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What makes great advertising?
What makes great advertising?

Millward Brown South Africa's Best Liked Ads list celebrates great advertising, but also shows marketers what works today...

By Louise Marsland 1 day ago

And now my watch begins...
And now my watch begins...

#GameofThrones is trending globally, so if you are a fan and haven't seen the show yet, stay off the internet!

By Louise Marsland 25 Apr 2016

#TRENDING: Winter is coming... and you know nothing
#TRENDING: Winter is coming... and you know nothing

Game of Thrones viewing parties expected worldwide, as anticipation mounts for season 6 premiere this weekend...

By Louise Marsland 21 Apr 2016

Jean Sébastien Decaux
Making sense of the city

JCDecaux acquired Continental Outdoor Media in June last year. At a recent function at the Maslow Hotel in Sandton, Gauteng, Jean Sébastien Decaux...

By Danette Breitenbach 21 Apr 2016

123RF
The state of start-up entrepreneurship for Africa in the 21st century

The market recession of 2007 created serious challenges by insufficiently providing jobs for people entering and leaving the formal job market due to retrenchments and slow market growth...

By Wendy Van Schalkwyk 7 Apr 2016

#Trending: Happy birthday Twitter!
#Trending: Happy birthday Twitter!

Twitter turned 10 yesterday, 21 March, and the hashtag #LoveTwitter trended. Of course. Brands, celebs, football teams, news media and Twitter itself, reminisced on the good times...

By Louise Marsland 22 Mar 2016

How to create shareable content in social media marketing
How to create shareable content in social media marketing

Individuals are faced with a blizzard of media messages on a daily basis. This can make it difficult for your brand to stand out in the crowd...

By AIMEÉ SERRÃO 22 Mar 2016

How long does SEO take to rank me at #1?
How long does SEO take to rank me at #1?

In essence the answer is not as simple as one might think, as the question is seriously misguided. That question and the SEO rank practice has long out dated that kind of mind set...

By Dee Stephens 14 Mar 2016

Empowering your client is key to a sustainable partnership
Empowering your client is key to a sustainable partnership

The manner in which performance marketing channels are being used to drive client acquisition strategies is changing rapidly; especially now that it's becoming very important for clients to measure the exact return...

By Gareth Mountain 11 Mar 2016

Jason Levin
[Secrets of success] Good old-fashioned values and service deliver winning formula

At last years' Financial Mail Annual Ad Focus Awards, HDI Youth Marketeers were awarded the Partnership Award for their work with Pick n Pay...

By Ann Nurock 10 Mar 2016

123RF
Three motivational tips for Nigerian startup founders new to the game

Launching a startup is one of the most arduous endeavors any entrepreneur can pursue as he/she would have to endure the difficult path of innovation, product market fit, team cohesion, and scaling...

By Nkem Ndem V 10 Mar 2016

Tips for maximising social commerce
Tips for maximising social commerce

Social media has become an increasingly vital element of e-commerce. With the millions of people using social media on daily basis, many companies are realising the power of sites...

By Charles Mburugu 9 Mar 2016

Focusing on Africa
Focusing on Africa

Ad spend online is well below the percentage of consumer attention online. The internet is fragmented, from devices to content, so understanding what people are accessing is key...

By Danette Breitenbach 7 Mar 2016

Top three free video editing apps for smartphones
Top three free video editing apps for smartphones

With the fast development of smartphones with impressive processing power, solid cameras, and varied internal storage capacities in the Nigerian tech market today, you do not need to be certified or have professional cameras shoot a video...

By Nkem Ndem V 2 Mar 2016

Guidelines for using images in blog posts
Guidelines for using images in blog posts

The phrase 'A picture is worth a thousand words' is very true when it comes to blogging. Nowadays, people are bombarded with tons of content on a daily basis...

By Charles Mburugu 29 Feb 2016

10 low-down, dirty SEO hacks
10 low-down, dirty SEO hacks

There are many articles and info hubs online that offer you all the very best advice on SEO, the on page, the off page, the H1, the user journey, the meta this, meta that, oh, blah blah fish paste..!

By Dee Stephens 25 Feb 2016

Enjoy the feeling
Enjoy the feeling

The new Global Coca-Cola strategy and campaign was unveiled at the Che Argentine restaurant located in the trendy urban neighbourhood of the Maboneng precinct in Johannesburg...

By Danette Breitenbach 23 Feb 2016

123RF
Two simple ways to start building links that you might be overlooking

One of the grey areas when it comes to online traffic is that without ranking for your most important words on Google, your chances of getting relevant visitors to your website will be slim...

By Adegboye Adeniyi 22 Feb 2016

123RF
The essence of social media for brands and consumers

Social media is evolving in very interesting times for individuals, and for brands, it is a way to market products, campaigns and acquire consumers...

By Cecilia Mohlala 17 Feb 2016

Four ways Nigerians can revamp their digital life
Four ways Nigerians can revamp their digital life

Digital technology is no longer new to Nigerians as almost everyone is affiliated in one way or the other. From phones to computers to other digital devices, Nigerians have their lives saddled with various digital media platforms...

By Nkem Ndem V 15 Feb 2016

WPP Africa Academy: When the sum is greater than the whole
WPP Africa Academy: When the sum is greater than the whole

The creative economy is important as service industries lead the economy, and also support the wider economy in terms of progress and growth...

By Danette Breitenbach 12 Feb 2016

#DesignMonth: From the air with flair
#DesignMonth: From the air with flair

Design is all about seeing something ordinary and making it extraordinary, and that's just what the guys at Sky Decor do. They transform old and abandoned aircraft parts and turn them into beautiful furniture displays...

By Beverley Klein 9 Feb 2016

123RF
Five tips to write an SEO-friendly blog post for Nigerians

Blogging is big in Nigeria at the moment, so many Nigerian bloggers publish posts on a daily basis, however, not all of them understand the concept or importance of SEO in online writing...

By Nkem Ndem V 8 Feb 2016

Social marketing
Social marketing

It is a type of internet marketing that uses various social media networks so that it can archive branding goals and marketing connection. It involves social sharing of videos, content and images for the purpose of marketing...

By Eric Kyalo 5 Feb 2016

#DesignMonth: Fashion forward with Leah Misika
#DesignMonth: Fashion forward with Leah Misika

Leah Misika is the founder and managing director of La Mode Fashion. She's a design creative whose love for fashion and background in retail management makes for a well-balanced integration of disciplines...

By Beverley Klein 4 Feb 2016

Three ways Nigerians can use Snapchat for building brand and business marketing
Three ways Nigerians can use Snapchat for building brand and business marketing

Nigeria is still in the process of embracing Snapchat. With over 100 million active users and 400 million snaps per day, the social media platform is one of the fastest-growing social networks in the world...

By Nkem Ndem V 3 Feb 2016

Bringing recruitment to NGOs in Africa
Bringing recruitment to NGOs in Africa

NGO Recruit Africa is a leading recruitment firm in the non-profit and development sector in Africa. Working with a wide range of clients, the agency aims to recruit across various sectors...

By Beverley Klein 2 Feb 2016

Meetings Africa: A collaborative affair
Meetings Africa: A collaborative affair

It is imperative for the continent's countries to work together to secure business events. Yet in 2014 out of the 124 meetings hosted as a country only 13 were association meetings from Africa...

By Danette Breitenbach 2 Feb 2016

Three reasons Nigerian fashion is taking over the world
Three reasons Nigerian fashion is taking over the world

Nigeria is popular for a lot of things and most recently, fashion is in the fore. People all over the world, including international celebrities like Chris Brown, Rihanna and Beyonce have been spotted wearing different Nigerian clothing...

By Nkem Ndem V 1 Feb 2016

Challenging the new normal
Challenging the new normal

The times of high single digit growth in emerging market seem to be over. At least for now. Major economies are slowing down, commodity prices are decreasing...

By Christian von Selle 28 Jan 2016

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