(c) Anton Balazh -
#In2SummitSA: The African era of communications

The Holmes Report's 2017 In2 Innovation Summit took place at The Maslow in Sandton on 29 March. Opening the event, Tim Sutton, chairman, EMEA and Asia-Pacific at Weber Shandwick, facilitated a panel discussion on ‘The African Era'.

By Jessica Tennant 1 day ago

Life in ‘No-internet Cameroon'
Life in ‘No-internet Cameroon'

The English-speaking regions of Cameroon have been facing a government-ordered internet shutdown since 17 January. This shutdown was imposed in the wake of ongoing strikes, violence and protests against the continued marginalisation of English-speakers.

By Monique Kwachou 1 day ago

Emevil © –
Through the looking glass: Consumers on Instagram

The first digital photograph dates back to 1957. Today, more pictures are taken every two minutes than throughout the whole of the 1800s. And the vast majority of those are by people recording their lives and experiences, not brands or organisations.

By Izzy Pugh 1 day ago

Tony Granger, Y&R's SA-born global CCO.
#BrandManagerMonth: Resisting the usual with Y&R's Tony Granger

Tony Granger, South African born and bred global CCO of Y&R Advertising, was in the country earlier this month for a creative conference with all of the Y&R Africa creative heads. Here, he shares how the network resists the usual by focusing on local relevance while collaborating globally in real time.

By Leigh Andrews 2 days ago

(c) georgejmclittle -
10 ways publishers can increase and sustain website visitors

After almost a decade in the marketing and publishing industry, Greg Mason shares the common mistakes publishers make and how they can sustainably grow their audience...

By Greg Mason 2 days ago

Africa's seven highest internet using countries
Africa's seven highest internet using countries

Access to the internet is fast becoming a human right in the eyes of millions of people from around the world. This is because the internet has evolved to a point where people see internet access as vital for them to exercise and enjoy their rights to the freedom of expression and other fundamental human rights such as education.

By Dean Workman 2 days ago

Africa's demand for fibre surges in 2017
Africa's demand for fibre surges in 2017

The priority for the telecoms industry in 2017 in Africa should be to accelerate deployment of true broadband services so that African users can benefit from the full power of the internet.

3 days ago

Too many agencies go over budget
Too many agencies go over budget

A recent Magnetic Agency Survey indicates that 45% of agencies cite lack of process as the most common reason for exceeding job budgets. Other reasons include over-servicing clients and having insufficient briefs in place. This means that almost half of the agencies surveyed feel they could have stayed within budget had there been better processes and project scope boundaries.

3 days ago

Dervish37 © –
A little less conversation, a little more action

Why an integrated data platform is the key to aligning marketing, sales and service.

By Michael Bornheim 24 Mar 2017

Free Wi-Fi brings marketing returns for retailers
Free Wi-Fi brings marketing returns for retailers

Free Wi-Fi is more than just keeping clients longer at a coffee shop or charging for every megabyte of usage for retailers' ISP to collect revenue. Customer engagement via Wi-Fi allows retailers to reach customers without contravening personal information legislation, as customers are incentivised to offer data via their devices or social media profiles in return for high-performance internet.

By Prashil Gareeb 24 Mar 2017

Facebook introduces new shopping ad format to showcase products
Facebook introduces new shopping ad format to showcase products

Marketers want better ways to visually inspire mobile shoppers to purchase, and so Facebook is introducing a new ad format called 'collection'.

23 Mar 2017

Content testing process.
How to test your content effectively

Great content that works is a real asset to any organisation.

By Kate Kenyon 23 Mar 2017

How to hack Pinterest to market your business
How to hack Pinterest to market your business

Marketing is a dense arena with many companies adopting the same stale approach. But, there is a new strategy you can implement focusing on the sleeping giant of the social media realm: Pinterest.

23 Mar 2017