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Chizobam Ekwerike
"Super Bowl-worthy" - Nigeria's quest for creativity

The conclusion of the 2015 Super Bowl sparked a spirited conversation amongst my colleagues. Being ad people, we of course, talked about the best and worst adverts...

By Chizobam Ekwerike 24 Feb 2015 14:26

Bookmarks Awards reflect a maturing industry
Bookmarks Awards reflect a maturing industry

Winning a Bookmarks Awards is important. It is meaningful for a number of reasons, of which the winning is the least important...

By Danette Breitenbach 23 Feb 2015 11:11

Rick Joubert
African mobile operators are missing an opportunity

The mobile medium has moved beyond hype and early adoption and is touching the mainstream consciousness in advertising and media...

By Rick Joubert, Issued by Mobile Marketing Association 23 Feb 2015 10:35

[TrendTalk] Content is key to 'winning' Twitter
[TrendTalk] Content is key to 'winning' Twitter

We know from a personal perspective that to get more followers on social media we have to be active daily, post cool stuff, be authentic and be engaged. But is it the same for brands?...

By Louise Marsland 20 Feb 2015 10:38

Engaging with connected consumers - Part 2
Engaging with connected consumers - Part 2

It took 14 years to sell 40 million laptops, but only four years to sell 40 million tablets...

By Danette Breitenbach 12 Feb 2015 05:34

Danette Breitenbach
Engaging with connected consumers - Part 1

Yes, consumers are all in the digital space. Not all consumers are not the same, and no, not all digital consumers are same...

By Danette Breitenbach 11 Feb 2015 06:01

Anton Ressel
Learn to say 'No'

Saying 'No' can be a liberating experience for an entrepreneur...

By Anton Ressel 9 Feb 2015 10:00

Doug Mayne
[Trends 2015] It's not all about the money

Malls are crazy places where anything can happen. Most importantly, the bulk of this country's retail spending takes place in this environment...

By Doug Mayne 6 Feb 2015 08:54

Ann Nurock
[Trends 2015] Brands need a higher purpose

Everyone is looking for meaning and fulfilment. Today, consumers want meaning and value that go beyond products and services...

By Ann Nurock 6 Feb 2015 07:08

[Trends 2015] A return to brands with providence
[Trends 2015] A return to brands with providence

Consumers are returning to products that have distinct origins, providence and have stories to tell, says the newly appointed managing director of Pernod Ricard South Africa and Namibia, Paul Scanlon...

By Paul Scanlon 6 Feb 2015 06:17

Janine Lazarus
The script of the Western news media

Are African lives worth a whole lot less than the lives of people in other parts of the world? But more to the point, are African journalists doing a better job than their Western peers in covering the continent?...

By Janine Lazarus 4 Feb 2015 08:36

Ayanda Dlamini
How ICT and skills will sustain each other in developing Africa

ICTs can develop skills, which in turn can develop the ICT sector, in a 'benefit cycle' that can propel Africa into the mainstream knowledge economy, but more effort is needed to get this wheel rolling...

By Ayanda Dlamini 31 Jan 2015 11:23

Henk Swanepoel
[Trends 2015] Full adoption of mobile marketing in Africa

The impact of the mobile phone is one of the most important changes to have taken place in Africa in the last century. It has changed people, societies, communities and relationships...

By Henk Swanepoel 30 Jan 2015 07:15

Organising your small business for the new year: Going (almost) paperless
Organising your small business for the new year: Going (almost) paperless

Do you have papers lying everywhere in what you like to call 'organised chaos?' Make sure everything is in tip-top shape with these tips to go almost-paperless and reduce business clutter...

By Sophie Baker 26 Jan 2015 14:01

[Trends 2015] The year of transformation
[Trends 2015] The year of transformation

The pressure is on the local advertising industry in 2015 with the implementation of the new Triple BEE codes, warns Abey Mokgwatsane, CEO of Ogilvy & Mather South Africa...

By Abey Mokgwatsane 20 Jan 2015 08:20

'Zelda: Don't tug on Superman's cape', and other social media lessons
'Zelda: Don't tug on Superman's cape', and other social media lessons

Zelda la Grange must have thought she was Superwoman when she changed her Twitter profile name to Zelda van Riebeeck and started sounding off...

By Walter Pike 20 Jan 2015 08:18

Sid Peimer
[Trends 2015] Avoiding 'Infobesity' and harnessing opportunity

When asked if I have a crystal ball, my response would be: "No, it's just the way I walk." Predictions may not make us walk funny, but we certainly need to know where we're going...

By Sid Peimer 20 Jan 2015 08:00

Adene van der Walt
[Trends 2015] A return to marketing fundamentals

There are five key strategies that marketers and advertisers need to embrace in the following year. The key take out: deliver products that are up to date and innovative, while remaining true to your brand's core values...

By Adene van der Walt 19 Jan 2015 10:40

Mike Sharman
[Trends 2015] Online influencers are the billboards of 2015

Influencer marketing, Africa and reaching the Millennials in the hidden, dark spaces they inhabit online, means brands need to enhance their cult status to win over Generation Z.

By Mike Sharman 19 Jan 2015 09:24

[Trends 2015] Your 2015: The consumer, content and collaboration
[Trends 2015] Your 2015: The consumer, content and collaboration

It's all about me, you and what we want. Now. No waiting around. This is the year the consumer and content will dominate and brands learn the meaning of true collaboration...

By Louise Marsland 16 Jan 2015 15:05

2015 predictions for Wi-Fi
2015 predictions for Wi-Fi

We now live in a data-centric, wireless world, and no technology is better suited to address this reality than Wi-Fi. In fact, global hotspot* numbers are expected to grow to more than 340 million...

By Michael Fletcher 15 Jan 2015 08:15

iROKOtv, Tigo Rwanda partner for VoD package
iROKOtv, Tigo Rwanda partner for VoD package

Nigerian video-on-demand (VoD) company, iROKOtv, and Tigo Rwanda have partnered to provide free video entertainment to the operator's 4G/LTE subscribers...

By Tom Jackson 14 Jan 2015 09:47

Nerve Mobile takes holistic view on African devices
Nerve Mobile takes holistic view on African devices

Increasingly, African mobile manufacturers are in vogue. In South Africa, there is Zest and Dream Mobile. Congo has VMK. The latest Africa-based phone company to claim attention is Nigeria's Nerve Mobile...

By Tom Jackson 24 Dec 2014 07:16

Airtel Nigeria launches 'Catapult-a-Startup' initiative
Airtel Nigeria launches 'Catapult-a-Startup' initiative

Mobile operator Airtel Nigeria has launched 'Catapult-a-Startup', an entrepreneurial initiative aimed at assisting mobile app developers scale their businesses...

By Tom Jackson 8 Dec 2014 12:29

Elsa Gouws
People first: the role of employer brands in driving growth

The global war for talent is intensifying, making it increasingly difficult for businesses without strong employer brands to be competitive. In South Africa the talent supply/demand curve is particularly skewed...

By Elsa Gouws 5 Dec 2014 14:30

Anton Harber
Depth of Africa coverage improves

Coverage of the rest of Africa in our media provides an interesting gauge of our relationship with the continent since our borders opened up 20 years ago...

By Anton Harber 5 Dec 2014 04:53

David Alves
Eight things to consider when plotting your 2015 digital marketing strategy

As consumers feel the Christmas pinch, so marketers begin their planning for 2015...

By David Alves 2 Dec 2014 14:05

#MyDressMyChoice, #NudityIsNotMyChoice goes viral in Kenya
#MyDressMyChoice, #NudityIsNotMyChoice goes viral in Kenya

Twitter has been abuzz in Kenya with news about a woman being attacked and stripped at a bus stop because she was "inappropriately dressed". Subsequently the #MyDressMyChoice hashtag has been trending in Nairobi...

By Ilse van den Berg 19 Nov 2014 12:24

CEOs and management should be in tune with social media
CEOs and management should be in tune with social media

Educating CEOs and management is an ongoing process that requires formal interventions as well as valuable development through mere experience and years of trial and error...

By Val Bourdos Nichas 18 Nov 2014 14:42

[TrendTalk] Africa's brand opportunities in 2015
[TrendTalk] Africa's brand opportunities in 2015

A strong, aspirant emerging middle class, a tech boom, media and brand opportunities and the only continent with untapped growth, make the African continent an increased focus of large multinationals for 2015...

By Louise Marsland 14 Nov 2014 13:00

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