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How to make your mobile app go global
How to make your mobile app go global

Putting mobile apps within reach of a global audience is one of the easiest steps companies can take to tap into the market of more than one billion potential online smartphone customers...

By Ian Henderson 17 Oct 2014 15:00

Louise Marsland
Why these brands are growing

Global strategic marketing consultancy Added Value has found that brands that tap into cultural relevance and prove themselves to be authentic, honest, all natural, with a good story to tell, have brought back a traditional craft...

By Louise Marsland 17 Oct 2014 08:12

Will the Apple Watch find a ready market amidst rising Africans?
Will the Apple Watch find a ready market amidst rising Africans?

When the Apple Watch hits the market in 2015, Africa's verdict on the watch will count more than ever before. The continent is emerging to be the fastest growing mobile market in the world...

By Golden Muzanago 13 Oct 2014 11:31

Digital marketing's social media and SEO - What you need to know
Digital marketing's social media and SEO - What you need to know

Digital marketing is an indispensable part of most brands' marketing mix today. This is reflected in South African digital marketing expenditure...

By Stephen Sandmann 2 Oct 2014 08:42

Guidelines for marketing your business in Africa
Guidelines for marketing your business in Africa

At no time in recent years has there been as much optimism about the various opportunities for businesses in Africa. Yet, successfully marketing a brand across such a diverse continent is no easy task...

By Sumesh Rahavendra 27 Sep 2014 09:49

Don't forget about SMS
Don't forget about SMS

With the proliferation of BBM and Whatsapp, it's easy to imagine that instant messaging is overtaking SMS. But this perception can be halted due to one simple statistic...

By Charles Stretch 27 Sep 2014 07:50

Loeries 2014: "F*ck the formula" because there is no formula
Loeries 2014: "F*ck the formula" because there is no formula

With an impressive CV read out to attendees by outgoing Loeries chairman Xolisa Dyeshana, Patrick Baron, ECD of McCann Melbourne took to the stage at the DStv Seminar of Creativity on Friday, September 2014, dubbing his talk "F*ck the formula"... (video)

By Ilse van den Berg 22 Sep 2014 12:08

Loeries 2014: Unilever leads the shift from the African opportunity to the African challenge
Loeries 2014: Unilever leads the shift from the African opportunity to the African challenge

Unilever believes that creativity is the key to making sustainable living commonplace - its vision not only for itself as a company, but SA and the African continent as a whole...

By Jessica Taylor 22 Sep 2014 10:35

Loeries 2014: Facebook's Rob Newlan shares vision of an open, connected world
Loeries 2014: Facebook's Rob Newlan shares vision of an open, connected world

Rob Newlan, Head of Europe, Middle East and Africa: Facebook Creative Shop presented a thought-provoking talk at the DStv Seminar of Creativity 2014 on an open and connected world and what this would mean for the creative industry...

By Jessica Taylor 22 Sep 2014 09:10

Loeries 2014: Yaw Nsarkoh on the Afrocentric Phenomenon
Loeries 2014: Yaw Nsarkoh on the Afrocentric Phenomenon

On Friday, 19 September 2014, Unilever Nigeria's MD, Yaw Nsarkoh, gave the DStv Seminar of Creativity attendees some advice on how to become Afrocentric on the African continent, and why...

By Ilse van den Berg 22 Sep 2014 09:00

Fundamentals for African mobile market growth
Fundamentals for African mobile market growth

While much has been said about the mobile opportunity on the African continent, there are still a number of issues inhibiting progress. These include the cost of bandwidth, the availability...

By Matthew Dawes 19 Sep 2014 07:10

Why I'm #TeamOxfordComma
Why I'm #TeamOxfordComma

"Who gives a f*&% about an Oxford comma?" asks indie pop band Vampire Weekend in their hit song, "Oxford Comma". Quite a few people, it seems. This was evident a few years back when news broke that the University of...

By Leigh Crymble 19 Sep 2014 06:26

I LAaik it local
I LAaik it local

Pizza Hut will follow a fast paced growth and penetration strategy in South Africa and on the continent. This was according to GM of Pizza Hut Africa, Randall Blackford at the brand relaunch in South Africa this week...

By Danette Breitenbach 18 Sep 2014 14:50

Interview with Tom Fels on Publicis MACHINE merger
Interview with Tom Fels on Publicis MACHINE merger

Publicis Groupe has made another South African acquisition by buying MACHINE, and merging it with Publicis Worldwide South Africa to launch Publicis Machine... (video)

By Ilse van den Berg 17 Sep 2014 11:00

Louise Marsland
[NewsMaker] The Loerie Awards 2014

The Loerie Awards is our NewsMaker this week. As judging for the Loerie Awards 2014 takes place this week, we asked some of the judges what they expect from the work this year and what they hope to see...

By Louise Marsland 17 Sep 2014 08:14

Please let there be kittens...
Please let there be kittens...

My calendar highlights every year are firstly, Design Indaba and secondly, The Loerie Awards, which heralds summer, self-tan, highlights, fabulous shoes and great advertising of course...

By Louise Marsland 16 Sep 2014 13:05

Louise Marsland
The meme that took a bite out of Apple

Have you heard the one about 'scarf guy'? Or were you too busy posting some of the 1,400 tweets per hour at the start of the #OscarTrial judgment, Thursday? One of the biggest talking points this past week was the 'Apple scarf guy'...

By Louise Marsland 15 Sep 2014 08:40

Opportunities in the Zimbabwean OOH advertising environment
Opportunities in the Zimbabwean OOH advertising environment

I have been visiting Harare over the past year and am always perplexed by the number of new outdoor advertising sites each time. Given that the economy is stagnant and...

By Tatenda Chiweshe 4 Sep 2014 15:00

Johan Walters
Augment your marketing mix

We all know that traditional marketing has evolved significantly. Having worked in the digital marketing industry for over a decade, I've seen new media continue to develop considerably and introduce AR marketing...

By Johan Walters, Issued by Digital Narrative 3 Sep 2014 10:11

Adelaide Potgieter
The future of TV and advertising and why we should be excited

There's excitement around digital being the future of TV and it has its place in a 360° advertising campaign but brands and ad agencies must adapt...

By Adelaide Potgieter 2 Sep 2014 06:58

Joseph Neusu
Emotional branding - The love affair between consumers and brands

I recently carried out a survey of newspaper advertisements, and I was shocked to learn that the majority are solely based on unsentimental logic and product specifications...

By Joseph Neusu 29 Aug 2014 14:45

Video on demand is the rising African star
Video on demand is the rising African star

While studies have shown that TV is still the main channel for entertainment across all age groups, Africa's largest population group (15-24s), regard the internet as a provider of entertainment...

By Lex van Wyk 28 Aug 2014 10:12

The shift towards digital video ads
The shift towards digital video ads

The idea of primetime is somewhat dead. People are still consuming content, but the desire to consume it and pay for it on their own terms based on individual wants and needs has caused a massive shift in behaviour. With the ability to target and track ads at a low price point with online video ads...

By Estiaan Robbetze 26 Aug 2014 09:51

Sid Peimer
There's no such thing as a strategic plan

So what's your marketing plan, or for that matter, what's your marketing strategy?

By Sid Peimer 25 Aug 2014 05:08

Honing PR skills in the construction industry
Honing PR skills in the construction industry

The marketing of the construction industry varies from other industries in major ways. Where some companies can focus exclusively on inbound marketing...

By James White 22 Aug 2014 09:09

Anton Harber
SA must put pressure on Swaziland to open society

I think SA should recall its ambassador to Swaziland and threaten to close our borders with the country. I am not joking...

By Anton Harber 22 Aug 2014 06:21

Creating revenue off news and entertainment
Creating revenue off news and entertainment

A revolutionary change in the media and entertainment industry is happening on the back of ubiquitous internet access, mass social media uptake and high global mobile penetration, with today's consumer...

By Shane Radford 19 Aug 2014 09:31

Michael Wood
Managers from developing markets make better global business leaders

"Are you a terrorist or a spy?" I was asked. Intuitively I smiled, maybe I shouldn't have, but I have found a smile can diffuse a situation and honestly I did find the question a little funny...

By Michael Wood, Issued by Aperio 15 Aug 2014 10:35

Traditional media can claim back its edge with innovation
Traditional media can claim back its edge with innovation

IBM believes that traditional media and entertainment companies that move fast to embrace and monetise digital channels stand to win back their audiences and their advertising revenue, despite...

By Shane Radford 14 Aug 2014 07:02

Michael Wood
To acquire or not to acquire in Africa

While the opportunities in Africa are immense, entrance into the continent and its many markets can be a complex, frustrating and risky proposition...

By Michael Wood, Issued by Aperio 13 Aug 2014 10:33

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