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Ad networks vs Ad exchanges - what's the difference?

The current online advertising environment can be confusing and seemingly fragmented with native advertising, premium display advertising and now programmatic advertising being thrown in the mix...

By Paula Raubenheimer 2 days ago

Marketers, set up your ad agency KPIs to exceed yours!
Marketers, set up your ad agency KPIs to exceed yours!

Marketing directors and chief marketing officers are relentlessly building a complex web of marketing, communication, sales and promotions to put them in a position to sell more products and services than rivals in the fiercely competitive marketplace...

By Bandile Ndzishe 3 days ago

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9 reasons to invest in African tech startups

Investments in African tech startups are on the rise, especially from overseas firms and individuals...

By Tom Jackson 26 Jul 2016

Pixabay
Are you making these five common blogging mistakes?

Nowadays, there are thousands of blogs covering topics such as fashion, health, education, entertainment, business and lifestyle...

By Charles Mburugu 21 Jul 2016

Do's and don'ts of digital marketing
Do's and don'ts of digital marketing

These days, it is no longer a question of if companies should execute a digital marketing strategy, but rather how to best execute a meaningful and engaging approach that generates results...

By Simon Campbell-Young 20 Jul 2016

SA leads way with 11 startups among DEMO Africa finalists
SA leads way with 11 startups among DEMO Africa finalists

DEMO Africa, which began life in Nairobi, Kenya and has taken place in Lagos, Nigeria for the last two years, will take place in Johannesburg...

By Tom Jackson 20 Jul 2016

Why YouTubers should consider collaborating with influencer marketing platforms
Why YouTubers should consider collaborating with influencer marketing platforms

I recently read an article that explained how 41% of people between the ages of 18 to 29 are using AdBlock Plus - an application that allows people to block online adverts...

By Chiara Di Rago 19 Jul 2016

How to create high impact advertising
How to create high impact advertising

Over the past few articles (more than 50 in fact) we have discussed various ways of how to develop and create good advertising. If you haven't read them all then you should consider doing so now...

By Chris Brewer 18 Jul 2016

#TRENDING: Stop the world, I want to get off
#TRENDING: Stop the world, I want to get off

How would you describe this year? The #2016in3words hashtag went viral globally over the weekend...

By Louise Marsland 18 Jul 2016

Influencer marketing to play a big role in the future of brands
Influencer marketing to play a big role in the future of brands

A number of articles have been written before highlighting the importance of influencer marketing and why more brands and marketers should care and start taking notice...

By Thabiso Moloi 14 Jul 2016

Company identity and your start-up: how to cultivate a winning culture
Company identity and your start-up: how to cultivate a winning culture

Culture - it can make or break an otherwise viable business. It's that personality that drives performance, that special something that draws people to want to be part of an organisation...

By Harry Welby-Cooke 14 Jul 2016

Silver surfers. Image by 123RF
#MobileFocus: Where marketers 'fail' at mobile marketing

Marketers are falling short at a couple of significant mobile marketing strategies, says Mike Laws, CEO, Imaginatrix.mobi...

By Mike Laws 11 Jul 2016

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Five global accelerators supporting African startups

Here are five international accelerator programmes - and accompanying VC funds - backing African tech startups...

By Tom Jackson 11 Jul 2016

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Seedstars opens applications for Angolan startup competition

Global seed-stage startup competition Seedstars World has opened applications for its Angolan leg...

By Tom Jackson 5 Jul 2016

Facebook take your audiences - long live SEO
Facebook take your audiences - long live SEO

Hold on to your chairs marketers, brands and publishers, your world is about to drop off its axis....

By Dee Stephens 4 Jul 2016

Richard Barry
#MobileFocus: Mobile apps have changed communication

Polymorph CEO, Richard Barry, was interviewed by Louise Marsland for Bizcommunity.com on the latest trends in mobile apps...

By Louise Marsland 1 Jul 2016

Dell, Microsoft launch online platform supporting global startups, hubs
Dell, Microsoft launch online platform supporting global startups, hubs

A partnership between Dell, Microsoft, Capital Factory and 1776 has announced the launch of international startup platform Union, aimed at supporting the next billion entrepreneurs...

By Tom Jackson 30 Jun 2016

Harmonising media research across Africa
Harmonising media research across Africa

Beyond Babel: harmonising media research across Africa for a more prosperous future...

By Oresti Patricios 27 Jun 2016

Drofie drone
Egyptian drone startup Drofie raises funding

Egyptian drone startup Drofie has beaten off competition from 865 other applicants to win a place in the Switzerland-based Kickstart Accelerator...

By Tom Jackson 27 Jun 2016

YallaRead
Share books for free with Tunisian startup YallaRead

Launched in May, Tunisian startup YallaRead has gained quick traction by allowing users to share books for free...

By Tom Jackson 23 Jun 2016

Extreme innovation meets behavioural economics
Extreme innovation meets behavioural economics

If the best innovation is designed to meet real needs, nowhere are the opportunities more pressing than in humanitarian aid. Here's how the type and amplitude of innovation can have implications well beyond philanthropy...

By Leslie Pascaud 23 Jun 2016

Kenya's iHub. Photo credit: Disrupt Africa
Play your part in future of Kenya's iHub

Kenya's iHub innovation space plots the next chapter of its future...

By Tom Jackson 21 Jun 2016

The elusive C-suite for communicators
The elusive C-suite for communicators

The IABC World Conference took place in New Orleans this month. One of the challenges for communicators is securing a seat at the top...

By Daniel Munslow 21 Jun 2016

Credit: Disrupt Africa
Accelerator launched for African off-grid energy projects

UK-based firm EnergyNet, has launched a business accelerator facility for off-grid energy projects...

By Tom Jackson 20 Jun 2016

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#TRENDING: What do an umbrella, a shark and a house plant have in common?

The influential Consumer Goods Forum summit was held in Africa for the first time - these are the top trends emerging...

By Louise Marsland 20 Jun 2016

#CGFsummit: Reasons to believe in Africa
#CGFsummit: Reasons to believe in Africa

There are many reasons to invest in Africa and even more reasons to believe in Africa, international delegates were told at the Consumer Goods Forum global summit in Cape Town...

By Louise Marsland 17 Jun 2016

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#CGFSummit: Future of retailing in sub-Saharan Africa

Five things you need to know about the future of the retail market in sub-Saharan Africa...

By Louise Marsland 16 Jun 2016

The crisis of listening
The crisis of listening

Communications specialist Daniel Munslow on trends from the World PR Forum...

By Daniel Munslow 15 Jun 2016

Independent TV audience measurement for Africa
Independent TV audience measurement for Africa

Kantar Media and partners will begin a pilot television audience measurement trial in Nigeria in a few months...

By Louise Marsland 9 Jun 2016

#Trending: Are we living in an alien's computer game?
#Trending: Are we living in an alien's computer game?

Elon Musk believes we could be living in a giant computer simulation. Really. And the interwebs just overheated...

By Louise Marsland 6 Jun 2016

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