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Cannes Lions Content Feature

#CannesLions2017: Film Craft Lions winners!

The 64th annual Cannes Lions Festival of Creativity hosted the Film Craft Lions award ceremony on 23 June 2017, with three SA entries casting a Bronze glow.
Screenshots from SA's three Bronze winners and the Grand Prix for Film Craft.
Screenshots from SA's three Bronze winners and the Grand Prix for Film Craft.

The Film Craft Lions celebrate onscreen artistry. Entries needed to demonstrate exceptional film-making through work in which technical skill and prowess in production elevates an idea or dramatically enhances its execution.

A total of 103 Film Craft Lions were awarded from the shortlist of 258, with the following SA work all winning Bronze Lions:

  • Y&R SA and 7Films: Surfshack Chasing the Dragon – Bronze for Script
  • Mami Wata CT worked on the Mami Wata’s ‘Woza’ by Pantera & Co Buonos Aires – Bronze for direction
  • Egg Films CT produced Johannes Leonardo NY’s Adidas ‘Original is never finished’ – Bronze in the categories of direction as well as production design/art direction and cinematography.

Woza:

Chasing the Dragon:

Original is never finished:

The Grand Prix went to Iconoclast Culver City for the Blaze – Territory for musician Blaze in the category ‘musician/artist promotion’

View the full table of winning work below:

Film Craft Lions Winners

EntrantTitleClientProductAward
ICONOCLAST, Culver CityTHE BLAZE - TERRITORYTHE BLAZE (MUSICIAN)MUSICIAN / ARTIST PROMOTIONGrand Prix
BLINK PRODUCTIONS, London / 4CREATIVE, LondonWE'RE THE SUPERHUMANSCHANNEL 4PARALYMPICSGold Lion
MJZ, Los Angeles / BLACK FRAME, New YorkMY MUTANT BRAINKENZOKENZO PARFUMSGold Lion
RNDBT CONTENT, Amsterdam / MARCEL FRENSCH & ROGIER MAHIEU, HuizenBATMANWARCHILDWARCHILD NGOGold Lion
LEO BURNETT CHICAGOOSTRICHSAMSUNGSAMSUNG GALAXY S8/GEAR VRGold Lion
THE MARTIN AGENCY, RichmondTHE WORLD'S BIGGEST ASSHOLEDONATE LIFEORGAN DONATIONGold Lion
BLINK PRODUCTIONS, London / 4CREATIVE, LondonWE'RE THE SUPERHUMANSCHANNEL 4PARALYMPICSGold Lion
ICONOCLAST, Culver CityTERRITORYTHE BLAZE (MUSICIAN)MUSICIAN / ARTIST PROMOTIONGold Lion
TOHOKUSHINSHA FILM CORPORATION, Tokyo / HAKUHODO INC., TokyoGRAVITY CATSONY INTERACTIVE ENTERTAINMENTGRAVITY DAZE2Gold Lion
ICONOCLAST, Culver City / YOUNG TURKS, Los AngelesGOSHJAMIE XXMUSIC VIDEO FOR SONG "GOSH"Gold Lion
PULSE FILMS, LondonSAMPHA 'PROCESS'SAMPHA'PROCESS' ALBUMGold Lion
WHITEHOUSE POST, London / DON'T PANIC, LondonSTILL THE MOST SHOCKING SECOND A DAYSAVE THE CHILDRENSAVE THE CHILDRENGold Lion
DROGA5, New York / THE NEW YORK TIMES, New YorkTHE TRUTH IS HARD TO FIND – BRYAN DENTONTHE NEW YORK TIMESNEWS SUBSCRIPTIONGold Lion Campaign
DROGA5, New York / THE NEW YORK TIMES, New YorkTHE TRUTH IS HARD TO FIND – DANIEL BEREHULAKTHE NEW YORK TIMESNEWS SUBSCRIPTIONGold Lion Campaign
DROGA5, New York / THE NEW YORK TIMES, New YorkTHE TRUTH IS HARD TO FIND – TYLER HICKSTHE NEW YORK TIMESNEWS SUBSCRIPTIONGold Lion Campaign
SQUEAK E CLEAN PRODUCTIONS, Los Angeles / KENZO, ParisKENZO WORLD- THE NEW FRAGRANCEKENZOFRAGRANCEGold Lion
DUVAL GUILLAUME, BrusselsMERRY CHRISTMAS FROM SYRIARED CROSS-FLANDERSRED CROSS-FLANDERSGold Lion
MPC, London / LEO BURNETT CHICAGOSAMSUNG, OSTRICHSAMSUNGSAMSUNG GALAXY S8Gold Lion
MPC, London / LEO BURNETT CHICAGOSAMSUNG, OSTRICHSAMSUNGSAMSUNG GALAXY S8Gold Lion
PEREIRA & O'DELL, New YorkLO & BEHOLDNETSCOUTAPPLICATION AND NETWORK PERFORMANCE MANAGEMENTGold Lion
BBDO NEW YORKEVANSANDY HOOK PROMISESANDY HOOK PROMISESilver Lion
SMUGGLER, Los Angeles / JOHN X HANNES NEW YORK / SQUARESPACE, New YorkJOHN MALKOVICH’S JOURNEYSQUARESPACESQUARESPACESilver Lion Campaign
SMUGGLER, Los Angeles / JOHN X HANNES NEW YORK / SQUARESPACE, New YorkWHO IS JOHNMALKOVICH.COM?SQUARESPACESQUARESPACESilver Lion Campaign
SMUGGLER, Los Angeles / JOHN X HANNES NEW YORK / SQUARESPACE, New YorkCALLING JOHNMALKOVICH.COMSQUARESPACESQUARESPACESilver Lion Campaign
STINK, London / DON'T PANIC, LondonTHE MOST SHOCKING SECOND A DAYSAVE THE CHILDRENSAVE THE CHILDRENSilver Lion
TOHOKUSHINSHA FILM CORPORATION, Tokyo / HAKUHODO INC., TokyoGRAVITY CATSONY INTERACTIVE ENTERTAINMENTGRAVITY DAZE2Silver Lion
ICONOCLAST, Culver City / YOUNG TURKS, Los AngelesGOSHJAMIE XXMUSIC VIDEO FOR SONG "GOSH"Silver Lion
PEREIRA & O'DELL, New YorkLO & BEHOLDNETSCOUTAPPLICATION AND NETWORK PERFORMANCE MANAGEMENTSilver Lion
BBDO NEW YORKEVANSANDY HOOK PROMISESANDY HOOK PROMISESilver Lion
ACADEMY FILMS, London / WCRS, LondonFOR OWNING THE DANCEFLOORBUPABUPASilver Lion
MJZ, Los Angeles / BLACK FRAME, New YorkMY MUTANT BRAINKENZOKENZO PARFUMSSilver Lion
CARNIBIRD, Paris / ROMANCE, ParisL'AMOUR L'AMOURINTERMARCHÉINTERMARCHÉSilver Lion
STINK, London / DON'T PANIC, LondonTHE MOST SHOCKING SECOND A DAYSAVE THE CHILDRENSAVE THE CHILDRENSilver Lion
ANOMALY, New YorkBORN THE HARD WAYANHEUSER BUSCHBUDWEISERSilver Lion
adam&eveDDB, LondonCOME TOGETHERH&MH&MSilver Lion
OGILVY & MATHER, ChicagoTHE ONE MOMENTMORTON SALTMORTON SALTSilver Lion
ICONOCLAST, Culver City / YOUNG TURKS, Los AngelesGOSHJAMIE XXMUSIC VIDEO FOR SONG "GOSH"Silver Lion
MJZ, Los Angeles / BLACK FRAME, New YorkMY MUTANT BRAINKENZOKENZO PARFUMSSilver Lion
MATTER UNLIMITED, New York"PUSH"MERCKMERCK FOR MOTHERSSilver Lion
TBWA\MEDIA ARTS LAB, Los AngelesSTROLLAPPLEAPPLE AIRPODSSilver Lion
SMUGGLER, Los Angeles / JOHN X HANNES NEW YORK / SQUARESPACE, New YorkJOHN MALKOVICH’S JOURNEYSQUARESPACESQUARESPACESilver Lion
WUNDERMAN, Boulogne-BillancourtJOURNEY TO YOUR DREAM/INGRIDDANONE ACTIVIAACTIVIASilver Lion
FINAL CUT, London / 4CREATIVE, LondonWE'RE THE SUPERHUMANSCHANNEL4 PARALYMPICSSilver Lion
72ANDSUNNY, Los Angeles / GOOGLE, Mountain ViewYEAR IN SEARCH 2016GOOGLEGOOGLESilver Lion
VALENSTEIN & FATT, LondonANTHONY JOSHUALUCOZADE SPORTLUCOZADE SPORT DRINKSilver Lion
LELAND MUSIC, London / BLINK PRODUCTIONS, London / 4CREATIVE, LondonPARALYMPICS 'WE'RE THE SUPERHUMANS'4CREATIVECHANNEL 4 PARALYMPICSSilver Lion
TBWA\MEDIA ARTS LAB, Los AngelesSTROLLAPPLEAPPLE AIRPODSSilver Lion
LEO BURNETT CHICAGOOSTRICHSAMSUNGSAMSUNG GALAXY S8/GEAR VRSilver Lion
FACTORY, London / DON'T PANIC, LondonSTILL THE MOST SHOCKING SECOND A DAYSAVE THE CHILDRENSAVE THE CHILDRENSilver Lion
NEW LAND, Copenhagen / WICHMANN/SCHMIDT, CopenhagenTHE ROYAL DANISH THEATRE - MASH UPTHE ROYAL DANISH THEATRETHEATRESilver Lion
MPC, London / adam&eveDDB, LondonJOHN LEWIS, BUSTER THE BOXERJOHN LEWISCHRISTMASSilver Lion
THE MILL, London / adam&eveDDB, New YorkWAITROSE 'COMING HOME'WAITROSEFOOD RETAILSilver Lion
MPC, London / adam&eveDDB, LondonJOHN LEWIS, BUSTER THE BOXERJOHN LEWISCHRISTMASSilver Lion
GLORIA FX , Los Angeles / PRETTYBIRD, LondonMUSIC VIDEO COLDPLAY - "UP&UP"PRETTYBIRD UKVISUAL EFFECTS SERVICESSilver Lion
4CREATIVE, LondonWE'RE THE SUPERHUMANSCHANNEL 4THE PARALYMPICSSilver Lion
GRABARZ & PARTNER, HamburgLAUGHING HORSESVOLKSWAGEN AGVOLKSWAGEN TIGUAN WITH TRAILER ASSISTBronze Lion
BLINK PRODUCTIONS, London / adam&eveDDB, LondonBUSTER THE BOXERJOHN LEWISJOHN LEWIS CHRISTMASBronze Lion
SKIN & BONES, Toronto / COSSETTE, TorontoSICKKIDS VS UNDENIABLESICKKIDS FOUNDATIONSICKKIDS HOSPITAL Bronze Lion
BRUNNER, PittsburghTHE JOURNEY84 LUMBER84 LUMBERBronze Lion
adam&eveDDB, LondonCOME TOGETHERH&MH&MBronze Lion
TBWA\MEDIA ARTS LAB, Los AngelesSTROLLAPPLEAPPLE AIRPODSBronze Lion
PANTERA & CO, Buenos Aires / MAMI WATA, Cape TownWOZAMAMI WATAMAMI WATA BRANDBronze Lion
WIEDEN+KENNEDY, Portland / ELEVEN SOUND, Santa Monica / WALKER, Brooklyn / BARKING OWL, Los AngelesEQUALITYNIKECLOTHING / FOOTWEAR / ACCESSORIESBronze Lion
McCANN WORLDGROUP, BangkokCAPTUREVERENA INTERNATIONAL CO., LTD.SUREBronze Lion
ROMANCE, ParisL'AMOUR, L'AMOUR.INTERMARCHÉINTERMARCHÉBronze Lion
GREAT GUNS, London / FANCY SHOT, Moscow / VERSUS PICTURES, MoscowKOLSHIKLENINGRADLENINGRADBronze Lion
FURLINED, Los Angeles / THE MARTIN AGENCY, RichmondTHE WORLD'S BIGGEST ASSHOLEDONATE LIFENON-PROFIT ORGAN DONATION PSABronze Lion
PARK PICTURES, New York / OGILVY & MATHER, ChicagoTHE ONE MOMENTMORTON SALTMORTON SALTBronze Lion
VENABLES BELL & PARTNERS, San FranciscoMUSICIANCHIPOTLE MEXICAN GRILLRESTAURANT AND INGREDIENTSBronze Lion
DROGA5, New York / JOHNSONVILLE SAUSAGE, Sheboygan FallsJEFF AND HIS FOREST FRIENDS BY JEFFJOHNSONVILLEJOHNSONVILLE SAUSAGESBronze Lion
Y&R SOUTH AFRICA, Cape TownCHASING THE DRAGONSURFSHACKSURFSHACK SURFING SCHOOL/OUTREACH PROGRAMMEBronze Lion
SMUGGLER, London / LUCKY GENERALS, LondonCOACH DRIVERPADDY POWERPADDY POWERBronze Lion
FP7/CAI, CairoTHE LINE UP SONGCOCA COLACOKE RED FMCGBronze Lion
BACON, Copenhagen / &CO, Copenhagen / MOMONDO, CopenhagenMOMONDO / THE DNA JOURNEYMOMONDOTHE DNA JOURNEYBronze Lion
MJZ, Los Angeles / BLACK FRAME, New YorkMY MUTANT BRAINKENZOKENZO PARFUMSBronze Lion
FINCH, Sydney / CLEMENGER BBDO MELBOURNECONSEQUENCESTRANSPORT ACCIDENT COMMISSIONTRANSPORT ACCIDENT COMMISSIONBronze Lion
SMUGGLER, Los Angeles / JOHN X HANNES NEW YORK / SQUARESPACE, New YorkJOHN MALKOVICH’S JOURNEYSQUARESPACESQUARESPACEBronze Lion
RSA FILMS, Los Angeles / JOHANNES LEONARDO, New YorkORIGINAL IS NEVER FINISHEDADIDAS ORIGINALSADIDAS ORIGINALSBronze Lion
MJZ, Los Angeles / TBWA\MEDIA ARTS LAB, Los AngelesBULBSAPPLEAPPLEBronze Lion
PARTIZAN ENTERTAINMENT, Los Angeles / PANDORA MEDIA, Santa MonicaPLAYLISTPANDORAINTERNET RADIO STREAMING SERVICEBronze Lion
adam&eveDDB, LondonCOME TOGETHERH&MH&MBronze Lion
WIEDEN+KENNEDY, PortlandTHE CORNERPOWERADENON-ALCOHOLIC BEVERAGEBronze Lion
VALENSTEIN & FATT, LondonANTHONY JOSHUALUCOZADE SPORTLUCOZADE SPORT DRINKBronze Lion
APPLE, CupertinoGO TIMEAPPLEAPPLE WATCHBronze Lion
BURBERRY, LondonTHE TALE OF THOMAS BURBERRYBURBERRYBURBERRY RETAILBronze Lion
SKIN & BONES, Toronto / COSSETTE, TorontoSICKKIDS VS UNDENIABLESICKKIDS FOUNDATIONSICKKIDS HOSPITAL Bronze Lion
SID LEE, MontréalQUESTION MADNESS ANTHEMTHE NORTH FACETNF BRANDBronze Lion
TRIM EDITING, London / BBH, LondonVIRGIN MEDIA 'USAIN BOLT #BETHEFASTEST'VIRGINVIRGIN MEDIABronze Lion
TRIM EDITING, London / TBWA\MEDIA ARTS LAB, Los Angeles / OMD USA, New YorkAPPLE 'STROLL'APPLEAPPLE AIRPODSBronze Lion
MJZ, Los Angeles / BLACK FRAME, New YorkMY MUTANT BRAINKENZOKENZO PARFUMSBronze Lion
CUT+RUN, New York / ANOMALY, New YorkFOREVER CHUCK ANTHEMCONVERSECHUCK TAYLORBronze Lion
MJZ, Los Angeles / TBWA\MEDIA ARTS LAB, Los AngelesBULBSAPPLEAPPLEBronze Lion
SKIN & BONES, Toronto / COSSETTE, TorontoSICKKIDS VS MOM STRONGSICKKIDS FOUNDATIONSICKKIDS HOSPITALBronze Lion
BBDO NEW YORKEVANSANDY HOOK PROMISESANDY HOOK PROMISEBronze Lion
GOOGLE, New York / GOOGLE CREATIVE LAB, New YorkGOOGLE PHOTOS: FREE UP SPACEGOOGLE INCGOOGLE PHOTOSBronze Lion
CARNIBIRD, Paris / ROMANCE, ParisL'AMOUR L'AMOURINTERMARCHÉINTERMARCHÉBronze Lion
NEW LAND, Copenhagen / WICHMANN/SCHMIDT, CopenhagenTHE ROYAL DANISH THEATRE - MASH UPTHE ROYAL DANISH THEATRETHEATREBronze Lion
WIEDEN+KENNEDY, DelhiDA DA DINGNIKE DELHICLOTHING, FOOTWEAR AND ACCESSORIESBronze Lion
DROGA5, New York / MAILCHIMP, AtlantaMAILCHIMP MOOD FILMSMAILCHIMPMOOD FILMSBronze Lion
FCB INFERNO, LondonBELIEVE IN ME - GYMNASTBARNARDO'SBARNARDO'SBronze Lion
JOHANNES LEONARDO, New YorkORIGINAL IS NEVER FINISHEDADIDAS ORIGINALSORIGINALSBronze Lion
ANONYMOUS CONTENT, Culver City / GEISEL PRODUCTIONS, New YorkTHE ESCAPEBMWBMW 5 SERIESBronze Lion
HEREZIE, ParisSOUNDS OF TRAUMADAVID LYNCH FOUNDATIONDAVID LYNCH FOUNDATIONBronze Lion
MILL+, London / JUNG VON MATT, HamburgNETTO 'THE EASTER SURPRISE'NETTOFOOD RETAILBronze Lion
FINCH, Sydney / CLEMENGER BBDO MELBOURNECONSEQUENCESTRANSPORT ACCIDENT COMMISSIONTRANSPORT ACCIDENT COMMISSIONBronze Lion
TOHOKUSHINSHA FILM CORPORATION, Tokyo / HAKUHODO INC., TokyoGRAVITY CATSONY INTERACTIVE ENTERTAINMENTGRAVITY DAZE2Bronze Lion
PARTIZAN, Paris / BETC, ParisCANAL KITCHENCANAL +, CANALSATCANAL +, CANALSATBronze Lion

The Festival of Creativity runs from 17-24 June 2017, with Cinemark the official local representative for the Cannes Lions International Festival of Creativity.

Visit the official Cannes Lions website and our Cannes Lions special section for more information.

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