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Petro Kuprynenko © –
A new measurement paradigm that is ideal for ad testing

One of the difficulties of advertising research is to determine the dimensions to measure.

By mike broom 9 hours ago

Image courtesy of CNN
Zuckerberg on Facebook's new mission statement

CNN's Laurie Segall interviewed Facebook CEO Mark Zuckerberg in an exclusive broadcast interview - his first in nearly five years. They chat about the company's new mission statement, political divisions, democracy, and internet access... [video]

12 hours ago

Telling Africa's history from an African perspective
Telling Africa's history from an African perspective

DW launches history project for young Africans in cooperation with Gerda Henkel Foundation...

18 hours ago

Emeka Afigbo, Facebook’s head of platform partnerships for the Middle East and Africa.
Bots for Messenger Developer Challenge winners announced

Facebook celebrates MENA winners of the first Bots for Messenger Developer Challenge...

1 day ago

Mobile movie ticket services for Nigerians
Mobile movie ticket services for Nigerians

BBM Messenger and Nairabox bring movie tickets service to users in Nigeria...

1 day ago

Banking the win of simple business innovation
Banking the win of simple business innovation

Are you using the power of digital to make things worse?

By Douglas Kruger 1 day ago

Tabech wins Seedstars Mozambique round
Tabech wins Seedstars Mozambique round

Mobile insurance startup Tabech has been selected as the winner of the Mozambique round of Seedstars World for its Móvelcare product. It was also announced that the annual Seedstars Africa Regional Summit will take place in Mozambique...

1 day ago

Sthembile Shabangu
Innovation is the key to keep Africa moving forward

Africa month recently reminded us of just how far we've come as a continent. Sthe Shabangu of Samsung Africa, urges leaders and innovators not to forget what still needs to be done...

By Sthembile Shabangu 1 day ago

Facebook Africa's new forward-looking office space
Facebook Africa's new forward-looking office space

Nunu Ntshingila, the regional director of Facebook Africa, recently gave some members of the media a tour of its new office in Johannesburg...

By Jessica Tennant 1 day ago

How retailers can use social CRM to create meaningful engagement
How retailers can use social CRM to create meaningful engagement

At the dawn of the first Customer Relationship Marketing (CRM) software programmes in the 1970s, retailers relied on customer information collected by sales representatives...

By Bradley Elliott 2 days ago

.africa records 981 registrations during sunrise phase
.africa records 981 registrations during sunrise phase

In total, .africa recorded 981 registrations by trademark owners over the 60 days from 4 April 2017, placing it within the top ten globally...

2 days ago

Arthur Sadoun, Publicis Groupe's new CEO.
Publicis Groupe shifts spend on award shows, other events to AI initiative

Publicis Groupe's newly appointed CEO, Arthur Sadoun, has forbidden all of its agencies from participating in award shows for the next year, which means it will sit out of the 2018 Cannes Lions Festival...

By Jessica Tennant 2 days ago

Consumer data assists with investment in Africa
Consumer data assists with investment in Africa

How consumer data can improve investment decisions in Africa, reports Kasi Insight...

2 days ago

Free mapping: plotting development in Africa
Free mapping: plotting development in Africa

Locals are turning to crowdsourced mapping applications adapted for use in Africa that are challenging Google Maps for dominance on the continent...

2 days ago

Three African startups win development prize
Three African startups win development prize

Uganda's BarefootLaw, Ghana's Farmerline and Kenya's Kytabu have been named winners of the King Baudouin African Development Prize...

By Tom Jackson 2 days ago

Internet development in West Africa
Internet development in West Africa

MainOne launches plan to become largest internet hub in West Africa with Open-Connect Service...

2 days ago

The power of personalisation in customer service
The power of personalisation in customer service

Recently I came across a radio interview with a “personal branding specialist”. Addressing the listeners, the guest spoke of the importance of clearly defining who you are...

By Wynand Smit 3 days ago

Prints by Moletsane, Nyoni and Kisua Africa.
Turning retail space into art space: Elevating the SA narrative at store level

Retroviral's Mike Sharman explains the new Russell Hobbs ‘Art of Living' campaign as a long-term win for Boardmans and a first in SA's luxury appliance category...

By Leigh Andrews 3 days ago

4G subscriptions continue to grow in Africa
4G subscriptions continue to grow in Africa

According to Dataxis, in 2016, most 4G subscribers came from a few leading countries in northern and southern Africa. Significant disparities in 4G development and adoption still exist depending on the country...

3 days ago

Smart leaders use strategy to seek out opportunities
Smart leaders use strategy to seek out opportunities

Strategy should not be a guessing game - especially in uncertain economic times - but there are also many opportunities on the continent for innovation and growth...

3 days ago

Search for best Ghanaian startups begins
Search for best Ghanaian startups begins

Global innovation accelerators, Startupbootcamp (SBC), will be hosting a FastTrack in Accra, Ghana, as part of its global tour to find the next big startup phenomenon...

3 days ago

Adrian Gore, CEO of Discovery - 2016 AABLA Southern Africa Business Leader of the Year and Company of the Year.
All Africa Business Leaders Awards partners with Henley

Henley Business School Africa has partnered with the 7th All Africa Business Leaders Awards to assist in the judging and assessment of all Southern Africa nominees for 2017...

3 days ago

Image source: Facebook
Learnings from Facebook in Dublin

Popimedia was invited to take part in a social media manager's boot camp in Dublin during the first week of June.

By Lisa Steingold 19 Jun 2017

Prioritising youth development across the continent
Prioritising youth development across the continent

Lack of education and mismatched skills remain major obstacles to Africa's development agenda...

19 Jun 2017

What the Nigeria PR report tells us about doing business in Nigeria
What the Nigeria PR report tells us about doing business in Nigeria

The trends, challenges and prospects of the Nigerian public relations industry, as outlined in the recent Nigerian PR Report...

By Gbenga Joseph Sogbaike 19 Jun 2017

10 nominees for Innovation Prize for Africa 2017
10 nominees for Innovation Prize for Africa 2017

Innovators from nine African countries shortlisted for their outstanding innovations across the healthcare, engineering, energy and communications sectors...

19 Jun 2017

Transfer money instantly across continents
Transfer money instantly across continents

WorldRemit launches with Android Pay to offer mobile-to-mobile transfers to the world's unbanked...

19 Jun 2017

#StartupStory: Flexpay
#StartupStory: Flexpay

In the #StartupStory spotlight this week is Flexpay: a product created in response to the high demand in the market for purchasing goods via piecemeal payments...

By Ilse van den Berg 19 Jun 2017

ximagination © –
Bringing precision and elaboration into ad testing

In the 40 years I have worked in marketing research, the elephant in the room has been using focus groups to ‘evaluate', ‘investigate', ‘dipstick', ‘research', ‘copy test' or any other of the politically correct terms for ad testing...

By mike broom 16 Jun 2017

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