In a mobile-led world, it would be natural to assume that digital innovation or technical prowess is enough to get ahead of the competition. However, as our platforms become more sophisticated, the key to mobile success becomes simpler. The primary source of competitive advantage in mobile is content.
Enver Groenewald 2 days ago
Africa's top tech entrepreneurs are putting the finishing touches on their presentations to investors from around the world at this week's DEMO Africa showcase.
2 days ago
The introduction of digital platforms, like Uber and Airbnb, have transformed competition and is forcing the conventional "pipeline" business to embrace three key shifts. These three shifts include moving from a resource control model to an orchestration model, internal optimisation to external engagement, and shifting focus from customer value to that of an ecosystem.
Craig Terblanche 3 days ago
Y&R South Africa and NATIVE VML are partnering to form the VML and Y&R Africa Group, a digitally integrated offering that will be positioned to deliver on the needs of an increasingly connected world.
3 days ago
Digital presents a powerful opportunity for brands to differentiate themselves against competitors. We've all heard the stories of great digital projects and wonder how we could create the same traction for our own brands. In our quest to thrust our brands into the digital era, we have found it to be more difficult than we initially anticipated.
Mike Saunders 3 days ago
From social media to virtual reality and email to chat, digital communication is the leading channel for customer engagement, lead by the millennial generation.
23 Aug 2016
Augmented and virtual realities are ready to make their mark in South Africa and could be a game changer in visual marketing for the retail and tourism sectors in particular.
Johan Walters 23 Aug 2016
Bandile Ndzishe 22 Aug 2016
Having celebrated the creativity and excellence of young African creatives at The Loerie Awards for 2016, Facebook has announced that it will make The Facebook Challenge an official Loerie Award in the Student Category from 2017.
22 Aug 2016
Fox Networks Group Europe and Africa has announced a new executive structure for Fox Networks Group, Africa. Gary Alfonso will join the organisation as general manager with complete strategic and operational responsibility for the sub-Saharan operations of FNG and National Geographic Partners.
22 Aug 2016
The 11th Maputo International Advertising Festival, scheduled for 5-8 September 2016, has been postponed and the festival organisers AMEP, along with the Mozambican Association of Marketing, Advertising and Public Relations, hope to announce a new date soon.
22 Aug 2016
Nunu Ntshingila, head of Facebook Africa, has just notched up another success on her career belt, with the announcement at the Loerie Awards tonight that she's being inducted into the Creative Hall of Fame...
Ann Nurock 21 Aug 2016
The DStv Seminar of Creativity is a highlight of the Loeries Creative Week for many, jam-packed with innovation-boosting talks by industry leaders that challenge what those in the industry think they know for sure. This year was no different.
Lauren Hartzenberg 20 Aug 2016