Audi pulls 'sexist' China ad after public outcry
Audi pulls 'sexist' China ad after public outcry

SHANGHAI, China: German automaker Audi apologised on Thursday over an advertisement it aired in China that was slammed as sexist for showing a bride-to-be being roughly examined like a piece of livestock.

4 hours ago

The 2017 Resolution Social Venture Challenge winners
Winners of Resolution Social Venture Challenge agents of change in their communities

Ten teams comprising 21 African social entrepreneurs have been named winners in the Resolution Social Venture Challenge - a collaboration between the Mastercard Foundation and The Resolution Project - at the Baobab Summit in Johannesburg. The winning teams earned a fellowship including seed funding, mentorship and access to a network of young global change makers to pursue impactful projects in their communities.

1 day ago

Rikki Stein, Afrima international advisor
All Africa Music Awards receives nearly 5,000 entries

The 2017 edition of the All Africa Music Awards (Afrima) has received an overwhelming response after receiving 4,816 entries from African music artistes and music professionals at the close of the two-month entry submission process on Monday, 17 July 2017.

1 day ago

Star-studded new British Airways safety video adds comic relief
Star-studded new British Airways safety video adds comic relief

In a new and entertaining pre-flight safety video, British Airways' spreads important safety messages, while boosting fund-raising for Flying Start - the charity partnership between British Airways and Comic Relief.

2 days ago

Dentsu Aegis Network signs affiliation agreement with Impact Africa Limited
Dentsu Aegis Network signs affiliation agreement with Impact Africa Limited

KIGALI, Rwanda - Dentsu Aegis Network, one of the leading global media and digital marketing communications networks, has extended its footprint in Africa with the signing of Impact Africa Limited (iAfrica), a leading marketing and public relations agency, as its affiliate full-service agency in Rwanda.

Issued by Dentsu Aegis Network 2 days ago

Marketing in a recession and beyond
Marketing in a recession and beyond

Through my company's membership of the Ehrenburg Bass Institute (EBI) for marketing science, the company has access to consumer behaviour tracked from way before, during and post the previous recession, and that data has revealed very clear shopper insights. One of the biggest lessons I've learned is just how habitual consumers are.

By Gill Randall 3 days ago

Cheers! Native VML ECD McManus with Pernod Ricard SA marketing director, Charl Bassil in Cannes.
#CannesLions2017: “Great ideas can come from anywhere” - Ryan McManus

Native VML played an impressive role in putting a spotlight on African creativity at the global Cannes Lions 2017 Festival of Creativity. ECD Ryan McManus shares his highlights.

By Leigh Andrews 3 days ago

Akon, whose real name is Aliaune Badara Thiam, announced in Dakar he would become the majority shareholder in the service, describing Musik Bi as 'the platform of the future' | ©
Rapper Akon to buy 50% of African music download service

DAKAR - Senegalese-American rapper Akon announced Saturday he would purchase 50% of African music download service Musik Bi, as the platform struggles to gain a foothold after its launch 18 months ago.

3 days ago

Supporters of Kenyan opposition leader Raila Odinga (not in the picture), the presidential candidate of the National Super Alliance (NASA) coalition, walk at dusk after attending their campaign rally at the Kamukunji grounds in Nairobi, Kenya, July 7, 2017. 
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Kenya's social media election: attack ads and data mining

NAIROBI, Kenya: A strikingly toxic campaign ad was unleashed online in Kenya just weeks before national elections - a potentially explosive move in a country where politics and ethnicity are closely aligned.

17 Jul 2017

Dentsu Aegis Network signs affiliation agreement with Mojo New Media Limited
Dentsu Aegis Network signs affiliation agreement with Mojo New Media Limited

LUSAKA, Zambia - One of the leading global advertising networks, Dentsu Aegis Network has strengthened its footprint in Africa with the signing of Mojo New Media Limited (Mojo), a leading advertising agency in Zambia, as its affiliate creative agency in the market.

Issued by Dentsu Aegis Network 17 Jul 2017

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Why decisions on emoji design should be made more inclusive

You can't deny the popularity of emoji. If the fact that 17 July is World Emoji Day isn't enough to convince you, then consider that the Emoji Movie will be released in early August, and that Oxford Dictionaries' Word of the Year 2015 was the emoji: “face with tears of joy” .

By Selina Sutton 17 Jul 2017

How it all fits together - what comes out of Ad-Audit
How it all fits together - what comes out of Ad-Audit

We move on to practical matters and implications, having already unpacked the fact that advertising should be evaluated in terms of predictive models of both strategic intent and executional efficiency; the need for a new, better way of measurement when dealing with affective issues; and the invention of the System 1 type MSc measurement process for each respondent.

By mike broom 14 Jul 2017

Team Columinate.
“Who said surveys should be boring?” - Elna Pretorius of Columinate

If you thought market research was dry and bland, you've clearly not spoken to Elna Pretorius, cofounder of Columinate, who was responsible for the People's Choice Award paper at Samra 2017. Here's her view on the importance of digital market research in SA.

By Leigh Andrews 14 Jul 2017