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Collaborate to unlock competitive advantage
Collaborate to unlock competitive advantage

How companies can use collaboration tools as innovation hacks...

By Farren Roper 27 Sep 2016

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#TRENDING: The experience economy

In order to earn the attention of consumers, brands need to create experiences that they can share...

By Louise Marsland 26 Sep 2016

The Bank of Goodwill
The Bank of Goodwill

There is an invisible institution called the Bank of Goodwill. It is centuries old, and has stood the test of time. Every corporate needs an account with this institution - some more than others...

By Khuthalani Khumalo 26 Sep 2016

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From credit-worthy to target-worthy: How predictive scoring is being used in marketing

As a marketer or customer engagement professional, imagine the cost-savings if you knew who in your database or lead list were likely to be the most profitable customers or most likely to respond...

By Luke Turnbull 26 Sep 2016

Unpacking social media video marketing
Unpacking social media video marketing

Video has the capacity to produce exceptional results. It is a seductive format that has great pulling power on human beings. Why? We are visual beings and we rely on moving images to make sense of the world...

By Joseph Neusu 23 Sep 2016

It's a brand new world for print
It's a brand new world for print

Video, native advertising, mobile apps - these were some of the main talking points yesterday at the first day of the Media24 Lifestyle Summit...

By Beverley Klein 23 Sep 2016

Are the dinosaurs dead, dad?
Are the dinosaurs dead, dad?

The other day I attended a PR pitch where the client team numbered three (including me) and the PR agency marched in with 11 people. Only two people had a speaking role, the rest just nodded sagely. It reminded me of the bad old days...

By Jason Ray 22 Sep 2016

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PR agencies can be the new SEO agencies of the 2016 digital revolution

Long gone are the days when companies would put Search Engine Optimisation (SEO) consultants on large retainers to increase both their website hits and Google presence...

By Christopher Smith 22 Sep 2016

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Ethiopian taxi app plans relaunch

Ethiopian taxi app RIDE pivots away from SMS, relaunching next year...

By Tom Jackson 21 Sep 2016

The People of Prestige
The People of Prestige

Here's how you take the intangible aspects of a B2B success story and translate it into an inspirational narrative that can ignite passion internally - from your workforce - as well as externally with clients who have 'price' at the forefront of a purchase consideration...

By Mike Sharman 20 Sep 2016

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African app startups should "build for future rather than past"

African startups developing mobile apps should look to the future rather than the past by focusing on smartphones, given the amount of investment required to build apps and penetrate markets...

By Tom Jackson 19 Sep 2016

How in-store media can influence the purchasing decision
How in-store media can influence the purchasing decision

Marketers should be thinking of retail spaces as a plethora of communication touch points that provide multiple access points to consumers...

By Stefan Abro 16 Sep 2016

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Have great content but no one is noticing it?

Ideating and crafting a great piece of content is one of the most fulfilling and great achievements for any content creator...

By Thabiso Moloi 16 Sep 2016

Where did all the research go?
Where did all the research go?

In traditional agencies, research is a nucleus - it's the alpha and omega of brand strategy. It means a deep, reverberating comprehension of products or services, the people who make them and the people buy them. It means crystallising strategy and campaign to align with this understanding...

By Desiree Gullan 15 Sep 2016

Technology has levelled the playing field
Technology has levelled the playing field

In today's world; there needs to be something deeper and probably less tangible that influences people's behaviour, attitude, decisions and most importantly; builds loyalty...

By Bogosi Motshegwa 14 Sep 2016

Public/private partnerships and the African Renaissance
Public/private partnerships and the African Renaissance

Africa needs more public/private partnerships to fuel development and investment....

By Johan Hanekom 14 Sep 2016

The MediaShop receiving their MOST Media Agency of the Year Award.
It's the MOST wonderful time of the year

The MediaShop Johannesburg and DStv took top honours at last night's MOST Awards, with The MediaShop taking home the MOST Full Service Media agency 2106, a category that the Media Shop has won in five previous years...

By Danette Breitenbach 14 Sep 2016

Lusanda Worsley
#InnovationMonth: Building an EMPIRE

Innovation is all about change, which is why Lucy Worsley and her company, EMPIRE, are at the forefront of innovation in the SA advertising industry, having recently become the first African-owned Innovations Agency...

By Beverley Klein 13 Sep 2016

Five tips for creating a great business logo
Five tips for creating a great business logo

A logo is basically the visual representation of a brand. Nike, McDonalds, Apple and Google logos are some of the most recognisable in our world today...

By Charles Mburugu 12 Sep 2016

Semiotics: a strategic tool for innovation
Semiotics: a strategic tool for innovation

Semiotics is the art of deciphering the meaning of any type of signs (verbal, visual or physical) that surround people in a particular culture...

By Dora Jurd 9 Sep 2016

You're a brand. Get over it.
You're a brand. Get over it.

Every person is a brand and you're your own PR executive. If the idea of marketing yourself makes you uncomfortable, you're not alone. But you need to overcome that discomfort because it's 2016 and your personal brand matters.

By Jessica Edgson 9 Sep 2016

Digital transformation: The new face of business in a mobile-first, cloud-first world
Digital transformation: The new face of business in a mobile-first, cloud-first world

Technology has become ubiquitous and central to growth...

By Nir Tenzer 9 Sep 2016

The future DNA of digital agencies
The future DNA of digital agencies

Aside from the awards, the Loeries is known for networking and the industry conversations they generate on everything from storytelling to stereotyping...

By Lee Naik 8 Sep 2016

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Angaza Boma bringing solar TVs to rural Kenya

Angaza Boma is rolling out solar television systems in rural Kenya...

By Tom Jackson 8 Sep 2016

Global network vs independence - does size really matter?
Global network vs independence - does size really matter?

Founder of newly-launched ByDesign Communications agency, Kevin Welman, discusses the merits of being part of a global network, versus being an independent agency...

By Kevin Welman 7 Sep 2016

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Nigerian startup selected for Start-Up Chile accelerator

Nigerian e-health solution Curacel Health has been selected to take part in Start-Up Chile's S Factory accelerator, aimed at supporting first-time female entrepreneurs...

By Tom Jackson 6 Sep 2016

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Startup MoBFIT uses SMS to connect farmers with buyers

Ugandan startup MOBFIT has developed GSM-supported agricultural supply chain software, able to directly connect smallholder rural farmers to buyers via SMS...

By Tom Jackson 6 Sep 2016

Marketing research telling a story?
Marketing research telling a story?

'Once upon a time there was a marketing researcher who...'

By Claire Heckrath 5 Sep 2016

Mark Zuckerberg live streamed address
Facebook CEO aims to connect the world

Facebook founder and CEO, Mark Zuckerberg aims to connect the entire world to the internet to make the world a better place...

By Danette Breitenbach 2 Sep 2016

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#InnovationMonth: Crowdfunding and solar energy, powering the world with tech

The Sun Exchange is a digital currency, crowd-investing platform designed to fund solar energy in the developing world...

By Nicci Botha 1 Sep 2016

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