Results for viral content

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#StartupStory: Kru & Co on 'going viral', why TikTok is the future of social media
#StartupStory: Kru & Co on 'going viral', why TikTok is the future of social mediaArticle

Lanie Krugel has just launched Kru & Co, a South African social media agency. We discussed the agency's startup story and social media trends for South Africa to wake up to...

Leigh Andrews 13 Feb 2020

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YouTube Rewind 2019 shows Trevor Noah, Lasizwe, Sjava, Sam Smith as SA's most-watchedArticle

Trevor Noah, Lasizwe, Sjava and Sam Smith are topping the most-watched videos list on YouTube by South Africans in 2019...

6 Dec 2019

Finalists chosen in 2019 Startup Competition
Finalists chosen in 2019 Startup CompetitionArticle

The Startup Competition 2019 from The Original Inspiration Centre by LaLiga supported by GSIC has chosen the 10 winners of the first stage of the competition...

4 Jul 2019

Woolies water challenge: What makes social media content go viral?
Woolies water challenge: What makes social media content go viral?Article

Woolies recently struck gold and landed its brand in the ever so elusive club of brands going viral, their response to catching lighting in a bottle (pun intended) was amazing and showed exactly how brands should embrace content creators in the digital space...

Hlumelo Ndoni 29 Mar 2019

Dark social and the abyss
Dark social and the abyssArticle

Viral content stems from dark social, the place where you send to your tight network. It's content that's controversial, inspiring, entertaining and not necessarily what you want to be sharing in the broad daylight of your traditional social media channels...

Elena Protulis 18 Sep 2018

Influencers: Dead or alive?
Influencers: Dead or alive?Article

Currently, there is a lot of talk about influencers and their effect on the consumer audience and whether or not they are still a relevant option as a marketing tool to market to specific audiences. Is the influencer a dying breed or are brands either overusing or generalising the influencer?

Keenan Bouwer 6 Sep 2018

5 ways CX is emotional rather than rational
5 ways CX is emotional rather than rationalArticle

Brendon Bairstow-Klopper suggests that it is more sensible to take a macro-level view by practising the peak-end rule. The peak-end rule says that customers remember their peak-experience with a brand, rather than specific interactions...

Brendon Bairstow-Klopper 4 Sep 2018

Vincent Magwenya
Imagining the possibilities of an Africanised Black FridayArticle

Black Friday has come and gone, with popular consumer products ranging from food items and electronic devices to furniture items flying off the shelves at bargain prices.

Vincent Magwenya 28 Nov 2017

Visser, Nicolson and Scott.
#BODCT: Creating engaging experiences and going viralArticle

Business of Design 2017 targeted the ultimate 21st century business dream - creating an engaging brand experience with Studio H and Thingking, with The Kiffness sharing how he goes viral on social media - not quite as easy as 1,2,3,4...

Leigh Andrews 11 Oct 2017

#BizTrends2017: Key trends in the live experience space
#BizTrends2017: Key trends in the live experience spaceArticle

Alexandre Torrao, MD of MUCHOMOO Experiential Marketing & Events Agency, Johannesburg identifies key trends for 2017 in the live experience space.

Alexandre Torrao 14 Dec 2016

How brands are using video
How brands are using videoArticle

In a world run down by information overload, video presents information succinctly and emotively, a huge asset in trying to attract attention and portray messages quickly...

Mike Saunders 1 Aug 2016

Going viral: a digital marketing myth
Going viral: a digital marketing mythArticle

One of the biggest myths in digital marketing today is the belief that you can purposefully create content with the intention of it going viral. The truth is there is no method, formula or recipe to create viral content...

Michelle Jones 26 Jul 2016

The 18 responses you need for content to go viral
The 18 responses you need for content to go viralArticle

Content that elicits extreme positive or negative emotions gets your audience's attention. Once you have their attention, it is easier to get them to share...

Amanda Patterson 21 Jun 2016

You want to go viral, do you?
You want to go viral, do you?Article

Every content provider and marketing guru desperately wants to attain the holy grail of digital content - to go viral and take their place in the internet hall of fame...

Sophie Baker 2 Feb 2016

Mitú sells minority share to WPP Digital
Mitú sells minority share to WPP DigitalArticle

Mitú, a leading online Hispanic-focused digital content creator and media company catering to young Latino audiences in the US and Latin America, has sold a minority share to WPP Digital...

15 Jan 2016

Five important tips to creating viral content
Five important tips to creating viral contentArticle

There is an art and a science to creating online content and a campaign that goes viral. The art and science are in brands tapping into the psyche of their target audiences whether B2B or B2C... (video)

Sibongile Lehloo 12 Jun 2015

Online video news: what works, what doesn't and what the future holds
Online video news: what works, what doesn't and what the future holdsArticle

South Africans are connecting to the internet - more so every day. But online no longer means just computers - it's tablets, mobiles and any device that has an internet connection...

Dan Calderwood 20 Feb 2015

When fake news goes viral, blame the media: study
When fake news goes viral, blame the media: studyArticle

WASHINGTON, US: It's true. Don't believe everything you read on the Internet...

17 Feb 2015

Is there a formula to making content go viral?
Is there a formula to making content go viral?Article

"It's gone viral" is a phrase that we tend to see constantly and in today's media-run world. While marketers are constantly trying to uncover the secret to success, the truth of the matter is, you can't manufacture authenticity...

James Timpson 17 Sep 2014

[The Bookmarks 2013]: Q&A with Bookmarks judge Laura Jordan Bambach
[The Bookmarks 2013]: Q&A with Bookmarks judge Laura Jordan BambachArticle

Bookmarks Awards 2013 judge, visiting creative director and multi-award winner, Laura Jordan Bambach chatted to me about life in the digital 'verse.

Terry Levin 6 Nov 2013

Fear and loving at the Loeries Seminar of Creativity
Fear and loving at the Loeries Seminar of CreativityArticle

Some of the world's most esteemed advertising practitioners provided a snapshot of the state of the global creative industry.

Terry Levin 23 Sep 2013

Ready for Digital Media Europe
Ready for Digital Media EuropeArticle

PARIS, FRANCE / DARMSTADT, GERMANY / LONDON, UK: Andy Wiedlin, the Chief Revenue Officer of BuzzFeed, and Fernando Magalhães Portella, the CEO of one of Brazil's fastest growing private holding companies, set the tone for Digital Media Europe, the continent's premier digital publishing conference focused on premium content strategies, digital advertising, mobile platforms, classifieds and more.

27 Mar 2013

[Thought Leadership Digibates] 06: Should social media be a pillar of your marketing strategy?
[Thought Leadership Digibates] 06: Should social media be a pillar of your marketing strategy?Article

The sixth Thought Leadership Digibate, recently hosted by Aegis Media in conjunction with Bizcommunity.com in Johannesburg, centred around whether social media should be a pillar of a marketing strategy.

9 Jul 2012

Vanessa Clark
Unpicking viral marketingArticle

Viral marketing: the holy grail of the marketing world, where your community does your marketing for you, typically by sharing, enhancing and endorsing your message. It's word of mouth marketing on steroids, thanks to the internet and social networking.

Vanessa Clark 29 Feb 2012

Greenlight comment: 'Social Search' is finally here!
Greenlight comment: 'Social Search' is finally here!Article

LONDON, UK: "...Google's integration of Google+ into its search results is a major change, one that brands and businesses must not ignore. And with Facebook having the potential to immediately capture a quarter of the search market globally were it to launch its own search engine, this move by Google has not come a minute too soon..."

16 Jan 2012

Common disinfectant degrades water-borne virusesArticle

A simple technique to make a common virus-killing material significantly more effective is a breakthrough from the Rice University labs of Andrew Barron and Qilin Li. Rather than trying to turn the process into profit, the researchers have put it into the public domain. They hope wide adoption will save time, money and perhaps even lives.

13 Jan 2011

YouTube users in SA join partner program
YouTube users in SA join partner programArticle

South African YouTube users were invited yesterday, Thursday 15 July, to apply to join the YouTube Partner Program (YPP), becoming the 16th country to join the program. Through YPP, original content creators in South Africa will now have the chance to reap rewards from their work and share revenue from ads, which can be placed within or alongside their videos.

16 Jul 2010

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