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Virtual reality meets cause marketing
Virtual reality meets cause marketing

It's expected that virtual reality will be an $80bn market by 2025. The list of businesses coming on board with VR is long and impressive...

By Sheila McGillivray 1 hour ago

Flare app
Kenyan startup to launch 'Uber for ambulances' app

'Uber for ambulances' app, Flare, launches in Kenya to address healthcare issues...

By Tom Jackson 4 hours ago

#WomensMonth: Advertising changes its view on women
#WomensMonth: Advertising changes its view on women

In the last year, we've seen moments of advertising brilliance indicating the industry is finally moving towards a new way of portraying women. One that is more representative of the way they see themselves...

By Emma Carpenter 1 day ago

#WomensMonth: empowering women for the sake of food security
#WomensMonth: empowering women for the sake of food security

A dialogue on the empowerment of women through water use security, land use security and knowledge generation for improved household food security and sustainable rural livelihoods...

By Cari Van Wyk 2 days ago

The dark side of digital
The dark side of digital

It's their 'world in their hands', an existence driven by instant access to information, laced with a plethora of social connections...

By Antoinette Pombo 2 days ago

Credit:
CEOs invigorate your marketing teams to achieve your 2017 marketing objectives

A recent study from Stein IAS, in partnership with the Chief Executive Group, revealed that CEOs have evolved their expectations for marketing. But they don't think their CMOs are evolving with them...

By Bandile Ndzishe 3 days ago

#Loeries2016: Ntshingila inducted into the Creative Hall of Fame
#Loeries2016: Ntshingila inducted into the Creative Hall of Fame

Nunu Ntshingila, head of Facebook Africa, has just notched up another success on her career belt, with the announcement at the Loerie Awards that she's being inducted into the Creative Hall of Fame...

By Ann Nurock 21 Aug 2016

#Loeries2016: The theory of stress wood
#Loeries2016: The theory of stress wood

Besides imparting a whole lot of knowledge on the advertising, Jimmy Smith also gave a botany lesson that probably would serve as good advice when venturing into your own business...

By Nicci Botha 21 Aug 2016

Debra Mallowah, VP personal care at Unilever, Nairobi.
#Loeries2016: #Unstereotype advertising: good for people, good for brands

The DStv Seminar of Creativity is a highlight of the Loeries Creative Week for many, jam-packed with innovation-boosting talks by industry leaders...

By Lauren Hartzenberg 20 Aug 2016

Sarah Personette, VP global business marketing, Facebook. Source: Gallo Images.
#Loeries2016: Creating thumb-stopping creative in the mobile revolution

If you had any doubt about the mobile revolution, you should know this: research shows that the next billion people are going to come online through mobile...

By Lauren Hartzenberg 19 Aug 2016

#Loeries2016: Africa to lead the mobile creative revolution
#Loeries2016: Africa to lead the mobile creative revolution

This year's DStv Seminar of Creativity started off with an inspirational bang, delivered in the form of Sarah Personette, VP global business marketing at Facebook...

By Lauren Hartzenberg 19 Aug 2016

From Mona Lisa to McDonald's: How AR is altering the playing field for savvy brands
From Mona Lisa to McDonald's: How AR is altering the playing field for savvy brands

In 2011, artist Amir Baradaran shocked and delighted French citizens by creating an augmented reality (AR) app that transformed their beloved Mona Lisa painting...

By Jason Ried 19 Aug 2016

Good bye marketing! Hello growth hacking
Good bye marketing! Hello growth hacking

I am currently reading Ryan Holiday's book, Growth Hacker Marketing, alongside other growth hacking resources, about 33 of them in total...

By Joseph Neusu 18 Aug 2016

Stories: still the same thing
Stories: still the same thing

The more things change, the more they stay the same. Jean-Baptiste Alphonse Karr, the first person to ever say that, was a French critic, journalist and novelist - a professional storyteller...

By Francois Rank 16 Aug 2016

The ingredients to coming up with a great creative campaign
The ingredients to coming up with a great creative campaign

I was fortunate enough to attend and be part of an exclusive breakfast conference, thanks to Webfluential, hosted by The Creative Counsel a few weeks ago at The Venue in Melrose Arch...

By Thabiso Moloi 16 Aug 2016

Image by 123RF
Africa is ripe for disruption

The Africa rising narrative is not wholly dead, says Graham Cruikshanks, TBWA\ Africa's Director of Africa Operations...

By Graham Cruikshanks 15 Aug 2016

Image by 123RF
Why media research across Africa needs to be harmonised

Harmonising media research across Africa could be a step towards the stimulation of greater intra- African trade...

By Oresti Patricios 12 Aug 2016

Make the circle bigger: Growing an agency with startup clients
Make the circle bigger: Growing an agency with startup clients

At the recent 2016 MTN App of the Year Awards, the premier app development event in South Africa, our client, Kaching, won App of the Year in the Lifestyle Category for Most Innovative App. This isn't the first time one of the startups we represent has won App of the Year - last year it was M4JAM...

By James Wilson 11 Aug 2016

Three tips to help your brand avoid getting eaten for breakfast on Twitter
Three tips to help your brand avoid getting eaten for breakfast on Twitter

Making your brand an interesting voice to listen to on social media is a mixture of intuition and trial and error. The Telkom social media accounts lack of both of these was exposed...

By Skhumbuzo Tuswa 11 Aug 2016

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#TRENDING: What does it take to be a "breakthrough" brand?

Interbrand has released its first report on "breakthrough brands", those new brands that are disrupting the market, and Louise Marsland takes a look at what makes a breakthrough brand...

By Louise Marsland 8 Aug 2016

Image © Maria Frangieh’s “”
Creating successful social media competitions

If you're looking for an affordable and engaging way to increase brand awareness, social media competitions could be exactly the boost you need...

By Julia Rhodes 8 Aug 2016

123RF
Marketing on a budget

Some marketing techniques are exorbitant in cost, making marketing seem like a daunting task. Luckily there are a few ways that you can increase your marketing efforts while keeping costs at a minimum...

By AIMEÉ SERRÃO 8 Aug 2016

Interbrand identifies the global 'Breakthrough Brands' disrupting markets
Interbrand identifies the global 'Breakthrough Brands' disrupting markets

Interbrand has released its inaugural 'Interbrand Breakthrough Brands' report to celebrate the "next generation of brands" that will shape the market. Two African brands feature...

By Louise Marsland 5 Aug 2016

What can marketers learn from Game Of Thrones?
What can marketers learn from Game Of Thrones?

Unlike previous generations, where a brand's role was very much focussed on helping consumers express themselves or gain social credibility, millennials are looking for brands to help them bring meaning to their lives...

By Harsha Prag 5 Aug 2016

The next level for cinema is unlocking the customer value chain
The next level for cinema is unlocking the customer value chain

Local content is increasingly influencing the nature of box offices around the world and is likely to measurably drive how cinema and content converge for at least the medium term...

By Wanda Matandela 4 Aug 2016

Michael Baretta
#CSIfocus: Innovate or die - creativity is as important as research in CSI

It's time for the world to embrace for-good marketing to make the world a better place, says Michael Baretta, a socially conscious marketing proponent...

By Michael Baretta 2 Aug 2016

Image ©
Should social influencers get paid for the work they produce?

The debate of whether or not social influencers should get paid for the work they produce on behalf of brands seems to be a never ending one...

By Thabiso Moloi 29 Jul 2016

Anthon Muller, executive head: enterprise mobility pre & post sales, Vodacom Business.
#CapeTownICTSummit: The building blocks of digital transformation

When Instagram was bought by Facebook in 2012, it was only two-years old and comprised 13 people. The startup used their digital smarts to change the concept...

By Lauren Hartzenberg 28 Jul 2016

123RF
Ad networks vs Ad exchanges - what's the difference?

The current online advertising environment can be confusing and seemingly fragmented with native advertising, premium display advertising and now programmatic advertising being thrown in the mix...

By Paula Raubenheimer 28 Jul 2016

Marketers, set up your ad agency KPIs to exceed yours!
Marketers, set up your ad agency KPIs to exceed yours!

Marketing directors and chief marketing officers are relentlessly building a complex web of marketing, communication, sales and promotions to put them in a position to sell more products and services than rivals in the fiercely competitive marketplace...

By Bandile Ndzishe 27 Jul 2016

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