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How to deliver the only exceptional value shoppers want these December holidays

The highly competitive December holiday marketing has no place for the pliant and weak marketers. It is a war room affair...

By Bandile Ndzishe 1 day ago

Mirko Vitali © –
How to do impossible things

It has been an interesting week. The world may run out of Guinness. As I write this Ireland have just beaten the All Blacks 40 - 29 in Chicago. It is the first time they have done this in 111 years. To continue the surreal sporting theme, Andy Murray, has become the number one tennis player in the world...

By Damon Stapleton 2 days ago

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Business 2020: It's not about you, it's about them

If 2016 taught us anything it is that it is essential to fully understand who your customers - or target audiences - are. The shock Brexit and USA election outcomes are both cases in point...

By Julia Ahlfeldt 2 days ago

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World Bank to launch African accelerator programmes

The World Bank Group is to launch a series of accelerator programmes across Africa, aimed at helping tech startups commercialise and scale innovative digital products...

By Tom Jackson 3 days ago

Emirates Twitter Page Leveraging off Jennifer Aniston brand association
When fame is no longer enough: Brand ambassadors in the age of social media

Starting in the 1940s and '50s, celebrity endorsements began changing the marketing landscape. Soap, shampoo, suntan lotion: Ronald Reagan himself endorsed a brand of cigarettes...

By JP Kloppers 5 Dec 2016

Becoming more human-focused in your problem-solving
Becoming more human-focused in your problem-solving

I am more convinced than ever that the best problem-solvers are those who are passionate about people and keep people at the core of solutions. They have the passion for finding the best solution to enhance people's lives or the environment...

By Helna Brown 2 Dec 2016

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Mobile has friends in all the right places

Now that South Africa has become the 17th international market to feature its very own edition of the current global media superstar - the Huffington Post...

By Herman Cremer 1 Dec 2016

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Maximising consumer engagement in a brand-push war zone

The age of using consumer touchpoint data to define targeting strategies is almost becoming defunct. In fact, many insights specialists would argue that we are still thinking in siloes based on this behaviour...

By Claudelle Naidoo 30 Nov 2016

James Maposa
Developing a brand strategy

After crafting some form of customer strategy, you have a sound idea of how you want your company to interact with its potential customer base...

By James Maposa 29 Nov 2016

Five business branding mistakes to avoid
Five business branding mistakes to avoid

How you go about branding has the potential to either make or break your business. Here are some of the common mistakes you need to avoid at all costs...

By Charles Mburugu 29 Nov 2016

Seven reasons why CMOs should be committing to an innovation budget
Seven reasons why CMOs should be committing to an innovation budget

CMOs are always looking for new ways to differentiate their brands. Newer technologies such as AR and VR offer huge opportunity to position a brand...

By Johan Walters 28 Nov 2016

How can brands overcome ad blocking software?
How can brands overcome ad blocking software?

As our lives became more digitalised there were more opportunities for brands and marketers to connect with consumers and send out advertising messages...

By Chiara Di Rago 25 Nov 2016

How can you make sure your business is relevant in five years' time?
How can you make sure your business is relevant in five years' time?

You walk into a job interview and the first question you are asked is not about your experience or best attributes but rather: "Why is your best friend your best friend"..?

By Steven Cohen 24 Nov 2016

Social media: forcing the issue
Social media: forcing the issue

As the value of a good reputation becomes more and more important, brands will not only have to deliver more, but also be judged and held accountable on more...

By Danette Breitenbach 23 Nov 2016

Invest in personal brand building for both you and the greater good
Invest in personal brand building for both you and the greater good

In a world where personal competition has greatly improved, significant investment must be committed to building your own personal brand...

By James Maposa 23 Nov 2016

Worradirek Muksab © –
Stand tall: The fear of failure vs bravery

I recently came across a photograph taken on the morning of the D-day landings. It shows an army Regimental Sergeant Major standing bravely on a beach while all those around him, from the Hampshire Regiment, are hunkered down trying to find cover from the bullets raining down on them...

By Andrew MacKenzie 22 Nov 2016

Leveraging personal brand to build your company's brand
Leveraging personal brand to build your company's brand

Building a personal brand is a lot of hard work based on competition being at its most intense...

By James Maposa 17 Nov 2016

Direct ad buying - Have relationships taken a backseat?
Direct ad buying - Have relationships taken a backseat?

There is now no doubt with the advent of programmatic and real time bidding (RTB) the nature in which brands & agencies relationships with publishers has changed...

By Graham Du Plessis 17 Nov 2016

Lipton launches world's first raining dancefloor
Lipton launches world's first raining dancefloor

Lipton's Refreshtival featured a tweet-activated raining dancefloor that kept festival-goers refreshed in the most unique way...

By Amahle Madlala 16 Nov 2016

#AfricaCom: Africa's tech startup funding landscape in numbers
#AfricaCom: Africa's tech startup funding landscape in numbers

Disrupt Africa, an independent news portal with a keen eye on the African tech startup scene, released its first industry funding report...

By Lauren Hartzenberg 16 Nov 2016

Getting to know Design Indaba's creative director - Selly Raby Kane
Getting to know Design Indaba's creative director - Selly Raby Kane

Design Indaba has been blowing the minds of creatives for the past 21 years. Next year (2017) they'll be taking the awe-inspiring initiatives to the next level with the help of Selly Raby Kane, Design Indaba's very first external creative director...

By Beverley Klein 15 Nov 2016

#IABCAfrica16: Time to think outside the communications box
#IABCAfrica16: Time to think outside the communications box

Developing a strategic plan and reputation management were some of the key topics during the IABC Conference recently held at the Vineyard Hotel...

By Beverley Klein 11 Nov 2016

Networking forms part of the modern marketer's playbook
Networking forms part of the modern marketer's playbook

Marketing and communication professionals can benefit greatly from networking opportunities, more so now, when the need to remain current in terms of digital best practice is essential for a competitive advantage...

By Dominique Pienaar 11 Nov 2016

Emotive branding for success
Emotive branding for success

As it is the case with almost all aspects of our lives, we feel more comfortable, and able to work better, with those we easily connect with or get along well with us...

By Nkgadimeng Ramela 10 Nov 2016

(c) Cathy Yeulet -
Three back-office hacks for improved customer service

Communication, time and resolution work in relationship with one another and can all be improved. If they're made more efficient, the customer service machine will be faster and smoother, ensuring that what needs to get done does, and that customers experience great service, boosting loyalty and more business...

By Wynand Smit 8 Nov 2016

Will Trump stun the world? We ask social media
Will Trump stun the world? We ask social media

After an analysis of social media data, using a crowd-integrated sentiment-driven research approach, we have seen a possible shock arising in the conclusion of this unprecedentedly rancorous US election...

By JP Kloppers 8 Nov 2016

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20 startups to pitch to investors at Angel Fair Africa

Twenty startups have been selected from nine African countries to pitch in front of investors that include Dave McClure, Tim Draper and Chris Kirubi...

By Tom Jackson 7 Nov 2016

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#FocusOnMedia: Understand what your audience wants

The definition of media hasn't changed, what has changed is that everyone is now a publisher, says MD of Carat Cape Town, Lerina Bierman...

By Louise Marsland 7 Nov 2016

Harnessing behavioural psychology to enhance user experience
Harnessing behavioural psychology to enhance user experience

Over the past several years, behavioural psychology has attracted a great deal of interest outside of academic circles...

By Jason Ried 4 Nov 2016

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Why your content marketing strategy should be platform agnostic

Which platform should I be on? It's the question that haunts almost every brand and marketing manager, and like all heavy existential questions, there's no easy answer...

By Tom Manners 3 Nov 2016

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