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Devon Meerholz

Chief Creative Officer at IMImobile SA
Location:South Africa

Profile

Devon Meerholz is Chief Creative Officer at IMImobile, a global software and solutions group with a presence in over 60 countries worldwide. Devon's unique approach to creativity is put to good use at IMImobile's Johannesburg office. Here he works with a multidisciplinary team to develop SA-specific mobile initiatives from bank statements to cross-platform personalised marketing videos that enable the company's clients to speak to current and potential customers in more visual, appealing and creative ways.
How marketers can prevent 'capture'

When state capture first started making its appearance in public discourse towards the end of the previous administration, it was greeted with derision by many...

By Devon Meerholz 22 Aug 2019

Marketing in meltdowns must be mobile

When growth is negative, the currency in free-fall, and politicians reckless, stick to what works to survive to be experimental when things pick up - and they will...

By Devon Meerholz 4 Jul 2019

RCS technology boosts CX by enabling consumers to 'touch & feel' messaging

From being the numberplate prefix for the Western Cape town of Knysna, 'CX' is today popping up all over the web as the marketer's shorthand for 'Customer Experience'...

By Devon Meerholz 16 May 2019

Ad industry well-placed to boost SA education

Our current challenges that include perpetual spoiler Eskom throwing shade at our economy should not distract us from South Africa's impressive achievements...

By Devon Meerholz 7 Mar 2019

Cheaper mobile data set to unleash mobile innovation

The close of last year contained some especially good news for the South African mobile consumer...

By Devon Meerholz 25 Jan 2019

Sage advice for collaborating creatives

Devon Meerholz writes about a scenario when the client asks (demands) that two erstwhile competing agencies work together...

By Devon Meerholz 29 Jan 2018

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