Relevance is a minimum requirement When looking to grow in African markets, many business owners have a vague understanding of how truly diverse and complex the continent really is. While they can appreciate this complexity on a theoretical level, many fail to uncover deep insights into these markets and therefore find practical and successful implementation of market propositions difficult. As a result, many brands miss the mark - and fail to resonate or carry any relevance with African consumers.
Education and ICT Ministers from a record-breaking 30 countries in Africa will be in attendance at this year's Innovation Africa Summit.
Issued by African Brains 21 Aug 2015 10:32
At just 23, Adriano Salgado has taken over as Director of this family-run business, Gaby's Earth Foods. From humble beginnings 20 years ago to a thriving brand distributed nationally and in some African countries, the brand has grown to be a true South African success story.
Issued by TLC Marketing Worldwide 30 Jul 2015 13:48
The digital universe is expanding and evolving. Are you? Digital methods open new windows to engage with customers, employees, stakeholders and partners across the web, social and mobile much more efficiently...
Extensive new opportunities for both exhibitors and trade visitors to Decorex Joburg to widen their business network have been announced by the organisers of Africa's largest décor, design and lifestyle exhibition.
Issued by Thebe Reed Exhibitions 27 Jul 2015 11:03
With sluggish economic growth and low morale leading to reduced spending among consumers in many markets across the world, businesses are looking for opportunities for expansion in high growth African markets. Yet countless examples have shown that few marketers have a deep understanding of African markets, and are truly able to harness opportunities for brand reach and relevance.