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Cannes Lions Special Section

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#CannesLions2017: All the South African winners!

The 64th annual Cannes Lions Festival of Creativity came to an end on 24 June 2017, rounding out a full week of award shows that celebrated creativity across various categories. Here's how SA fared overall...

GRAND PRIX


RADIO: Ogilvy Johannesburg - KFC Double down ‘Sad Man Meal’ ('Long Red Thin Shape', 'Repeat the Punchline' and 'No one cheerses')
ENTERTAINMENT FOR MUSIC: Egg Films’ director Terence Neale became the first SA director ever to win a Grand Prix at Cannes Lions with Adidas ‘Original is never finished', for Johannes Leonardo New York with RSA Films

GOLD


HEALTH & WELLNESS: Y&R SA and 7Films - SurfShack 'Chasing the Dragon'
RADIO: Ogilvy Johannesburg - KFC Double down ‘Sad Man Meal’ - 'Long Red Thin Shape', 'Repeat the Punchline' and 'No one cheerses' (campaign)
RADIO: Grey Africa and Fine Tune Studios: Duracell Duralock - 'Paris', 'Britney' and 'Harry' (campaign)
FILM: Ogilvy Joburg - Cadbury Bubbly 'Pre-Joy', with production by Bomb Films, sound and composition by Howard Music, post-production work by Ministry of Illusion and media by Starcom Worldwide.
ENTERTAINMENT: Native VML Absolut and Egg Films - One Source, with One Source: One Source campaign

SILVER


RADIO: FCB CT and We Love Jam CT: Bloom Pharmacy 'Flight'
RADIO: FCB CT and We Love Jam CT: Bloom Pharmacy - 'Mall' and 'Flight' (campaign)
RADIO: The WorkRoom CT was involved in production for GGH MullenLowe Hamburg’s IKEA Storage Solutions
ENTERTAINMENT: Native VML and Egg Films - Absolut One Source, with One Source: The Song
ENTERTAINMENT FOR MUSIC: Native VML and Egg Films - Absolut One Source: One Source campaign

BRONZE


RADIO: Publicis Machine: Anti-Anxiety Medicines Biral - 'Gymboy'
RADIO: Ogilvy JHB: KFC Virgin Mojito - 'Preschool Concert in a Dark Jacket', 'Welding Mask on a Plane', 'Costume for the Carpool' (campaign)
RADIO: Y&R SA (with Y&R Hong Kong): Gui Ling Yuang Fang Herbal Tea - 'Collection of Poophemisms'
RADIO: FCB CT: Exclusive Books 'Penguin Classics Radio' – Orange Cover
RADIO: TBWA in Africa and Produce Sound: Student Flights US Promo - ‘The US President
FILM CRAFT: Y&R SA and 7Films: Surfshack Chasing the Dragon - Script
FILM CRAFT: Mami Wata CT worked on the Mami Wata’s ‘Woza’ by Pantera & Co Buonos Aires – Direction
FILM CRAFT: Egg Films CT produced Johannes Leonardo NY’s Adidas ‘Original is never finished’ – Direction
FILM CRAFT: Egg Films CT produced Johannes Leonardo NY’s Adidas ‘Original is never finished’ – production design/art direction
FILM CRAFT: Egg Films CT produced Johannes Leonardo NY’s Adidas ‘Original is never finished’ – cinematography
MEDIA: Native VML’s Absolut: One Source campaign, with production by Egg Films, media by Vizeum Cape Town, PR by Capacity Relations and additional work by Enterprise Republic
DESIGN: TBWA/Hunt/Lascaris JHB for Goodbye Malaria’s Beautiful Pathogens (Illustration: Packaging)
DESIGN: OpenCo JHB for Soweto Gold 76 Marked by Bravery (Special Editions & Promotional Packaging)
DESIGN: GRID WORLDWIDE JHB was mentioned with TBWA/Chiat/Day LA for TBWA Identity Refresh
CREATIVE EFFECTIVENESS: Egg Films’ Terence Neale directed Adidas Originals' 'Your future is not mine' with Johannes Leonardo New York with production company RSA Films
ENTERTAINMENT: Egg Films Cape Town did production work on ‘Original is never finished’ for Adidas, by Johannes Leonardo New York
MOBILE: Native VML Huffington Post's Stop the Cycle, with media by The Digital Media Consultancy (Corporate Commercial)
MOBILE: Native VML Huffington Post's Stop the Cycle, with media by The Digital Media Consultancy (Social Purpose)
PRINT & PUBLISHING: Y& R SA Mandevu Beard Care Beard Balm 'Indian', 'Kenyan', 'Kenyan 2' and 'Englishman' with additional work by Creative Y&R Nairobi (campaign)
OUTDOOR: Y&R SA Johannesburg Zoo ‘Frog', 'Snake’ and ‘Bat’ (Billboards and Street posters campaign)
OUTDOOR: Y&R SA Johannesburg Zoo ‘Frog', 'Snake’, ‘Bat’ and ‘Bird’ (Public Sector campaign)
HEALTH & WELLNESS: Y&R SA Gui Ling Yua Fang Herbal Tea 'Collection of Poophemisms'
HEALTH & WELLNESS: Y&R SA Western Cape Government Road Safety 'Everybody Knows'

SPECIAL MENTIONS


Egg Films’ Dan Mace won his third Young Director Award in two years, with Silver in the Broadcast category for the Here’s To The Us In Every Tusker ad he directed in Kenya with Groundglass for Net#work BBDO.

SUMMARY TABLE


AgencyGrand Prix CampaignGold LionGold Lion CampaignSilver LionSilver Lion CampaignBronze LionBronze Lion CampaignTotal
FCB CAPE TOWN1113
GREY AFRICA, Johannesburg11
OGILVY & MATHER JOHANNESBURG11114
GRID WORLDWIDE, Johannesburg11
NATIVE VML1236
OPENCO - THE OPEN COLLABORATION, Johannesburg11
PUBLICIS MACHINE, Cape Town11
TBWA IN AFRICA, Johannesburg11
TBWA\HUNT\LASCARIS, Johannesburg11
Y&R SOUTH AFRICA, Cape Town1438

Cinemark was the official local representative for the 2017 Cannes Lions International Festival of Creativity. Visit our Cannes Lions special section for more information and all the latest updates!
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