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Why global retail success means going very local
Why global retail success means going very local

It's now possible to build a personal connection with each shopper rather than compete for their wallets based purely on price. But, the real challenge is how to establish a personal connection with foreign audiences...

By Françoise Henderson 30 Mar 2015 11:28

Misconceptions about marketing "in Africa"
Misconceptions about marketing "in Africa"

With some of the fast-growing economies in the world on our doorstep and growth sluggish at home, more and more South African brands are getting serious about expanding "into Africa"...

By Al Mackay 25 Mar 2015 10:59

Anton Harber
Criminal libel has no place in law books

He has made it his mission 'to expose, through my investigations, the scourge of corruption, which is robbing (Angola) of billions of dollars a year': journalist and human rights activist Rafael Marques de Morais...

By Anton Harber 20 Mar 2015 07:36

[NewsMaker] Gautham (Gau) Narayanan
[NewsMaker] Gautham (Gau) Narayanan

Net#work BBDO new deputy managing director and regional director for BBDO Africa, Gautham Narayanan is part of a "new generation" of leadership for Net#work BBDO in Africa...

By Louise Marsland 18 Mar 2015 13:16

Ahmed Bulbulia
The curious case of milk & popcorn in Nigeria

I never fully appreciated the phrase "We are a product of our environment" until coming to Lagos. Small, seemingly inconsequential aspects of a society have a ripple effect affecting culture as a whole...

By Ahmed Bulbulia 16 Mar 2015 07:00

Mobile payments' perceived insecurity
Mobile payments' perceived insecurity

Mobile methods of payment first came on the scene around ten years ago. At first, adoption was slow, as mobile technology was not on the level it needed to be to support the functions needed...

By Anton Vukic 15 Mar 2015 13:27

[TrendTalk] 2020 marketing vision
[TrendTalk] 2020 marketing vision

Is the 'Internet of Things' the biggest marketing trend for the next five years? International research shows that marketers and CEOs are prioritising the Internet of Things and believe it will have the biggest impact on marketers by 2020...

By Louise Marsland 13 Mar 2015 13:09

Tolu Onile
Looking back at Nigeria's hot digital topics in 2014

Not to be left out of all the end of year reviews. We decided to put together one of our own. Looking over the last twelve months, we asked ourselves, what were the biggest things to happen in the Nigerian digital landscape?...

By Tolu Onile 11 Mar 2015 10:30

Antoinette Pombo
Is South Africa differentiating itself from Africa for the wrong reasons?

Why is it that South Africans have adopted a culture of expecting handouts? Contrary to common belief, handouts are not an inherent African ethos...

By Antoinette Pombo 11 Mar 2015 07:19

Cocktail dresses, beer and brand perception
Cocktail dresses, beer and brand perception

You've probably seen the popular meme on the internet of a picture of a cocktail dress with the question of the colour of the dress...

By John Laurence 6 Mar 2015 06:00

Ahmed Bulbulia
Traffic, religion and electricity... A glimpse into the Nigerian consumer

With Nigeria overtaking South Africa as Africa's largest economy, many eyes are looking at this bustling nation as a source of opportunity and a key market for business growth...

By Ahmed Bulbulia 3 Mar 2015 12:40

Danette Breitenbach
Coping under fire

Janine Lazarus, founder and owner of Janine Lazarus media consultancy was a journalist for 31 years, and has worked across the board from newspapers to radio...

By Danette Breitenbach 3 Mar 2015 11:42

Anton Harber
One step forwards, one back for democracy

If journalists in Zimbabwe had stood up in that country's parliament to protest against interference with their cellphone signals, they would have been laughed out of the place...

By Anton Harber 2 Mar 2015 06:14

Ian Henderson
Not love, but the right business model will bring us together

With all the successes of the Internet and globalisation, the dream was once for a global village of freely communicating, distance-trading world citizens...

By Ian Henderson 27 Feb 2015 15:22

Danette Breitenbach
Conversations with Africa

There is always a risk involved when doing business in Africa, but it is not all doom and gloom or as hard as you might think...

By Danette Breitenbach 27 Feb 2015 08:06

Chizobam Ekwerike
"Super Bowl-worthy" - Nigeria's quest for creativity

The conclusion of the 2015 Super Bowl sparked a spirited conversation amongst my colleagues. Being ad people, we of course, talked about the best and worst adverts...

By Chizobam Ekwerike 24 Feb 2015 14:26

Bookmarks Awards reflect a maturing industry
Bookmarks Awards reflect a maturing industry

Winning a Bookmarks Awards is important. It is meaningful for a number of reasons, of which the winning is the least important...

By Danette Breitenbach 23 Feb 2015 11:11

Rick Joubert
African mobile operators are missing an opportunity

The mobile medium has moved beyond hype and early adoption and is touching the mainstream consciousness in advertising and media...

By Rick Joubert, Issued by Mobile Marketing Association 23 Feb 2015 10:35

[TrendTalk] Content is key to 'winning' Twitter
[TrendTalk] Content is key to 'winning' Twitter

We know from a personal perspective that to get more followers on social media we have to be active daily, post cool stuff, be authentic and be engaged. But is it the same for brands?...

By Louise Marsland 20 Feb 2015 10:38

Engaging with connected consumers - Part 2
Engaging with connected consumers - Part 2

It took 14 years to sell 40 million laptops, but only four years to sell 40 million tablets...

By Danette Breitenbach 12 Feb 2015 05:34

Danette Breitenbach
Engaging with connected consumers - Part 1

Yes, consumers are all in the digital space. Not all consumers are not the same, and no, not all digital consumers are same...

By Danette Breitenbach 11 Feb 2015 06:01

Anton Ressel
Learn to say 'No'

Saying 'No' can be a liberating experience for an entrepreneur...

By Anton Ressel 9 Feb 2015 10:00

Doug Mayne
[Trends 2015] It's not all about the money

Malls are crazy places where anything can happen. Most importantly, the bulk of this country's retail spending takes place in this environment...

By Doug Mayne 6 Feb 2015 08:54

Ann Nurock
[Trends 2015] Brands need a higher purpose

Everyone is looking for meaning and fulfilment. Today, consumers want meaning and value that go beyond products and services...

By Ann Nurock 6 Feb 2015 07:08

[Trends 2015] A return to brands with providence
[Trends 2015] A return to brands with providence

Consumers are returning to products that have distinct origins, providence and have stories to tell, says the newly appointed managing director of Pernod Ricard South Africa and Namibia, Paul Scanlon...

By Paul Scanlon 6 Feb 2015 06:17

Janine Lazarus
The script of the Western news media

Are African lives worth a whole lot less than the lives of people in other parts of the world? But more to the point, are African journalists doing a better job than their Western peers in covering the continent?...

By Janine Lazarus 4 Feb 2015 08:36

Ayanda Dlamini
How ICT and skills will sustain each other in developing Africa

ICTs can develop skills, which in turn can develop the ICT sector, in a 'benefit cycle' that can propel Africa into the mainstream knowledge economy, but more effort is needed to get this wheel rolling...

By Ayanda Dlamini 31 Jan 2015 11:23

Henk Swanepoel
[Trends 2015] Full adoption of mobile marketing in Africa

The impact of the mobile phone is one of the most important changes to have taken place in Africa in the last century. It has changed people, societies, communities and relationships...

By Henk Swanepoel 30 Jan 2015 07:15

Organising your small business for the new year: Going (almost) paperless
Organising your small business for the new year: Going (almost) paperless

Do you have papers lying everywhere in what you like to call 'organised chaos?' Make sure everything is in tip-top shape with these tips to go almost-paperless and reduce business clutter...

By Sophie Baker 26 Jan 2015 14:01

[Trends 2015] The year of transformation
[Trends 2015] The year of transformation

The pressure is on the local advertising industry in 2015 with the implementation of the new Triple BEE codes, warns Abey Mokgwatsane, CEO of Ogilvy & Mather South Africa...

By Abey Mokgwatsane 20 Jan 2015 08:20

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