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[Trends 2015] The year of transformation
[Trends 2015] The year of transformation

The pressure is on the local advertising industry in 2015 with the implementation of the new Triple BEE codes, warns Abey Mokgwatsane, CEO of Ogilvy & Mather South Africa...

By Abey Mokgwatsane 20 Jan 2015 08:20

'Zelda: Don't tug on Superman's cape', and other social media lessons
'Zelda: Don't tug on Superman's cape', and other social media lessons

Zelda la Grange must have thought she was Superwoman when she changed her Twitter profile name to Zelda van Riebeeck and started sounding off...

By Walter Pike 20 Jan 2015 08:18

Sid Peimer
[Trends 2015] Avoiding 'Infobesity' and harnessing opportunity

When asked if I have a crystal ball, my response would be: "No, it's just the way I walk." Predictions may not make us walk funny, but we certainly need to know where we're going...

By Sid Peimer 20 Jan 2015 08:00

Adene van der Walt
[Trends 2015] A return to marketing fundamentals

There are five key strategies that marketers and advertisers need to embrace in the following year. The key take out: deliver products that are up to date and innovative, while remaining true to your brand's core values...

By Adene van der Walt 19 Jan 2015 10:40

Mike Sharman
[Trends 2015] Online influencers are the billboards of 2015

Influencer marketing, Africa and reaching the Millennials in the hidden, dark spaces they inhabit online, means brands need to enhance their cult status to win over Generation Z.

By Mike Sharman 19 Jan 2015 09:24

[Trends 2015] Your 2015: The consumer, content and collaboration
[Trends 2015] Your 2015: The consumer, content and collaboration

It's all about me, you and what we want. Now. No waiting around. This is the year the consumer and content will dominate and brands learn the meaning of true collaboration...

By Louise Marsland 16 Jan 2015 15:05

2015 predictions for Wi-Fi
2015 predictions for Wi-Fi

We now live in a data-centric, wireless world, and no technology is better suited to address this reality than Wi-Fi. In fact, global hotspot* numbers are expected to grow to more than 340 million...

By Michael Fletcher 15 Jan 2015 08:15

iROKOtv, Tigo Rwanda partner for VoD package
iROKOtv, Tigo Rwanda partner for VoD package

Nigerian video-on-demand (VoD) company, iROKOtv, and Tigo Rwanda have partnered to provide free video entertainment to the operator's 4G/LTE subscribers...

By Tom Jackson 14 Jan 2015 09:47

Henk Swanepoel
[Trends 2015] Full adoption of mobile marketing in Africa

The impact of the mobile phone is one of the most important changes to have taken place in Africa in the last century. It has changed people, societies, communities and relationships...

By Henk Swanepoel 1 Jan 2015 14:25

Nerve Mobile takes holistic view on African devices
Nerve Mobile takes holistic view on African devices

Increasingly, African mobile manufacturers are in vogue. In South Africa, there is Zest and Dream Mobile. Congo has VMK. The latest Africa-based phone company to claim attention is Nigeria's Nerve Mobile...

By Tom Jackson 24 Dec 2014 07:16

Airtel Nigeria launches 'Catapult-a-Startup' initiative
Airtel Nigeria launches 'Catapult-a-Startup' initiative

Mobile operator Airtel Nigeria has launched 'Catapult-a-Startup', an entrepreneurial initiative aimed at assisting mobile app developers scale their businesses...

By Tom Jackson 8 Dec 2014 12:29

Elsa Gouws
People first: the role of employer brands in driving growth

The global war for talent is intensifying, making it increasingly difficult for businesses without strong employer brands to be competitive. In South Africa the talent supply/demand curve is particularly skewed...

By Elsa Gouws 5 Dec 2014 14:30

Anton Harber
Depth of Africa coverage improves

Coverage of the rest of Africa in our media provides an interesting gauge of our relationship with the continent since our borders opened up 20 years ago...

By Anton Harber 5 Dec 2014 04:53

David Alves
Eight things to consider when plotting your 2015 digital marketing strategy

As consumers feel the Christmas pinch, so marketers begin their planning for 2015...

By David Alves 2 Dec 2014 14:05

#MyDressMyChoice, #NudityIsNotMyChoice goes viral in Kenya
#MyDressMyChoice, #NudityIsNotMyChoice goes viral in Kenya

Twitter has been abuzz in Kenya with news about a woman being attacked and stripped at a bus stop because she was "inappropriately dressed". Subsequently the #MyDressMyChoice hashtag has been trending in Nairobi...

By Ilse van den Berg 19 Nov 2014 12:24

CEOs and management should be in tune with social media
CEOs and management should be in tune with social media

Educating CEOs and management is an ongoing process that requires formal interventions as well as valuable development through mere experience and years of trial and error...

By Val Bourdos Nichas 18 Nov 2014 14:42

[TrendTalk] Africa's brand opportunities in 2015
[TrendTalk] Africa's brand opportunities in 2015

A strong, aspirant emerging middle class, a tech boom, media and brand opportunities and the only continent with untapped growth, make the African continent an increased focus of large multinationals for 2015...

By Louise Marsland 14 Nov 2014 13:00

[AfricaCom 2014] Wi-Fi: The new basic human need
[AfricaCom 2014] Wi-Fi: The new basic human need

Wi-Fi has become a basic need for many people around the world. But how do we cost-effectively and sustainably provide the Wi-Fi consumers and businesses are demanding? (video)

By Ilse van den Berg 13 Nov 2014 14:44

[AfricaCom 2014] FB's mission: to get Africa online
[AfricaCom 2014] FB's mission: to get Africa online

Consider how your life would change tomorrow if the internet was to be 'switched off'. Sure you could bear it for a week or so, but once the horrifying reality of, for instance, having to go into a bank kicks in...

By Sindy Peters 13 Nov 2014 12:38

[Mobile360] Geeks versus princess engineers
[Mobile360] Geeks versus princess engineers

"It was always this awkward looking guy who was tech savvy, solved a big problem and got the girl in the end ... I consider myself a geek. A geek can look like this too. A geek can wear pink dresses and can wear sparkles and be just as geeky as anybody else." - Margaret Burgraff...

By Jessica Taylor 12 Nov 2014 08:38

Louise Marsland
[TrendTalk] The future of work

Do you remember work before the internet? When did we become so wired and connected to everything that work no longer has set working hours?

By Louise Marsland 7 Nov 2014 12:38

Content: Skate or fall - it's that simple
Content: Skate or fall - it's that simple

I once heard someone say that his passion for skateboarding stems from being able to teach kids how to fall - or 'bail', in skateboarders' lingo. This piqued my interest...

By Catherine Milward-Bridges 6 Nov 2014 10:01

Retailing in Africa: no free lunch
Retailing in Africa: no free lunch

There is a big opportunity to make money quickly in Africa, but you should rather go in and stay. This might require engagement with many small stakeholders and investment on your part, but winning in Africa requires a long-term view...

By Danette Breitenbach 5 Nov 2014 11:23

How to navigate the complex BYOD landscape
How to navigate the complex BYOD landscape

The recent BlackBerry Experience Executive Forum, in partnership with ITWeb, provided practical and actionable insights into the latest issues, trends and developments in enterprise mobility...

By Ilse van den Berg 5 Nov 2014 07:29

Yossi Hasson
Managing risk: Why email archiving is critical

In a fast-moving and rapidly evolving business environment, which is undergoing a transformative shift to digital communications - it is increasingly important for businesses to protect themselves...

By Yossi Hasson 4 Nov 2014 09:26

The responsive brand: how to handle social media
The responsive brand: how to handle social media

It took six months after the first reporting of the rear windows of Opel Corsa Lites shattering for the manufacturer to issue a recall. Today, this matter would have been handled very differently...

By Danette Breitenbach 3 Nov 2014 10:22

The internet has changed our brains: Has your company stayed the same?
The internet has changed our brains: Has your company stayed the same?

The way we think, read and shop has changed for good. The way we shop online and the way we operate offline are distinctly different things...

By Claire Cobbledick 31 Oct 2014 14:00

Survey shows huge growth potential for e-retailers in Africa
Survey shows huge growth potential for e-retailers in Africa

Africa offers enormous growth potential for e-retailers given that online shopping is in its infancy in the region. The Shop the World! report reveals that emerging markets offer the highest growth potential...

By Sumesh Rahavendra 31 Oct 2014 11:57

Application economy creates opportunity for Africa
Application economy creates opportunity for Africa

We all live in an application economy. Retail, news, entertainment, banking, education, government, communications - everything is driven by a connected, mobile, application-based world...

By Gary Lawrence 30 Oct 2014 10:12

Facebook Rooms: what it could mean for your company
Facebook Rooms: what it could mean for your company

Facebook, Inc has launched its new app, "Rooms" across iOS devices in the US, with an eventual roll-out to more devices and areas. What could this mean for your company?

By Jason Perelson 30 Oct 2014 06:09

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