The new competitive advantage in mobile is content
The new competitive advantage in mobile is content

In a mobile-led world, it would be natural to assume that digital innovation or technical prowess is enough to get ahead of the competition. However, as our platforms become more sophisticated, the key to mobile success becomes simpler. The primary source of competitive advantage in mobile is content.

By Enver Groenewald 2 days ago

Demo Africa 2016 Finalists with mentor Stephen Ozoigbo.
Startup finalists ready themselves for DEMO Africa

Africa's top tech entrepreneurs are putting the finishing touches on their presentations to investors from around the world at this week's DEMO Africa showcase.

2 days ago

Digitisation is not about building an app, it's about the customer's journey
Digitisation is not about building an app, it's about the customer's journey

The introduction of digital platforms, like Uber and Airbnb, have transformed competition and is forcing the conventional "pipeline" business to embrace three key shifts. These three shifts include moving from a resource control model to an orchestration model, internal optimisation to external engagement, and shifting focus from customer value to that of an ecosystem.

By Craig Terblanche 3 days ago

Y&R SA and NATIVE VML partner up to form VML and Y&R Africa Group
Y&R SA and NATIVE VML partner up to form VML and Y&R Africa Group

Y&R South Africa and NATIVE VML are partnering to form the VML and Y&R Africa Group, a digitally integrated offering that will be positioned to deliver on the needs of an increasingly connected world.

3 days ago

Be brave: Differentiate with digital
Be brave: Differentiate with digital

Digital presents a powerful opportunity for brands to differentiate themselves against competitors. We've all heard the stories of great digital projects and wonder how we could create the same traction for our own brands. In our quest to thrust our brands into the digital era, we have found it to be more difficult than we initially anticipated.

By Mike Saunders 3 days ago

Digital communication is leading channel for customer engagement
Digital communication is leading channel for customer engagement

From social media to virtual reality and email to chat, digital communication is the leading channel for customer engagement, lead by the millennial generation.

23 Aug 2016

AR and VR add clout to visual marketing for SA brands
AR and VR add clout to visual marketing for SA brands

Augmented and virtual realities are ready to make their mark in South Africa and could be a game changer in visual marketing for the retail and tourism sectors in particular.

By Johan Walters 23 Aug 2016

Credit:
CEOs invigorate your marketing teams to achieve your 2017 marketing objectives

A recent study from Stein IAS, in partnership with the Chief Executive Group, revealed that CEOs have evolved their expectations for marketing. But they don't think their CMOs are evolving with them.

By Bandile Ndzishe 22 Aug 2016

Facebook adds to Loeries official awards from 2017
Facebook adds to Loeries official awards from 2017

Having celebrated the creativity and excellence of young African creatives at The Loerie Awards for 2016, Facebook has announced that it will make The Facebook Challenge an official Loerie Award in the Student Category from 2017.

22 Aug 2016

Fox Networks Group announces new Africa executive team
Fox Networks Group announces new Africa executive team

Fox Networks Group Europe and Africa has announced a new executive structure for Fox Networks Group, Africa. Gary Alfonso will join the organisation as general manager with complete strategic and operational responsibility for the sub-Saharan operations of FNG and National Geographic Partners.

22 Aug 2016

Image by 123RF
Maputo International Advertising Festival postponed

The 11th Maputo International Advertising Festival, scheduled for 5-8 September 2016, has been postponed and the festival organisers AMEP, along with the Mozambican Association of Marketing, Advertising and Public Relations, hope to announce a new date soon.

22 Aug 2016

#Loeries2016: Ntshingila inducted into the Creative Hall of Fame
#Loeries2016: Ntshingila inducted into the Creative Hall of Fame

Nunu Ntshingila, head of Facebook Africa, has just notched up another success on her career belt, with the announcement at the Loerie Awards tonight that she's being inducted into the Creative Hall of Fame...

By Ann Nurock 21 Aug 2016

Debra Mallowah, VP personal care at Unilever, Nairobi.
#Loeries2016: #Unstereotype advertising: good for people, good for brands

The DStv Seminar of Creativity is a highlight of the Loeries Creative Week for many, jam-packed with innovation-boosting talks by industry leaders that challenge what those in the industry think they know for sure. This year was no different.

By Lauren Hartzenberg 20 Aug 2016