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Gmast3r © –
Why your content strategy has nothing to do with you

My house has been on the market for four months. In this time, not one person has come to view it, not even when it was on show. Not even a nosy neighbour. It's almost as bad as if no one comes to your birthday party...

By Tarryn Giebelmann 3 days ago

Image by 123RF
Famine declared in South Sudan

Famine has been officially declared in South Sudan; and warnings issued for other parts of the Horn of Africa. Five million people are at immediate risk, including 1.4 million children across Africa…

By Louise Marsland 22 Feb 2017

(c) Daniel Ernst -
Six awesome SMS marketing tips for businesses

Short message service (SMS) marketing is becoming increasingly popular with many businesses all over the world. Text messaging in business is not only fast and convenient, but also very cost-effective compared with other forms of communication. When done properly, a text marketing campaign can improve your business' reputation and boost your profits...

By Charles Mburugu 20 Feb 2017

(c) Ali Gokhan -
#FDTOOH: Making out of home work

The reality of out of home (OOH) is that it is much more complex than targeting consumers travelling from home to work and back, and how OOH taps into that complexity to determine its success...

By Danette Breitenbach 17 Feb 2017

Putting customers first
Putting customers first

Business has always been built around the customer, and recent developments are forcing companies to examine their business processes...

By Wynand Smit 14 Feb 2017

Maximkabb © –
Are marketer-agency relationships losing that loving feeling?

February is the month of love, with Valentine's Day providing countless marketing communications opportunities to express those ‘loving feelings' – an appropriate time to reflect on the state of marketer–agency relationships...

By John Little 14 Feb 2017

Gorosi © –
The transformation balancing act: SA faces a tipping point

SONA 2017 highlighted two key issues that must be carefully balanced: addressing economic inequality and encouraging FDI...

By Dharmesh Nagar 13 Feb 2017

Ambiente: Feedback from Frankfurt
Ambiente: Feedback from Frankfurt

Ambiente is one of the leading trade fairs showcasing design across dining, giving and living…

By Dave Nemeth 13 Feb 2017

Image by 123RF
LoftyInc Capital launches $25m Afropreneur Fund

VC firm LoftyInc Capital Management has announced the close of its Afropreneur Fund 1 and the launch of a new US$25 million Afropreneur Fund II...

By Tom Jackson 10 Feb 2017

Dotshock © –
Brands nudge their way towards goodness

Economics has long been based on the assumption that as humans we make rational, purposefully thought out decisions that are in our best interest...

By Leslie Pascaud 9 Feb 2017

Enterline © –
The great comfort of bad Super Bowl ads

Quick, name your top 10 Super Bowl ads from this year. I know, it's a struggle. I am asking you to remember 10 out of a 100 or so ads whose sole purpose is to be memorable...

By Damon Stapleton 8 Feb 2017

Image by 123RF
Arise investment firm to boost access to capital in Africa

A new fund to assist financial service providers across Sub-Saharan Africa has been launched to provide startups and SMEs with access to capital…

By Tom Jackson 8 Feb 2017

Lady Gaga rocks the Super Bowl half time show - @forbes
#TRENDING: Brand activism ruled Super Bowl 2017

We are entering a new era of brand activism as brands step up to speak out against political decisions they feel are morally wrong…

By Louise Marsland 6 Feb 2017

Trend awareness can help you stay ahead of the pack. Image: Ievgen Onyshchenko © –
Digital marketing trendsetting, in 2017 and beyond

If you want to stay ahead of the pack, there are six top trends to keep an eye on in the digital and social marketing realm as 2017 sets off from the starting blocks…

By Serena Seunarain 3 Feb 2017

Switch your radar on
Switch your radar on

Many in the business world are glad to see the back of 2016, but one month into 2017 and not much has changed. This is because what we are experiencing is not just a bump in the road; we are living in an inflection point in history where all the rules are being rewritten...

By Danette Breitenbach 3 Feb 2017

Image by 123RF
Here's a free tool for valuing your startup

Nigerian company CompexAfrica has launched a free online business valuation tool for startup owners…

By Tom Jackson 3 Feb 2017

Beats by Dre.
Building your brand through the power of storytelling

People love stories and, for as long as people have walked the earth, across all cultures, storytelling has been an important fabric of society...

By Nicole Shapiro 2 Feb 2017

Eight ways to avoid social media blunders
Eight ways to avoid social media blunders

While marketing on social media can boost the growth of your startup significantly, it could also have detrimental effects on the profitability and reputation of your business if not done properly...

By Charles Mburugu 2 Feb 2017

Ugde © –
Demystifying design thinking

The term “design thinking” has certainly become a buzzword with many people using it and promoting this methodology as an innovative new way of thinking. Whilst it is becoming widely accepted by many corporate companies it is certainly by no means new...

By Dave Nemeth 1 Feb 2017

Emevil © –
The power of tech in building business on social

Last week, Facebook hosted the Partner for Performance Summit in Johannesburg and Cape Town – two exclusive events sharing the power of Facebook Marketing Partners with agencies and clients...

By Daniel Levy 31 Jan 2017

#BizTrends2017: Reimagine work, redefine productivity
#BizTrends2017: Reimagine work, redefine productivity

We are in the midst of a technological revolution, and it's not only blurring the lines between the physical and digital spheres but between how we live and work...

By Lauren Hartzenberg 31 Jan 2017

Professor Mamokgethi Phakeng, DVC Research and Internationalisation, UCT
The role of African universities in achieving the SDGs

While the SDGs are wide-ranging, said Professor Mamokgethi Phakeng...

By Sindy Peters 30 Jan 2017

Snapplify rolls out learning projects in SA, Kenya, Uganda
Snapplify rolls out learning projects in SA, Kenya, Uganda

South African startup Snapplify, an aggregator of digital education materials, is rolling out projects in South Africa, Kenya and Uganda, providing learners with a personalised library of content…

By Tom Jackson 30 Jan 2017

Image by 123RF
#TRENDING: Social media resistance and ‘alternative' facts

A week in politics can indeed change the world, bringing us “alternative facts”, “black ops” war rooms and social media resistance fighters…

By Louise Marsland 27 Jan 2017

Giorgio Heiman, VP, Africa, Orange Business Services
#BizTrends2017: People-powering the digitalisation process

The number of mobile phone users is expected to hit 4.8 billion in 2017 and 2,55 billion people are predicted to engage on social networks...

By Lauren Hartzenberg 27 Jan 2017

Why brands can dive deeper into augmented reality in 2017
Why brands can dive deeper into augmented reality in 2017

In 2016, virtual reality (VR) and augmented reality (AR) stepped directly into mainstream consciousness, with both businesses and consumers alike...

By Etienne de Villiers 27 Jan 2017

#BizTrends2017: Top five mobile trends to help you plan for 2017
#BizTrends2017: Top five mobile trends to help you plan for 2017

This is not another "year of the mobile" trends piece - that ship sailed five years ago. If you do not have a mobile presence then you really should not be playing in the digital space...

By Lynette Hundermark 26 Jan 2017

Wokandapix/801 images © –
Increasing the impact of business communication during a crisis

When an organisation faces a crisis, you expect it to act quickly to mitigate the reputational risk through strategic business communication tactics...

By Daniel Munslow 25 Jan 2017

African entrepreneurs sought for funding programme
African entrepreneurs sought for funding programme

The Meltwater entrepreneurial School of Technology (MEST) is recruiting entrepreneurs from across Africa for its Ghana programme…

By Tom Jackson 24 Jan 2017

Stop telling people print is dead. Please!
Stop telling people print is dead. Please!

How many of you are guilty of recycling the phrase 'print is dead'?

By Chris Gregory 20 Jan 2017

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