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#TRENDING: The experience economy

In order to earn the attention of consumers, brands need to create experiences that they can share.

By Louise Marsland 1 day ago

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Five key shifts shaping Africa's entertainment and media industry

The internet, video games, television, and filmed entertainment segments of sub-Saharan Africa's entertainment and media industry are projected to continue to grow in the following years but the publishing industry is having to work very hard to make any headway, according to PwC's Entertainment and Media Outlook: 2016 - 2020 report (South Africa - Nigeria - Kenya).

1 day ago

Unpacking social media video marketing
Unpacking social media video marketing

Video rocks! Just check how the introduction of MTV on 1 August 1981 turned the music industry into a multi-billion dollar empire.

By Joseph Neusu 23 Sep 2016

It's a brand new world for print
It's a brand new world for print

Video, native advertising, mobile apps - these were some of the main talking points yesterday at the first day of the Media24 Lifestyle Summit.

By Beverley Klein 23 Sep 2016

Mobile will be the TV of the future
Mobile will be the TV of the future

According to Discover Digital, a digital entertainment and video on demand (VOD) services company, traditional broadcasting is changing as more consumers turn to mobile.

23 Sep 2016

Are the dinosaurs dead, dad?
Are the dinosaurs dead, dad?

The other day I attended a PR pitch where the client team numbered three (including me) and the PR agency marched in with 11 people. Only two people had a speaking role, the rest just nodded sagely. It reminded me of the bad old days.

By Jason Ray 22 Sep 2016

Munitz and the CBR Marketing Solutions team.
Riding the waves of the digital world

Digital marketing is a strategy. It's not just simply a website, or social media, or Google; it's a full platform that allows people to position their businesses within the communities they're targeting. And it is enabling an unprecedented level of engagement between companies and their customers.

By Craig Munitz 22 Sep 2016

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PR agencies can be the new SEO agencies of the 2016 digital revolution

But most PR companies are stuck in the 90s.

By Christopher Smith 22 Sep 2016

African Media Agency launches US-Africa business distribution
African Media Agency launches US-Africa business distribution

On the occasion of the second US-Africa Business Forum, the African Media agency (AMA) announced the launch of a new press release distribution channel that will enable African companies and governments to efficiently and effectively communicate with the media in the United States, while giving American reporters access to the most influential media on the continent.

22 Sep 2016

What the loss of Falcon 9 and Amos-6 means for African connectivity
What the loss of Falcon 9 and Amos-6 means for African connectivity

On 1 September 2016, international space exploration company SpaceX suffered a failure during the static test fire of the Falcon 9 rocket. Designed to transport satellites, Falcon 9 was scheduled to haul the Amos-6 satellite into geostationary orbit. The rocket suffered an unspecified failure in the second stage's LOX tank during the test, and both rocket and satellite were destroyed.

By Dr Dawie de Wet 21 Sep 2016

The People of Prestige
The People of Prestige

Bidvest Prestige is the largest, leading specialist of world-class outsourced solutions in Southern Africa and Mauritius. But how do you take the intangible aspects of a B2B success story and translate it into an inspirational narrative that can ignite passion internally - from your workforce - as well as externally with clients who have 'price' at the forefront of a purchase consideration?

By Mike Sharman 20 Sep 2016

Newspaper advertising leads to better ROI
Newspaper advertising leads to better ROI

According to research conducted by effective consultancy, Benchmarketing, newspaper advertising increases a media campaigns effectives. The study was commissioned by Newsworks (UK) as detailed by warc.

20 Sep 2016

Choosing an online reputation management tool
Choosing an online reputation management tool

How people feel today influences what they decide tomorrow. Online reputation management and monitoring are thus essential for tracking and influencing the consumer's experience and perception of the brand.

By JP Kloppers 20 Sep 2016