Marketing & Media contributor articles

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A sub-Saharan journey
A sub-Saharan journey

There is no doubt that Africa is on the rise and global brands are looking at the continent as very fertile ground for growth. Brands do however need to be careful in their approach as there are many factors that need to be considered from a logistical and cultural point of view before attempting to establish a presence...

By Graham Deneys 30 Jul 2015 14:00

Exploring Nigeria through the eyes of Ben Enwonwu
Exploring Nigeria through the eyes of Ben Enwonwu

Since the death of the legendary Ben Enwonwu, his paintings have stirred countless art lovers to locating Nigeria on the world's map...

By Nkem Ndem V 29 Jul 2015 14:01

The rural problem
The rural problem

At 1.2 million square kilometres, SA is nearly as big as all of Western Europe. Texas is the largest state in the USA (excluding Alaska, which does not count)...

By Erik du Plessis and Neil Higgs 29 Jul 2015 06:00

Cape Town restaurant shows the world how to deal with racist online reviews
Cape Town restaurant shows the world how to deal with racist online reviews

Online reviews can be a tricky business, especially in the restaurant trade. Things can get very messy, very quickly...

By Stuart Thomas 28 Jul 2015 08:00

David Blyth
Five ways to approach marketing in Africa differently

With sluggish economic growth and low morale leading to reduced spending among consumers in many markets across the world, businesses are looking for opportunities for expansion in high growth African markets...

By David Blyth, Issued by Yellowwood Future Architects 27 Jul 2015 10:16

The emperor in clothes
The emperor in clothes

It is anarchy out there with many brands and companies reviewing their media at present, in particular brands such as Unilever and Coca-Cola. This is because they are seeking assurances...

By Danette Breitenbach 24 Jul 2015 09:40

Unsuccessful business venture abroad? Chances are, you didn't do your homework
Unsuccessful business venture abroad? Chances are, you didn't do your homework

We all remember our parents telling us this a million times, "finish your homework, then you can go and play". Yet we forget to do this later in life...

By Rolf Akermann 14 Jul 2015 14:54

Mobile, mobile, mobile
Mobile, mobile, mobile

This was the key message from Nicola Mendelsohn at the recent Facebook Creative Summit held at Turbine Hall in Johannesburg...

By Danette Breitenbach 9 Jul 2015 13:20

Taking vehicle branding above and beyond
Taking vehicle branding above and beyond

Out of home branding is a trend that's growing in leaps and bounds, with billboards, digital signage and more. But there's one that's been the business of Graffiti for the past 16 years: vehicle branding...

By Beverley Klein 8 Jul 2015 13:41

Killing two birds with one stone
Killing two birds with one stone

In securing the Above the Line (ATL) business of a client in Africa, and a major local client, Switch has a launched itself squarely into the advertising space...

By Danette Breitenbach 2 Jul 2015 14:18

Insights from the Festival of Media Global 2015
Insights from the Festival of Media Global 2015

The Festival of Media Global 2015 took place in Rome and was awash with the cream of the media crop, media network CEOs, TV conglomerate heads and procurement and media managers from large brands the world around...

By John Beale 29 Jun 2015 06:09

[TrendTalk] A fashionable future
[TrendTalk] A fashionable future

Our clothes as well as our food will in all likelihood be grown in labs in the future. The latest fashion trend, bio-fashion, uses the living cultures of micro-organisms such as yeast, fungi and algae to produce fabric, reports Native VML...

By Louise Marsland 22 Jun 2015 10:59

Learning to dance with gorillas
Learning to dance with gorillas

Biz4Afrika spoke to highly respected researcher, Dr Shameen Prashantham, about how to get your business off the ground, what advice he has for SME's in Africa and how you can 'dance with gorillas'...

By Sophie Baker 22 Jun 2015 09:04

Five important tips to creating viral content
Five important tips to creating viral content

There is an art and a science to creating online content and a campaign that goes viral. The art and science are in brands tapping into the psyche of their target audiences whether B2B or B2C... (video)

By Sibongile Lehloo 12 Jun 2015 13:47

[Source Africa 2015] Africa en vogue
[Source Africa 2015] Africa en vogue

Africa is certainly the next big thing when it comes to trading partners for the US, and the recent reauthorisation of the African Growth and Opportunity Act (AGOA) for another 10 years has just made it even hotter...

By Nicci Botha 11 Jun 2015 08:15

Wanted... the All-African CEO
Wanted... the All-African CEO

Company executives are pragmatic about profit. They may be innovative, but they remain practical, they do what works or has good prospects of working...

By Mosima Selekisho 10 Jun 2015 06:13

Media 10 up their game in southern Africa
Media 10 up their game in southern Africa

Grand Designs Live has a reputation as a show that innovates and gets better year on year. In the United Kingdom, where the show originated, it has won numerous awards...

By Danette Breitenbach 5 Jun 2015 08:23

[TrendTalk] Dealing with rapid change
[TrendTalk] Dealing with rapid change

Are you fully aware of the momentous change that is predicted in only the next five to 10 years and do you know how your industry will be affected by the top trends?...

By Louise Marsland 1 Jun 2015 13:56

Hand over the mic
Hand over the mic

It's a strange time for media in general. Spending is shifting like Namibian sand in the wind. TV is cheaper, radio is morphing like food dye in water and the promise of a digital future is waxing lyrical...

By Travis Bussiahn 1 Jun 2015 13:41

Technology paints a brighter future for Africa
Technology paints a brighter future for Africa

Turning tales of hardship into progress, passionate Africans innovatively use technology to improve life on the continent, fuelling future human progress and development especially on the continent's hard-hit rural areas...

By Amr Shady 25 May 2015 11:49

Mobile technology: Bridging the African digital divide
Mobile technology: Bridging the African digital divide

Handicapped by economic constraints, millions of unprivileged people in the developing world continue to be deprived of sufficient access to communication technology...

By Sara El-Khalili 18 May 2015 11:26

Local content production support - critical as Zimbabwe gears up for digitisation
Local content production support - critical as Zimbabwe gears up for digitisation

Currently Zimbabwe is gearing itself up for two significant developments in the broadcasting industry - the announcement of the successful local commercial licence applicants and digital migration...

By Koliwe Nyoni Majama 18 May 2015 08:41

Back to their roots
Back to their roots

Family is what the youth cannot live without. This is one of the key findings of the Sunday Times Generation Next Study. This was in response to the question about what things respondents cannot live without...

By Danette Breitenbach 14 May 2015 08:38

[NewsMaker] Lou Boxall-Davies
[NewsMaker] Lou Boxall-Davies

Lou Boxall-Davies has been appointed as chief strategy officer (CSO) of Havas Village South Africa. She will be responsible for strategy for Havas brands in South Africa...

By Louise Marsland 13 May 2015 08:19

Banking Africa's unbanked - Time for a reality check
Banking Africa's unbanked - Time for a reality check

Plenty of progress has been made on increasing the size of Africa's banked population. The trouble is, from the amount of noise that is made about the topic...

By Vahid Monadjem 12 May 2015 10:51

[TrendTalk] Can brands unlock the sharing economy?
[TrendTalk] Can brands unlock the sharing economy?

Can current business models unlock opportunities within 'the sharing economy', which is a real threat to businesses within the industries in which sharing models are gaining favour...?

By Louise Marsland 11 May 2015 07:16

The power of mobile marketing
The power of mobile marketing

There are more than seven billion mobile phones worldwide. Always on and accessible everywhere, mobile devices have become central to people's lives.

By Sherry Zameer 8 May 2015 13:30

Mobile motivation is sweeping Africa
Mobile motivation is sweeping Africa

As the world celebrates Worker's Day to commemorate trade unions and labour movements, the mobile industry in Africa is expanding to fulfil the continent's growing needs for mobile solutions and create more opportunities for its workforce...

By Amr Shady 4 May 2015 11:02

[TrendTalk] Great ads in play
[TrendTalk] Great ads in play

This has been such an interesting year for advertising already as branded content, social advertising and storytelling take the lead in branding, resulting in new advertising concepts and ideas...

By Louise Marsland 4 May 2015 06:54

We cannot accept ourselves if we accept xenophobia
We cannot accept ourselves if we accept xenophobia

Self-hate is one of the biggest reasons for the burning scourge of xenophobia that we are currently dealing with in South Africa. That said, we have done enough talking as a country and we need more decisive action...

By Lulu White-Raheem 29 Apr 2015 10:05

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