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FCB restructures to FCB Africa
FCB restructures to FCB Africa

FCB has announced that it would be restructuring its business on the continent and as a result of this FCB South Africa has been renamed FCB Africa...

By Danette Breitenbach 20 Nov 2015 08:08

©prykhodov via 123RF
When SEO is bad for your business

Do you want more traffic? Then you must have heard the much valued advice that Search Engine Optimization (SEO) is one of the main ways you can attract "free" traffic to your website...

By Adegboye Adeniyi 18 Nov 2015 11:14

Merchant solutions could be the answer to mobile money's last mile issue
Merchant solutions could be the answer to mobile money's last mile issue

The mobile money agency system has made huge progress in increasing access to financial services and reducing the cost of transactions, though in terms of serving the "last mile" - those wishing to make single dollar transactions...

By Vahid Monadjem 17 Nov 2015 14:17

Free Basics: Establishing connectivity for everyone
Free Basics: Establishing connectivity for everyone

Facebook's free internet service, Free Basics, has announced a new partnership with the Praekelt Foundation - establishing free start-up incubators for countries with limited access to the internet...

By Beverley Klein 17 Nov 2015 11:24

[TrendTalk] Social solidarity in times of tragedy
[TrendTalk] Social solidarity in times of tragedy

The tragic events of the past few days, both in Paris and Beirut, have fuelled a debate about whose lives matter most on social media. Mainstream media has come in for this kind of criticism many times...

By Louise Marsland 16 Nov 2015 10:40

Image via Pixabay
Top four platforms for Nigerian bloggers

With the expansion of social networks including Facebook and Twitter, blogging has suffered some form of backlash as people now prefer to settle for buzz on these platforms...

By Nkem Ndem V 13 Nov 2015 08:36

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Creating value in Africa

A competitive advantage in African markets will come from a capacities driven strategy which will also make companies more coherent...

By Danette Breitenbach 10 Nov 2015 13:00

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Should you be crowdfunding?

The number of people utilising crowdfunding platforms is growing and, according to Forbes Magazine, is estimated to surpass Venture Capital funding in 2016...

By Nokwazi Mzobe 5 Nov 2015 11:15

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Top four mobile app development companies in Nigeria

The persistent rise in the use of smartphones and tablets within the country has led to a mobile revolution in Nigeria...

By Nkem Ndem V 2 Nov 2015 09:02

Maximising 'uberisation'
Maximising 'uberisation'

The global communications industry is seeing a massive disruption. There's also uncertainty and insecurity about how to maximise value from digital...

By Danette Breitenbach 28 Oct 2015 15:24

South African swagger won't work in Africa
South African swagger won't work in Africa

There are a few fundamental practices that need a fresh approach if we are going to embrace a united African economy, something that will benefit the whole of Africa and not just us...

By Michael Wood 28 Oct 2015 10:18

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Embracing big data in Africa: approach with caution

Big data is a popular business buzzword today, and it signals exciting possibilities in the ability to store deep and complex information and to mine this in a sophisticated manner to reveal key insights...

By André van der Poll 19 Oct 2015 12:35

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[TrendTalk] The emojis of language

We are becoming a more visual society and our 'language' is evolving to include visual representations like emoticons to show our feelings. But do emojis belong in official communications and in media?...

By Louise Marsland 16 Oct 2015 12:07

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Two ways for Africa to grow exponentially (Part 1)

One way to define Africa's challenge is a lot of us do not know how to embed ourselves in the world economy, provide innovatively and freely without trying to rope in perceived gatekeepers...

By Tiisetso Maloma 12 Oct 2015 08:56

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Stay nimble and make loyalty trends happen

It's time to move from looking at new trends to really putting them into action to meet your customers' expectations in real-time...

By Ros Siddle 8 Oct 2015 13:40

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African growth opportunity is a tweet away

The African business landscape is evolving at a rapid pace. Africa has always been a mobile-centric hub, and with operators about to launch $30 smartphone handsets, the perfect storm is rapidly approaching...

By Sean Riley 8 Oct 2015 10:45

Graham Cruikshanks
How to build a strong agency network in Africa

What makes a strong and effective African network? Is it the number of partnerships that have been established with local agency businesses in Nigeria, Kenya or Ghana...?

By Graham Cruikshanks 7 Oct 2015 06:00

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Three key reasons to avoid budget android phones

Android phones have seen a lot of amendments since it advent. From improved hardware to sophisticated operating systems and downgrades as well for budget types...

By Nkem Ndem V 6 Oct 2015 09:51

Verashni Pillay
EXCLUSIVE: Verashni Pillay new M&G Editor-in-Chief

The Mail & Guardian has appointed seasoned journalist, editor and digital strategist Verashni Pillay as its new Editor-in-Chief...

By Louise Marsland 5 Oct 2015 10:00

Winning in Africa's consumer market

Africa holds much promise, but also many pitfalls. To succeed on the continent, brands must learn from the failures and successes of others...

By Amelia Richards 1 Oct 2015 12:07

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People buy newspapers and magazines for news stories, not advertising

Over the years, advertising has lost its psychological influence and subliminal power. These days, consumers and the public in general value the information they find in respectable media sources...

By Nicolas Pompigne-Mognard 30 Sep 2015 11:49

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Why reputation is important when it comes to email marketing

Email marketing is an efficient and easy way for businesses or service providers to stay connected with clients. It is much easier to reach your target audience via email...

By Charles Mburugu 29 Sep 2015 13:09

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Strategies used by popular brands to make email more personalised

With more and more brands ushering towards unique email marketing strategies, building a strong customer base is more important than ever before. The urge can only be satisfied with more personalised email marketing efforts...

By Prashant Sengar 29 Sep 2015 10:25

Old business ways have changed over the years © Merve Türkan –
Technocalamity and Africa

"...When the tsunami of free technologies makes organisations look increasingly outdated, the same tsunamis can quadruple exports, innovative excellence and catapult into image supremacy... this makes technocalamity a new global age phenomena..." - Mentorian.

By Naseem Javed 28 Sep 2015 12:00

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The humble text message: Perfectly designed for mobile marketing

Mobile technology continues to find great acceptance in South Africa with the country now an impressive number six in the world when it comes to adoption of the mobile web...

By Mike Laws 25 Sep 2015 09:39

© Goce Risteski  –
2019: A tipping point for media

While South Africa's total entertainment and media advertising revenue is expected to grow to R51.1 billion in 2019, from R39.7 billion in 2014 - an increase of 5.6%, the advertising share of this mix will drop to 30% from 35% (2014) over the next four years...

By Danette Breitenbach 23 Sep 2015 14:00

© Maxim Evseev –
The importance of visual content in marketing

When it comes to online marketing, content is king. This is especially the case for visual content. Using the right kind of visuals will drive more traffic to your blog or site, and enhance the chances of your content being shared...

By Charles Mburugu 18 Sep 2015 13:53

Finding Africa's true prospects
Finding Africa's true prospects

African Prospects Indicator (APi) is the first ever report of its kind in the world. Released this week by Nielsen, APi is the culmination of 18 months of information collection and analysis into a ranking of sub-Saharan African countries...

By Danette Breitenbach 18 Sep 2015 09:22

Common mistakes Nigerians make on social media
Common mistakes Nigerians make on social media

It is not just America, Europe and Asia anymore; Africa now plays a huge role in fostering the social media craze and Nigeria, as always, is a vanguard of the trend...

By Nkem Ndem V 18 Sep 2015 07:13

[NewsMaker] Lee Curtis
[NewsMaker] Lee Curtis

Lee Curtis is General Manager of Posterscope SA. He will drive the overall day-to-day management for the strategy and planning teams. His main task is to develop new business alongside the management team...

By Louise Marsland 16 Sep 2015 09:42

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