Mirko Vitali © –
How to do impossible things

It has been an interesting week. The world may run out of Guinness. As I write this Ireland have just beaten the All Blacks 40 - 29 in Chicago. It is the first time they have done this in 111 years. To continue the surreal sporting theme, Andy Murray, has become the number one tennis player in the world.

By Damon Stapleton 1 day ago

Gen Z to give marketers a run for their money
Gen Z to give marketers a run for their money

Kantar Millward Brown's Annual Digital & Media Predictions highlight the scale of the challenge presented by a new generation with high expectations and values

Issued by Kantar Millward Brown 2 days ago

Facebook, Instagram marketing partner launches in sub-Saharan Africa
Facebook, Instagram marketing partner launches in sub-Saharan Africa

StitcherAds, a global Facebook and Instagram marketing partner, has launched its services in the sub-Saharan Africa region.

2 days ago

Image by 123RF
'Dronejacking' may be the next big cyber threat

WASHINGTON, USA - A big rise in drone use is likely to lead to a new wave of "dronejackings" by cybercriminals, security experts warned.

2 days ago

Emirates Twitter Page Leveraging off Jennifer Aniston brand association
When fame is no longer enough: Brand ambassadors in the age of social media

Starting in the 1940s and '50s, celebrity endorsements began changing the marketing landscape. Soap, shampoo, suntan lotion: Ronald Reagan himself endorsed a brand of cigarettes. Leveraging Hollywood stars' power and recognisability, companies first tapped into the potential of the Big Screen.

By JP Kloppers 3 days ago

Insights2020: Connecting the dots
Insights2020: Connecting the dots

Walking down the street, I make a number of observations about the world around me: I notice how many women seem to have a bob-style haircut or the dominance of white cars on the road. Everyday each of us is bombarded with a wealth of information, constantly taking in the world around us. There has never been a greater wealth of data or information at our disposal than there is today. Yet just like my observations while walking down the street, none of this information is truly transformational. At most it is useful, and in today's world of slow growth and big data what we really need are insights that lead to action. The ability to transform a wealth of complex data into insights and ultimately turn those powerful insights into strategy is increasingly separating the winners from the losers.

By Nicki Cunliffe & Olivia Barlow, Issued by Kantar Millward Brown 3 days ago

Becoming more human-focused in your problem-solving
Becoming more human-focused in your problem-solving

I am more convinced than ever that the best problem-solvers are those who are passionate about people and keep people at the core of solutions. They have the passion for finding the best solution to enhance people's lives or the environment.

By Helna Brown 2 Dec 2016

Design thinking for youngsters is essential for innovation
Design thinking for youngsters is essential for innovation

Breaking away from a traditional learn-memorise-test approach to education, design thinking is paving the way for inspiring 'out-of-the-box' thinking amongst youngsters.

2 Dec 2016

123RF
Forget mobile-first, your customer is demanding mobile-always

As smartphones reach saturation point in developing markets and make up a significant part of phone ownership in developing nations, customers are demanding an entirely different way of engaging with brands. This seismic shift towards mobile requires an equally bold response from organisations which hope to remain relevant.

By Nirmal Nair 2 Dec 2016

Top marketing automation tools for your business
Top marketing automation tools for your business

Most businesses will find the idea of automating functions like sales and marketing compelling, as it helps marketers to streamline activities like lead generation, segmentation, lead nurturing and lead scoring, customer lifecycle marketing, cross-sell and up-sell, customer retention and marketing ROI measurement.

By Jared Koning 2 Dec 2016

Harish Goyal, CEO of Zee Entertainment Africa
The A to Z of Zee TV with CEO Harish Goyal

Harish Goyal, CEO of Zee Entertainment Africa, shares the brand's broadcast success on the continent, explaining that marketing and programming work hand-in-hand as one can't survive without the other.

By Leigh Andrews 1 Dec 2016

123RF
Stay on top of the communications game in 2017

To say that this year has been an interesting one is an understatement. No-one could have predicted the effect on the news cycle of the combination of local news with content that couldn't be made up, global political tsunamis whose waves will continue to batter us for some time and a tough economic climate.

By Jennifer Stein 1 Dec 2016

Programmatic advertising: the marriage of creativity with technology
Programmatic advertising: the marriage of creativity with technology

Victor Navarro, EMEA sales director, Media Solutions at Sizmek, shared his insights on the rise of programmatic advertising in the United Kingdom at the StrikeAd Mobile Programmatic Advertising event. Navarro urged South African advertisers to get on board with creating relevant messages for mobile users, lest they get left behind, as the days of desktop only advertising are over.

By Pasqua Heard 1 Dec 2016