Relevant SMS + appropriate audience + right time = excellent ROI. Laurie Sloan from Hudlr (Amorphous New Media) explains that personal relevance of this kind gives marketers a unique and powerful advantage in that customers are far more likely to respond to a message tailored to their demographic profile than a generic, catch-all communication message.
On 10 July, the doors seamlessly opened to what promises to continue to be the most important decor, furniture and retail event on the African continent. This was the inaugural Inspire Trade Expo, which ran until 12 July 2014 and was the brainchild of expo genius Rina Fortmann, who was not only a director of SARCDA for many years, but who also chaired EXSA (Exhibition Association Of Southern Africa). This show was a properly controlled trade show where every single visitor had to pass a host of stringent criteria in order to be allowed access, due to the focus being on quality trade visitors instead of thousands of consumers.
Issued by Inspire Trade Exhibition 23 Jul 2014 12:33
The Gearhouse Group of Companies already leads the South African market in equipment rental for live events. Now the Group has announced that it is advancing the service onto the African continent with the establishment of Gearhouse Ghana, a fully stocked operation located in Accra.
Issued by Gearhouse SA 23 Jul 2014 11:00
Africa is not for sissies - and if you're looking to do business on the continent, you'll need a good understanding of the individual country/countries you're looking to deal with, you'll have to start developing key relationships and you should adopt an opportunity-based approach.
Issued by NATIVE VML 18 Jul 2014 11:09
For many ambitious South African businesses looking to expand their footprint across Africa, Nigeria is an obvious choice. With a population of 175 million, it is Africa's largest market and has more consumers than anywhere else. The Nigerian economy is growing at an average 6.8% per annum, dwarfing South Africa's modest GDP growth rate. And the country has a rising consumer class that is ambitious and aspirational, with smaller families, higher incomes, better education than previous generations and increasing connectivity to digital and mobile channels. Nigerians are highly receptive to western brands and very brand conscious. It sounds like a marketer's dream.
Issued by Yellowwood Future Architects 18 Jul 2014 10:28
Millward Brown, a global leader in brand, media and communications research, announces the opening of its brand and business strategy consultancy practice in South Africa. The unit, Millward Brown Vermeer, will service clients across the Africa and the Middle East region.
Issued by Millward Brown 17 Jul 2014 13:53
The Green Building Council of South Africa's annual convention is set to showcase Africa's potential to develop sustainable buildings as an answer to its infrastructure challenges as well as in response to Africa's growing and complex cities.
Issued by Green Building Council of SA 16 Jul 2014 08:49
The relatively low penetration of smartphones in Africa, paired with high data costs, means that the humble SMS remains the best way for organisations to reach a mass market with targeted marketing messages, alerts, statements, and other information.
Issued by Cellfind 8 Jul 2014 14:05
South African industries are constantly under pressure as miscommunication and disinformation continues to drive a wedge between employers and their employees.
Issued by PDT 4 Jul 2014 09:22
The second BASA Africa Business Breakfast features an impressive line-up of diverse speakers, each offering unique insight into the way the arts can support businesses in their engagement on the African continent.
Issued by Business and Arts South Africa 3 Jul 2014 11:05
Rina Fortmann is a formidable and well-known name in the expo industry, not only as a past director of SARCDA but also the former chairperson of EXSA. With this backing, she undoubtedly has a wealth of hands-on experience. The motivation which drove her to launch Inspire Trade Expo, was primarily driven by the need in the industry to have a focused trade platform as well as listening to influential industry professionals that drove her to launch this show.
Issued by Inspire Trade Exhibition 2 Jul 2014 10:30
e.tv, eNCA, YFM and Sasani Studios, in partnership with eAcademy and the MICT SETA, will be hosting learning programmes for unemployed South Africans. Choose from either a Television Learnership, TV or Radio Skills Programme or an Internship in various disciplines.
Issued by e.tv 27 Jun 2014 11:06
Behind every successful Facebook fan acquisition strategy you'll usually find an iFrame. Be it a game, a competition or a landing page to direct fans to your other online properties. When done right, an iFrame can take a campaign to the next level, keep your fans engaged and keep your community growing.
PriceCheck CEO, André de Wet, and MTN Group Chief Commercial Officer, Pieter Verkade, have jointly announced a second co-branded app deal, this time for Nigeria.
Issued by PriceCheck 23 Jun 2014 10:03
Africa's top conference on lean management research and practice, the Summit provides a platform for thought leaders and practitioners to share their lean management system experiences in improving profitability, delivery effectiveness and staff morale.
Issued by UCT Graduate School of Business 17 Jun 2014 09:56
PR is great fun these days, isn't it? In fact, recent experience has led me to start a one-woman crusade to rename the ancient art of PR into a far more appropriate acronym, PC. Public Conversations. After all, at the end of the day and given the world we operate in today, relations simply don't cut it. Conversations do. No amount of pitching a concept is going to get you exposure, if it isn't presented in a way that gets people talking. No matter how utterly relevant nor how obviously beneficial the message you hold, if you can't provide the content in a format that's relevant and exciting to a myriad of different platforms, then you're going to find yourself up the proverbial creek.
Mobile interviewing is seen as the future of research because it's fast, accurate, affordable and accessible. Marketers and research houses have already been using mobile for data collection for a few years already. However, most sampling frames require specific LSM groups, and to determine a respondent's LSM group takes 30 questions, thus the practical application of mobile interviews was limited in South Africa.
Issued by Millward Brown 11 Jun 2014 08:01