A brand is built across multiple channels and multiple touch-points over time, and every one of these interactions between customer and business shapes this perception.
By Nicole Velleman 10 Mar 2014 06:45
There is always one speaker at Design Indaba that you fall in love with. Not just because of their inspiring or beautiful work, but because of them. Their authenticity. Their essential humanity that comes across.
By Louise Marsland 7 Mar 2014 09:50
There are a number of specialists who all contribute to analysing and interpreting big data. We'd like to add a less obvious specialisation into the mix, namely animation and gaming.
By Glenn Gillis 7 Mar 2014 06:54
As the rand weakens and the pula strengthens, so consumers in Botswana find the gap in the cost of goods between South Africa and Botswana in Woolworths grows and not in their favour.
By Gwen Watkins 5 Mar 2014 16:02
According to the 2013 IHS Digital Content Report, worldwide consumer spend on digital movies, games, and apps (applications) grew 30% from 2012 to 2013. In total, global digital spend in 2013 surpassed USD 57 billion.
By Esther Karuku 4 Mar 2014 13:12
Africa's mobile revolution has been the subject of much discussion for businesses looking to target the continent's growing consumer population using mobile phones.
By Deseré Orrill 4 Mar 2014 08:59
Those who did arrive early on Friday at the Design Indaba were rewarded by listening to Issa Diabate, who apparently even trended on Twitter during his presentation.
By Terry Levin 3 Mar 2014 11:10
Wherever we live, we're probably working longer hours than we used to. In Regus' 2012 Work-Life Balance Index, 59% of workers globally said they spend more time at work than in 2010. Africa's senior business people are following the trend.
By Joanne Bushell 3 Mar 2014 10:48
Great relationships are like Russian Matryoshka Dolls. They are a series of partnerships within partnerships - between client and agency, between agencies, and even between departments within the client's own business.
By Jason Xenopoulos 3 Mar 2014 07:00
At a creative conference you always expect to hear from pros in the industry, but boy, was Marcello Serpa a treat on day two of Design Indaba. (video)
By Ilse van den Berg 28 Feb 2014 12:24
Thirty years ago, no merchant could have envisioned the day when buyers would be able to shop for their merchandise anytime, from anywhere around the globe, using nothing more than a handheld device.
By Eran Feinstein 26 Feb 2014 11:58
The carcass is the prize. In this story the carcass is content marketing success. We (as in the content people) are the buzzards, but instead of enjoying the spoils, a lot of us seem to be stuck circling.
By Travis Bussiahn 26 Feb 2014 08:03
Cities around the world all have one particular thing in common - they are made up of people. The problem is though that most cities have not been built to accommodate people - but to accommodate cars and traffic. (video)
By Ilse van den Berg 26 Feb 2014 08:00
Retailers need to understand and engage with their customers. Customers want relevant information sent to them and this translates into retailers sending them the right message at the right time.
By Danette Breitenbach 20 Feb 2014 11:39
Most people involved in ecommerce spend most of their time dealing with operations, inventory and policy. However, the most vital element of any business is the customer.
By Charles Mburugu 19 Feb 2014 09:49
The pace of technological change is accelerating and competition is rapidly increasing across Africa as global players scramble for a piece of African economic growth.
By Honore Gasa 17 Feb 2014 09:09
There is no denying the widespread acceptance of mobile devices as an integral part of human lives and the absolute enthusiasm for consumer-facing apps.
By Nilesh Talaviya 14 Feb 2014 10:28
It is hardly clairvoyant to acknowledge that Africa's natural and human resources will be pivotal in almost every category you care to name in the decades to come; here's how...
By Terry Levin 10 Feb 2014 13:51
The Uganda Communications Commission (UCC) has launched the 2014 edition of the ACIA Awards, which recognise innovations from local companies, groups or individuals in developing or adopting ICT.
By Tom Jackson 10 Feb 2014 07:34
2013 saw continuous growth in the African audio-visual and broadcast sectors, especially in terms of sophisticated multi-device equipped households. I had a look back at 2013 and asked some industry figures to give their predictions for 2014.
By Sylvain Béletre 7 Feb 2014 11:25
The most recent International Monetary Fund regional economic outlook for sub-Saharan Africa projects an accelerated GDP growth of 6% in 2014 from around 5% in 2013.
By Nick Schilperoort 7 Feb 2014 08:28
It may be imprudent to write this about someone who is spending $10m on African journalism. But then, of all the things I have been accused of in my time, prudence was never among them.
By Anton Harber 7 Feb 2014 05:23
TORONTO, CANADA: Since the invention of the internet, suddenly the phrase 'dot com' became the single most powerful word of the century...
By Naseem Javed 6 Feb 2014 09:41
Although the fundamentals of good branding practice endure, the landscape in which brand managers must champion their brands is increasingly volatile. Great brand managers need to hone their 'brand radars' to adapt and evolve their branding strategies accordingly.
By Nicola Kleyn 5 Feb 2014 11:08
2014 will be seen as a game changer for the advertising and communications industries as digital and social media redefine how marketers communicate with consumers.
By Odette van der Haar 4 Feb 2014 10:13
How do you make your brand stand out from the clutter? How can you retain existing customers and acquire new ones in a world of rising consumer expectations?
By Gordon Geldenhuys 3 Feb 2014 12:00
I'm sick of people trying to scam other people. I don't mean those poorly punctuated 'Dear Beloved' emails. Nor those irritating Amway-ers who were school friends...
By Tiffany Markman 3 Feb 2014 08:37
I believe this will be one of the biggest trends to shape the marketing landscape in 2014...
By Mike Taberner 3 Feb 2014 06:27
In this piece, I highlight a few key issues in marketing that we need to take advantage of to become more successful and profitable in the next years. By doing that, we will succeed, regardless of the short-term trends.
By Thomas Oosthuizen 30 Jan 2014 06:45
With everyone from makers of fizzy drink brands to NASA competing for attention online the need for great content is critical.
By Daniel Pinch 29 Jan 2014 07:44
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