Victor Zastolskiy © –
How emotion affects advertising

You really have to be operating in the dark ages of marketing if you haven't cottoned on to the importance of emotion in marketing communication.

By John Laurence 1 day ago

Tips for maintaining your WordPress business site
Tips for maintaining your WordPress business site

Nowadays, many businesses have websites built on the WordPress content management system (CMS). This CMS is not only user-friendly but also comes with a wide range of free plugins and themes that can help customise your site.

By Charles Mburugu 2 days ago

#NewCampaign: Him, Her & Me
#NewCampaign: Him, Her & Me

In an attempt to make what Siemens actually does relatable to the lives it impacts on a daily basis, the diversified engineering company that works on technology from turbines and trains to smart grids and digital factories, briefed King James II with the challenging task to humanise the brand, building on the launch of the brand campaign, Ingenuity for Life.

2 days ago

New head leads Fairtrade Label SA in achieving 2017 goals
New head leads Fairtrade Label SA in achieving 2017 goals

Executive Director Leán Muller has recently been appointed as the new head to direct Fairtrade Label in accomplishing the vast goals it has set for 2017. The NGO aims to raise awareness and develop the local market for Fairtrade products, with a special focus on local and African goods. We talked to Terblanche about her role and what Faitrade has planned for the year ahead.

By Cari Coetzee 2 days ago

Trend alert: Influencer marketing campaigns have burst through the door
Trend alert: Influencer marketing campaigns have burst through the door

Influencers are specialists in their niche and just like a brand chooses them, they choose a brand that reflects their unique personality - one that is most likely already established on social media channels, such as Instagram and YouTube.

By Nick Sarnadas, Issued by Madex 3 days ago

#WomensMonth is not important
#WomensMonth is not important

“Women's Month is not important if it means we only pay attention to women's issues for 31 days of the year." - Moyin Oloruntoba

Issued by Bizcommunity.com 3 days ago

Gen X: How to get the generation right (part 3)
Gen X: How to get the generation right (part 3)

Based on Viacom's extensive research on Generation X presented by Christian Kurz, senior vice president, global insights for Viacom International Media Networks at the VIMN Africa Thought Leadership Breakfast at The Venue Melrose Arch in Johannesburg on Wednesday, 17 May, one question remains...

By Jessica Tennant 3 days ago

Gen X: Decluttering misconceptions about what it means to be an adult in 2017 (part 2)
Gen X: Decluttering misconceptions about what it means to be an adult in 2017 (part 2)

While the world was focusing on Millennials and Baby Boomers, Gen X were quietly reinventing what it means to be an adult today...

By Jessica Tennant 3 days ago

Understanding growth power in sub-Saharan Africa and defining Africa's middle class
Understanding growth power in sub-Saharan Africa and defining Africa's middle class

UCT Unilever Institute of Strategic Marketing and Ipsos have partnered to uncover a mass of data about a market comprising roughly 100 million people in sub-Saharan Africa - the urban middle class. The research was unpacked and presented during an African Lions workshop in Cape Town on Friday, 21 May 2017. The study comprised desk, qualitative and quantitative research in 10 major African cities, namely: Abidjan (Ivory Coast), Accra (Ghana), Addis (Ethiopia), Douala (Cameroon), Dar es Salaam (Tanzania), Kano and Lagos (Nigeria); Nairobi (Kenya); Luanda (Angola) and Lusaka (Zambia). It included interviews with around 7‚500 people and found that this group holds a combined spending power of about $400m per day.

By Juanita Pienaar 23 May 2017

Garden City development
Primedia wins rights to $500m Kenyan Mall

The advertising rights to the international, integrated lifestyle Garden City Mall in Nairobi, Kenya, have been awarded to Primedia Outdoor.

23 May 2017

How to market to Africa's resilient, ambitious middle class
How to market to Africa's resilient, ambitious middle class

Africa's middle class is more than 100 million strong (excluding South Africa), with a combined monthly spending power of R1.3 trillion. How do you market to this extremely aspirational segment?

By Louise Marsland 22 May 2017

Laura Rawden, Safrea chair.
#AfricaMonth: Safrea on the freelance future of work. Are you ready?

Safrea's first-ever freelance media trends and income report, launched earlier this year, highlighted the prevalence of this growing way of work in SA. I spoke to Safrea chair Laura Rawden about the benefit of belonging to a professional body like this as the world of work continues to evolve across the continent.

By Leigh Andrews 22 May 2017

Sub-Saharan middle class: R1.3tn per month and growing
Sub-Saharan middle class: R1.3tn per month and growing

Groundbreaking study on the world's fastest-growing middle class

Issued by Ipsos 22 May 2017