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Biz Takeout's

Episode 141: IMC speakers Mel Attree and Enzo Scarcella, plus we chat to Ben Wagner from Native.

Date: 27 Jul 2015
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Getting a feel for the luxury market in Africa

Prestige marketing isn't just about classy shots of high-end products - you still have to follow the tried and trusted marketing methods that make people relate to your brand, especially on the continent...

By Leigh Andrews 28 Jul 2015 14:00

Learn how to positively influence your digital brand reputation

The digital universe is expanding and evolving. To keep up, attend a special webinar next week to find out how to take advantage of the 'Attention Economy'...

By Dries Badenhorst 28 Jul 2015 14:00

Facebook's Internet.org free basic services are bringing African people online

Facebook celebrated the one-year anniversary of the introduction of the Internet.org app by hosting a Developer Day at iHub in Nairobi, Kenya on 27 July 2015 and introducing new services...

28 Jul 2015 11:18

Programmatic buying comes to South Africa

When technology and advertising converge, the result is programmatic buying...

27 Jul 2015 14:00

The holy grail of marketing - word of mouth

Mention "the holy grail of marketing" to any agency exec and you're bound to have a bunch of buzzwords and the latest digital trends thrown your way...

By Nuno Lopes 27 Jul 2015 06:30

[CEM Africa Summit] CEM for the tech-enabled African future

You need to keep an eye on future trends from the rest of the world to better manage your business' current customer experience. Some of these trends were shared in the Customer Experience Management Africa plenary session...

By Leigh Andrews 27 Jul 2015 06:00

The emperor in clothes

It is anarchy out there with many brands and companies reviewing their media at present, in particular brands such as Unilever and Coca-Cola. This is because they are seeking assurances...

By Danette Breitenbach 24 Jul 2015 09:40

Mobile transactions surpass U.S.$2bn

The value of transactions processed through mobile platforms surpassed $2 billion during the first five months of the year, highlighting the increasing number of people turning to mobile devices to transact.

By Martin Kadzere 24 Jul 2015 09:22

#SomeoneTellCNN... Kenya isn't happy with them

American news broadcaster, CNN, is getting some heat from the Kenyan Twitter community. This is ahead of Barack Obama's visit to the country, which CNN reported as a "terror hotbed".

23 Jul 2015 14:38

[Biz Takeouts Lineup] 141: IMC speakers Mel Attree and Enzo Scarcella and Native's Ben Wagner

Tune in to the Biz Takeouts Marketing & Media radio show, 23 July 2015, from 9-10am, as show host Warren Harding chats Mel Attree, Enzo Scarcella and Ben Wagner...

22 Jul 2015 11:49

Five ways to approach marketing in Africa differently

With sluggish economic growth and low morale leading to reduced spending among consumers in many markets across the world, businesses are looking for opportunities for expansion in high growth African markets...

By David Blyth, Issued by Yellowwood Future Architects 27 Jul 2015 10:16

New trade networking opportunities at Decorex Joburg 2015

Extensive new opportunities for both exhibitors and trade visitors to Decorex Joburg to widen their business network have been announced by the organisers of Africa's largest décor, design and lifestyle exhibition...

Issued by Thebe Reed Exhibitions 27 Jul 2015 11:03

Posterscope brings future of OOH media to Nigeria

Posterscope, an out-of-home communication agency, has formally launched an office in Nigeria. Nigeria is the 32nd market globally that Posterscope is venturing into...

24 Jul 2015 09:52

Mobile survey targets 1,000 entrepreneurs across five African countries

NAIROBI, Kenya: GeoPoll (www.geopoll.com), the Global Entrepreneurship Network and the U.S. State Department released a survey of 1,000 business owners throughout sub-Saharan Africa on entrepreneurship in their countries.

24 Jul 2015 14:44

Centre to hold fourth National ICT Innovation Contest

The 4th National ICT Innovation Contest Award aimed at inspiring and encouraging Ethiopian software developers and innovators will be held July 30, 2015...

By Alazar Shiferaw 24 Jul 2015 15:05

Training is the key to aligning your new African businesses with your strategy

South African companies that want to succeed as they expand into other African countries, must be willing to make real investments in training staff in their processes and systems...

23 Jul 2015 16:05

Planning digital development in Africa

The fourth edition of the Forum Forbes Afrique, held in Brazzaville on 21 July 2015, discussed the necessary conditions for the planned digital development in Africa.

23 Jul 2015 13:49

US firm takes over Nettcash

A United States based mobile payments firm, Mozido, said yesterday it has acquired a majority stake in Zimbabwean firm NettCash, which also runs similar operations, as part of its expansion programme.

23 Jul 2015 15:04

Eight awards at this year's Durban FilmMart

The 2015 Durban FilmMart announced its market awards and grants at the awards and closing function, sponsored by Videovision Entertainment...

22 Jul 2015 09:52

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