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Joseph Neusu
Emotional branding - The love affair between consumers and brands

I recently carried out a survey of newspaper advertisements, and I was shocked to learn that the majority are solely based on unsentimental logic and product specifications...

By Joseph Neusu 29 Aug 2014 14:45

Video on demand is the rising African star
Video on demand is the rising African star

While studies have shown that TV is still the main channel for entertainment across all age groups, Africa's largest population group (15-24s), regard the internet as a provider of entertainment...

By Lex van Wyk 28 Aug 2014 10:12

The shift towards digital video ads
The shift towards digital video ads

The idea of primetime is somewhat dead. People are still consuming content, but the desire to consume it and pay for it on their own terms based on individual wants and needs has caused a massive shift in behaviour. With the ability to target and track ads at a low price point with online video ads...

By Estiaan Robbetze 26 Aug 2014 09:51

Sid Peimer
There's no such thing as a strategic plan

So what's your marketing plan, or for that matter, what's your marketing strategy?

By Sid Peimer 25 Aug 2014 05:08

Honing PR skills in the construction industry
Honing PR skills in the construction industry

The marketing of the construction industry varies from other industries in major ways. Where some companies can focus exclusively on inbound marketing...

By James White 22 Aug 2014 09:09

Anton Harber
SA must put pressure on Swaziland to open society

I think SA should recall its ambassador to Swaziland and threaten to close our borders with the country. I am not joking...

By Anton Harber 22 Aug 2014 06:21

Creating revenue off news and entertainment
Creating revenue off news and entertainment

A revolutionary change in the media and entertainment industry is happening on the back of ubiquitous internet access, mass social media uptake and high global mobile penetration, with today's consumer...

By Shane Radford 19 Aug 2014 09:31

Michael Wood
Managers from developing markets make better global business leaders

"Are you a terrorist or a spy?" I was asked. Intuitively I smiled, maybe I shouldn't have, but I have found a smile can diffuse a situation and honestly I did find the question a little funny...

By Michael Wood, Issued by Aperio 15 Aug 2014 10:35

Traditional media can claim back its edge with innovation
Traditional media can claim back its edge with innovation

IBM believes that traditional media and entertainment companies that move fast to embrace and monetise digital channels stand to win back their audiences and their advertising revenue, despite...

By Shane Radford 14 Aug 2014 07:02

Michael Wood
To acquire or not to acquire in Africa

While the opportunities in Africa are immense, entrance into the continent and its many markets can be a complex, frustrating and risky proposition...

By Michael Wood, Issued by Aperio 13 Aug 2014 10:33

The challenges of doing business in Africa
The challenges of doing business in Africa

Recently released facts and figures regarding industrial, business and economic growth in Africa paint an optimistic and encouraging outlook. However, to see only a buoyant picture would be exceedingly...

By Jaco Cronje 13 Aug 2014 09:41

Boost business with localised, translated mobile ads
Boost business with localised, translated mobile ads

As Chinese looks set to overtake English in 2015 as the biggest language on the internet with Spanish, Portuguese, Arabic and Russian making rapid inroads, translating your ads...

By Fran├žoise Henderson 12 Aug 2014 09:47

The five faux pas of strategic planning
The five faux pas of strategic planning

Strategy is part science (based on fact) and part art (based on ideas). The result is that there is no one right answer. However, there are some wrong ones, and...

By Sid Peimer 11 Aug 2014 05:10

Ghana: The lesser-known marketing treasure of West Africa
Ghana: The lesser-known marketing treasure of West Africa

When judged on market size, Ghana is often overlooked by brands looking to expand across Africa. At 26 million people, it is dwarfed by its almost-neighbour and...

By David Blyth 8 Aug 2014 06:57

Andile Qokweni
Is TV still the main medium for viewing football?

Those who know me well will know that I'm a Manchester United fan and I'm a media strategist by trade. I'm combining my two passions to try to get an understanding of whether television...

By Andile Qokweni 8 Aug 2014 05:38

When to send a press release in Africa
When to send a press release in Africa

For a PR professional, scheduling the distribution of press releases from an enterprise or a organisation that is active in several African countries can present certain...

By Nicolas Pompigne-Mognard 28 Jul 2014 11:32

[Habari #Tuongee2014] The creative adult is the child who survived
[Habari #Tuongee2014] The creative adult is the child who survived

Habari Media's Insights and Innovations Director, Byron John, covered the topic of creativity at this year's Habari Media Tuongee which...

By Ilse van den Berg 25 Jul 2014 08:15

What should a modern marketing manager be able to do?
What should a modern marketing manager be able to do?

Many marketing people placed in companies are juniors, if they even exist at all - or the role is just not taken seriously at all by anyone internally...

By Chemory Gunko 24 Jul 2014 09:47

[Habari #Tuongee2014] Back to the future of digital
[Habari #Tuongee2014] Back to the future of digital

The fourth annual Habari Media Tuongee brought together the finest of the digital marketing industry to talk about the past, present and future of digital... (video)

By Ilse van den Berg 23 Jul 2014 08:18

Pierre Cassuto
Time to lay these digital publishing myths to rest

Digital publishing and advertising is a sophisticated, high-tech industry where we have an array of statistics and metrics at our fingertips...

By Pierre Cassuto 21 Jul 2014 14:12

Laurie Sloan
The future of communicating in a digital space

Mobile technology is significantly changing the way businesses interact with their customers, and to put it simply, engagement is everything...

By Laurie Sloan 18 Jul 2014 14:30

Chemory Gunko
Six things your website should do for you

If there's one thing that B2B marketing has taught me, it's that your marketing collateral is actually one of your most important business tools...

By Chemory Gunko 16 Jul 2014 12:21

Greg Wright
Prioritising responsive design

Responsive design isn't as hot a topic as it was earlier in 2013, but its importance for businesses and brands couldn't be more paramount than it is now...

By Greg Wright 16 Jul 2014 10:28

Which do we need? More sales education or sales training?
Which do we need? More sales education or sales training?

Although there are an encouraging number of exceptions, tertiary academic institutions around the world have largely ignored sales, dismissing it as a craft or a trade, not worthy of...

By Peter Gilbert 13 Jul 2014 12:39

How to sell out your book in two months flat
How to sell out your book in two months flat

As a new author, I had no understanding of what went into making books successful and, essentially, I waited for the publishers to tell me what to do. They didn't... (video)

By Douglas Kruger 11 Jul 2014 07:05

WordPress plugins for user-generated content
WordPress plugins for user-generated content

User-generated content refers to any kind of content submitted by users or consumers. Such content could be in form of blog posts, social mentions, reviews, comments...

By Charles Mburugu 11 Jul 2014 06:05

Five ways to get the right project management tool for your business
Five ways to get the right project management tool for your business

Project management systems are tools that any business, regardless of size, can make use of, in almost any industry...

By Daniel Marcus 4 Jul 2014 07:44

Chemory Gunko
Four things you need to know about brand guidelines

Once again I'm back to debunk a few myths about brand guidelines... and here's what you need to know...

By Chemory Gunko 3 Jul 2014 12:52

Making smarter online advertising decisions
Making smarter online advertising decisions

Online advertising is about figures and goals. Impressions, click-through rates and unique visits. The beauty of online is that it is meant to be 'all about the numbers'...

By Veruschka Khan 2 Jul 2014 07:06

Bank on change in Africa
Bank on change in Africa

I have been part of the 'banked' segment of civilization since I was five years old. I have tried it all, from savings to home-loans, vehicle finance to credit card...

By Cobus van Zyl 1 Jul 2014 11:49

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