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Expanding the customer funnel to increase conversions

In the first part of this column, I outlined how you can put in place an advanced infrastructure to track and report on the customer's journey across your organisation's digital touchpoints.

By Johan Walters 18 Apr 2014 07:39

How a spokesman can transform your conference

If you are in charge of planning an important corporate conference, you want to make sure that your company shines in all its glory. Whether the event lasts for just several hours, a standard business day, or spans several days, you want it to go smoothly.

By Peter Davidson 17 Apr 2014 10:06

Ten Twitter tips for non-newbie tweeters

So you're a medium-term tweep, huh? You don't need another one of those silly etiquette lessons. Or a guide to the strictures of RTing...

By Tiffany Markman 14 Apr 2014 07:44

Bottom line: It's about Africa

Africa is the story, actually the big story is Africa*. This was the message from Malcolm Horne, of Broll at the fourth South African Council of Shopping Centres (SACSC) annual research conference.

By Danette Breitenbach 11 Apr 2014 09:35

The relevance of personal branding and marketing

We are all branded whether we like it or not, and if you don't take responsibility for branding and marketing yourself, others will do it for you.

By Donna Rachelson 11 Apr 2014 08:01

What does a good boss look like?

We speak about good bosses and bad bosses all the time... okay, no wait, we actually only speak about bad bosses all the time.

By Chemory Gunko 11 Apr 2014 05:20

Solving social challenges in townships

Until recently, no other outdoor advertising media business model has benefitted the consumer and their community directly such as community-centric mural outdoor advertising.

By Banele Rewo 10 Apr 2014 09:25

Who says loyalty doesn't pay?

So many articles were written last year, making reference to the fact that loyalty doesn't pay. So many radio interviews, one of which I was part of, on Bruce Whitfield's Money Show, were questioning whether loyalty pays.

By Amanda Cromhout 9 Apr 2014 06:07

The storyteller of the future

Business intelligence as we understood it in the past is dead. Today's businesses need to utilise and understand complex data for business intelligence and to ensure they are competitive, but do not have the tools to do so.

By Danette Breitenbach 4 Apr 2014 15:54

Why we need creativity

Creative agencies are tasked with finding new ways of attracting people's attention to marketing messages. It's a treadmill that will never stop...

By John Laurence 4 Apr 2014 07:04

So you've started your own business... and it's damn scary

Starting any new venture, whether it's personal or business related, is scary.

By Chemory Gunko 3 Apr 2014 07:43

WhatsApp with Facebook?

People have been asking why Facebook spent so much on the instant messenger. Is it that Facebook wants to have dominance in the mobile market or are more people moving away from Facebook?

By Christopher Smith 2 Apr 2014 14:05

Brand building vs ROI - what should your marketing agency focus on?

When I was studying marketing, my lecturer said that one of the best ways to spread brand awareness is through your customers.

By Daryn Smith 31 Mar 2014 06:45

The evolving business model for m-governance

A look at the evolving business model for (mobile governance) m-governance projects and the use of mobile technology as a catalyst for inclusive development.

By Vijay Sai Pratap 27 Mar 2014 14:00

When viral becomes virus

It takes generational armies of talented writers, designers, skilled strategists and hungry researchers to build a brand - and one hasty idiot and their internet connection with the capacity to destroy it.

By Dylan Balkind 26 Mar 2014 09:54

Winning advertising creative - you get what you brief

A brand manager's dream: Produce a TV advert showcasing the benefits of a product whilst bringing a tear to the consumer's eye and galvanising them to rush out to purchase it.

By Dina Saffer-Myers 18 Mar 2014 15:51

Customer service - it really is your problem

Too many businesses are getting customer service wrong. Bureaucratic business processes are making it incredibly difficult for employees to be flexible and accommodate unique customer needs.

By Su-Mari Du Bruyn 17 Mar 2014 14:00

Integrating with 'internet of everything'

Do you remember life before the internet? More importantly, have you imagined how we will be further integrated with the World Wide Web in another decade?

By Louise Marsland 14 Mar 2014 07:35

10 top trends to emerge from MWC 2014

The Mobile World Congress is described as one of the biggest global events in the smartphone and tablet calendar. Bluegrass Digital highlights the top 10 trends that has emerged from the congress.

By Nick Durrant 13 Mar 2014 13:47

The anatomy of content marketing

If you don't know what content means, don't bother looking it up in a dictionary, you may not find the answer you seek.

By Erik de Jager 13 Mar 2014 10:34

Paragraphs - the building blocks of writing

Paragraphs remain one of the most important parts of writing. They serve as containers for ideas and help break up large chunks of text...

By James Hurford 13 Mar 2014 05:40

The importance of a brand story to your business

Humans are natural storytellers. From ancient cave paintings to Shakespeare's First Folio, people have always had an affinity for a well-told story. This is especially true in the world of commerce.

By Mark Porter 11 Mar 2014 14:27

Brands are more than product features

A brand is built across multiple channels and multiple touch-points over time, and every one of these interactions between customer and business shapes this perception.

By Nicole Velleman 10 Mar 2014 06:45

The legitimacy of authenticity

There is always one speaker at Design Indaba that you fall in love with. Not just because of their inspiring or beautiful work, but because of them. Their authenticity. Their essential humanity that comes across.

By Louise Marsland 7 Mar 2014 09:50

Using animation to make sense of big data

There are a number of specialists who all contribute to analysing and interpreting big data. We'd like to add a less obvious specialisation into the mix, namely animation and gaming.

By Glenn Gillis 7 Mar 2014 06:54

SA vs Botswana: The Woolworths price difference

As the rand weakens and the pula strengthens, so consumers in Botswana find the gap in the cost of goods between South Africa and Botswana in Woolworths grows and not in their favour.

By Gwen Watkins 5 Mar 2014 16:02

Of mobile app success

According to the 2013 IHS Digital Content Report, worldwide consumer spend on digital movies, games, and apps (applications) grew 30% from 2012 to 2013. In total, global digital spend in 2013 surpassed USD 57 billion.

By Esther Karuku 4 Mar 2014 13:12

Three quick ways to up your mobile marketing efforts in Africa

Africa's mobile revolution has been the subject of much discussion for businesses looking to target the continent's growing consumer population using mobile phones.

By Deseré Orrill 4 Mar 2014 08:59

[Design Indaba 2014] "Let's design the future of urban Africa" - Issa Diabate

Those who did arrive early on Friday at the Design Indaba were rewarded by listening to Issa Diabate, who apparently even trended on Twitter during his presentation.

By Terry Levin 3 Mar 2014 11:10

A solution for working-hours issues in Africa

Wherever we live, we're probably working longer hours than we used to. In Regus' 2012 Work-Life Balance Index, 59% of workers globally said they spend more time at work than in 2010. Africa's senior business people are following the trend.

By Joanne Bushell 3 Mar 2014 10:48