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Stop telling people print is dead. Please!
Stop telling people print is dead. Please!

How many of you are guilty of recycling the phrase 'print is dead'?

By Chris Gregory 2 days ago

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Building a team strong enough to carry a brand to success

We know that creating a strong company culture is crucial in order to hire the right employees – and then ensure they're inspired and enabled enough to help reach your business goals...

By Harry Welby-Cooke 2 days ago

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What makes content marketing return ongoing results?

Content marketing is defined as a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience...

By Chemory Gunko 18 Jan 2017

Lagos, Nigeria. Image by 123RF
Location-based discovery app Ajo launched in Nigeria

Nigerian startup Ajo has launched its location-based discovery app, which allows users to find points of interest and services within their proximity…

By Tom Jackson 17 Jan 2017

Solar startup ARED empowers Rwandans with ‘business in a box'
Solar startup ARED empowers Rwandans with ‘business in a box'

Rwandan hardware-as-a-service company ARED is empowering local people with a ‘business in a box' solar kiosk platform that enables them to start their own businesses...

By Tom Jackson 16 Jan 2017

Design thinking and empathy generation
Design thinking and empathy generation

Empathy generation is pivotal to the design thinking process, and an essential capacity to ensure successful execution across all phases of the design thinking framework.

By Robert Bloom and Katherine Train 13 Jan 2017

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Being brave and controversial in your content marketing

Content marketing differs from traditional PR in that it is educational and informative entertainment – but importantly, it is entertainment...

By Chemory Gunko 13 Jan 2017

#BizTrends2017: The shift from the experience economy to the transformation economy
#BizTrends2017: The shift from the experience economy to the transformation economy

The world is in a silent revolution. Global consciousness is growing. Passion for mindless luxury is waning. Consumers are increasingly mindful of not only what their chosen product gives them, but how it makes them feel...

By Claudia Roth 11 Jan 2017

#BizTrends2017: Top five mobile trends to help you plan for 2017
#BizTrends2017: Top five mobile trends to help you plan for 2017

This is not another "year of the mobile" trends piece - that ship sailed five years ago. If you do not have a mobile presence then you really should not be playing in the digital space...

By Lynette Hundermark 10 Jan 2017

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#BizTrends2017: The trends that will affect all business

Trend forecaster and design thinker, Dave Nemeth, lists the smörgåsbord of trends that will have an effect on almost all business...

By Dave Nemeth 10 Jan 2017

Pixabay
So we've created a world of consumers... now what?

The relentless marketing and advertising drives of the last century have landed us in the midst of a world of consumers driven by instant gratification - and to be fair, advertising is completely to blame...

By Chemory Gunko 5 Jan 2017

Four solutions to common mobile network issues in Nigeria
Four solutions to common mobile network issues in Nigeria

Problems with mobile phone reception in Nigeria is quite recurrent, and while mobile networks are continuously spreading coverage...

By Nkem Ndem V 28 Dec 2016

Five hacks for Nigerians who are addicted to the internet
Five hacks for Nigerians who are addicted to the internet

The internet has completely changed the way things are done. From schools, shops and even offices, almost every task that needs to be completed is best achieved with the help of the internet...

By Nkem Ndem V 22 Dec 2016

Nine ways to scale your sales team
Nine ways to scale your sales team

Thinking about hiring some new salespeople for your growing company? When your business begins to expand, there comes a time when you need to increase your sales team. There are a lot of factors to consider...

By James White 21 Dec 2016

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Are you making these five logo design blunders?

A logo can be a very useful element for projecting the personality and message of a brand or business. Some of the most recognisable business logos in our world today include McDonalds, Addidas, Mercedes-Benz...

By Charles Mburugu 20 Dec 2016

Patrick Conroy on the left, James Wilson on the right
Lessons from Everest: Protecting your reputation doesn't have to be like climbing a mountain

In the wise words of Warren Buffett, "It takes twenty years to build a reputation and five minutes to ruin it." Reputation has and will always be an incredibly important facet within a brand or organisation and that is why managing it is vital to a brand's success...

By James Wilson 14 Dec 2016

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Why integration matters more than ever before

Clients will only realise the value of many agencies through integration - having an impeccable conductor who can pull it all together - a 'Chief Communication Integration Officer' of some sorts...

By Vanessa Baard 13 Dec 2016

#TRENDING: Will going 'green' bring hope to 2017?
#TRENDING: Will going 'green' bring hope to 2017?

Louise Marsland unpacks whether Pantone's colour of the year can really make the world a better place in 2017...

By Louise Marsland 13 Dec 2016

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Five tips to break through a noisy media landscape

Most media owners agree that selling advertising is tougher than ever in an industry that has become cluttered and fragmented...

By Charlie Wannell 13 Dec 2016

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Empathy as a starting point to innovation

Often, the orientations to innovation are determined by the skills existing in a factory at a given time. Typically, the company owns a technical know-how and uses it to improve or transform its products...

By Amandine Robin 12 Dec 2016

The mobile landscape - looking at 2017 and what e-retailers could expect
The mobile landscape - looking at 2017 and what e-retailers could expect

Truth be told, we've been waiting for quite some time for the inevitable 'mobile boom' all the trend analysts, commentators and everyone in-between has been telling us about for the last six years...

By Graham Du Plessis 9 Dec 2016

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How to deliver the only exceptional value shoppers want these December holidays

The highly competitive December holiday marketing has no place for the pliant and weak marketers. It is a war room affair...

By Bandile Ndzishe 8 Dec 2016

Five customer referral mistakes to avoid
Five customer referral mistakes to avoid

One of the most effective ways of getting new customers is through referrals. Getting constant referrals from your clients and customers can increase brand awareness, create trust and boost your profits significantly...

By Charles Mburugu 8 Dec 2016

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Social media sentiment shows why customer expectations matter

Brands that fail to meet customers' high expectations may see their market share slide. Marketing is a multi-billion rand exercise in setting expectations...

By JP Kloppers 8 Dec 2016

Mirko Vitali © –
How to do impossible things

It has been an interesting week. The world may run out of Guinness. As I write this Ireland have just beaten the All Blacks 40 - 29 in Chicago. It is the first time they have done this in 111 years. To continue the surreal sporting theme, Andy Murray, has become the number one tennis player in the world...

By Damon Stapleton 7 Dec 2016

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Business 2020: It's not about you, it's about them

If 2016 taught us anything it is that it is essential to fully understand who your customers - or target audiences - are. The shock Brexit and USA election outcomes are both cases in point...

By Julia Ahlfeldt 7 Dec 2016

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World Bank to launch African accelerator programmes

The World Bank Group is to launch a series of accelerator programmes across Africa, aimed at helping tech startups commercialise and scale innovative digital products...

By Tom Jackson 6 Dec 2016

Emirates Twitter Page Leveraging off Jennifer Aniston brand association
When fame is no longer enough: Brand ambassadors in the age of social media

Starting in the 1940s and '50s, celebrity endorsements began changing the marketing landscape. Soap, shampoo, suntan lotion: Ronald Reagan himself endorsed a brand of cigarettes...

By JP Kloppers 5 Dec 2016

Becoming more human-focused in your problem-solving
Becoming more human-focused in your problem-solving

I am more convinced than ever that the best problem-solvers are those who are passionate about people and keep people at the core of solutions. They have the passion for finding the best solution to enhance people's lives or the environment...

By Helna Brown 2 Dec 2016

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Mobile has friends in all the right places

Now that South Africa has become the 17th international market to feature its very own edition of the current global media superstar - the Huffington Post...

By Herman Cremer 1 Dec 2016

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