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Africa's invisible sector: Caught up in complexity
Africa's invisible sector: Caught up in complexity

Having faced nasty bill shocks at month end, or struggled to get out of onerous mobile contracts, many consumers have long since made the switch to prepaid SIM cards...

By Hein Koen 28 Aug 2015 11:23

David Blyth
Business growth across Africa depends on more relevant business action and communication

When looking to grow in African markets, many business owners have a vague understanding of how truly diverse and complex the continent really is...

By David Blyth, Issued by Yellowwood Future Architects 28 Aug 2015 08:08

We all live in a...
We all live in a...

Recently, in Upington, our waitress told us with a lot of pride that she lives in a brick house. Obviously brick houses are a type of differentiation that exists much like the status associated with living in the northern suburbs of Johannesburg...

By Erik du Plessis and Neil Higgs 26 Aug 2015 06:21

Craig Lowe
Today's travelers are lost (literally) without mobile connectivity

Whether you are traveling for business or for pleasure, mobile connectivity is now a must-have...

By Craig Lowe 25 Aug 2015 06:21

Five start-up secrets for Nigerian women
Five start-up secrets for Nigerian women

For the majority of women in Nigeria, entrepreneurship is a necessity. There are no jobs or viable alternative options, however, from writing a business plan to coming up with a name to hiring employees, a start-up can seem overwhelming...

By Nkem Ndem V 21 Aug 2015 06:58

Your customer is not a dummy
Your customer is not a dummy

A few months ago, I came across one of the best documentaries I have ever watched: The greatest movie ever sold. If you haven't seen it, look for it. Morgan Spurlock made a movie fully financed by product placement...

By Esther Karuku 17 Aug 2015 08:19

[#WomenInBiz] Women making waves across Africa
[#WomenInBiz] Women making waves across Africa

In celebration of Women's Day, these African women are making strides in business across the continent. They've broken through the gender barriers and have become visionaries, leaders and an inspiration for young women all over the world...

By Beverley Klein 10 Aug 2015 06:14

[TrendTalk] Will this be your future job title?
[TrendTalk] Will this be your future job title?

Are you one of those people who has already created new job titles for yourself, delighting in the opportunity to use the word "Ninja" on your QR-coded/augmented reality, digital pop-up business card?...

By Louise Marsland 7 Aug 2015 09:25

Identifying your target market
Identifying your target market

Your target market is important when selling or conceptualising your product or service. You need to know who you're selling to. If you know your target market well, you know how to market your product and where it's value lies...

By Sophie Baker 7 Aug 2015 09:00

A sub-Saharan branding journey
A sub-Saharan branding journey

There is no doubt that Africa is on the rise and global brands are looking at the continent as very fertile ground for growth, but brands need to be aware of logistical and cultural factors...

By Graham Deneys 30 Jul 2015 14:00

Exploring Nigeria through the eyes of Ben Enwonwu
Exploring Nigeria through the eyes of Ben Enwonwu

Since the death of the legendary Ben Enwonwu, his paintings have stirred countless art lovers to locating Nigeria on the world's map...

By Nkem Ndem V 29 Jul 2015 14:01

The rural problem
The rural problem

At 1.2 million square kilometres, SA is nearly as big as all of Western Europe. Texas is the largest state in the USA (excluding Alaska, which does not count)...

By Erik du Plessis and Neil Higgs 29 Jul 2015 06:00

Cape Town restaurant shows the world how to deal with racist online reviews
Cape Town restaurant shows the world how to deal with racist online reviews

Online reviews can be a tricky business, especially in the restaurant trade. Things can get very messy, very quickly...

By Stuart Thomas 28 Jul 2015 08:00

David Blyth
Five ways to approach marketing in Africa differently

With sluggish economic growth and low morale leading to reduced spending among consumers in many markets across the world, businesses are looking for opportunities for expansion in high growth African markets...

By David Blyth, Issued by Yellowwood Future Architects 27 Jul 2015 10:16

The emperor in clothes
The emperor in clothes

It is anarchy out there with many brands and companies reviewing their media at present, in particular brands such as Unilever and Coca-Cola. This is because they are seeking assurances...

By Danette Breitenbach 24 Jul 2015 09:40

Unsuccessful business venture abroad? Chances are, you didn't do your homework
Unsuccessful business venture abroad? Chances are, you didn't do your homework

We all remember our parents telling us this a million times, "finish your homework, then you can go and play". Yet we forget to do this later in life...

By Rolf Akermann 14 Jul 2015 14:54

Mobile, mobile, mobile
Mobile, mobile, mobile

This was the key message from Nicola Mendelsohn at the recent Facebook Creative Summit held at Turbine Hall in Johannesburg...

By Danette Breitenbach 9 Jul 2015 13:20

Taking vehicle branding above and beyond
Taking vehicle branding above and beyond

Out of home branding is a trend that's growing in leaps and bounds, with billboards, digital signage and more. But there's one that's been the business of Graffiti for the past 16 years: vehicle branding...

By Beverley Klein 8 Jul 2015 13:41

Killing two birds with one stone
Killing two birds with one stone

In securing the Above the Line (ATL) business of a client in Africa, and a major local client, Switch has a launched itself squarely into the advertising space...

By Danette Breitenbach 2 Jul 2015 14:18

Insights from the Festival of Media Global 2015
Insights from the Festival of Media Global 2015

The Festival of Media Global 2015 took place in Rome and was awash with the cream of the media crop, media network CEOs, TV conglomerate heads and procurement and media managers from large brands the world around...

By John Beale 29 Jun 2015 06:09

[TrendTalk] A fashionable future
[TrendTalk] A fashionable future

Our clothes as well as our food will in all likelihood be grown in labs in the future. The latest fashion trend, bio-fashion, uses the living cultures of micro-organisms such as yeast, fungi and algae to produce fabric, reports Native VML...

By Louise Marsland 22 Jun 2015 10:59

Learning to dance with gorillas
Learning to dance with gorillas

Biz4Afrika spoke to highly respected researcher, Dr Shameen Prashantham, about how to get your business off the ground, what advice he has for SME's in Africa and how you can 'dance with gorillas'...

By Sophie Baker 22 Jun 2015 09:04

Five important tips to creating viral content
Five important tips to creating viral content

There is an art and a science to creating online content and a campaign that goes viral. The art and science are in brands tapping into the psyche of their target audiences whether B2B or B2C... (video)

By Sibongile Lehloo 12 Jun 2015 13:47

[Source Africa 2015] Africa en vogue
[Source Africa 2015] Africa en vogue

Africa is certainly the next big thing when it comes to trading partners for the US, and the recent reauthorisation of the African Growth and Opportunity Act (AGOA) for another 10 years has just made it even hotter...

By Nicci Botha 11 Jun 2015 08:15

Wanted... the All-African CEO
Wanted... the All-African CEO

Company executives are pragmatic about profit. They may be innovative, but they remain practical, they do what works or has good prospects of working...

By Mosima Selekisho 10 Jun 2015 06:13

Media 10 up their game in southern Africa
Media 10 up their game in southern Africa

Grand Designs Live has a reputation as a show that innovates and gets better year on year. In the United Kingdom, where the show originated, it has won numerous awards...

By Danette Breitenbach 5 Jun 2015 08:23

[TrendTalk] Dealing with rapid change
[TrendTalk] Dealing with rapid change

Are you fully aware of the momentous change that is predicted in only the next five to 10 years and do you know how your industry will be affected by the top trends?...

By Louise Marsland 1 Jun 2015 13:56

Hand over the mic
Hand over the mic

It's a strange time for media in general. Spending is shifting like Namibian sand in the wind. TV is cheaper, radio is morphing like food dye in water and the promise of a digital future is waxing lyrical...

By Travis Bussiahn 1 Jun 2015 13:41

Technology paints a brighter future for Africa
Technology paints a brighter future for Africa

Turning tales of hardship into progress, passionate Africans innovatively use technology to improve life on the continent, fuelling future human progress and development especially on the continent's hard-hit rural areas...

By Amr Shady 25 May 2015 11:49

Mobile technology: Bridging the African digital divide
Mobile technology: Bridging the African digital divide

Handicapped by economic constraints, millions of unprivileged people in the developing world continue to be deprived of sufficient access to communication technology...

By Sara El-Khalili 18 May 2015 11:26

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