Social media - everyone's doing it, but few brands get it right. As with most things in life, everyone has an opinion, and the majority of them aren't necessarily right. Your approach to social media channels is crucial, and should be constantly monitored and tweaked according to your market's response. If you're looking for some fail-safe social media tips, you've come to the right place.
By Gareth Slaven 19 Apr 2014 08:19
GfK, one of the world's largest research companies delving into the marketing trends around the way people live, think and shop, has released its research conducted in South Africa, Kenya and Nigeria. The growth of Africa continues as the continent increasingly evolves and, based on this trend, major retail chains have seen the opportunity to capitalise on this growth and drive the evolution of modern trade through aggressive expansion into Africa.
16 Apr 2014 10:40
Eskimi has announced that it will be sponsoring Mobile West Africa 2014 which is taking place from 13-16 May at the Four Points by Sheraton, Lagos, Nigeria.
16 Apr 2014 10:24
Millward Brown's Best Liked Ads list celebrates South Africa's favourite TV commercials. These are the ads that have been rated as the most liked by the South African audience, whom we believe to be the most important critic, the person who ultimately chooses to buy your brand or not.
Issued by Millward Brown 16 Apr 2014 10:21
Join Biz Takeouts Marketing & Media radio show host Warren Harding (@bizWazza) every Thursday from 9am-10am from the 2oceansVibe Radio. This week we chat to DK Badenhorst, Strategic Planner at Y&R Cape Town (@YoungRubicamSA) and the directors of MaxAxion (@MaxAxion), Daniel Courtenay (@drdanc) and Nicolle Harding (@NicolleHarding). [twitterfall]
16 Apr 2014 09:53
Late last week saw the African Union Commission (AUC) launch the internet exchange point (IXP) in Swaziland which will contribute to bringing efficiency in the routing of intra-country internet traffic and hence faster and more secure exchange of intra-country internet traffic.
15 Apr 2014 09:51
Powered by Mi-Fone, the first African mobile devices brand, 'Oju', (literally meaning 'faces' in the Yoruba language from Nigeria), has revealed the full range of 65 Afro emoticons at the global launch for the brand late last week.
15 Apr 2014 08:49
Dimension Data, the global ICT solutions and services provider, recently announced it has increased its presence in West Africa and opened an office in Ghana.
14 Apr 2014 11:59
In the next two to three years Woolworths is planning to open 15 stores in sub-Saharan Africa, including in Kenya, Mauritius and Namibia, reports Reuters.
14 Apr 2014 11:47
Times Media Group of South Africa has bought a 49% stake in Radio Africa Limited. TMG acquired the minority stake in Radio Africa for $18.62m (Sh1.58 billion).
14 Apr 2014 10:37
Wananchi's pay-TV provider, Zuku, has expanded its subscription satellite bouquet in Uganda by adding Bukedde 1 and TV West to its platform as a part of its ongoing efforts to broaden its consumer offering.
By Abdirizaq Hussein 14 Apr 2014 10:01
So you're a medium-term tweep, huh? You don't need another one of those silly etiquette lessons. Or a guide to the strictures of RTing. You need something new. The stuff the techies already know. You need '10 Twitter Tips for Non-Newbie Tweeters'.
By Tiffany Markman 14 Apr 2014 07:44
What can you do differently to stand out? This week we look at finding different ways to get into the industry in which you really want to be.
By Juliette Attwell 14 Apr 2014 06:52
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