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Marketing & Media South Africa

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Top company and news stories 5 February 2018

  • #FairnessFirst: #SayYesToLove with Cosmo SA's Laverne Cox cover exclusive!
  • Chris Maroleng is the new COO of the SABC.
  • Makosha Maja-Rasethaba named new partner at M&C Saatchi Abel.
  • I go #BehindtheSelfie with Veli Ngubane, founding partner and chief creative officer at Avatar.
  • Read up on my latest #LoeriesRanking Q&A with King James Group.
  • Entries open for new-look Loeries, celebrating 40 years!
  • #Bookmarks2018 digital jury jabber with Native VML's Jade Amic - 'innovative engineers' chair.
  • #Newcampaigns: Joe Public United's Always campaign, story of a Standard Bank Protea with TBWA.

  • Leigh Andrews
    Editor-in-Chief: Marketing & Media SA


    PS: Don't forget to click through to our #BizTrends2018 special section for the latest predictions for all aspects of the industry, as curated by Louise Marsland. We've had 63 marketing- and media-specific trends-based thought leadership pieces alone, with 226 published across all the Bizcommunity industry portals this time around. Thanks to all who contributed and were inspired by these predictions, here's looking at 2019!

    Comment online in our Ed's Column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news".



    BizTop stories
    Karabo Songo
    Cox of the February 2018 cover of Cosmo SA - now trending everywhere!
    #FairnessFirst: #SayYesToLove with Cosmo SA's Laverne Cox cover exclusive!

    Leigh Andrews

    Topics for inclusion, equality and diversity in the media sphere itself remained under the media spotlight this week as social media netizens celebrated Cosmopolitan South Africa's decision to place Laverne Cox on the cover, with their logo suitably rainbow-hued to show support of the LGBTQI+ community...read
    The modern marketer is a connected one
    The modern marketer is a connected one

    Jessica Tennant

    In the 1970s, people were served about 300 ads a day. Today it's about 5,000 ads a day. It's a product-polluted world with smart consumers, where it's no longer about differentiation, but about multiple and meaningful connections, says Carmen Murray, founder of Boo-Yah!...read
    Image credit:
    And the Safta nominees are...

    Julia Breakey

    The South African Film and Television Awards (Safta) has announced its (very, very) long list of nominees, so buckle up, because here they are...read
    Trends
    #BizTrends2018: How to manoeuvre through 2018 and come out the other side
    #BizTrends2018: How to manoeuvre through 2018 and come out the other side

    Natasha Fourie

    Local industry research has been turned on its head leaving many agencies and clients really scrambling to build benchmarks for success and establishing a new normal... read
    Pete Case, chief creative officer, Ogilvy & Mather South Africa.
    #BizTrends2018: The transformation of the advertising space

    Pete Case

    The reality of effectively marketing through the line, has for many years been an incredibly complex discussion. Our industry is constantly adapting to the changing needs of the consumer landscape and there are huge pressures that everyone is feeling on both agency and client side to deliver... read
    #BizTrends2018: It's not on top, it's inside
    #BizTrends2018: It's not on top, it's inside

    Gillian Rightford

    The truth is that almost everything has changed in the world of marketing communication - and those that own the data, have the power... read
    #BizTrends2018: Trends in ad ops and ad tech
    #BizTrends2018: Trends in ad ops and ad tech

    Pilira Mwambala

    Ad operations professionals are now under immense pressure to upskill and provide data driven insights... read
    Top franchising trends for 2018
    Top franchising trends for 2018
    2017 has been a very tough year for businesses and consumers. However, according to Morne Cronje, head of franchising at FNB Business, the franchise sector continues to perform well... read
    #BizTrends2018: The new rules of retail
    #BizTrends2018: The new rules of retail

    Lauren Hartzenberg

    If you're searching for proof that retail as we know it is changing, look no further than Shanghai's 24-hour, unstaffed, self-driving grocery store... read
    Pixabay via .
    What's trending? Retro-millennia

    Bronwyn Williams

    Perhaps as a reaction to the disillusionment of adulthood, the millennial generation is looking back to the comforts of childhood brands and media as a balm for their collective pre-mid-life-crisis... read
    #BizTrends2018: Communication planning in a disruptive world
    #BizTrends2018: Communication planning in a disruptive world

    Gisela Seeley

    Those in leadership positions within the media industry face a daunting task. Technology has completely reshaped business and it's not done yet... read

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    Advertising
    Image by Minky Stapleton ©  republished with permission from .
    Aloha, porn, missiles and the unchanging human race

    Damon Stapleton

    So, it's a balmy morning on 13 January 2018 in Hawaii. You can smell the hibiscus and you can see the early morning light dancing off those over-sized waves only the Pacific Ocean can bring. Life is good. As you stroll along the beach your phone makes a strange noise. You look down and squint a little to read the screen. It says that there are incoming missiles about to hit and the alarm is not a drill... read
    Fancycrave via
    Global ad spend will reach $37bn in the next five years
    Video advertising spend on YouTube and Facebook to grow by 130% in just 5 years... read
    How has the advertising industry responded to serving the needs of the LGBTQ community?
    How has the advertising industry responded to serving the needs of the LGBTQ community?

    Iza Grek

    The blame for little to no representation of the LGBTQIA+ community in South African advertising lies squarely at the door of our 'conservative culture', writes Iza Grek... read
    #NewCampaign: The story of a Standard Bank Protea
    #NewCampaign: The story of a Standard Bank Protea

    Jessica Tennant

    TBWA\Hunt\Lascaris created an integrated campaign for Standard Bank to showcase its commitment to Regional Performance Centres (RPCs) and endeavour to move South African cricket forward... read
    Makosha Maja-Rasethaba named new partner at M&C Saatchi Abel

    Issued By M&C Saatchi Abel

    Netwerk24 successfully maintains its growth streak

    Issued By Ads24

    Havas appointed creative agency for Parmalat's international portfolio in South Africa

    Issued By Havas Johannesburg

    The new Polo is launched with over confidence

    Issued By Ogilvy & Mather

    Fortune favours the bold

    Issued By Ola! Films

    Branding
    H&M recalls socks after shoppers spot 'Allah pattern'
    H&M recalls socks after shoppers spot 'Allah pattern'
    NEWSWATCH: Swedish clothing retailer H&M has recalled a line of children's socks after complaints from shoppers that a pattern on them appeared to resemble the word Allah written in Arabic... read
    Branding builds businesses

    Issued By Offlimit Communications

    Design
    Entries now open for 2018 Wine Label Design Awards and Beer Label Design Awards
    Entries now open for 2018 Wine Label Design Awards and Beer Label Design Awards
    South African wine and beer producers as well as design studios are invited to enter the fourth annual Wine Label Design Awards and the inaugural Beer Label Design Awards... read
    Digital
    The internet will be free one day
    The internet will be free one day

    Alan Knott-Craig

    What is the one thing your kids can't live without? It's not water. It's not electricity. It's not school. It's the internet... read
    Don't discount the small agency for your big data needs
    Don't discount the small agency for your big data needs

    Stephanie Walters

    Do you really need a big agency, complete with hordes of analysts, programmers in their droves, tens of designers, and a mob of consultants to help you use big data? read
    Embrace digital but ignore traditional media at your peril
    Embrace digital but ignore traditional media at your peril

    Thabiso Dlamini

    Thabiso Dlamini explores several reasons why marketers need to focus on developing their relationship with traditional media now more than ever... read
    Virtual audience engagement is easier than you'd imagine
    Virtual audience engagement is easier than you'd imagine

    Sandra Roberts

    Should you be using VR? It has some great advantages for communications and storytelling... read
    Sprout Performance Partners welcomes new business development manager

    Issued By Sprout

    Direct Marketing
    Easter is the first big break of the year

    Issued By AutoReach

    Events & Conferencing
    Cape Town International Jazz Festival adds eight more world-class acts to their already sensational 2018 line-up

    Issued By espAfrika

    Exhibitions
    Artificial intelligence expo comes to South Africa
    Artificial intelligence expo comes to South Africa
    A first-of-its-kind artificial intelligence expo, AI Expo Africa, will take place in Cape Town from 9-11 September 2018... read
    SANDF set to wow Rand Show visitors!

    Issued By Rand Show

    Marketing
    #NewCampaign: You'd never believe what some school girls use as substitutes to sanitary pads
    #NewCampaign: You'd never believe what some school girls use as substitutes to sanitary pads

    Jessica Tennant

    During my adolescent years, an endless supply of sanitary pads 'magically' appeared in my toiletry cupboard. I had never thought of such things as luxury, but essential and not optional, oblivious to the reality that some school girls from underprivileged backgrounds miss school for weeks at a time when menstruating. Thanks to campaigns that have increased awareness and support for these girls, I did not realise the extent of this or what it means exactly, until... read
    Marketing and branding: Outsource or hire?
    Marketing and branding: Outsource or hire?

    Kirsten McLeod Grobler

    Start the new year finding an agency that understands what you do and who your target market is, and work with them to generate a plan to heighten awareness of your brand name and drive product sales... read
    Brands with a purpose: Engaging where it matters
    Brands with a purpose: Engaging where it matters

    Stuart Innell

    With many of our fellow countrymen struggling to make ends meet, brands have stepped in to provide them with a picture of a future worth striving for... read
    Ed Sweetman via
    How print supports the trend toward hyperlocal marketing

    Vaughan Patterson

    There has never been more demand for hyperlocal marketing than there is today. And print is one of the best methods to support hyperlocal reach... read
    Sage advice for collaborating creatives
    Sage advice for collaborating creatives

    Devon Meerholz

    Devon Meerholz writes about a scenario when the client asks (demands) that two erstwhile competing agencies work together... read
    Sign up for our webinar and find out how to create effective multichannel marketing campaigns

    Issued By Kantar Millward Brown

    Media
    Chris Maroleng is the new COO of the SABC
    Chris Maroleng is the new COO of the SABC

    Kgaugelo Masweneng

    The South African Broadcasting Corporation (SABC) has officially announced that Chris Maroleng has been appointed as the new chief operations officer of the public broadcaster... read
    Winners of the SAMIP Innovation Challenge announced
    Winners of the SAMIP Innovation Challenge announced
    Nine organisations, startups and nonprofits have been selected as winners of the South Africa Media Innovation Program's (SAMIP) first Innovation Challenge... read

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    Media Freedom
    Promoting media freedom across the globe
    Promoting media freedom across the globe
    Deutsche Welle has launched DW Freedom, a project to encourage and protect freedom of speech and media freedoms around the world... read
    Mobile
    Book the only internationally recognised qualification in mobile marketing with Boo-Yah!

    Issued By Boo-Yah!

    Mobile app fatigue - what is it and what can you do about it?
    Mobile app fatigue - what is it and what can you do about it?

    Lynette Hundermark

    Eight years after the global "app-splosion", even in a country like South Africa where smartphone adoption took a little longer than the rest of the world to catch up, "app-overload" aka "app-fatigue" is now a thing... read
    PR & Communications
    Marsascala enjoys a reputation as one of the prettiest seaside villages in the south | Mark Leach
    A South African's guide to moving to and making it in Malta: Clean sweeps and dirty reputations

    Marcus 'The Maltese Falcon' Brewster

    I want to share two secrets with you. Firstly, how a lifetime in PR has qualified me, unexpectedly, to thrive in Malta. And secondly, to address the fear that all South Africans secretly have about living abroad... read
    Reputation is the be-all and end-all
    Reputation is the be-all and end-all

    Clare O'Donovan

    In light of the Capitec/Viceroy debacle, Clare O'Donovan takes a look at the top five risks that could impact reputation and which she believes should be the top priority for corporate South Africa... read
    Production
    A tribute to the legendary Bra Hugh Masekela

    Issued By Howard Audio

    Radio
    Radio2000 invited to broadcast in Tanzania to promote arts, culture and tourism
    Radio2000 invited to broadcast in Tanzania to promote arts, culture and tourism
    By invitation from the Tanzania Tourist Board, Radio2000 will tour the country from 4-11 February 2018 to create content around the annual Sauti Za Busara Music Festival and tourism in Tanzania... read
    2017 was the sound of your life on OFM

    Nick Efstathiou

    Issued By OFM Radio

    Tuks FM welcomes new station manager

    Issued By Enterprises University of Pretoria

    Research
    Africa's consumer goods and retail sectors driven by expanding middle class, tech development
    Africa's consumer goods and retail sectors driven by expanding middle class, tech development
    In Africa and the Middle East, the value of mergers and acquisitions transactions is expected to rise to $6.4 billion in 2018 and will continue to rise in 2019, to $6.6 billion... read
    Retailer spend on AI to reach $7.3bn by 2022
    Retailer spend on AI to reach $7.3bn by 2022
    As retailers target new avenues to increase personalisation of the customer experience, global retailer spending on AI is predicted to reach $7.3 billion per annum by 2022... read
    TV
    Image credit:
    Manyi's ANN7 to lose its DStv spot

    Nick Hedley

    MultiChoice had decided to axe the Gupta-linked ANN7 channel from its DStv platform, the payTV group said on Wednesday... read
    New appointment to lead CNN sales in EMEA
    New appointment to lead CNN sales in EMEA
    CNN has appointed an EMEA content sales lead to work with broadcast and digital partners... read
    Contestants revealed for Tropika Island of Treasure Maldives

    Issued By Clover

    Fox's brand-new thrilling espionage drama Deep State to premiere in April

    Issued By Fox Network Group

    Youth Marketing
    Youth Trends 2018

    Mokebe Thulo with contribution from Kgomotso Mokob

    Issued By HDI Youth Marketeers

    Design Indaba
    Johannes Torpe announced as speaker at Design Indaba 2018
    Johannes Torpe announced as speaker at Design Indaba 2018

    Juanita Pienaar

    Danish designer and CEO and creative director of the design company, Johannes Torpe Studios has been announced as one of the speakers at this year's Design Indaba Conference 2018... read
    Neri Oxman © Noah Kalina.
    Neri Oxman announced as speaker at Design Indaba 2018

    Juanita Pienaar

    Architect, designer and inventor, Neri Oxman, has been announced as one of the speakers at this year's Design Indaba Conference 2018... read
    IAB Digital Summit & Bookmarks
    Jade Amic - Native VML's creative group head and chair of the Bookmarks 2018's 'innovative engineers' jury panel.
    #Bookmarks2018: Digital jury jabber with... Jade Amic

    Leigh Andrews

    This year, we'll see the 10th ever IAB Bookmark Awards taking place after the fourth Digital Summit on 1 March in Johannesburg. With award judging underway, I got some behind-the-scenes insights with Jade Amic. She's Native VML's creative group head and chair of the Bookmarks' 'innovative engineers' jury panel... read
    Speakers: Musa Kalenga, Carmen Murray, Wayne Hull, Heba Sayed, Josephine Buys, Elizabeth de Stadler.
    IAB SA Digital Summit speaker lineup announced
    IAB SA has announced the provisional speaker lineup for the annual IAB SA Digital Summit, which takes place on 1 March 2018... read
    Behind the Selfie
    Ngubane captions this
    #BehindtheSelfie with... Veli Ngubane

    Leigh Andrews

    This week, we go behind the selfie with technophile Veli Ngubane, 34-year-old founding partner and chief creative officer at Avatar... read
    Cannes Lions
    Cannes Lions announces final jury presidents for 2018
    Cannes Lions announces final jury presidents for 2018
    The Cannes Lions International Festival of Creativity has released the remaining names of the 2018 jury presidents... read
    Loeries Creative Week Durban
    Kennedy and Ross.
    #LoeriesRanking with... King James Group

    Leigh Andrews

    What better way to creatively ease into the working year than with a reminder of some of last year's top contenders at the Loeries? We continue the local insights with King James... read
    Entries open for new look Loeries, celebrating 40 years!
    Entries open for new look Loeries, celebrating 40 years!
    The 2018 Loeries will feature a bold new look to celebrate 40 years of rewarding creativity... read
    Africa
    Tell the authentic stories of Africa
    Tell the authentic stories of Africa

    Moliehi Molekoa

    With fake news on the rise, Africans need to tell authentic stories on their own platforms... read
    International
    Facebook booming even as time spent on it drops
    Facebook booming even as time spent on it drops
    SAN FRANCISCO, US - Facebook on Wednesday reported a big jump in profits even though people are spending less time on the world's biggest social network... read
    CBS to evaluate possible Viacom merger
    CBS to evaluate possible Viacom merger
    NEW YORK, US - US television network CBS announced on Thursday it will explore a possible merger with Viacom amid accelerating consolidation in the media industry... read
    Facebook bans ads for cryptocurrencies
    Facebook bans ads for cryptocurrencies
    WASHINGTON, US - Facebook says it is banning all ads related to cryptocurrencies in an effort to fight scams... read
    Lisbon Advertising Awards executive jury. Image supplied.
    Lisbon International Advertising Festival announce executive jury
    Lisbon International Advertising Festival has announced the executive jury panel for its third edition... read
    Ajaz Ahmed is the new jury president of Lisbon International Advertising Festival's executive jury panel. Image supplied.
    Registration opens for Lisbon Advertising Festival and jury president announced
    Registration for the Lisbon International Advertising Festival has officially opened and the new jury president of the executive jury panel is announced... read
    Business
    Water-saving hackathon kicks off 9 February
    Water-saving hackathon kicks off 9 February
    Startupbootcamp (SBC) Cape Town and RCS Group are hosting a water-saving hackathon from 9-10 February 2018 to commission technology from the wider Cape community in a bid to #DefeatDayZero... read
    Second petrol price drop may bring further relief
    Second petrol price drop may bring further relief
    For a second consecutive month, motorists can expect further relief at the pumps with the price of all grades of petrol and diesel expected to drop when the minister of energy announces the final petrol price changes on 7 February 2018... read
    Gerrie Fourie, CEO, Capitec. Photo: Capitec
    Getting to grips with Capitec claims

    Hanna Ziady

    Viceroy Research's report contains a number of explosive allegations against Capitec, including that its bad debts are massively understated and it should be placed into curatorship... read
    Xoliswa Hlongwane, CFO designate at uShaka Marine World
    #BizFinFocus: Making a splash in the world of public sector finance
    Xoliswa Hlongwane is about to take over as uShaka Marine World's chief financial officer (CFO). She shares her insights on working in the public sector... read
    Climate change as seen from space
    Climate change as seen from space

    René Garello

    The French National Centre for Space Research recently presented two projects for monitoring greenhouse gas emissions (CO2 and methane) using satellite sensors... read
    Platform launched for Day Zero volunteers
    Platform launched for Day Zero volunteers
    The Water Institute in Southern Africa (WISA) has launched a platform on which volunteers can pledge to donate time or goods to assist officials tasked with managing the Cape water crisis... read
    Future-fitting SA businesses
    Future-fitting SA businesses

    Danette Breitenbach

    Technology, and the speed of technology, and skills are two of the country's CEOs most significant business concerns which also include cyber threats. This was the finding of PwC's most recent Annual Global CEO Survey... read
    Quotes
    James Joyce
    "I am tomorrow, or some future day, what I establish today. I am today what I established yesterday or some previous day."
    Samuel Beckett
    "We are all born mad. Some remain so."
    Christian Bale
    "It's not who I am underneath but what I do that defines me."
    Mort Sahl
    "My life needs editing."
    Carl Sagan
    "The universe seems neither benign nor hostile, merely indifferent."

    More quotes  Submit a Quote
    Twitter
    socialmedia2day
    @socialmedia2day
    What are key #digitalmarketing trends for small businesses? https://t.co/kM0skI7eXU
    adage
    @adage
    Which brand is winning the #SuperBowl?
    grightford
    @grightford
    Clever creative and media strategy. Makes you think. And on Brand. https://t.co/sMy4OJMigK
    AntonRSA
    @AntonRSA
    How AI marketing can help brands right now https://t.co/8PE4qYIaRF
    More tweets  Follow

    New business
    • The Liz McGrath Collection appoints The P.R Team - more info
    • Lauren Shantall to manage Design Indaba's PR - more info

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    New appointments
    • Collective ID names new managing director - more info
    • Tiso appoints new Sowetan, Sunday World editors - more info

    More people  Submit a Person
    Jobs offered
    Database/Sales Co-ordinator - Johannesburg
    Scan Display's Johannesburg office is looking for a self-starter to assist with the sales and database management function. Excellent written and oral communication skills are essential. Read more >>



    Senior Events Administrator - Johannesburg
    Litha CommunicationsSenior conference event administrator, minimum five years at senior level in events or PR. Worked with online registration, bulk emails/SMS services and budgets. Expert in Microsoft Excel/PowerPoint Read more >>



    Media Sales Executive - Johannesburg
    Energetic mid-junior weight media sales executive with experience in the advertising and media sales environment to manage own portfolio of clients to ensure that sales targets are achieved. Read more >>



    Managing Designer - Cape Town
    Oxford University Press currently seeks to appoint a suitably qualified and experienced managing designer. Applications close 6 February 2018. Read more >>



    Graphic Designer - Print/Digital - Johannesburg
    Senior graphic designer for agency in Bedfordview. Join a dynamic team and grow with a our varied client base. Print and web design. Time to move. Apply now. Read more >>



    Video Editor/Cameraman - Johannesburg
    Video editor/cameraman for our studio in Bedfordview. Create corporate videos, interviews viral videos, drone footage and more. Seeking experience video editor with camera skills. Apply now. Read more >>

    Media Sales Manager - Cape Town
    Smart Green Home Magazine seeks media sales manager. Work closely with a supportive and like-minded publisher to grow the publication and your income into the future. Read more >>


    Technology Writer - Internship - Johannesburg
    IT News Africa is seeking an intern to join the editorial team in Johannesburg. The successful candidate is someone who lives and breathes social media and loves technology. Read more >>


    Marketing Officer - Somerset West
    Somerset College seeks to employ a marketing officer who will report directly to the head of marketing, and who will be responsible for the marketing of the whole college. Read more >>


    New events to diarise
    InDesign basic to intermediate
    Multidimensions - 1 Feb 2018, Johannesburg


    Internal Communication
    PRISA - 5 Feb 2018 to 6 Feb 2018, Western Cape


    InDesign pro skills
    Multidimensions - 5 Feb 2018, Johannesburg


    Illustrator basic to intermediate
    Multidimensions - 5 Feb 2018, Johannesburg


    Smartphone photography course
    Orms Cape Town School of Photography - 6 Feb 2018 to 27 Feb 2018, Cape Town


    Time of the Writer International Festival
    12 Mar 2018 to 17 Mar 2018, Durban


    Public relations and communication skills
    M Hill Business Solutions - 14 Mar 2018 to 16 Mar 2018, Kempton Park, Johannesburg


    Media and Election Reporting: Local, Provincial, and National Elections
    IAJ - Institute for the Advancement of Journalism - 23 Apr 2018 to 24 Apr 2018, Johannesburg


    Journos' writers gym
    IAJ - Institute for the Advancement of Journalism - 19 Jun 2018 to 21 Jun 2018, Johannesburg


    Women In The Workplace Conference 2018
    Nduna Project Consulting - 23 Aug 2018 to 24 Aug 2018, Johannesburg


    Graphic design for non-designers
    PRISA - 12 Feb 2018 to 13 Feb 2018, Polokwane | 21 Jun 2018 to 22 Jun 2018, Randburg | 17 Sep 2018 to 18 Sep 2018, Cape Town


    Essentials of Digital Media Management
    Rhodes University Sol Plaatje Institute - 12 Feb 2018 to 16 Feb 2018, Johannesburg


    Essentials of digital media management
    Rhodes University Sol Plaatje Institute - 12 Feb 2018 to 16 Feb 2018, Johannesburg


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