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Does your brand have what it takes to be a hero at the bottom of the pyramid? - Knowledge Resources
Does your brand have what it takes to be a hero at the bottom of the pyramid?

Africa is an exciting and unpredictable place to be doing business. Many companies are alert to the opportunities that exist in our dynamic developing markets, but building stable brands within this volatile climate is not for sissies.

By Wendy Cochrane, Issued by Knowledge Resources 23 Mar 2015 11:45

WFA reveals groundbreaking research into Africa's marketing challenges - Millward Brown
WFA reveals groundbreaking research into Africa's marketing challenges

Global brands need to work harder to understand African consumers

Issued by The WFA in conjunction with Millward Brown 18 Mar 2015 12:24

Sub-Saharan African consumers connect with Coke via Continental Outdoors' Ignite screens - Continental Outdoor
Sub-Saharan African consumers connect with Coke via Continental Outdoors' Ignite screens

The first truly interactive digital out-of-home campaign to move into sub-Saharan Africa is owned by Coca-Cola with their "Share a Coke" campaign, which activates consumers to replace the advertised name on the can with their own!

Issued by Continental Outdoor 12 Mar 2015 11:21

GDP, population and governance data alone are not enough to predict brand success in Africa - Nielsen
GDP, population and governance data alone are not enough to predict brand success in Africa

New report from Nielsen shows hard retail data, consumer needs and behaviour, combined with macro-economic datasets, are better indicators of opportunity and success in African markets.

Issued by Nielsen 3 Mar 2015 11:26

Kiosks for all occasions - Right Stuff
Kiosks for all occasions

The multitude of branded point-of-sale kiosks and counters available can be overwhelming, but the freedom of choice is also liberating. We believe that a wide range of options gives our clients the ability to select items that are specifically suited to their unique requirements.

Issued by Right Stuff 24 Feb 2015 13:38

Rick Joubert
African mobile operators are missing an opportunity

The mobile medium has moved beyond hype and early adoption and is touching the mainstream consciousness in advertising and media.

By Rick Joubert, Issued by Mobile Marketing Association 23 Feb 2015 10:35

KPMG Global Africa Practice launches app to streamline business in Africa - KPMG South Africa
KPMG Global Africa Practice launches app to streamline business in Africa

The KPMG Global Africa Practice has launched their new Africa Business App - a first for the industry. The dynamic platform will provide businesses and investors with seamless access to the very latest Africa information about doing business across the continent.

Issued by KPMG South Africa 23 Feb 2015 10:20

Mortimer Harvey's expansion into Africa and the Middle East delivers early results - Mortimer Harvey
Mortimer Harvey's expansion into Africa and the Middle East delivers early results

Mortimer Harvey's Africa and Middle East operations are expanding rapidly, with an impressive number of new accounts having been gained by Mortimer Harvey Africa Middle East in recent months. The company was launched in September last year, which coincided with the opening of Mortimer Harvey's regional office in Cairo, Egypt.

Issued by Mortimer Harvey 12 Feb 2015 13:18