Marketing & Media Video South Africa

Converse brings the female narrative to the fore

In 2018, Converse in partnership with brand and communication agency, Joe Public, launched their 'All The Stories Are True' campaign. A series of long-format 90" films featuring trailblazing Kwaito group, Trompies, and well-known South African personality, J'Something, who shared their real-life 'Chuck' stories - based on the brand's most famous sneaker.

Original Article


Brand: Converse SA
Client: Bradley Knowles, Lee-Anne Mckenzie
Agency: Joe Public United
Group Chief Creative Officer: Pepe Marais
Managing Director: Khuthala Gala-Holten
Chief Creative Officer: Xolisa Dyeshana
Creative Director: Claudi Potter
Art Director: Mphela Mamabolo and Katlego Baaitse
Copywriter: Galaletsang Kgoathe
Strategy: Katlego Ditlhokwe
Account Management: Andrew Wright and Koketso Kganyago
Agency TV Producer: Vanessa Borthwick
Production Company: Dolph
Director: Katlego Baaitse
Director of Photography: Diego Olivier
Executive Producer: Chad Goddard
Lead Actresses: Karabo Poppy, Stacey Lee May, Zulaikha Patel and Robyn Brophy.
Stylist: Matt Hazel and Lenny-Dee Doucha
Post-production: Dolph
Editor: Dolph
Audio: Sergio de Cruz, Dolph
SFX: Sergio de Cruz, Dolph