Routes 2016 Marketing Awards has announced Cape Town International Airport in South Africa as the overall winner of the Routes Africa edition of the awards for its network development initiatives in the Western Cape.
1 day ago
With hundreds of ads bombarding consumers every day, great creative is central to successful advertising because it grabs attention, resonates with its audience and makes the ad memorable and easily recalled. As Leo Burnett once said, "Make it simple. Make it memorable. Make it inviting to look at." And people pay more attention to ads they enjoy - "We need to stop interrupting what people are interested in and be what people are interested in," says Craig Davis, ad man extraordinaire.
Millward Brown 2 days ago
The advertising marketing in Africa has grown significantly in the past five years, due in part to investment from international advertising networks, as well as the digitisation of the industry.
3 days ago
DEMO Africa, which began life in Nairobi, Kenya and has taken place in Lagos, Nigeria for the last two years, will take place in Johannesburg for the first time this year.
Tom Jackson 3 days ago
Multiple pieces of marketing research show that Millennials are the largest generation with the greatest combined purchasing power in history. No wonder advertisers are so obsessed with this segment of the audience and the ways to reach them.
Jana Rooheart 19 Jul 2016
In 2016, more than 60% of global digital display advertising will be made up of programmatic ads - online display ads placed using a combination of artificial intelligence and real-time bidding.
19 Jul 2016
Chiara Di Rago 19 Jul 2016
Communications doyen and former business journalist, Ruth Golembo, passed away suddenly on Thursday, 14 July 2016. She was 54. Her funeral on Sunday, 17 July 2016, at Cape Town's Jewish Cemetery, was well-attended by media, communications professionals and business stalwarts alike.
18 Jul 2016
To remove the stereotypes in advertising, Unilever announced at Cannes #unstereotype, its global ambition for all of its brands and the industry at large to advance advertising away from stereotypical portrayals of gender; delivering fresh campaigns that are more relevant to today's consumer.
18 Jul 2016
Trade is in Africa's blood. Its rich resources, numerous societies and access to the world have created a hotbed of trade civilisations. One could go back millennia to the early kingdoms around the continental horn - the forefathers and peers of the Ancient Egyptian world - or the mysterious Kingdom of Nok in West Africa as examples.
Brett Parker 18 Jul 2016
We're barely halfway through 2016 and people want it to end. A hashtag started up over the weekend, #2016in3words, trending globally as well as in South Africa - and many people want this seemingly continuous loop of tragedy on a global scale, to stop.
Louise Marsland 18 Jul 2016
You can't turn on a screen in 2016 without seeing an example of branded content or native advertising flit across your eyes. Interestingly, while most of the branded content out there is well-produced and indeed entertaining to audiences, it doesn't really hit home as it's just not serving the corporate social responsibility or CSR purpose of bettering the lives of those consumers or even the world around us.
Spero Patricios 18 Jul 2016