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When to send a press release in Africa

For a PR professional, scheduling the distribution of press releases from an enterprise or a organisation that is active in several African countries can present certain...

By Nicolas Pompigne-Mognard 28 Jul 2014 11:32

[Habari #Tuongee2014] The creative adult is the child who survived

Habari Media's Insights and Innovations Director, Byron John, covered the topic of creativity at this year's Habari Media Tuongee which...

By Ilse van den Berg 25 Jul 2014 08:15

What should a modern marketing manager be able to do?

Many marketing people placed in companies are juniors, if they even exist at all - or the role is just not taken seriously at all by anyone internally...

By Chemory Gunko 24 Jul 2014 09:47

[Habari #Tuongee2014] Back to the future of digital

The fourth annual Habari Media Tuongee brought together the finest of the digital marketing industry to talk about the past, present and future of digital... (video)

By Ilse van den Berg 23 Jul 2014 08:18

Time to lay these digital publishing myths to rest

Digital publishing and advertising is a sophisticated, high-tech industry where we have an array of statistics and metrics at our fingertips...

By Pierre Cassuto 21 Jul 2014 14:12

The future of communicating in a digital space

Mobile technology is significantly changing the way businesses interact with their customers, and to put it simply, engagement is everything...

By Laurie Sloan 18 Jul 2014 14:30

Six things your website should do for you

If there's one thing that B2B marketing has taught me, it's that your marketing collateral is actually one of your most important business tools...

By Chemory Gunko 16 Jul 2014 12:21

Prioritising responsive design

Responsive design isn't as hot a topic as it was earlier in 2013, but its importance for businesses and brands couldn't be more paramount than it is now...

By Greg Wright 16 Jul 2014 10:28

Which do we need? More sales education or sales training?

Although there are an encouraging number of exceptions, tertiary academic institutions around the world have largely ignored sales, dismissing it as a craft or a trade, not worthy of...

By Peter Gilbert 13 Jul 2014 12:39

How to sell out your book in two months flat

As a new author, I had no understanding of what went into making books successful and, essentially, I waited for the publishers to tell me what to do. They didn't... (video)

By Douglas Kruger 11 Jul 2014 07:05

WordPress plugins for user-generated content

User-generated content refers to any kind of content submitted by users or consumers. Such content could be in form of blog posts, social mentions, reviews, comments...

By Charles Mburugu 11 Jul 2014 06:05

Five ways to get the right project management tool for your business

Project management systems are tools that any business, regardless of size, can make use of, in almost any industry...

By Daniel Marcus 4 Jul 2014 07:44

Four things you need to know about brand guidelines

Once again I'm back to debunk a few myths about brand guidelines... and here's what you need to know...

By Chemory Gunko 3 Jul 2014 12:52

Making smarter online advertising decisions

Online advertising is about figures and goals. Impressions, click-through rates and unique visits. The beauty of online is that it is meant to be 'all about the numbers'...

By Veruschka Khan 2 Jul 2014 07:06

Bank on change in Africa

I have been part of the 'banked' segment of civilization since I was five years old. I have tried it all, from savings to home-loans, vehicle finance to credit card...

By Cobus van Zyl 1 Jul 2014 11:49

Developing markets develop better global business leaders

The types of challenges faced by managers every single day in developing markets takes a manager in a developed market months or years to gain. The skills managers in developing...

By Michael Wood 29 Jun 2014 16:33

Is Africa still leading the global mobile payments innovation race?

Today, more than 17 million Kenyans use M-PESA, and in 2013 a full quarter of the country's GDP passed through the service. But is Africa still leading the global mobile payments innovation race?

By Howard Moodycliffe 28 Jun 2014 10:46

Big ideas have a bigger role than ever

There is nothing that should excite the world more than the power of creativity. It is the most phenomenal process of primal thought and has the ability to spark new fields of industries, products, technologies...

By Adelaide Potgieter 27 Jun 2014 14:05

Four ways to build breakthrough Facebook iFrames

Behind every successful Facebook fan acquisition strategy you'll usually find an iFrame - be it a game, a competition or a landing page to direct fans to your other online properties. When done right, an iFrame can take a campaign to the next level, keep your fans engaged and keep your community growing.

By Desiree Gullan, Issued by Gullan&Gullan 27 Jun 2014 10:26

How to handle negative feedback on social media

Negative feedback from customers has been part of the business landscape since time immemorial. What is just different now is the velocity and visibility of complaints as a result...

By Joseph Neusu 26 Jun 2014 14:00

Demystifying the high-res image

In my mind it really is quite straightforward and simple. The quality, deep-etched, high-resolution product jpeg is the basic commodity of lifestyle PR that without, brand managers seriously reduce their chances of being published...

By Lorrianne Cloete 26 Jun 2014 10:03

E-commerce stores - Tips for choosing the right products

The first thing you need to do before opening an e-commerce store is to decide what exactly you want to sell. In addition, you need to figure out how you will access these products.

By Charles Mburugu 26 Jun 2014 07:27

Building brands in emerging markets

The growth in emerging markets gives millions of consumers new spending power, opening them up to a flood of product choices and communication channels, further exaggerated by the potential of digital platforms.

By Cuan Chelin 23 Jun 2014 10:21

PowerPoint needs more power

Yup, that's right. You heard us*. PowerPoint - mostly - stinks. And it's time to take back your PowerPoint power, because Microsoft is trying to take it away from you.

By Tiffany Markman 20 Jun 2014 15:22

Redefining direct sales to reach Generation C

RIXEYVILLE, US: The direct sales industry has changed very little over the last few decades, incorporating new technologies as they have developed, rather than evolving their business practices to capitalise further on existing markets.

By Henry Buell 20 Jun 2014 14:53

Innovation, entrepreneurship vital for economic growth

Technology is reconfiguring economies at such a rapid pace, creating new markets and opportunities that African youth can capitalise on. But how?

By Jean-Claude Bastos De Morais 13 Jun 2014 06:18

[IMCC] Creativity through hacking

David Moffatt, Managing Director of Hellocomputer, believes that creativity and emotional advertising are keys to integrated marketing, and 'hacking' is one of the doors to creativity.

By Sindy Peters 12 Jun 2014 07:03

Africa - One on one

Fairfax Cone once said: "Good advertising is always written from one person to another. When aimed at millions it rarely moves anyone." (video)

By Cobus van Zyl 10 Jun 2014 15:56

CSI in Africa: challenges and learnings

One of the panel discussions at the recent Trialogue Making CSI Matter conference was on some of the challenges faced and lessons learnt by corporates, NPOs and NGOs practicing CSI in Africa.

By Danette Breitenbach 10 Jun 2014 15:30

Podcasts - brilliant or brain numbing?

I want to say upfront that I'm totally in favour of podcasts - to a large part because they've given me another revenue stream. But...

By Marion Scher 6 Jun 2014 15:45

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