The latest Nielsen Consumer Confidence Index (Q3) shows a varied view for sub-Saharan Africa as despite it having increased by five points in Ghana (99) in the third quarter, it decreased five points in Nigeria (127), the first decline since inception of the CCI in quarter 3 of 2014. Confidence also declined five points in South Africa to 82. In contrast, Kenyan consumers are feeling markedly more optimistic in comparison to the previous quarter as reflected by the five point increase in Kenya's CCI to 117, compared to 112 in Q2 2015.
Issued by Nielsen 24 Nov 2015 09:11
Millward Brown's annual AdReaction study explores how, where and why multiscreen users in 42 countries are viewing video, and what marketers need to know to create video that is effective across screens.
Issued by Millward Brown 6 Nov 2015 10:39
The AfricaCom Awards continues to grow in strength and significance. According to Adam Thompson, Head of Content at Com World Series, the 2015 applications were many and of an extremely high standard, and reinforced the importance of the Awards as a showcase for innovation within the telecoms and ICT sector across Africa.
Issued by AfricaCom 21 Oct 2015 11:14
One Africa Media (OAM) announced it was extending its network of classified portals with the establishment of an office in Mauritius. The company has aquired a stake in Property Finder Ltd, a subsidiary of La Sentinelle Ltd who operates the leading property portal on the island, Lexpressproperty.com, as well as other publications including home decor website, lacase.mu.
Issued by Private Property 15 Oct 2015 10:05