As change in every aspect of life accelerates, marketing as a discipline is having to undergo seismic change. Most notably, marketers and their agencies are now having to work with ‘just-in-time' communication plans to keep up with accelerated consumer demands. But what exactly does this mean in practical terms?
Shireen Jaftha 1 day ago
In 2007, Meles Zenawi (now late), Ethiopia's Prime Minister at the time, invited Pierre Castel, founder of French beverage giant Castel, to assess the opportunities for vineyards in the country.
1 day ago
Over the last three years, programmatic buying in South Africa has grown tremendously. Buyers and agencies alike are seeing the value of both buying media programmatically as well as buying programmatic guaranteed media, and as such have invested in technology as well as in upskilling staff.
Paula Raubenheimer 1 day ago
The continued failure of commodity prices to recover significantly and the global slowdown of economic growth, especially in China and other emerging markets, made 2016 a tumultuous year for many African economies, indeed, "the worst year for average economic growth" in the region in over 20 years, according to a report from Ernst & Young.
J. Peter Pham 2 days ago
2017 should be the year of simplicity. Not to call myself old, but I grew up in an era where TV led the conversation, closely followed by radio. ATL agencies were rock stars with design and BTL communications a little rebelesque in their operations. Yep, it was a simple time.
Rudy Hassiem 2 days ago
One key word springs to mind when reflecting on the year that was 2016 - tumultuous. For marketers, business people and the everyday consumer, 2016 proved a challenging one to navigate. We had to steer through extreme ups and downs - from weather to economic turbulence; shocking global and local political outcomes; rampant inflation and an exceptionally constrained consumer environment.
Nicole Shapiro 2 days ago
We're currently functioning in the Fourth Industrial Revolution, or Industry 4.0, characterised by digital, physical and biological technologies including: the internet of things, cloud computing, genetics, artificial intelligence, robotics, nanotechnology, 3D printing and biotechnology - all of which have a significant impact on business and economic models, as well as shaping employees of the future.
Stijn Smolders 3 days ago
Deloitte Africa predicts that over 300 million smartphones, or more than one fifth of units sold in 2017, will have machine learning capabilities within the device in the next 12 months. The company's 16th edition of the Technology, Media & Telecommunications (TMT) Predictions showcases how mobile devices will be able to perform machine learning tasks even without connectivity which will significantly alter how humans interact with technology across every industry, market and society.
3 days ago
Bizcommunity.com interviewed Madré Roothman, digital strategist at Hellocomputer on digital trends for 2017.
Madré Roothman 3 days ago
Innovation doesn't necessary require you to change what you do, but it almost always requires you to change the way you do it. This is true for broadcasting. The best broadcasts create a connection with those who are listening. In its purest form, broadcasting is about great storytellers telling great stories whether in music, talk or entertainment.
Colin Cullis 16 Jan 2017
Mobile is the single most important device that connects consumers with each other, with brands, and products and services. Over the past few years it has demonstrated its power in both marketing and advertising, and as a source of consumer insight.
Diane Gantz 16 Jan 2017
Here at Disrupt Africa we're privileged to meet innovative and enthusiastic startups from across the continent on a daily basis. But – we have to admit – every now and again we meet one that gets us really excited. We've fought amongst ourselves long and hard, to bring you what we think are 12 of the top African startups to watch in 2017.
Gabriella Mulligan 13 Jan 2017