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[Biz Takeouts Podcast] 103: IMC conference sponsor, Everlytic, talk POPI and email marketing
[Biz Takeouts Podcast] 103: IMC conference sponsor, Everlytic, talk POPI and email marketing

On the last Biz Takeouts Marketing and Media Radio show, 24 July, host Warren Harding chatted toVera Robertson (@robertson_vera), Marketing Manager of Everlytic (@everlytic), the biggest sender of emails for the publishing industry in South Africa.

1 Sep 2014 13:08

UCT broadens access, across Africa - thousands more opportunities for postgraduate diplomas - GetSmarter
UCT broadens access, across Africa - thousands more opportunities for postgraduate diplomas

The University of Cape Town (UCT) has announced that it has launched a suite of online postgraduate diplomas, as part of a strategic initiative that will enable students across South Africa and the rest of the African continent to study with high-touch interactive support - anytime, anywhere.

Issued by GetSmarter 1 Sep 2014 11:20

The way Foreword for content marketing
The way Foreword for content marketing

Content marketing has become a necessity within most marketing plans, the purpose being to help build a long-term relationship with your customer by creating, curating and distributing content that adds value to their lives, which in turn drives your business goals. Candice Claassen, content marketing specialist and founder of newly launched content marketing company, Foreword, explains why it's so important to have a good content marketing strategy in place and how it adds value to the traditional marketing mix, the steps to follow to get it right, and how to measure how well your strategy is working.

Issued by Foreword 1 Sep 2014 08:26

Joseph Neusu
Emotional branding - The love affair between consumers and brands

I recently carried out a survey of newspaper advertisements, and I was shocked to learn that the majority are solely based on unsentimental logic and product specifications that do very little to tap into the power of consumers' emotions.

By Joseph Neusu 29 Aug 2014 14:45

The future of television is at DISCOP Africa
The future of television is at DISCOP Africa

The annual DISCOP Africa market has become an important annual pan-African industry gathering, bringing together the driving forces behind the continent's multiplatform television and digital content businesses.

28 Aug 2014 13:21

Video on demand is the rising African star
Video on demand is the rising African star

While studies have shown that TV is still the main channel for entertainment across all age groups, Africa's largest population group (15-24s), regard the internet as a provider of entertainment, much like TV, and this trend has undoubtedly spurred on the growth for video on demand (VOD).

By Lex van Wyk 28 Aug 2014 10:12

South Africa's Best Liked Ads - Millward Brown
South Africa's Best Liked Ads

Millward Brown announces South Africa's Best Liked Ads for Q1&2 2014. For over 30 years now, Millward Brown's Best Liked Ads list celebrates the country's favourite TV commercials. These are the ads that are most liked by the South African audience, whom the company believes to be the most important critics, as it they who ultimately choose to buy your brand or not.

Issued by Millward Brown 28 Aug 2014 09:15

Continental Outdoor continues to dominate Africa's DOOH growth! - Continental Outdoor
Continental Outdoor continues to dominate Africa's DOOH growth!

Continental Outdoor is leading the way in paving South Africa and sub-Saharan Africa's roads, commuter and consumer convergence areas with digital advertising screens. It is fast expanding its network across Africa into airports, malls, on escalators, bars and restaurants, and onto roadside!

Issued by Continental Outdoor 27 Aug 2014 12:28

The Loeries Creativity Q&A: Insights from the creator of "Dumb ways to die" Patrick Baron, ECD of McCann Australia
The Loeries Creativity Q&A: Insights from the creator of "Dumb ways to die" Patrick Baron, ECD of McCann Australia

In this week's exclusive Loeries Creativity Q&A series for Bizcommunity.com, Jessica Taylor chats to Patrick Baron, Executive Creative Director of McCann Australia.

Issued by The Loeries 26 Aug 2014 15:43

Workshop guide to LinkedIn
Workshop guide to LinkedIn

The PR-Net is offering a LinkedIn workshop on Tuesday, 9 September 2014 from 2pm until 6pm at Cassia Restaurant, Nitida Wine Estate, Cape Town.

26 Aug 2014 11:36

MetropolitanRepublic and MTN Uganda win at Digital Impact Awards Africa - MetropolitanRepublic
MetropolitanRepublic and MTN Uganda win at Digital Impact Awards Africa

MetropolitanRepublic and mobile telecommunications provider MTN Uganda took several awards at the inaugural Digital Impact Awards Africa, held in Kampala, Uganda, on Thursday 21 August 2014.

Issued by MetropolitanRepublic 26 Aug 2014 11:34

DigitasLBi acquires African agency, Liquorice
DigitasLBi acquires African agency, Liquorice

African digital marketing agency, Liquorice, has been acquired by global marketing and technology agency Digitas LBi, part of Publicis Groupe.

26 Aug 2014 11:10

The shift towards digital video ads
The shift towards digital video ads

The idea of primetime is somewhat dead. People are still consuming content, but the desire to consume it and pay for it on their own terms based on individual wants and needs has caused a massive shift in behaviour.

By Estiaan Robbetze 26 Aug 2014 09:51