Machine learning: Behind the hype
Machine learning: Behind the hype

The study and application of machine learning and artificial intelligence have been around for decades, yet recent hype in the advertising industry presents this as an entirely new and disruptive trend...

By Doug Conely, Issued by Exponential 11 Jan 2017

Brands get ready - Gen Z are growing up and ready to challenge says Kantar Millward Brown
Brands get ready - Gen Z are growing up and ready to challenge says Kantar Millward Brown

AdReaction: Engaging Gen X, Y and Z is the first-ever comprehensive global study of Gen Z and provides guidance on how marketers can engage more effectively with this increasingly important group...

Issued by Kantar Millward Brown 10 Jan 2017

10 years in mobile win Direct Marketing of the Year Awards
10 years in mobile win Direct Marketing of the Year Awards

Mobitainment was selected as 'SME of the Year' and founder, Candice Goodman, the 'Direct Marketer of the Year' at this year's Assegai Awards...

Issued by Mobitainment 13 Dec 2016

Exponential creates augmented reality ad experience with new Face Filter VDX ad unit
Exponential creates augmented reality ad experience with new Face Filter VDX ad unit

The new Face Filter functionality is part of Exponential's proprietary video advertising offering (VDX) with the innovative format enabling brands to produce facial overlays for display and in-stream ads...

Issued by Exponential 8 Dec 2016

Gen Z to give marketers a run for their money
Gen Z to give marketers a run for their money

Kantar Millward Brown's annual digital and media predictions highlight the scale of the challenge presented by a new generation with high expectations and values...

Issued by Kantar Millward Brown 6 Dec 2016

Mobitainment hosting a mobile marketing qualification course with mCordis
Mobitainment hosting a mobile marketing qualification course with mCordis

Do you want to be a trailblazer in the mobile space? Join Mobitainment and mCordis in March 2017 for the first industry-accredited Professional Qualification in Mobile Marketing...

Issued by Mobitainment 6 Dec 2016

Insights2020: Connecting the dots
Insights2020: Connecting the dots

The ability to transform a wealth of complex data into insights and ultimately turn those powerful insights into strategy is increasingly separating the winners from the losers...

By Nicki Cunliffe & Olivia Barlow, Issued by Kantar Millward Brown 5 Dec 2016