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Cape Town International Airport scoops Routes Africa Marketing Award

Routes 2016 Marketing Awards has announced Cape Town International Airport in South Africa as the overall winner of the Routes Africa edition of the awards for its network development initiatives in the Western Cape.

1 day ago

Millward Brown South Africa announces The Top 20 Best Liked Ads of 2015
Millward Brown South Africa announces The Top 20 Best Liked Ads of 2015

With hundreds of ads bombarding consumers every day, great creative is central to successful advertising because it grabs attention, resonates with its audience and makes the ad memorable and easily recalled. As Leo Burnett once said, "Make it simple. Make it memorable. Make it inviting to look at." And people pay more attention to ads they enjoy - "We need to stop interrupting what people are interested in and be what people are interested in," says Craig Davis, ad man extraordinaire.

Issued by Millward Brown 2 days ago

Trends in advertising in Africa
Trends in advertising in Africa

The advertising marketing in Africa has grown significantly in the past five years, due in part to investment from international advertising networks, as well as the digitisation of the industry.

3 days ago

SA leads way with 11 startups among DEMO Africa finalists
SA leads way with 11 startups among DEMO Africa finalists

DEMO Africa, which began life in Nairobi, Kenya and has taken place in Lagos, Nigeria for the last two years, will take place in Johannesburg for the first time this year.

By Tom Jackson 3 days ago

Four millennial stereotypes that will ruin your ad campaign
Four millennial stereotypes that will ruin your ad campaign

Multiple pieces of marketing research show that Millennials are the largest generation with the greatest combined purchasing power in history. No wonder advertisers are so obsessed with this segment of the audience and the ways to reach them.

By Jana Rooheart 19 Jul 2016

Programmatic advertising increases globally
Programmatic advertising increases globally

In 2016, more than 60% of global digital display advertising will be made up of programmatic ads - online display ads placed using a combination of artificial intelligence and real-time bidding.

19 Jul 2016

Why YouTubers should consider collaborating with influencer marketing platforms
Why YouTubers should consider collaborating with influencer marketing platforms

I recently read an article that explained how 41% of people between the ages of 18 to 29 are using AdBlock Plus - an application that allows people to block online adverts.

By Chiara Di Rago 19 Jul 2016

Tributes to honour Ruth Golembo
Tributes to honour Ruth Golembo

Communications doyen and former business journalist, Ruth Golembo, passed away suddenly on Thursday, 14 July 2016. She was 54. Her funeral on Sunday, 17 July 2016, at Cape Town's Jewish Cemetery, was well-attended by media, communications professionals and business stalwarts alike.

18 Jul 2016

How to create high impact advertising
How to create high impact advertising

Over the past few articles (more than 50 in fact) we have discussed various ways of how to develop and create good advertising. If you haven't read them all then you should consider doing so now.

By Chris Brewer 18 Jul 2016

Removing stereotypes in advertising - Unilever launches #unstereotype
Removing stereotypes in advertising - Unilever launches #unstereotype

To remove the stereotypes in advertising, Unilever announced at Cannes #unstereotype, its global ambition for all of its brands and the industry at large to advance advertising away from stereotypical portrayals of gender; delivering fresh campaigns that are more relevant to today's consumer.

18 Jul 2016

The evolution and revolution of business networks in Africa
The evolution and revolution of business networks in Africa

Trade is in Africa's blood. Its rich resources, numerous societies and access to the world have created a hotbed of trade civilisations. One could go back millennia to the early kingdoms around the continental horn - the forefathers and peers of the Ancient Egyptian world - or the mysterious Kingdom of Nok in West Africa as examples.

By Brett Parker 18 Jul 2016

#TRENDING: Stop the world, I want to get off
#TRENDING: Stop the world, I want to get off

We're barely halfway through 2016 and people want it to end. A hashtag started up over the weekend, #2016in3words, trending globally as well as in South Africa - and many people want this seemingly continuous loop of tragedy on a global scale, to stop.

By Louise Marsland 18 Jul 2016

Pixabay
The power of long-form content in corporate social responsibility

You can't turn on a screen in 2016 without seeing an example of branded content or native advertising flit across your eyes. Interestingly, while most of the branded content out there is well-produced and indeed entertaining to audiences, it doesn't really hit home as it's just not serving the corporate social responsibility or CSR purpose of bettering the lives of those consumers or even the world around us.

By Spero Patricios 18 Jul 2016