In 2018, Converse in partnership with brand and communication agency, Joe Public, launched their 'All The Stories Are True' campaign. A series of long-format 90" films featuring trailblazing Kwaito group, Trompies, and well-known South African personality, J'Something, who shared their real-life 'Chuck' stories - based on the brand's most famous sneaker.
Brand: Converse SA Client: Bradley Knowles, Lee-Anne Mckenzie Agency: Joe Public United Group Chief Creative Officer: Pepe Marais Managing Director: Khuthala Gala-Holten Chief Creative Officer: Xolisa Dyeshana Creative Director: Claudi Potter Art Director: Mphela Mamabolo and Katlego Baaitse Copywriter: Galaletsang Kgoathe Strategy: Katlego Ditlhokwe Account Management: Andrew Wright and Koketso Kganyago Agency TV Producer: Vanessa Borthwick Production Company: Dolph Director: Katlego Baaitse Director of Photography: Diego Olivier Executive Producer: Chad Goddard Lead Actresses: Karabo Poppy, Stacey Lee May, Zulaikha Patel and Robyn Brophy. Stylist: Matt Hazel and Lenny-Dee Doucha Post-production: Dolph Editor: Dolph Audio: Sergio de Cruz, Dolph SFX: Sergio de Cruz, Dolph
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