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More than 'art for art's sake': the world's most admired ads bring payback for the brand - Millward Brown
More than 'art for art's sake': the world's most admired ads bring payback for the brand

On the Cannes Lions website is an archive, which it calls "the digital home of the world's greatest branded communications". The business world's definition of what makes a creative campaign "great" has evolved since the festival began in 1954, however, and is now firmly rooted in how effectively an ad sells the brand.

By Sue Elms, Issued by Millward Brown 15 Apr 2015 10:15

Expo Botswana wins Country of the Year - Expo Africa
Expo Botswana wins Country of the Year

Expo Botswana, founded in 2004 by Orla Bakeberg, the pioneering branch of Expo Africa, managed by Gary Whittaker since 2011, with its main office in Gaborone and satellite offices in Maun, Francistown and Palapye. Expo Botswana has at any given time over 300 brand ambassadors on their books.

Issued by Expo Africa 9 Apr 2015 11:48

News24 Nigeria hits record highs with election coverage - 24.com
News24 Nigeria hits record highs with election coverage

News24 Nigeria broke all records last week with their coverage of the Nigerian election. The site clocked over 55-million page views in four-days; with 38-million page views on news articles and live updates and 8,7-million page views on the live results maps.

Issued by 24.com 8 Apr 2015 12:46

Does your brand have what it takes to be a hero at the bottom of the pyramid? - Knowledge Resources
Does your brand have what it takes to be a hero at the bottom of the pyramid?

Africa is an exciting and unpredictable place to be doing business. Many companies are alert to the opportunities that exist in our dynamic developing markets, but building stable brands within this volatile climate is not for sissies.

By Wendy Cochrane, Issued by Knowledge Resources 23 Mar 2015 11:45

Top Employers Institute awards first Global Certifications - Top Employers Institute
Top Employers Institute awards first Global Certifications

Since 1991, the Top Employers Institute certifies excellence in the conditions that international companies create for their people. The introduction of a Top Employers Global Certification programme is a logical next step in view of the global trend in harmonisation of employee conditions. The first five Global Certifications have been awarded to Valeo, Technip, Dimension Data, JT International and DHL Express.

Issued by Top Employers Institute 23 Mar 2015 09:50

WFA reveals groundbreaking research into Africa's marketing challenges - Millward Brown
WFA reveals groundbreaking research into Africa's marketing challenges

Global brands need to work harder to understand African consumers

Issued by The WFA in conjunction with Millward Brown 18 Mar 2015 12:24

Sub-Saharan African consumers connect with Coke via Continental Outdoors' Ignite screens - Continental Outdoor
Sub-Saharan African consumers connect with Coke via Continental Outdoors' Ignite screens

The first truly interactive digital out-of-home campaign to move into sub-Saharan Africa is owned by Coca-Cola with their "Share a Coke" campaign, which activates consumers to replace the advertised name on the can with their own!

Issued by Continental Outdoor 12 Mar 2015 11:21