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#DesignMonth: From the air with flair
#DesignMonth: From the air with flair

Design is all about seeing something ordinary and making it extraordinary, and that's just what the guys at Sky Decor do. They transform old and abandoned aircraft parts and turn them into beautiful furniture displays...

By Beverley Klein 2 days ago

123RF
Five tips to write an SEO-friendly blog post for Nigerians

Blogging is big in Nigeria at the moment, so many Nigerian bloggers publish posts on a daily basis, however, not all of them understand the concept or importance of SEO in online writing...

By Nkem Ndem V 3 days ago

Social marketing
Social marketing

It is a type of internet marketing that uses various social media networks so that it can archive branding goals and marketing connection. It involves social sharing of videos, content and images for the purpose of marketing...

By Eric Kyalo 5 Feb 2016

#DesignMonth: Fashion forward with Leah Misika
#DesignMonth: Fashion forward with Leah Misika

Leah Misika is the founder and managing director of La Mode Fashion. She's a design creative whose love for fashion and background in retail management makes for a well-balanced integration of disciplines...

By Beverley Klein 4 Feb 2016

Three ways Nigerians can use Snapchat for building brand and business marketing
Three ways Nigerians can use Snapchat for building brand and business marketing

Nigeria is still in the process of embracing Snapchat. With over 100 million active users and 400 million snaps per day, the social media platform is one of the fastest-growing social networks in the world...

By Nkem Ndem V 3 Feb 2016

Bringing recruitment to NGOs in Africa
Bringing recruitment to NGOs in Africa

NGO Recruit Africa is a leading recruitment firm in the non-profit and development sector in Africa. Working with a wide range of clients, the agency aims to recruit across various sectors...

By Beverley Klein 2 Feb 2016

Meetings Africa: A collaborative affair
Meetings Africa: A collaborative affair

It is imperative for the continent's countries to work together to secure business events. Yet in 2014 out of the 124 meetings hosted as a country only 13 were association meetings from Africa...

By Danette Breitenbach 2 Feb 2016

Three reasons Nigerian fashion is taking over the world
Three reasons Nigerian fashion is taking over the world

Nigeria is popular for a lot of things and most recently, fashion is in the fore. People all over the world, including international celebrities like Chris Brown, Rihanna and Beyonce have been spotted wearing different Nigerian clothing...

By Nkem Ndem V 1 Feb 2016

Challenging the new normal
Challenging the new normal

The times of high single digit growth in emerging market seem to be over. At least for now. Major economies are slowing down, commodity prices are decreasing...

By Christian von Selle 28 Jan 2016

[BizTrends 2016] Doing business in Africa
[BizTrends 2016] Doing business in Africa

Finding the balance between the opportunities and the risks is the right way to do business in Africa. These are the key trends driving investment in Africa...

By Robyn de Villiers 28 Jan 2016

[BizTrends 2016] Critical need for consumer data
[BizTrends 2016] Critical need for consumer data

The search for the next consumer gap, the holy grail of advertising, the key consumer touch points, the next apps etc, is a continuous voracious process that is never ending...

By Grant Fraser 28 Jan 2016

© Prudencio Alvarez – 123RF.com
[BizTrends 2016] Youth activism

Youth Dynamix (YDx), the specialist youth and family research agency in Johannesburg, has revealed a new awakening in the youth market that will change the landscape for brands Africa into and beyond 2016...

By Antoinette Pombo 27 Jan 2016

Lucy Worsley
[BizTrends 2016] Immersive experiences to dominate experiential

We eat, breathe and live life experiences every day...

By Lucy Worsley 26 Jan 2016

When to use influencer marketing
[BizTrends 2016] Aligning with the elders: Influencer marketing

When YouTube started out of beta phase a mere 11 years ago and made its first video available for public viewing, there were 7 billion possible sets of eyeballs available to watch one video...

By Murray Legg 25 Jan 2016

Music and mobile are already huge in Africa © Ion Chiosea – 123RF.com
[BizTrends 2016] Major digital marketing trends

Africa Rising' is no longer relevant - we have long passed that milestone and the transformation that the continent is undergoing is dramatic, certainly in terms of communication and connectivity across all sectors of the market...

By Marc Spriestersbach 25 Jan 2016

© Lulia Lun – 123RF.com
Hello Africa! Tell me how you're doin'!

Many multinational brands approach Africa with a near-desperate bright-eyed eagerness, trying to get to grips with her intricate market dynamics...

By Marthinus Van Loggerenberg 18 Jan 2016

Three predictions for tech in Nigeria 2016
Three predictions for tech in Nigeria 2016

It is a new year! We have finally crossed over to 2016, and while everything seems to be taking a new turn, it seems as though very little has changed in the tech world...

By Nkem Ndem V 18 Jan 2016

Contributors to this piece (top to bottom, L to R): Graham Cruikshanks, TBWA\Africa; Ken Kyaka, TBWA\Redhouse Kenya; Hunsa Chikaha, TBWA\ Khanga Rue, Tanzania; Tumiso Mabusela, TBWA\ Medcom, Botswana; Filipe Braga, TBWA\ Angola; Yosia Lukwago, TBWA\ Limelight, Uganda; Kobby Acquah-Hayford, TBWA\Markcom, Ghana; Kelechi Nwosu, TBWA\ Concept, Nigeria; and Sapi Bachi, TBWA\ Zimbabwe
[BizTrends 2016] Social activism and trench marketing FTW

While TBWA is focused on disruption to grow our client business in Africa, the following trends are bound to be top of mind in the year ahead...

By TBWA Africa 18 Jan 2016

© Leo Lintang – 123RF.com
[BizTrends 2016] The new digital Africa

Top industry trends for the year across the continent will include marketing automation, online media investment and the continued rise of local content - all part of the new digital Africa...

By Gaurav Singh 18 Jan 2016

Elements of the Endemic Project, in studio
[BizTrends 2016] Future film

In our current image-saturated existence, with thumbs flicking through the world on Instagram and other social media with a relentless thirst, humans are consuming imagery on a scale never experienced before...

By Bryan Little 18 Jan 2016

Four quick ways to become relevant on LinkedIn
Four quick ways to become relevant on LinkedIn

Although LinkedIn has often been referred to as the boring brother of Facebook and Twitter, it remains the most popular social network for professionals around the world...

By Nkem Ndem V 15 Jan 2016

Will linking to another website help my traffic to grow?
Will linking to another website help my traffic to grow?

As I sat down to write my next article, I was thinking what should I talk about? Different topics ran through my head and while I was trying to decide, I received an email asking a question about the impact of linking out to a website..?

By Adegboye Adeniyi 11 Jan 2016

Five mobile app trends to look out for in Nigeria 2016
Five mobile app trends to look out for in Nigeria 2016

Nigeria has witnessed an explosion of mobile apps in the last couple years, making it convenient for smartphone users to do everything from paying bills to saving money, shopping, ordering food, keeping up with news...

By Nkem Ndem V 7 Jan 2016

© Ioulia Bolchakova – 123RF.com
And now a strange graph from a creative. Merry Xmas

In the last month I have read countless blogs about the death of advertising. It has become fashionable to write about this...

By Damon Stapleton 30 Dec 2015

Four key things to consider before venturing into e-commerce in Nigeria
Four key things to consider before venturing into e-commerce in Nigeria

For many business owners in Nigeria, e-commerce is still an enigma. However, with over 60% of people in the country now using the internet, it has become a valuable tool and popular platform...

By Nkem Ndem V 24 Dec 2015

Image via 123RF
Economical metamorphisms: 2020

All over the world, mega organisation, institutions and government agencies are immersed in tackling the economical chaos. Unsolved mysteries must now be unraveled...

By Naseem Javed 23 Dec 2015

Three ways businesses can adapt the Christmas spirit on social media
Three ways businesses can adapt the Christmas spirit on social media

It is the Yuletide season, that time of year when consumers typically spend the most on presents and other holiday items...

By Nkem Ndem V 14 Dec 2015

Five tips in winning the 2016 content marketing challenge
Five tips in winning the 2016 content marketing challenge

2015 has been a long year, with a myriad of new algorithms affecting search and social media, content quality taking centre stage, long form content fast on its heels, not to mention the advance of video marketing and the micro moment...

By Dee Stephens 14 Dec 2015

©Sura Nualpradid via www.123RF.com
African startups named among 100 most inspiring uses of tech

Eight African startups and organisations have been named among the 2015 Nominet Trust 100 (NT100), a global celebration of the most inspiring uses...

By Tom Jackson 10 Dec 2015

How brands can succeed with online marketing in 2016
How brands can succeed with online marketing in 2016

The importance of having and establishing a company's presence within the digital space became much more clearer as consumers rely heavily on online media to influence their decision on what to buy or use...

By Adegboye Adeniyi 10 Dec 2015

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