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- Haydn Townsend, IAB SA chair has announced that Paula Hulley, IAB SA CEO will not be renewing her contract into 2022.
- On 16 September 2021, Netflix announced a commitment of $400,000 (R5.5m) in the form of a grant and creation of scholarships to extend the support for Black representation in the film and TV industry to the creative ecosystem in South Africa.
- Everything has changed. That is a given. And so when Net#work BBDO moved into their new offices and started unpacking the 27 years of awards haul for the shelves, the leadership team had, well, a meltdown.
- Geometry's Cape Town team have joined VMLY&R South Africa, expanding VMLY&R's service offering and creating the means for the company to be even more channel-agnostic. Jarred Cinman, CEO of VMLY&R South Africa, shares more. Evan-Lee Courie
- With the recent announcement of Paula Hulley's resignation as CEO of IAB SA, we spoke with her to find out more about her time as IAB SA's CEO. Emily Stander
- Pick n Pay Smart Shopper has finally regained its position as the most used loyalty programme in South Africa, nudging the Clicks ClubCard programme into second place after three consecutive years in the top spot.
- The Clicks Group has said that its total South African Special Risks Insurance Association (Sasria) claim related to the civil unrest in July amounts to R726m, comprising loss of stock of R522m (carrying value of R334m), replacement of fixed assets of R182m (carrying value R61m) and other costs of R22m.
- YouTube has announced that the YouTube NextUp programme will be available in Nigeria and South Africa. The programme is an opportunity for local creators to take their content creation to the next level.
Entries open for new look Loeries, celebrating 40 years!
The 2018 Loeries will feature a bold new look to celebrate 40 years of rewarding creativity.
The iconic new logo that makes the distinctive Loerie the centrepiece, combined with a striking brand identity, was designed by 2017 Loeries grand prix winner, Grid Worldwide.
The Loeries icon is now the main feature across all brand collateral, from primary assets through co-branding and all the way to photographic treatment, while the brand identity exudes the fact that the Loeries is aspirational, inspirational, prestigious, esteemed and coveted.
The new branding uses a wide colour palette to differentiate each aspect of the Loeries such as Creative Week, finalists, Official Rankings, etc.
“The confidence of what the Loeries represents needed to be visualised. Hence, the bird not hiding in the bush, but confidently in flight. Loeries represents creative excellence. It’s the awards show that reminds us that creativity is a currency and when executed to its full potential, brands, agencies and individuals thrive,” says Nathan Reddy, founder and CEO of Grid Worldwide and Loeries 2017 Hall of Fame inductee.
“Not since 2005 have we had such a significant rebrand.The Loeries has been rewarding creativity for 40 years, so the timing is right as we continue to spread our wings and garner heightened attention in the region as the gold standard for recognising outstanding work across Africa and the Middle East. We're thrilled to be working with our 2017 Grand Prix winner Grid Worldwide on such an important project,” says Andrew Human, CEO, The Loeries.
The entry deadline for all work across Africa and the Middle East is 15 May, and all work must flight before 31 May.
Human says that he is expecting more than 3,000 entries this year, with at least 20% of those coming from outside of South Africa. “The Loeries is the benchmark of the best work being produced in our region,” he says.
“We began in 1978 to promote a brand-new medium in South Africa: Television! Forty years later, the Loeries has evolved into the most recognised mark of excellence in the advertising and brand communication industry across Africa and the Middle East – covering 70 countries and over 2,000 languages!”
“Today we look at every point where a brand interacts with people – traditional categories like film, print and radio but also areas like digital, design, music videos, architecture, live events, PR, shared value, and service design."
All information on this year’s categories and entry guidelines can be found on loeries.com.