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Episode 182: Augmented reality, Virtual reality & Pokemon Go. Native VML and Y&R SA Partnership

Date: 21 Jul 2016
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When the going gets tough, the tough do more research
When the going gets tough, the tough do more research

A recent downgrade in Africa's predicted growth reflects many of the difficulties facing sub-Saharan Africa...

22 May 2016

The JCDecaux Sub-Saharan Africa HR structure is rationalised for growth!
The JCDecaux Sub-Saharan Africa HR structure is rationalised for growth!

JCDecaux in sub-Saharan Africa has rationalised and streamlined its structure to optimise the integration of the JCDecaux Group's international procedures, and accommodate the new growth strategies across the continent...

Issued by JCDecaux 20 Apr 2016

Digitally bright future for outdoor
Digitally bright future for outdoor

Within the next decade, digital advertising is expected to account for more than a quarter of all billboards, as it is increasingly replacing traditional paper billboards across South Africa...

11 Feb 2015

Digital OOH displays promote social interaction in Tanzania
Digital OOH displays promote social interaction in Tanzania

Samsung Electronics Tanzania, in partnership with one of Tanzania's outdoor players, Continental Outdoor Media, has embarked on an innovative campaign to share experiences among technologically empowered and social media-connected audiences...

17 Dec 2014

Alliance Media partners with Vodacom in Tanzania
Alliance Media partners with Vodacom in Tanzania

Alliance Media and Vodacom have partnered on a new campaign focused on encouraging people to save money through their phones. Vodacom has started the M-Pawa campaign and the large-format billboards can be seen all over Tanzania...

Issued by Alliance Media 1 Dec 2014

Alliance Media supports Rotary in Mauritius
Alliance Media supports Rotary in Mauritius

This year sees the Rotary Club in Mauritius celebrating its Golden Jubilee and they've been holding various events over the past couple of weeks in the build-up to their AGM...

Issued by Alliance Media 11 Nov 2014

Continental Outdoor continues to dominate Africa's DOOH growth!
Continental Outdoor continues to dominate Africa's DOOH growth!

Continental Outdoor is leading the way in paving South Africa and sub-Saharan Africa's roads, commuter and consumer convergence areas with digital advertising screens. It is fast expanding its network across Africa...

Issued by JCDecaux 27 Aug 2014

90 years of good deeds!
90 years of good deeds!

Alliance Media recently partnered with the Office of the President in Zambia by putting up a number of large-format billboards around Lusaka in honour of former president Dr Kenneth Kaunda, who celebrated his 90th birthday last month.

Issued by Alliance Media 19 May 2014

Alliance Media supports arts and culture across Africa
Alliance Media supports arts and culture across Africa

Alliance Media Zimbabwe, the country's largest provider of billboards and outdoor advertising media, has partnered up with the Harare International Festival of the Arts (HIFA) by sponsoring a number of billboards for the organisation.

Issued by Alliance Media 9 Apr 2014

Alliance Media donates footbridge
Alliance Media donates footbridge

Alliance Media Malawi, the country's largest outdoor advertising firm, recently unveiled a unique footbridge on the Chipembere Highway at Blantyre's Queen Elizabeth Central Hospital.

Issued by Alliance Media 14 Mar 2014

Another award for Alliance Media
Another award for Alliance Media

2014 started off with a bang for Alliance Media as the Namibia office attended the PMR (Professional Management Review) Award function held on 3 February in Windhoek.

Issued by Alliance Media 4 Mar 2014

Solar-powered internet café spaza shop
Solar-powered internet café spaza shop

Internet café spaza shops provide an easy way for countries to deliver the penetration in Africa, by allowing cellular networks to extend their services to all parts of a country and to provide free solar power to individual cellphone users to keep their phones charged and connected at all times.

Issued by Right Stuff 24 Jan 2014

Alliance Media thanks
Alliance Media thanks

2013 has been another successful year for Alliance Media. This could not have been done without the hard work of the company's dedicated teams across five time zones in Africa.

Issued by Alliance Media 17 Dec 2013

McDonald's billboards come to Mauritius!
McDonald's billboards come to Mauritius!

Recently Alliance Media partnered up with McDonald's in a new and exciting project for the successful fast food chain.

Issued by Alliance Media 29 Nov 2013

The state of the nation: Advertising in Africa
The state of the nation: Advertising in Africa

Is Africa the Dark Continent when it comes to the advertising industry? On the contrary, says Alan Edgar, Regional Creative Director, Ogilvy Africa and one of regional judges for African and Middle Eastern categories at this year's Loeries. It's alive and vibrant, but in dire need of world-class tertiary training institutions to tap into that potential.

By Staff Reporter 21 Sep 2013

Danette Breitenbach
Y&R: I have an agency...

Y&R is committed to having 20 agencies on the African continent by 2015. Leading the charge to achieve this is Yossi Schwartz, chairman of Y&R South Africa.

By Danette Breitenbach 5 Sep 2013

Drinkable water produced from a billboard
Drinkable water produced from a billboard

Capital Lifestyle Magazine reported on 8 August 2013 that engineers in the city of Lima, Peru, "have found a way to use the intense humidity to produce drinkable water from a billboard." (video)

8 Aug 2013

Aegis Media unveil Baileys new bottle

Aegis Media were asked to do a campaign for Baileys, a Diageo brand, in both Nigeria and Kenya, and 72 hours later had a creative concept and execution plan that fully answered and met the client's brief and saw three of their network brands - Posterscope, Isobar and Carat working as one integrated unit.

9 Jul 2013

Safaricom educates consumers about M-Shwari
Safaricom educates consumers about M-Shwari

Kenyan-based Safaricom, an integrated communications company with a reported over 17 million subscribers, has selected Z-Card to educate its consumers about its banking offering, M-Shwari.

21 May 2013

Alliance Media awarded Superbrand status
Alliance Media awarded Superbrand status

Alliance Media has recently been awarded Superbrand Status by Superbrands, the world's largest independent arbiter of branding. The award has been made for the period 2012 - 2014.

Issued by Alliance Media 15 May 2013

Alliance Media remembers genocide in Rwanda
Alliance Media remembers genocide in Rwanda

This month marks the 19th anniversary of the genocide that took place in Rwanda in 1994. In commemoration of this, MTN has put up billboards around Kigali to remember those that passed on during the genocide.

Issued by Alliance Media 26 Apr 2013

Findeco House lights up Lusaka skyline
Findeco House lights up Lusaka skyline

The night skies in Lusaka, Zambia, are lit up by Continental Outdoor Media, hosting the Samsung logo on Findeco House which has now become an iconic site on the skyline.

Issued by JCDecaux 17 Apr 2013

OOH makes its mark at Rail Park Mall, Botswana
OOH makes its mark at Rail Park Mall, Botswana

In a first of its kind Continental Outdoor Media Botswana has acquired exclusive rights to advertising in one of the largest retail spaces in Botswana.

Issued by JCDecaux 12 Apr 2013

Get entries in now for Loeries
Get entries in now for Loeries

Loerie entries are now open, and those that get their work in by 15 April 2013; get 10% off their entry fee. The final deadline for entries is 31 May and agencies or marketers throughout Africa and the Middle East can enter their work.

4 Apr 2013

Alliance Media working with large multinationals in Kenya
Alliance Media working with large multinationals in Kenya

Alliance Media, Africa's largest billboard and airport advertising concession holder, has partnered up with some of the biggest multinationals in Kenya to launch some exciting campaigns.

Issued by Alliance Media 6 Mar 2013

Alliance Media partners with Visa in Kenya
Alliance Media partners with Visa in Kenya

Last week saw Alliance Media Kenya, part of the Alliance Media Group, partnering with Visa to launch the their co-branded campaign with Shell.

Issued by Alliance Media 1 Mar 2013

Alliance Media launches Barclays campaign in Mauritius
Alliance Media launches Barclays campaign in Mauritius

Alliance Media Mauritius, part of the Alliance Media group has recently launched the "Bridging the world for you" campaign in Mauritius for the bank's new corporate campaign.

Issued by Alliance Media 20 Feb 2013

[2013 trends] Africa's dynamic markets
[2013 trends] Africa's dynamic markets

The year 2013 for most brands, especially the ones coping with saturated markets in developed countries, will be a decisive one. Incorporating Africa into their corporate brand strategy, if they haven't done so, will be the better part of valour, so to speak.

By Obaika Consulting Team 31 Jan 2013

[2013 trends] Out-of-the-box branding
[2013 trends] Out-of-the-box branding

No, the concepts of "tribalism", "gamification" and "engagement" aren't a promo for the latest computer game, but are in fact the trends that will characterise the way companies and consumers interact in 2013. The branding industry is constantly developing and. while the following trends are evolutions rather than dynamic, short-term changes, we believe there are 10 areas that will define the brandscape over the next year.

By HKLM Exco Team 31 Jan 2013

[2013 trends] Africa poised for a great future
[2013 trends] Africa poised for a great future

As 2013 commences, afro-pessimism seems to cede to afro-optimism. There is a global consensus: Africa is poised for a great future. What will be the impact of Africa's growth on our industry? What will be the major trends of the year? In the business world, predicting the future is a crucial exercise.

By Nandkishor Buty 30 Jan 2013

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