8 Oct 2012

Marketing & Media | South Africa

 
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Seven reasons to use digital direct marketing

Do you as a retailer use digital direct marketing? If not, then here are seven reasons why you should.

Interbrand Best Global Brands 2012 survey results have found that while Coca-Cola still holds the top spot, technology is where all the action is at the moment.

For action of a different sort, we only have to look to Mangaung. However, Talifhani Munzhedzi reckons that while the bun fight that is the leadership tussle plays out, the media must not give South Africans a raw deal leading to Mangaung and needs to report on the issues and policies that will impact on us all.

Where would we be without the SABC? Not only do they provide some news, but apparently make it as well - but for all the wrong reasons. According to weekend newspaper reports, there's a litany of wastage, misspending and "looting" going on at Faulty Towers.

If you have a business and therefore employees, there's a raft of legislation that affects you and how you run your business and employ - and dismiss people. Brandell Turner unpacks employment equity and gives you some insights into how the legislation works.

Biz Takeouts Podcast 40 concentrates on Google products in South Africa and tells you more about them.

Rod Baker: Content Director

PS Find out more about the products offered by Google South Africa, by listening to the latest Biz Takeouts podcast from the Biz Takeouts Marketing & Media radio show.

PPS Take a look at the latest Ornico ad showcase.

Responses to this column welcomed in our editor's column archive. Please send all South African marketing and media news to marketingnews@bizcommunity.com, opinion pieces to contributors-marketing@bizcommunity.com and international news to internationalnews@bizcommunity.com. For more on how to contribute to Biz, go here. Also follow @Bizcommunity on Twitter and join us on Facebook.

Top stories


Editorial news

Marketing & Media


[Biz Takeouts Podcast] 40: Google products in South Africa
Find out more about the products offered by Google South Africa and how and why business's should be using the Google range on products, by listening to last week's podcast of the Biz Takeouts Marketing & Media radio show - which airs every Thursday 5pm-6pm streamed live via 2oceansVibe Radio. [twitterfall] Read more >>

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Creative Week Cape Town


CRM


A realistic look at social media and the contact centre
[Deon Scheepers] Twitter and Facebook are rapidly becoming the new kids on the block as a way for customers to complain, get information, and provide feedback to companies. For enterprises that want to provide top-level customer support and service, integrating social media with the contact centre is one way to serve customer service needs and help customers get solutions to their problems. Read more >>

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Producing passionate people
[Cyndi de Vries] I'm sure you'll forgive the alliteration, but it's necessary. Have you ever been listlessly assisted by a supermarket cashier? Or been to the reception area at big business's head office where the receptionist is merrily filing her nails, playing solitaire or (the horror), Facebooking? Read more >>

On growth and Africa expansion
[Kingsley Potter] Human beings are a forward reaching species. We want more. We aspire for growth regardless of our circumstances. The cycle of growth and stasis is a natural state for natural elements that are wholly governed by the laws of nature. Human beings, though governed by the natural and physical laws of nature, have one key attribute that pushes against the laws, Thought & Intelligence. Honing these two took us to the moon and beyond. Read more >>

Will Sanral show how to handle the angry customer?
[Aki Kalliatakis] The Sanral road-tolling saga could provide the how-to or how-not-to guide on the management of angry, hurt and exploited customers. Read more >>

Special focus on media freedom & right to know


Sweeping reforms to press regulations announced
On Wednesday 3 October 2012, the Press Council of South Africa announced sweeping reforms to press regulations at an event at Constitutional Hill, Johannesburg. Much stronger public participation in the Press Council of South Africa and its adjudication procedures is the most notable change. Read more >>

Marketing


Moving on from failing focus groups
[Chris Moerdyk: @chrismoerdyk] Over the past three decades I have observed countless focus groups and for the life of me I cannot remember a single one from which I emerged thinking that it had delivered trustworthy data. Read more >>

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Four ways digital media has changed the marketing landscape
[Chemory Gunko] The introduction of digital media into our marketing portfolios over the past few years has dramatically altered the way we approach our marketing strategies, and the kinds of things we do with our brands. Read more >>

The social start-up
[Reece Easthorpe] OK, so let's talk social media, the thing that is this multi layered complex series of platforms. One platform in particular, Facebook, is like the science of social media. It seems like everything you do on Facebook either ties in closely to your personality or is targeted to a certain personality type group. The deeper you go into it the more strategic approaches you come across. Some approaches display serious angles of manipulation and others some hard, cold casing, corporate bitch slapping. Read more >>

Advertising


Why agencies don't advertise themselves
[Grahame Hall] In a recent article on Bizcommunity, PR pundit Peter Mann asks the pertinent question "Why Don't Agencies Advertise?" Read more >>

Branding


Interbrand Best Global Brands 2012 survey results announced
[Gaelyn Scott] The results of the Interbrand Best Global Brands 2012 survey were announced at an event in Johannesburg on Wednesday 3 October 2012. Read more >>

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Internal Branding - how to implement effectively & ensure commitment from your entire organisation
Attend this one-day workshop on 9 October 2012 in Johannesburg. Learn best practices & latest tools on unlocking the power of your employees to deliver on your brand promise & create real competitive advantage. More information, CLICK HERE
Why Brand ANC needs to be re-charged
[Thabani Khumalo] There are times in the brand life cycle when it needs to be refreshed, restructured, revitalised, rejuvenated, re-worked, repositioned and even re-launched to take it to a different level. This happens not only for brands which may not be doing well but also for brands that are doing well - but would like to do better in its response to growing challenges. Read more >>

Cinema


CSI


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Design


Digital

    Your source of digital advertising  

Landbou.com at digital cutting edge for SA magazines
[Gill Moodie: @grubstreetSA] Landbouweekblad may be more than 90 years old and serves a largely conservative section of society but it is also a digital pathfinder for magazines. Bizcommunity finds out from Landbou.com's digital manager Jan Bezuidenhout and web editor Corli van der Merwe how well the site is doing, how it protects the titles's circulation and why many young farmers are at the cutting edge of tech today while they wait for the broadband ship to come into SA's rural areas. Read more >>

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The tectonic clash of brand name identities
[Naseem Javed] With the exception of a very small percentage, by and large most branded empires with single or dozens of brand name identities are now feeling the intense heat all over the world. The slow combustion, smoke and pending flames are inevitable. Read more >>

Direct marketing


Seven reasons why retailers should use digital direct marketing
In the midst of an economic downturn, retailers today need to explore effective marketing options that speak to an ever-growing community of mobile and digitally savvy consumers. In trying to get a handle on what drives consumers in the retail space, Demographica undertook two years of research into the retail industry and retail advertising as part of its commitment to building global best practice. Read more >>

Events & conferencing


The great conference con
[Marion Scher] This is a column I've wanted to write for many years, but as someone who earns a living partly out of talking at conferences I thought to wise to keep my Sagittarian mouth shut on the topic. Read more >>

Magazines


Media


SAARF AMPS Jun 2012: Most South Africans remain true to their media
With the release of the latest All Media and Products Survey, AMPS Jun 12, by the South African Audience Research Foundation (SAARF), the broad-strokes view of the media industry indicates that South Africa's media players are showing positive audience results midway through the year. Read more >>

The media must not give South Africans a raw deal leading to Mangaung
[Talifhani Munzhedzi] Last week marked the beginning of a very significant period for the ANC if not the whole of South Africa. The ruling party officially opened the leadership nomination process at all its branches leading to 53rd ANC National Conference in December. Already on Monday, the Eastern Cape ANC Youth League had put names forward for the top six. Read more >>

Mobile


Newspapers


Online media

    Online Media section proudly sponsored by  

Social media is here - but be alert to the risks
[Rosalind Davey] As more and more companies use social media platforms as marketing and communications tools they need to be aware that it is not without risks. Read more >>

Out-of-home


PR & communications


Radio


SABC bans interviews with first black Idol
[Zenoyise John] The SABC has circulated an email to SABC radio station managers banning its stations from interviewing South Africa's first black Idol, Khaya Mthethwa. Read more >>

Recruitment


Unpacking employment equity, or consider boycotts carefully
[Brandell Turner] The recent uproar over Woolworths' employment equity policies has brought to the fore several misconceptions about employment equity (EE). Contrary to what many (White) job candidates may think, employment equity is not designed to serve as racism in reverse. Those who feel the Employment Equity Act guarantees them top posts they are not qualified for, are wrong too. The Act is intended to level the playing field and the law is clear on how it should be applied. Read more >>

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Get rid of sick leave abuse once and for all
[Andrew Breetzke] Let's talk about dealing with a situation where employees consistently take off Mondays and Fridays on the basis of sick leave. Read more >>

Research

Southern African Marketing Research Association

Corporate SA's social media use increases, queries effectiveness
The South African Social Media Landscape 2012 study, released on 3 October 2012, by technology market researchers World Wide Worx and information analysts Fuseware, reveals that 95% of major corporations surveyed have some form of social media strategy aimed at consumers. Read more >>

Sponsorship


TV


SABC: Faulty Towers at its worst
[Rod Baker] NEWSWATCH: According to yesterday's Sunday Times and today's Times Live, much of the licence fees we pay to the SABC are being wasted, misspent and if the newspaper terminology is to be used... "looted". Meanwhile, Times Live also reports taxpayers are going to be coughing up yet more cash to prop up the broadcaster's new 24-hour news channel - which in an editorial the publication says we can "ill-afford". However, some good news: The new press regulations have been well received, reports BDlive. Read more >>

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CNBC Africa to host debate at WEF
The upcoming World Economic Forum (WEF) summit taking place from 30 January to 2 February 2013 in Davos-Klosters, Switzerland will feature CNBC Africa as a host of a debate. The topic is currently being finalised with WEF organisers and the station's editorial team. Read more >>

TopTV attempting to raise capital
TopTV is in discussions with several companies that could result in the pay-TV provider selling equity in a bid to raise funds and gain other expertise to complement its business‚ it said last week. Read more >>


International
Facebook to allow users to highlight posts for fee
NEW YORK, US: Facebook has begun testing a new feature that would allow users to increase the visibility of their posts for a fee, in what appears to be a new bid to add more profitability to the social network. Read more >>

Eurobest celebrates 25 years with world-class jury presidents
LISBON, PORTUGAL / LONDON, UK: Organisers of the European Festival of Creativity, Eurobest, have today announced the impressive line-up of distinguished jury presidents, who, along with Sir John Hegarty, will lead ten juries in the award's 25th year. Read more >>

Comment: Deutsche Telekom's T-Mobile USA acquires MetroPCS
LONDON, UK: Mike Roberts, principal analyst at Informa Telecoms & Media, comments on Deutsche Telekom's T-Mobile USA acquiring MetroPCS. Read more >>

More International...


Partners
Towards a zero energy home
"Imagine living in a home that treads lightly on the environment...'', generates its own electricity, heats and cools itself and consumes very little electricity while thinking for itself.... well that's the home of today and that's the home that you can invest in...!" Alastair Armstrong, Electrical Engineer. Virtually everything we interact with in the home involves energy (think of it as money) at one level or another, writes Roger Metcalfe. Read more >>


Company news

CRM


34Woman and Kimberly Clark bring life to Huggies Momville - 34
Huggies Momville, a CRM programme that supports new and expectant moms as they embark on the ups and downs of parenthood, officially launched on 1 September through a mix of media events, activations and unique in-store displays. Read more >>

Marketing


The time for mobile marketing is now! - Knowledge Resources
It's time to tap into the power of mobile to grow your brand, increase sales and engage with your customers through the most personal of all communication mediums. Integrating mobile marketing into your overall marketing mix can't be ignored any longer. Read more >>

GfK expanding in Africa - GlobalEDGE
With effect from 1 October 2012, GfK completed the full acquisition of South African market research organisation GlobalEDGE Marketing Consultants. This move further strengthens the Group's presence in the Consumer Experiences sector on the African market. Read more >>

A strategic roadmap is vital for data-driven success - Acceleration eMarketing
[Richard Mullins] Marketers are starting to drown in data, from a range of customer databases and touch points. Not only are they able to tap into their own marketing systems (including CRM, email, Web analytics, and more) for data but they can also leverage data from a range of third-party sources for insight into their customers. Read more >>

Differentiate or die? - Yellowwood Future Architects
[Nicole Zetler] We as marketers are obsessed with the concept of differentiation. Perhaps it's because this piece of brand wisdom has been drilled into us from an early age or maybe it's because we cannot conceive of developing a marketing strategy or campaign without it? Read more >>

Advertising


Platypus wins Grand Prix, Golds, Silvers and Bronzes at Loeries - Platypus
Platypus Productions was one of the big winners at this year's Loerie Awards, working with Ogilvy Cape Town on three multi-award-winning campaigns. Read more >>

Terence Neale's new Halls ad named one of the BestAdsonTV - Egg Films
Egg Films' Terence Neale directed the latest Halls' TV commercial featuring a wire-frame car artist who needs a Halls to breathe deep and make his move. Read more >>

Things are heating up at Volcano - Volcano Advertising
Volcano Group - one of South Africa's leading independent agencies, and members of global network ICOM+In, have won the through the line Patley's Tabasco account. Read more >>

human.kind develops tasty ad campaign for Montego - human.kind
human.kind recently developed an advertising campaign for pet nutrition specialists, Montego. The brand includes top quality dog and cat food as well as a treats offering for pets. The family-run, proudly South African company approached human.kind off the back of some successful adverts produced by the agency. Read more >>

Volcano takes to the road - Volcano Advertising
Volcano Advertising has just wrapped a nationwide campaign where they were afforded the opportunity to tell their client - MAN Truck & Bus - to hit the road, literally. Read more >>

The Agency's marketing and advertising services pay off for client AVBOB - The Agency for Advertising and Marketing
With a substantially smaller marketing budget than its competitors, AVBOB has won third position in the Sunday Times Top Brand Awards. Read more >>

Toyota tells consumers to 'Go Play' - Draftfcb (South Africa)
Toyota South is revving the South African vehicle market with the launch of the Toyota 86. The high-performance coupe made a grand entrance with a television commercial that tells potential buyers to 'go play'. This is being supported by a through-the-line campaign. Read more >>

MACHINE celebrates Loeries success - MACHINE
MACHINE's success at the Loeries has firmly established the agency as a formidable force on the advertising landscape. In their first Loeries performance MACHINE won eight Loerie awards in total, one gold, three silver, three craft certificates and a bronze. Read more >>

Xolisa Dyeshana appointed Loeries Chairperson - Joe Public
Joe Public's Creative Director, Xolisa Dyeshana, has been confirmed as the newest Loeries Chairperson. Xolisa takes over the reins from Bonsiswa Pezisa as he begins his two-year tenure. Read more >>

Branding


Interbrand releases 13th annual Best Global Brands Report - Interbrand Sampson
Coca-Cola, Apple and IBM lead Interbrand's 13th annual Best Global Brands report. Facebook (#69), enters the report after making headlines as the third largest IPO in US history, and Google (#4) experienced a 26% increase in brand value over the last year, exceeding rival Microsoft's (#5) brand value for the first time. Read more >>

BMW Zambesi Mottorad launch - Tungsten
Tungsten has just completed the structural branding at one of South Africa's biggest motorcycle dealerships, Zambesi, with an innovative and dynamic approach to the way motorcycles are showcased. Read more >>

CSI


Graffiti goes green and gives hope to township unemployed - Graffiti
Vehicle branding and transit media company Graffiti has recently partnered with recycling NGO Tatamatents, to assist in the recycling of all Graffiti's PVC and vinyl end-rolls, off-cuts and misprints. Read more >>

Cape Homemakers Expo joins forces with CTICC to make a difference - HOMEMAKERS
This year the impact of the Cape Homemakers Expo was felt as far afield as Ceres. As a result of a concerted effort by the organisers and exhibitors to contribute to the social upliftment of the Western Cape's disadvantaged communities, one of the centre's community partners was the recipient of much needed building materials. Read more >>

Design


Johannesburg design agency Blue Apple picked for Australian iPad application project - Blue Apple
Johannesburg design agency, Blue Apple, was recently commissioned by Australian company, AFI Branding, to create an iPad application in 3D, as the local creative agency was unable to do so within the time required. Blue Apple had been referred to AFI Branding by one of their clients in Melbourne. Read more >>

Digital


Aqua appoints Head of Strategy and Client Service - aqua
Leading full-service, new media and digital agency, Aqua, has announced the appointment of Julie Humphreys as Head of Strategy and Client Service, Aqua Group, with immediate effect. Read more >>

Some SEO tips for Google Image Search - Digital Fire
Images are often overlooked as an asset when it comes to optimising for organic search results. By actively managing the SEO (search engine optimisation) of all images on your brands website and blog, you can expect images to generate traffic through image as well as universal search. Read more >>

Aqua appoints General Manager - aqua
Leading full-service, new media and digital agency, Aqua, has announced the appointment of Lauren Damant as General Manager of Aqua Group. Read more >>

Converse new website launch - Bluegrass Digital
Recently Bluegrass Digital developed and launched the new brand website for Converse SA. Converse, a cool global shoe brand, needed an equally cool interactive brand website to showcase their products and campaigns. Read more >>

Popimedia ventures into Peugeot's world first, social media live-streamed campaign - Popimedia
Lucky du Plessis, a comedian and 94.7 Highveld Stereo DJ, has embarked on a mission in and around Johannesburg driven by the tweets of online users. "Let your TWEETS drive" allows Facebook Fans and Twitter Followers to dictate where Lucky goes, what he eats for lunch and even the questions he asks his guests! Read more >>

Facebook re-targeting - DQ&A Media Group
[Saskia Delfgaauw] Believe in re-targeting. Although it is a relatively old technique, re-targeting has not taken the full step into social media. And now Facebook has allowed external companies to re-target on their network. This makes it easier to create scaled campaigns for advertisers, and DQ&A Media Group is proving their success. Read more >>

Hellocomputer charges ahead with social media - Draftfcb (South Africa)
Hellocomputer has recently secured a number of local and African brand accounts of Pernod Ricard. The accounts consist of Red Heart Rum, Olmeca Tequila, The Glenlivet and Havana Club in South Africa and Jameson Irish Whiskey, Absolut Vodka and Chivas Regal in East Africa. Read more >>

Striata seeks enterprise development candidates - Striata SA
[Alison Treadaway] Alison Treadaway, managing director at Striata, a global leader in paperless communication says Striata is seeking small black-owned IT businesses to support with messaging strategy, software and services. Read more >>

Events & conferencing


Gabriel celebrates a decade with rAge - Logic
It's double digits for Samantha Gabriel this year: in a few days time, the exhibition she's helped grow from infancy turns 10. The director and owner of guest-experience agency LOGIC, Gabriel has been the event organiser of NAG magazine's gaming expo, rAge, since the show's inception in 2002. Read more >>

Destiny and Destiny Man, in association with Bisquit Cognac, bring you the Power of 40 - Ndalo Media
The next series of the Destiny and Destiny Man's Power of 40 events have been scheduled. The guest speaker is Matthew Buckland, the Managing Director and founder of the Cape Town-based digital agency, Creative Spark. Read more >>

Enter the Oliver Empowerment and Transformation Awards - Topco Media
Futhi Mtoba, Monhla Hlahla, Patrice Motsepe and Benjamin Mophatlane - these are just a few of our high-profile past Oliver Award winners. ABSA, Microsoft South Africa, South African Breweries and Lion of Africa are some of the organisations that have been recognised by the Oliver's for their transformation and empowerment efforts. Read more >>

How greener buildings impact our environment - Topco Media
Perhaps not all of us are aware of the harm our 'normal buildings' have on the environment, and the price that we will pay. Opting for greener and more sustainable house designs cuts maintenance costs and improves conditions for both us and the planet. Attend the Smart Cities Summit on 30-31 October in Johannesburg and join in the discussions. Read more >>

Exhibitions


EXSA places South Africa's indoor exhibition space into perspective - EXSA
South Africa has been ranked 26th in the world for gross indoor exhibition space, according to the 2011 UFI report '2011 World Map of Exhibition Venues'. South Africa has approximately 180 000m² of indoor exhibition space. EXSA analysed the report with regards to South Africa. Read more >>

Apps in the exhibition industry - EXSA
There are multiple benefits that a mobile app can offer the exhibition industry, especially event organisers. Organisers can see statistics, user-generated content and exactly what is popular - information that is invaluable for future shows. Read more >>

Groundbreaking performance at Electra Mining 2012 - The Exhibitionist
Electra Mining Africa once again proven its status as a world-class event, attracting high numbers of quality exhibitors and visitors, both benefiting from the platform created to showcase the latest in products, services, technologies and trends. Read more >>

Magazines


Finweek scoops exclusive interview with Jimmy wales, founder of Wikipedia - Media24 Weeklies
Leading financial news publication, Finweek, scored an exclusive interview with Wikipedia founder, Jimmy Wales, for this week's top story. He was interviewed when he recently visited South Africa to participate in a campaign for a banking group. Read more >>

Fabulous Woman magazine launch - Bonisa Media
Fabulous Woman is a quarterly, glossy, inspirational magazine which aims to unite women and encourage them to stand together on issues affecting women across all cultures, and to support each other in fighting the cause of women. Read more >>

Health Intelligence supports cancer research - Health Intelligence
The latest edition of Health Intelligence honours the extraordinary endurance and courage of breast cancer survivors by joining forces with CNA for their "In the Pink" promotion in support of cancer research. Read more >>

Mobile


Changing the 'chain' on mobile rich media - DQ&A Media Group
[Justin Campbell] Interest in mobile rich media advertising is rapidly growing awareness as advertisers look to exploit the capabilities of smart phones and tablets as part of their marketing mix. Read more >>

Two effective applications of mobile marketing for small businesses - Sweech
The mobile phone market has exploded in recent years, giving many people access to technology that was previously only accessible on a PC. While many smartphones and even standard phones provide people with access to internet services, there are many people for whom internet access is too expensive, or is simply not an option. Read more >>

Mobile marketing in Spain; from tactics to strategy - DQ&A Media Group
[Daniel Munoz-Sheridan] Interactiva, a leading marketing trade magazine in Spain, published a debate in which industry players discussed and analysed mobile marketing and its reach. In this discussion Ferndando del Rey, Managing Director of DQ&A Media Group Spain, and Marta Rodriguez, Mobile and Performance Specialist at DQ&A Media Group, joined leading industry players such as Vodafone and Ericsson. Read more >>

Newspapers


Entries for Die Burger Cycle Tour open today - Die Burger
Entries for the Western Cape's second-biggest road cycling event, Die Burger Cycle Tour, open today, 8 October 2012, at 13H00. The tour, set to take place on Sunday, 2 December, features a 92km route for experienced cyclists, and a 44km route that is ideal for novice cyclists. Read more >>

Online media


Mzansi's Sexiest 2013 reveals Top 24 hottest celebs - Avusa Media LIVE
Sowetan LIVE's annual sexy celebrity competition, Mzansi's Sexiest 2013, has revealed the Top 24 sexiest celebrities as voted for by the readers. Read more >>

2012 MyBroadband conference to be the best ever - MyBroadband
The annual MyBroadband conference has attracted an excellent speaker line-up with the CEOs from all four of the mobile networks speaking this year. Read more >>

Out-of-home


Ogilvy Cape Town wins ADreach Street Pole Ad Award - ADreach
After sifting through many entries Loerie judges finally gave the ADreach Street Pole Ad award to Ogilvy Cape Town for Stimorol's Mega Mystery, 'You Decide the Flavour'. Along with the prestigious prize, the winner receives automatic entry into the Outdoor Advertising category at Cannes and an all-expenses-paid trip for two to the event. Read more >>

Grand-Pa wraps up Skinner Street - Graffiti
Graffiti Impact Media's latest out-of-home execution for Grand-Pa puts South Africa's best-known pain reliever in full view of thousands of daily Tswhane commuters, on the corner of Paul Kruger and Skinner Streets in the heart of the CBD. Read more >>

PR & communications


Your PR is good when your reputation precedes you - Lange 360
Many have tried to find ways to show the difference between PR and advertising, explaining that advertisers buy space to convince people that a product or brand is cool and desirable, while PR merely needs to put word out there in order to create a favourable impression of your products and services. Read more >>

Production


Greatstock - official supplier of Splash collection - Greatstock
Greatstock, visual solutions company and partner of Corbis in South Africa, are pleased to announce that they are the exclusive suppliers of the Splash image content for Southern Africa, and also suppliers of Splash's extensive video content. Read more >>

Velocity wins 17 Loeries and Greg Gray wins three golds - Velocity
Velocity stood out at this year's Loeries, picking up a total of 17 awards across the board. Velocity's director Greg Gray won three golds and a total of nine awards. Read more >>

Bouffant's Dean Blumberg directs Loeries Grand Prix Winner - Bouffant
Bouffant's Dean Blumberg directed Nando's 'The Last Dictator Standing' for Black River FC which has won a Grand Prix at the Loeries. Production company Bouffant won a total of 12 Loerie Awards. Read more >>

New work: Scent, a Louis Vuitton 'Journey Awards 2012' submission - AUGUST
AUGUST founder and MD Francois Botha created a short film as an entry for the Louis Vuitton Journeys Awards 2012 which tells the story of a perfumer's encounters with different objects, moments, sounds and scents and how this inspires and guides her to create a perfume. Read more >>

Promotions


Oomph! successfully pioneers cutting-edge technology for campaign reporting - Oomph! Africa
The Oomph! team recently secured a prestigious contract with a FMCG company in the Tobacco category. One aspect of the brief included conducting a six-month mystery shopper campaign, in order to provide insights into their retail market's mind set in the South African Township market. Read more >>

Radio


Amadeus meets Adele at Toyota Jacaranda Pops - Jacaranda 94.2 FM
After a sold out performance in 2011, Toyota Jacaranda Pops is back with top mainstream music acts who will perform with the Johannesburg Philharmonic Orchestra on Saturday, 27 October. Read more >>

Nick Efstathiou is the new general manager at OFM - OFM Radio
OFM is pleased to announce that Nick Efstathiou has been promoted to general manager of OFM. Nick has an established career in radio and solid experience in management. Nick together with creative agency Joe Public was instrumental in the execution of OFM's change your tune campaign which won a Gold Grand Prix at this year's Loerie Awards. Read more >>

Recruitment


RecruitGroup launches new division - RecruitRate - Recruitgroup
2012 has been a busy year for Recruitgroup. Firstly the establishment of RecruitSite, a specialist engineering recruitment division, secondly the nomination of CEO Laura Reynolds as a finalist in the 9th Annual Top Woman Awards and now the opening of its sixth division, RecruitRate. Read more >>

VIP Payroll, BDO and Pastel Accounting partner to provide one-stop-shop for African expansion - Softline VIP
The African continent has enjoyed its best growth decade on record and today is one of the world's fastest growing regions, with six of the 10 fastest growing economies in the world. It therefore makes business sense for South African firms to look at expanding into Africa and opening branches in other parts of the continent. Read more >>

Research


Columinate appoints Henk Pretorius as CEO - Columinate
Columinate (Pty) Ltd, specialist online market research firm, has appointed Henk Pretorius as CEO of the company. The move comes after the company has shown significant growth since its inception in 2008. Read more >>

Retail


ElastiBand: Make your two-for-one a whole-in-one - Pyrotec
The multiple products promotion is one of the most recognised strategies on the retail market, and entails a brand offering an additional product, free of charge, with the purchase of a specified item. Read more >>

Sponsorship


World tours sign off on SA's biggest golf tournament - SAIL
The contract for the $8.5 million Tournament of Hope has been officially finalised between the International Federation of PGA Tours, event promoter SAIL and the Sunshine Tour, with the tournament secured in South Africa for 10 years. Read more >>



Ornico new ad showcase
Television
MTN
VW Polo GTI
CELL C
Kellogg's Corn Flakes
Cadbury PS

Radio
Vaya Mzansi
Weetbix
8.ta
Grazia
Mercedes Benz
Visit the ad showcase

Galleries
Rocking the Daisies 2012

More
Nelson Mandela Bridge illuminated in pink for Breast Cancer Awareness month

More
Jameson SAFW Opening Party

More


Government
Police winning fight against crime - Mthethwa
The crime statistics which were released recently are an indication that police are winning their war against crime, Police Minister Nathi Mthethwa says. Read more >>

Motshekga to give a report on Limpopo textbooks
President Jacob Zuma has requested Basic Education Minister Angie Motshekga to give a report back on action taken regarding the delivery of textbooks in Limpopo as well as the catch up plan for affected Grade 10 learners. Read more >>

President sends condolences to Sisulu family
President Jacob Zuma has conveyed his condolences to the Sisulu family, following the passing on of Zwelakhe Sisulu, a freedom fighter, renowned journalist and businessman. Sisulu, the son of late struggle veterans Walter and Albertina Sisulu, passed away on the morning of 4 October. Read more >>

More Government news...


Motoring
Nifty hatches added to Cruze range
[Henrie Geyser: motoring editor] Chevrolet has given its popular Cruze brand extra muscle in the shape of an attractive new hatch addition to its sedan range which will no doubt strengthen its grip on the highly competitive C segment of the local car market. At the same time, it has also added some extra power to its sedan engines and prettied the cars up with some fancy cosmetic surgery. Read more >>

Slight dip in new car sales
[Henrie Geyser: motoring editor] The South African new vehicle market was down 2% on August but slightly stronger than September last year according to the National Automobile Association of South African (Naamsa). Read more >>

More Motoring news...


Travel
St James... Charm, comfort... and even the weather report
[Brian Berkman: contributing editor, travel] The St James on Venice is a 15-roomed hotel built into one of the many grand Morningside houses. The suburb has a leafy, old-moneyed feel about it and is also home to many embassies and The Kings House, the Presidential Residence. Read more >>

[10 Things I Love About...] Maputo
[Brian Berkman: contributing editor, travel] Mozambique is a country rich in culture and unspoiled beauty. It is truly an up-and-coming destination for both business and leisure and the Carlson Rezidor Hotel Group's recent expansion into this fast-growing African paradise reinforces our investment into the continent. The ultra-modern Radisson Blu Hotel Maputo overlooks the Indian Ocean and is within easy reach of Maputo's bustling city centre. Read more >>

More Travel news...


BizLounge
Siv Ngesi - Race Card
[Jordan Scott] Two years ago, when I first started writing for BizCommunity, I had the opportunity to see Siv Ngesi live; this was back when not many people knew who he was and I had no idea how to write a review. But now, two years later, he has his very own show playing for two weeks at the Baxter Theatre and I'm a little bit better at writing reviews. (Well I hope so.) Read more >>

Isochronous: leaving time behind - " Piece By Piece"
[Johann M. Smith] The saying: "When America coughs, Britain catches a cold," can be extended to "and South Africa kaks it out". What's referred to as "influences" everywhere else, we often call "that place "they" stole it from." Seether and Nirvana. Fokkof and Alkaline Trio. The Plastics and The Strokes. Be a purist, call it postmodern trite, or blame it on Tweak for overdoing anything by Tom Delonge. It's the skeleton in the closet we drag on the wings of progress. And it's no different with Isochronous, who either love or detest a band called Mew. Read more >>

Wolwedans in die Skemer
[Duan Wanty] Finally we can say that a new era for South African films has dawned. These are exciting times - time to say goodbye to the slapstick, badly executed films that South African audiences have had to put up with until now. Read more >>

More BizLounge news...


New accounts
  • Snapplify signs NoMU recipe cards - more info
  • DigitLab welcomes City Lodge - more info
  • Livewired PR wins the XP Squared account - more info
  • Snapplify win the MME Media Group account - more info
  • New Media appoints MANGO-OMC for PR - more info
  • Snapplify signs Electric Book Works - more info
  • Double account win for HWB Communications - more info


People on the move
  • New appointments at Y&R - more info
  • Somewhere in Africa appoints Brazil market representative - more info


Jobs offered

Featured jobs

Sales Director - Cape Town
Global Africa Network, an international business-to-business media company, is recruiting a sales director to develop existing sales resources into a powerful print and online sales operation. Read more >>



Middle Weight Designer - Johannesburg
Smallish Illovo based agency with a diverse client base seeks qualified designer with minimum three years design company across a range of design projects. To start asap. Read more >>



Copywriter - Johannesburg
Freelance or perm copywriter with agency experience required - artifact.co.za Read more >>



Graphic Designer/Art Director - Johannesburg
Mid level designer wanted. At least two years' agency exp. www.artifact.co.za Read more >>


Graphic Designer/Digital Designer - Norwood
Looking for exceptional designers experienced at conceptualising and executing in both print and digital mediums. Read more >>

Junior Designer - Observatory - Cape Town
John Brown SA is part of the global John Brown Media Group. We seek to appoint a junior designer within the Edgars Club Magazine team. Read more >>

Online Sales Consultant - Pretoria
We want you! Experienced, successful sales consultant to join our dynamic, hardworking and deadline driven team. Basically you must be able to sell ice to an eskimo! Hard core sales! Read more >>

Copywriter - Johannesburg
Mid level creative copywriter wanted for awesome established agency. Conceptual, dynamic and experienced in agency. Contact andy@artifact.co.za Read more >>

Account Director - Fourways
Leading agency exp is looking for an experienced account director to run a wide variety of events for a major account. Must be hands on, proactive and passionate about events. Read more >>

Strategic Planner - Agency - Johannesburg North
Strategic planner (medium weight) with marketing degree - working experience a senior brand manager (consumer). Read more >>

Search Marketing Specialist - Johannesburg
Search engine marketing specialist required - ideally you should be Google Adwords certified, have strong SEO skills and a good handle on Google analytics. Read more >>

Operations Director - Fourways
Leading agency Exp is looking for an experienced operations director to run activations and events for a major account. Join an established and experienced team. Read more >>

Copywriter/Social Media Manager/Administrator - Cape Town - Southern Suburbs
Copywriter/social media manager/administrator. Sporting deals e-commerce platform requires a digitally and technologically savvy candidate. Tertiary qualification in media, marketing or journalism advantageous. Excellent command of English essential. Read more >>

Supervisor - Sandton/Illovo
Film Store, a film, video and digital storage facility is seeking to employ a motivated, organised person with good administrative skills and financial sense to oversee this division of Greatstock. Read more >>

Digital Project Manager - Rosebank
The project manager will be part of the digital publishing unit which is responsible for designing, launching, and managing all digital products that serve our users and advertisers. Read more >>

Senior Online Sales Executives - Cape Town
International media company recruiting experienced online sales executives to sell across ground breaking business-to-business digital platform, www.frontiermarketnetwork.com Read more >>


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New events to diarise

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Quotes
"If companies and brands do not really care about people, society and the planet, they cannot expect people to care much about them. (via warc)" - Sara de Dios López
"Just remember, once you're over the hill you begin to pick up speed. (via Brainy Quote)" - Arthur Schopenhauer
"Getting information off the Internet is like taking a drink from a fire hydrant. (via goodquotes)" - Mitchell Kapor
"People everywhere confuse what they read in newspapers with news. (via Brainy Quote)" - A. J. Liebling
"Some say Google is God. Others say Google is Satan. But if they think Google is too powerful, remember that with search engines unlike other companies, all it takes is a single click to go to another search engine. (via warc)" - Sergey Brin


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New people on biz

Witness Khumalo
Marketing & Advertising at Cyaphi Publishers
Mpho Mokoena
copywriter and desktop publisher for man made bananas(self employed)
Robert Jameson
Strategy Analyst at Yellowwood
SUNIL BHAN
Part Time Director at Google Next Star
Matt Rowles
Head of Copy at Human.Kind Advertising


New showcases on biz
Afro Corner Corporate Branding
Corporate Branding: Logo Design, Flyer Design, Letterhead and Website
[Eric Mwangi]
Satori Psychotherapy
We designed the website for Satori Psychotherapy to manage their communications and market their services.
[Willem van der Walt]
Loveshots Photos
A small photography company for which I designed the CID and website while working for Blankbook Media (with permission)
[Willem van der Walt]
Resonance Music, Resonance Live
Resonance Music and live provided live entertainment for the events, wedding and corporate market. the business has since been closed, but these are the designs done for their venture.
[Willem van der Walt]
More showcases ...

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