAK | THE NEW YORK TIMES | NEWS SUBSCRIPTION | Gold Lion Campaign |
DROGA5, New York / THE NEW YORK TIMES, New York | THE TRUTH IS HARD TO FIND – TYLER HICKS | THE NEW YORK TIMES | NEWS SUBSCRIPTION | Gold Lion Campaign |
SQUEAK E CLEAN PRODUCTIONS, Los Angeles / KENZO, Paris | KENZO WORLD- THE NEW FRAGRANCE | KENZO | FRAGRANCE | Gold Lion |
DUVAL GUILLAUME, Brussels | MERRY CHRISTMAS FROM SYRIA | RED CROSS-FLANDERS | RED CROSS-FLANDERS | Gold Lion |
MPC, London / LEO BURNETT CHICAGO | SAMSUNG, OSTRICH | SAMSUNG | SAMSUNG GALAXY S8 | Gold Lion |
MPC, London / LEO BURNETT CHICAGO | SAMSUNG, OSTRICH | SAMSUNG | SAMSUNG GALAXY S8 | Gold Lion |
PEREIRA & O'DELL, New York | LO & BEHOLD | NETSCOUT | APPLICATION AND NETWORK PERFORMANCE MANAGEMENT | Gold Lion |
BBDO NEW YORK | EVAN | SANDY HOOK PROMISE | SANDY HOOK PROMISE | Silver Lion |
SMUGGLER, Los Angeles / JOHN X HANNES NEW YORK / SQUARESPACE, New York | JOHN MALKOVICH’S JOURNEY | SQUARESPACE | SQUARESPACE | Silver Lion Campaign |
SMUGGLER, Los Angeles / JOHN X HANNES NEW YORK / SQUARESPACE, New York | WHO IS JOHNMALKOVICH.COM? | SQUARESPACE | SQUARESPACE | Silver Lion Campaign |
SMUGGLER, Los Angeles / JOHN X HANNES NEW YORK / SQUARESPACE, New York | CALLING JOHNMALKOVICH.COM | SQUARESPACE | SQUARESPACE | Silver Lion Campaign |
STINK, London / DON'T PANIC, London | THE MOST SHOCKING SECOND A DAY | SAVE THE CHILDREN | SAVE THE CHILDREN | Silver Lion |
TOHOKUSHINSHA FILM CORPORATION, Tokyo / HAKUHODO INC., Tokyo | GRAVITY CAT | SONY INTERACTIVE ENTERTAINMENT | GRAVITY DAZE2 | Silver Lion |
ICONOCLAST, Culver City / YOUNG TURKS, Los Angeles | GOSH | JAMIE XX | MUSIC VIDEO FOR SONG "GOSH" | Silver Lion |
PEREIRA & O'DELL, New York | LO & BEHOLD | NETSCOUT | APPLICATION AND NETWORK PERFORMANCE MANAGEMENT | Silver Lion |
BBDO NEW YORK | EVAN | SANDY HOOK PROMISE | SANDY HOOK PROMISE | Silver Lion |
ACADEMY FILMS, London / WCRS, London | FOR OWNING THE DANCEFLOOR | BUPA | BUPA | Silver Lion |
MJZ, Los Angeles / BLACK FRAME, New York | MY MUTANT BRAIN | KENZO | KENZO PARFUMS | Silver Lion |
CARNIBIRD, Paris / ROMANCE, Paris | L'AMOUR L'AMOUR | INTERMARCHÉ | INTERMARCHÉ | Silver Lion |
STINK, London / DON'T PANIC, London | THE MOST SHOCKING SECOND A DAY | SAVE THE CHILDREN | SAVE THE CHILDREN | Silver Lion |
ANOMALY, New York | BORN THE HARD WAY | ANHEUSER BUSCH | BUDWEISER | Silver Lion |
adam&eveDDB, London | COME TOGETHER | H&M | H&M | Silver Lion |
OGILVY & MATHER, Chicago | THE ONE MOMENT | MORTON SALT | MORTON SALT | Silver Lion |
ICONOCLAST, Culver City / YOUNG TURKS, Los Angeles | GOSH | JAMIE XX | MUSIC VIDEO FOR SONG "GOSH" | Silver Lion |
MJZ, Los Angeles / BLACK FRAME, New York | MY MUTANT BRAIN | KENZO | KENZO PARFUMS | Silver Lion |
MATTER UNLIMITED, New York | "PUSH" | MERCK | MERCK FOR MOTHERS | Silver Lion |
TBWA\MEDIA ARTS LAB, Los Angeles | STROLL | APPLE | APPLE AIRPODS | Silver Lion |
SMUGGLER, Los Angeles / JOHN X HANNES NEW YORK / SQUARESPACE, New York | JOHN MALKOVICH’S JOURNEY | SQUARESPACE | SQUARESPACE | Silver Lion |
WUNDERMAN, Boulogne-Billancourt | JOURNEY TO YOUR DREAM/INGRID | DANONE ACTIVIA | ACTIVIA | Silver Lion |
FINAL CUT, London / 4CREATIVE, London | WE'RE THE SUPERHUMANS | CHANNEL4 | PARALYMPICS | Silver Lion |
72ANDSUNNY, Los Angeles / GOOGLE, Mountain View | YEAR IN SEARCH 2016 | Silver Lion | ||
VALENSTEIN & FATT, London | ANTHONY JOSHUA | LUCOZADE SPORT | LUCOZADE SPORT DRINK | Silver Lion |
LELAND MUSIC, London / BLINK PRODUCTIONS, London / 4CREATIVE, London | PARALYMPICS 'WE'RE THE SUPERHUMANS' | 4CREATIVE | CHANNEL 4 PARALYMPICS | Silver Lion |
TBWA\MEDIA ARTS LAB, Los Angeles | STROLL | APPLE | APPLE AIRPODS | Silver Lion |
LEO BURNETT CHICAGO | OSTRICH | SAMSUNG | SAMSUNG GALAXY S8/GEAR VR | Silver Lion |
FACTORY, London / DON'T PANIC, London | STILL THE MOST SHOCKING SECOND A DAY | SAVE THE CHILDREN | SAVE THE CHILDREN | Silver Lion |
NEW LAND, Copenhagen / WICHMANN/SCHMIDT, Copenhagen | THE ROYAL DANISH THEATRE - MASH UP | THE ROYAL DANISH THEATRE | THEATRE | Silver Lion |
MPC, London / adam&eveDDB, London | JOHN LEWIS, BUSTER THE BOXER | JOHN LEWIS | CHRISTMAS | Silver Lion |
THE MILL, London / adam&eveDDB, New York | WAITROSE 'COMING HOME' | WAITROSE | FOOD RETAIL | Silver Lion |
MPC, London / adam&eveDDB, London | JOHN LEWIS, BUSTER THE BOXER | JOHN LEWIS | CHRISTMAS | Silver Lion |
GLORIA FX , Los Angeles / PRETTYBIRD, London | MUSIC VIDEO COLDPLAY - "UP&UP" | PRETTYBIRD UK | VISUAL EFFECTS SERVICES | Silver Lion |
4CREATIVE, London | WE'RE THE SUPERHUMANS | CHANNEL 4 | THE PARALYMPICS | Silver Lion |
GRABARZ & PARTNER, Hamburg | LAUGHING HORSES | VOLKSWAGEN AG | VOLKSWAGEN TIGUAN WITH TRAILER ASSIST | Bronze Lion |
BLINK PRODUCTIONS, London / adam&eveDDB, London | BUSTER THE BOXER | JOHN LEWIS | JOHN LEWIS CHRISTMAS | Bronze Lion |
SKIN & BONES, Toronto / COSSETTE, Toronto | SICKKIDS VS UNDENIABLE | SICKKIDS FOUNDATION | SICKKIDS HOSPITAL | Bronze Lion |
BRUNNER, Pittsburgh | THE JOURNEY | 84 LUMBER | 84 LUMBER | Bronze Lion |
adam&eveDDB, London | COME TOGETHER | H&M | H&M | Bronze Lion |
TBWA\MEDIA ARTS LAB, Los Angeles | STROLL | APPLE | APPLE AIRPODS | Bronze Lion |
PANTERA & CO, Buenos Aires / MAMI WATA, Cape Town | WOZA | MAMI WATA | MAMI WATA BRAND | Bronze Lion |
WIEDEN+KENNEDY, Portland / ELEVEN SOUND, Santa Monica / WALKER, Brooklyn / BARKING OWL, Los Angeles | EQUALITY | NIKE | CLOTHING / FOOTWEAR / ACCESSORIES | Bronze Lion |
McCANN WORLDGROUP, Bangkok | CAPTURE | VERENA INTERNATIONAL CO., LTD. | SURE | Bronze Lion |
ROMANCE, Paris | L'AMOUR, L'AMOUR. | INTERMARCHÉ | INTERMARCHÉ | Bronze Lion |
GREAT GUNS, London / FANCY SHOT, Moscow / VERSUS PICTURES, Moscow | KOLSHIK | LENINGRAD | LENINGRAD | Bronze Lion |
FURLINED, Los Angeles / THE MARTIN AGENCY, Richmond | THE WORLD'S BIGGEST ASSHOLE | DONATE LIFE | NON-PROFIT ORGAN DONATION PSA | Bronze Lion |
PARK PICTURES, New York / OGILVY & MATHER, Chicago | THE ONE MOMENT | MORTON SALT | MORTON SALT | Bronze Lion |
VENABLES BELL & PARTNERS, San Francisco | MUSICIAN | CHIPOTLE MEXICAN GRILL | RESTAURANT AND INGREDIENTS | Bronze Lion |
DROGA5, New York / JOHNSONVILLE SAUSAGE, Sheboygan Falls | JEFF AND HIS FOREST FRIENDS BY JEFF | JOHNSONVILLE | JOHNSONVILLE SAUSAGES | Bronze Lion |
Y&R SOUTH AFRICA, Cape Town | CHASING THE DRAGON | SURFSHACK | SURFSHACK SURFING SCHOOL/OUTREACH PROGRAMME | Bronze Lion |
SMUGGLER, London / LUCKY GENERALS, London | COACH DRIVER | PADDY POWER | PADDY POWER | Bronze Lion |
FP7/CAI, Cairo | THE LINE UP SONG | COCA COLA | COKE RED FMCG | Bronze Lion |
BACON, Copenhagen / &CO, Copenhagen / MOMONDO, Copenhagen | MOMONDO / THE DNA JOURNEY | MOMONDO | THE DNA JOURNEY | Bronze Lion |
MJZ, Los Angeles / BLACK FRAME, New York | MY MUTANT BRAIN | KENZO | KENZO PARFUMS | Bronze Lion |
FINCH, Sydney / CLEMENGER BBDO MELBOURNE | CONSEQUENCES | TRANSPORT ACCIDENT COMMISSION | TRANSPORT ACCIDENT COMMISSION | Bronze Lion |
SMUGGLER, Los Angeles / JOHN X HANNES NEW YORK / SQUARESPACE, New York | JOHN MALKOVICH’S JOURNEY | SQUARESPACE | SQUARESPACE | Bronze Lion |
RSA FILMS, Los Angeles / JOHANNES LEONARDO, New York | ORIGINAL IS NEVER FINISHED | ADIDAS ORIGINALS | ADIDAS ORIGINALS | Bronze Lion |
MJZ, Los Angeles / TBWA\MEDIA ARTS LAB, Los Angeles | BULBS | APPLE | APPLE | Bronze Lion |
PARTIZAN ENTERTAINMENT, Los Angeles / PANDORA MEDIA, Santa Monica | PLAYLIST | PANDORA | INTERNET RADIO STREAMING SERVICE | Bronze Lion |
adam&eveDDB, London | COME TOGETHER | H&M | H&M | Bronze Lion |
WIEDEN+KENNEDY, Portland | THE CORNER | POWERADE | NON-ALCOHOLIC BEVERAGE | Bronze Lion |
VALENSTEIN & FATT, London | ANTHONY JOSHUA | LUCOZADE SPORT | LUCOZADE SPORT DRINK | Bronze Lion |
APPLE, Cupertino | GO TIME | APPLE | APPLE WATCH | Bronze Lion |
BURBERRY, London | THE TALE OF THOMAS BURBERRY | BURBERRY | BURBERRY RETAIL | Bronze Lion |
SKIN & BONES, Toronto / COSSETTE, Toronto | SICKKIDS VS UNDENIABLE | SICKKIDS FOUNDATION | SICKKIDS HOSPITAL | Bronze Lion |
SID LEE, Montréal | QUESTION MADNESS ANTHEM | THE NORTH FACE | TNF BRAND | Bronze Lion |
TRIM EDITING, London / BBH, London | VIRGIN MEDIA 'USAIN BOLT #BETHEFASTEST' | VIRGIN | VIRGIN MEDIA | Bronze Lion |
TRIM EDITING, London / TBWA\MEDIA ARTS LAB, Los Angeles / OMD USA, New York | APPLE 'STROLL' | APPLE | APPLE AIRPODS | Bronze Lion |
MJZ, Los Angeles / BLACK FRAME, New York | MY MUTANT BRAIN | KENZO | KENZO PARFUMS | Bronze Lion |
CUT+RUN, New York / ANOMALY, New York | FOREVER CHUCK ANTHEM | CONVERSE | CHUCK TAYLOR | Bronze Lion |
MJZ, Los Angeles / TBWA\MEDIA ARTS LAB, Los Angeles | BULBS | APPLE | APPLE | Bronze Lion |
SKIN & BONES, Toronto / COSSETTE, Toronto | SICKKIDS VS MOM STRONG | SICKKIDS FOUNDATION | SICKKIDS HOSPITAL | Bronze Lion |
BBDO NEW YORK | EVAN | SANDY HOOK PROMISE | SANDY HOOK PROMISE | Bronze Lion |
GOOGLE, New York / GOOGLE CREATIVE LAB, New York | GOOGLE PHOTOS: FREE UP SPACE | GOOGLE INC | GOOGLE PHOTOS | Bronze Lion |
CARNIBIRD, Paris / ROMANCE, Paris | L'AMOUR L'AMOUR | INTERMARCHÉ | INTERMARCHÉ | Bronze Lion |
NEW LAND, Copenhagen / WICHMANN/SCHMIDT, Copenhagen | THE ROYAL DANISH THEATRE - MASH UP | THE ROYAL DANISH THEATRE | THEATRE | Bronze Lion |
WIEDEN+KENNEDY, Delhi | DA DA DING | NIKE DELHI | CLOTHING, FOOTWEAR AND ACCESSORIES | Bronze Lion |
DROGA5, New York / MAILCHIMP, Atlanta | MAILCHIMP MOOD FILMS | MAILCHIMP | MOOD FILMS | Bronze Lion |
FCB INFERNO, London | BELIEVE IN ME - GYMNAST | BARNARDO'S | BARNARDO'S | Bronze Lion |
JOHANNES LEONARDO, New York | ORIGINAL IS NEVER FINISHED | ADIDAS ORIGINALS | ORIGINALS | Bronze Lion |
ANONYMOUS CONTENT, Culver City / GEISEL PRODUCTIONS, New York | THE ESCAPE | BMW | BMW 5 SERIES | Bronze Lion |
HEREZIE, Paris | SOUNDS OF TRAUMA | DAVID LYNCH FOUNDATION | DAVID LYNCH FOUNDATION | Bronze Lion |
MILL+, London / JUNG VON MATT, Hamburg | NETTO 'THE EASTER SURPRISE' | NETTO | FOOD RETAIL | Bronze Lion |
FINCH, Sydney / CLEMENGER BBDO MELBOURNE | CONSEQUENCES | TRANSPORT ACCIDENT COMMISSION | TRANSPORT ACCIDENT COMMISSION | Bronze Lion |
TOHOKUSHINSHA FILM CORPORATION, Tokyo / HAKUHODO INC., Tokyo | GRAVITY CAT | SONY INTERACTIVE ENTERTAINMENT | GRAVITY DAZE2 | Bronze Lion |
PARTIZAN, Paris / BETC, Paris | CANAL KITCHEN | CANAL +, CANALSAT | CANAL +, CANALSAT | Bronze Lion |
The Festival of Creativity runs from 17-24 June 2017, with Cinemark the official local representative for the Cannes Lions International Festival of Creativity.
Visit the official Cannes Lions website and our Cannes Lions special section for more information.