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No 'cookie cutter' solution
No 'cookie cutter' solution

Traditional PR + Digital PR = A bold leap of faith for the survival of our industry. I don't need to preach to the converted. The role of PR is fundamentally shifting...

By Tracy Jones 22 Apr 2015 11:50

Africa's development potential is about reputation
Africa's development potential is about reputation

As the bitter cold January winds swept through the alpine town of Davos this year, delegates at the 2015 World Economic Forum portrayed a warm picture of economic growth in Africa...

By Joanna Oosthuizen 21 Apr 2015 14:23

[PRISM Awards 2015] My African Dream
[PRISM Awards 2015] My African Dream

Last night, the PRISM Awards turned dreams into reality for some public relations (PR) consultancies and practitioners...

By Danette Breitenbach 20 Apr 2015 10:16

Aaron Thornton
Three security issues to consider when using public Wi-Fi

Public Wi-Fi is almost everywhere nowadays - and while it's convenient to use, there are hidden security risks you should know about...

By Aaron Thornton 20 Apr 2015 07:01

IABC EMENA conference tackles leadership communication
IABC EMENA conference tackles leadership communication

LONDON: The IABC EMENA, the counterpart of the Africa region of the IABC, hosted their annual conference titled "Power to the People", addressing the key trends in communication...

By Daniel Munslow 15 Apr 2015 09:08

Five ways to keep your mobile devices secure
Five ways to keep your mobile devices secure

It seems like every time you turn on the news lately, there are more stories of companies having their data stolen or corporate networks being hacked into...

By Aaron Thornton 14 Apr 2015 15:52

[TrendTalk] Branding for good
[TrendTalk] Branding for good

There is no doubt the tide has turned in marketing, with products and campaigns from big brands working hard at providing solutions to societal problems...

By Louise Marsland 13 Apr 2015 09:46

Go mobile or go home
Go mobile or go home

Google, via the Webmaster Central blog, announced that it will be prioritising mobile-friendly websites. This is likely to have as much of an impact on organic search results as any of the major algorithm updates...

By Christopher Smith 10 Apr 2015 11:36

YDx relaunches in Nigeria - the modern-day 'land of opportunity'...
YDx relaunches in Nigeria - the modern-day 'land of opportunity'...

Despite the lingering political instability over the last few years, foreign investors, including big South African companies, continue to charge ahead with their aggressive expansion strategies into Nigeria...

By Antoinette Pombo 10 Apr 2015 07:10

CRM can be really magical - when it works
CRM can be really magical - when it works

Best you do everything in your power to ensure you use your CRM system properly to ensure your customers have a positive experience and leave happy...

By Aki Kalliatakis 8 Apr 2015 13:41

Why global retail success means going very local
Why global retail success means going very local

It's now possible to build a personal connection with each shopper rather than compete for their wallets based purely on price. But, the real challenge is how to establish a personal connection with foreign audiences...

By Françoise Henderson 30 Mar 2015 11:28

Misconceptions about marketing "in Africa"
Misconceptions about marketing "in Africa"

With some of the fast-growing economies in the world on our doorstep and growth sluggish at home, more and more South African brands are getting serious about expanding "into Africa"...

By Al Mackay 25 Mar 2015 10:59

Anton Harber
Criminal libel has no place in law books

He has made it his mission 'to expose, through my investigations, the scourge of corruption, which is robbing (Angola) of billions of dollars a year': journalist and human rights activist Rafael Marques de Morais...

By Anton Harber 20 Mar 2015 07:36

[NewsMaker] Gautham (Gau) Narayanan
[NewsMaker] Gautham (Gau) Narayanan

Net#work BBDO new deputy managing director and regional director for BBDO Africa, Gautham Narayanan is part of a "new generation" of leadership for Net#work BBDO in Africa...

By Louise Marsland 18 Mar 2015 13:16

Ahmed Bulbulia
The curious case of milk & popcorn in Nigeria

I never fully appreciated the phrase "We are a product of our environment" until coming to Lagos. Small, seemingly inconsequential aspects of a society have a ripple effect affecting culture as a whole...

By Ahmed Bulbulia 16 Mar 2015 07:00

Mobile payments' perceived insecurity
Mobile payments' perceived insecurity

Mobile methods of payment first came on the scene around ten years ago. At first, adoption was slow, as mobile technology was not on the level it needed to be to support the functions needed...

By Anton Vukic 15 Mar 2015 13:27

[TrendTalk] 2020 marketing vision
[TrendTalk] 2020 marketing vision

Is the 'Internet of Things' the biggest marketing trend for the next five years? International research shows that marketers and CEOs are prioritising the Internet of Things and believe it will have the biggest impact on marketers by 2020...

By Louise Marsland 13 Mar 2015 13:09

Tolu Onile
Looking back at Nigeria's hot digital topics in 2014

Not to be left out of all the end of year reviews. We decided to put together one of our own. Looking over the last twelve months, we asked ourselves, what were the biggest things to happen in the Nigerian digital landscape?...

By Tolu Onile 11 Mar 2015 10:30

Antoinette Pombo
Is South Africa differentiating itself from Africa for the wrong reasons?

Why is it that South Africans have adopted a culture of expecting handouts? Contrary to common belief, handouts are not an inherent African ethos...

By Antoinette Pombo 11 Mar 2015 07:19

Cocktail dresses, beer and brand perception
Cocktail dresses, beer and brand perception

You've probably seen the popular meme on the internet of a picture of a cocktail dress with the question of the colour of the dress...

By John Laurence 6 Mar 2015 06:00

Ahmed Bulbulia
Traffic, religion and electricity... A glimpse into the Nigerian consumer

With Nigeria overtaking South Africa as Africa's largest economy, many eyes are looking at this bustling nation as a source of opportunity and a key market for business growth...

By Ahmed Bulbulia 3 Mar 2015 12:40

Danette Breitenbach
Coping under fire

Janine Lazarus, founder and owner of Janine Lazarus media consultancy was a journalist for 31 years, and has worked across the board from newspapers to radio...

By Danette Breitenbach 3 Mar 2015 11:42

Anton Harber
One step forwards, one back for democracy

If journalists in Zimbabwe had stood up in that country's parliament to protest against interference with their cellphone signals, they would have been laughed out of the place...

By Anton Harber 2 Mar 2015 06:14

Ian Henderson
Not love, but the right business model will bring us together

With all the successes of the Internet and globalisation, the dream was once for a global village of freely communicating, distance-trading world citizens...

By Ian Henderson 27 Feb 2015 15:22

Danette Breitenbach
Conversations with Africa

There is always a risk involved when doing business in Africa, but it is not all doom and gloom or as hard as you might think...

By Danette Breitenbach 27 Feb 2015 08:06

Chizobam Ekwerike
"Super Bowl-worthy" - Nigeria's quest for creativity

The conclusion of the 2015 Super Bowl sparked a spirited conversation amongst my colleagues. Being ad people, we of course, talked about the best and worst adverts...

By Chizobam Ekwerike 24 Feb 2015 14:26

Bookmarks Awards reflect a maturing industry
Bookmarks Awards reflect a maturing industry

Winning a Bookmarks Awards is important. It is meaningful for a number of reasons, of which the winning is the least important...

By Danette Breitenbach 23 Feb 2015 11:11

Rick Joubert
African mobile operators are missing an opportunity

The mobile medium has moved beyond hype and early adoption and is touching the mainstream consciousness in advertising and media...

By Rick Joubert, Issued by Mobile Marketing Association 23 Feb 2015 10:35

[TrendTalk] Content is key to 'winning' Twitter
[TrendTalk] Content is key to 'winning' Twitter

We know from a personal perspective that to get more followers on social media we have to be active daily, post cool stuff, be authentic and be engaged. But is it the same for brands?...

By Louise Marsland 20 Feb 2015 10:38

Engaging with connected consumers - Part 2
Engaging with connected consumers - Part 2

It took 14 years to sell 40 million laptops, but only four years to sell 40 million tablets...

By Danette Breitenbach 12 Feb 2015 05:34

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