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Marketing & Media South Africa

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#TRENDING: What does it take to be a "breakthrough" brand?
[Louise Marsland] Interbrand has released its first report on "breakthrough brands", those new brands that are disrupting the market, and Louise Marsland takes a look at what makes a breakthrough brand... read


August's English and Afrikaans covers.
#WomensMonth: Good Housekeeping's feel-good female factor, in any language

Leigh Andrews

Sally Emery, editor of Good Housekeeping/ Goeie Huishouding since its local launch four years ago, explains why she recommends always asking 'Why' in getting a good story... Read

Getting the word out: Top tips for guaranteed press coverage
Getting the word out: Top tips for guaranteed press coverage

Ronelle Bester

Any business owner would love to have their business mentioned in the media. That is why many hire public relations agencies or have their own in-house PR professional. Read

Image © Maria Frangieh's
Creating successful social media competitions

Julia Rhodes

If you're looking for an affordable and engaging way to increase brand awareness, social media competitions could be exactly the boost you need... Read

Cannes Lions
Jason Xenopoulos
Xenopoulos spots contradictions at Cannes

Pasqua Heard

Last week, Jason Xenopoulos, CEO of NATIVE VML, held his annual 'Cannes in a Can' presentation, which offered a condensed reflection on insights into global trends discussed at the week-long Cannes Lions Festival... read
Marketing
123RF
Marketing on a budget

AIMEÉ SERRÃO

Some marketing techniques are exorbitant in cost, making marketing seem like a daunting task. Luckily there are a few ways that you can increase your marketing efforts while keeping costs at a minimum... read

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NEUROMARKETING - Unlocking your customer's brain for instant sales

What really drives your consumers to buy? Find out how Neuromarketing can help you convert more prospects to customers.
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WOMEN'S MONTH
#WomensMonth: More than just the 'chick in charge'
#WomensMonth: More than just the 'chick in charge'

Leigh Andrews

Create a business that exists and even flourishes without you was the knockout lesson from BeingBossZA, a well-attended females-only business event explaining how to survive your first 1,000 days in business and beyond as a womentrepreneur this past weekend... read
Heart FM partners with 1st for Women to celebrate Women At Heart
Heart FM partners with 1st for Women to celebrate Women At Heart

Issued by Heart FM

In celebration of Women's Month, Heart FM will once again be treating its female listeners to an afternoon of entertainment, glamour, decadence and pampering at the annual Women At Heart event... read
Totalsports and Fives Futbol team up for Women's Month
Totalsports and Fives Futbol team up for Women's Month

Issued by TFG (The Foschini Group)

In the spirit of Women's month, Fives have teamed up with Totalsports to host a unique ladies-only 5v5 tournament at their rooftop location in Grand Central... read
Read more
Advertising
[Orchids & Onions] Flour ad shows print media still reigns Supreme
[Orchids & Onions] Flour ad shows print media still reigns Supreme

Brendan Seery

Good graphic design, which showcases a clever or appealing slogan or catchphrase in a frozen moment, still works in this age of pixels, videos and screens... read
Listen to the music
Listen to the music

Chris Brewer

Most advertisements can be improved with judicious use of music. (Clearly not print - not yet, at least)... read
Dean Blumberg directs the new Nando's 'Wing Wing' commercial
Dean Blumberg directs the new Nando's 'Wing Wing' commercial

Issued by Bouffant

Truth or dare? Find out in the new Nando's commercial, directed by Dean Blumberg for M&C Saatchi Abel... read
Promoted content
Selling the 'why', not the 'what'
Selling the 'why', not the 'what'

Issued by Brand Alive

The Brand Film Co., specialist division of The Brand Alive Group, has launched a new promotional brand film for Ontarget Interiors that exemplifies why selling a customer on 'why' the brand exists is so important, rather than simply telling what they do... read
CRM
The customer journey is on the move
The customer journey is on the move

Issued by Effective Intelligence

Companies want to know how to create an environment in the organisation that drives outstanding customer experiences throughout their journey with the brand, so they can become "omni-channel" and ultimately - "customer-centric"... read

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Digital
Boris Dzhingarov
Most damaging web design mistakes e-businesses make

Boris Dzhingarov, Issued by Monetary Library

Managing a business is difficult and when everything moves online the topic is even more complicated. While there are so many problems that appear, those that do need to be mentioned are the following... read

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Entrepreneurship
The RetroEpic team.
#CoCreate2Accelerate: The RetroEpic challenge

Lauren Hartzenberg

Meet RetroEpic Software, a Cape Town-based game development company and one of the five high-potential startups selected... read
Exhibitions
Markex 2016 settles into new role
Markex 2016 settles into new role

Issued by Markex

The first week in July saw the Sandton Convention Centre taken over by thousands of visitors coming to see the revamped Markex 2016, Specialised Exhibitions Montgomery's targeted promotional product expo... read
Loeries Creative Week Durban
Loeries Communication Design Judging Panel
Loeries Communication Design Judging Panel

Issued by Loeries

Recently been named one of Britain's most influential people for the second year running, Laura Jordan-Bambach has won numerous awards for her commercial work... read
#Loeries2016: Shared Value Judging Panel announced!
#Loeries2016: Shared Value Judging Panel announced!
The judging panel for the 2016 Loeries' Shared Value category has been announced, with the panel comprising 10 local judges... read

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Media
Survey says CNN is Africa's biggest international media brand
Survey says CNN is Africa's biggest international media brand
The Ipsos Affluent Survey Africa, out late last week, places CNN as the biggest international media brand amongst affluent audiences across Africa. read
Online Media
News24 breaks all records with their #LGE2016 coverage
News24 breaks all records with their #LGE2016 coverage

Issued by 24.com

News24, South Africa's largest online news platform, has demonstrated that they are the market leader in breaking digital news with their staggering #LGE2016 user statistics... read
Printing
First on the continent
First on the continent

Issued by Bidvest Digital

Bidvest Digital are one of the newest entrants in the wide format digital print industry but are setting the industry alight with their fresh and exciting approach to digital printing... read
Production
Revlon ColourStay Makeup #CHOOSELOVE
Revlon ColourStay Makeup #CHOOSELOVE

Issued by Velocity Afrika

In collaboration with Ogilvy & Mather Cape Town, Mpho Twala directs the beautiful South African ambassador for Revlon, Bonang Matheba, in the new #CHOOSELOVE campaign for Revlon ColourStay Makeup... read
Research
Data analytics experts tackle how to harness the power of analytics in South Africa this September
Data analytics experts tackle how to harness the power of analytics in South Africa this September

Issued by Corinium Global Intelligence

Research conducted by Corinium Global Intelligence shows that South African organisations are beginning to realise the value that lies within their data... read
Sponsorship
Boris Dzhingarov
How to make your sports sponsorship stand out

Boris Dzhingarov, Issued by Monetary Library

With 2016 Summer Olympics about to begin, viewers worldwide have already seen extensive sponsorships in the making. Let's talk about how your brand can take advantage of athletic sponsorship... read
International
Apple and Microsoft unholster new gun emojis
Apple and Microsoft unholster new gun emojis
Apple and Microsoft on Friday appeared to be aiming in opposite directions with freshly unholstered gun emojis... read
LIA extends entry deadline to 24 August
More International
Multimedia
Episode 33: Search Engine Domination with Sean Hearn
Episode 33: Search Engine Domination with Sean Hearn
We chat to Sean Hearn, SEO lead at Aqua, about how brands can dominate the internet through effective search engine optimisation. - View/Rate
New appointments
  • Chivas Regal appoints brand ambassador - more info

More people  Submit a Person
Jobs offered
Account/Project/Events/Sales/Marketing Managers - Johannesburg
Uber Exposure offers four-day work weeks to highly motivated, self driven individuals who want to step up in life and take their careers to the next level Read more >>


Senior Events Manager - Johannesburg
The Communications Firm (TCF) has a current opening for a senior event manager who is able to execute events from start to finish. Read more >>


Junior SEO/Digital Marketing Executive - Cape Town
As a junior to mid technical SEO specialist you will work across all elements of our in-house client's campaigns, from on page SEO to technical SEO audits and everything in between. Read more >>





New events to diarise
PRISA 2016 Conference
PRISA - 17 Aug 2016 to 18 Aug 2016, Durban


Casino Marketing Forum
Eventus-International - 23 Aug 2016 to 25 Aug 2016, Johannesburg


Sunday Times Top Brands Conference
Times Media Events - 23 Aug 2016, Johannesburg


Two-day writing course
Quo Vadis Communications - 7 Sep 2016 to 8 Sep 2016, Johannesburg


Design thinking for brand building
Vega School - 8 Sep 2016, Durban | 8 Sep 2016 to 9 Sep 2016, Johannesburg | 8 Sep 2016 to 9 Sep 2016, Pretoria | 8 Sep 2016 to 9 Sep 2016, Cape Town


Tshwane Youth Business Expo
DIMPLEFACE MEDIA - 10 Sep 2016, Pretoria


Essentials of newspaper management
.Sol Plaatje Institute - 19 Sep 2016 to 23 Sep 2016, Grahamstown


African Entrepreneurship Exchange 2016 Breakfast
Makamba Online - 29 Sep 2016, Johannesburg


Essentials of broadcast management
Sol Plaatje Institute - 24 Oct 2016 to 28 Oct 2016, Grahamstown



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Upcoming events
Exec Think Tank
nlighten - 11 Aug 2016, Sandton


Webafrica's Small Business Summit
Webafrica - 12 Aug 2016, Cape Town


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Episode 33: Search Engine Domination with Sean Hearn

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The Most Important Social Media Metrics (and Why You Should Care) (by @jordanlore6) https://t.co/3fRDfx4iW0 #smm https://t.co/9BoEodQ0Uz
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Facebook will bypass web adblockers, but offer ad targeting opt-outs https://t.co/8reyk1sRo0
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