Content marketing: what it is, and why you should be doing it

[Anna Malczyk] It has become increasingly clear that the most effective way to gain your customer's attention is to earn it. Rather than needing to sponsor 'traditional' media channels, digital distribution channels such as blogs and YouTube have made it possible for brands to become content creators themselves. 22 May 2012 12:16

Three steps to writing well

[James Hurford] Often when people write, they're afraid to make mistakes and so they edit themselves word by word, inhibiting the natural flow of ideas and sentences. However, professional writers know that writing is a process consisting of numerous drafts, rewrites, deletions and revisions. 24 May 2012 09:50

Forbes Africa welcomes Kalusha Bwalya

Africa Business News (ABN360), home of CNBC Africa and Forbes Africa, has announced that Zambian football legend Kalusha Bwalya will join the Forbes Africa team as a columnist for its sport pages. 3 May 2012 14:32

Experiential marketing: production, a new work of smart

[Romy Paull] I couldn't resist recently 'favouriting' a Robin Sharma tweet that said "Excellence lies in the follow through, not in the brilliant idea." While there is no one without the other, seeing those words out there on my timeline in the 'twitterverse' had me excited about this affirmation of the art of execution. 15 May 2012 09:28

Which ads are winners? Your brain knows better than you do

[Stuart Wolpert] Advertisers and public health officials may be able to access hidden wisdom in the brain to more effectively sell their products and promote health and safety, UCLA neuroscientists report in the what is reputed to be the first study to use brain data to predict how large populations will respond to advertisements. 30 Apr 2012 08:08

All set as BB StarGame housemates are revealed

[Gregory Gondwe: @Kalipochi] MultiChoice Malawi has announced that all is now set for the Big Brother StarGame which aired last night, 6 May 2012, on AfricaMagic Entertainment and DStv Channel 198. 7 May 2012 10:52

Mobile engagement: a better way to reach and influence your customers

[Llew Claasen] If you've been hiding under a rock during 2011, then you might have missed predictions from industry pundits that "the year of mobile" had finally arrived. The truth is, we ain't seen nothin' yet. While there has been significant traction and momentum in mobile recently, the potential opportunities for mobile marketing and engagement are immense. 23 May 2012 09:00

MTN places in BrandZ Top 100 Most Valuable Global Brands 2012

MTN has become the first and only African brand to make the BrandZ Top 100 Most Valuable Global Brands 2012, debuting at position 88 in the annual survey. 22 May 2012 14:11

Sales rehab: how to make targets and rest easy

[Geoff Garrett] A lot of B2B companies are using the truculent economy as a scapegoat for many of the ills that plague them. At the end of the day, they're not making as much money as they used to or perhaps they're even running at a loss. The fact is, though, that an economy resembling a wounded sloth only serves to highlight and magnify the problems that already existed. 10 May 2012 10:13

Selecting digital online agencies

[Johanna McDowell] Digital or online agencies are different to lead agencies, as they operate in the online space by creating and implementing digital marketing campaigns that get onto online networks such as LinkedIn, Twitter and Facebook. Whatever digital dilemma a client may have, digital agencies have the ability to provide a holistic solution. 8 May 2012 13:08

CNN MultiChoice African Journalist 2012 finalists announced

The finalists in the 17th CNN MultiChoice African Journalist competition were announced today, 18 May 2012, by Ferial Haffajee, chair of the independent judging panel. This year the competition received entries from 42 countries across the continent, including French and Portuguese speaking Africa. 18 May 2012 11:49

Customers' complaints need strategy

[Aki Kalliatakis] Customers have the power to change service levels, performance and product, yet still they feel they are often mistreated. Successful complaining however needs to be focused in order to achieve lasting results. 24 May 2012 09:21

Google launches African News Innovation Challenge

With the assistance of generous sponsors, Google has announced the launch of a new US$1 million African News Innovation Challenge (ANIC) to help African journalism flourish in the digital age. 10 May 2012 14:26