Lanie Krugel has just launched Kru & Co, a South African social media agency. We discussed the agency's startup story and social media trends for South Africa to wake up to...
Leigh Andrews 13 Feb 2020
Trevor Noah, Lasizwe, Sjava and Sam Smith are topping the most-watched videos list on YouTube by South Africans in 2019...
6 Dec 2019
The Startup Competition 2019 from The Original Inspiration Centre by LaLiga supported by GSIC has chosen the 10 winners of the first stage of the competition...
4 Jul 2019
Woolies recently struck gold and landed its brand in the ever so elusive club of brands going viral, their response to catching lighting in a bottle (pun intended) was amazing and showed exactly how brands should embrace content creators in the digital space...
Hlumelo Ndoni 29 Mar 2019
Viral content stems from dark social, the place where you send to your tight network. It's content that's controversial, inspiring, entertaining and not necessarily what you want to be sharing in the broad daylight of your traditional social media channels...
Elena Protulis 18 Sep 2018
Currently, there is a lot of talk about influencers and their effect on the consumer audience and whether or not they are still a relevant option as a marketing tool to market to specific audiences. Is the influencer a dying breed or are brands either overusing or generalising the influencer?
Keenan Bouwer 6 Sep 2018
Brendon Bairstow-Klopper suggests that it is more sensible to take a macro-level view by practising the peak-end rule. The peak-end rule says that customers remember their peak-experience with a brand, rather than specific interactions...
Brendon Bairstow-Klopper 4 Sep 2018
Black Friday has come and gone, with popular consumer products ranging from food items and electronic devices to furniture items flying off the shelves at bargain prices.
Vincent Magwenya 28 Nov 2017
Business of Design 2017 targeted the ultimate 21st century business dream - creating an engaging brand experience with Studio H and Thingking, with The Kiffness sharing how he goes viral on social media - not quite as easy as 1,2,3,4...
Leigh Andrews 11 Oct 2017
Alexandre Torrao, MD of MUCHOMOO Experiential Marketing & Events Agency, Johannesburg identifies key trends for 2017 in the live experience space.
Alexandre Torrao 14 Dec 2016
Mitú, a leading online Hispanic-focused digital content creator and media company catering to young Latino audiences in the US and Latin America, has sold a minority share to WPP Digital...
15 Jan 2016
South Africans are connecting to the internet - more so every day. But online no longer means just computers - it's tablets, mobiles and any device that has an internet connection...
Dan Calderwood 20 Feb 2015
WASHINGTON, US: It's true. Don't believe everything you read on the Internet...
17 Feb 2015
"It's gone viral" is a phrase that we tend to see constantly and in today's media-run world. While marketers are constantly trying to uncover the secret to success, the truth of the matter is, you can't manufacture authenticity...
James Timpson 17 Sep 2014
Bookmarks Awards 2013 judge, visiting creative director and multi-award winner, Laura Jordan Bambach chatted to me about life in the digital 'verse.
Terry Levin 6 Nov 2013
Some of the world's most esteemed advertising practitioners provided a snapshot of the state of the global creative industry.
Terry Levin 23 Sep 2013
PARIS, FRANCE / DARMSTADT, GERMANY / LONDON, UK: Andy Wiedlin, the Chief Revenue Officer of BuzzFeed, and Fernando Magalhães Portella, the CEO of one of Brazil's fastest growing private holding companies, set the tone for Digital Media Europe, the continent's premier digital publishing conference focused on premium content strategies, digital advertising, mobile platforms, classifieds and more.
27 Mar 2013
The sixth Thought Leadership Digibate, recently hosted by Aegis Media in conjunction with Bizcommunity.com in Johannesburg, centred around whether social media should be a pillar of a marketing strategy.
9 Jul 2012
Viral marketing: the holy grail of the marketing world, where your community does your marketing for you, typically by sharing, enhancing and endorsing your message. It's word of mouth marketing on steroids, thanks to the internet and social networking.
Vanessa Clark 29 Feb 2012
LONDON, UK: "...Google's integration of Google+ into its search results is a major change, one that brands and businesses must not ignore. And with Facebook having the potential to immediately capture a quarter of the search market globally were it to launch its own search engine, this move by Google has not come a minute too soon..."
16 Jan 2012
A simple technique to make a common virus-killing material significantly more effective is a breakthrough from the Rice University labs of Andrew Barron and Qilin Li. Rather than trying to turn the process into profit, the researchers have put it into the public domain. They hope wide adoption will save time, money and perhaps even lives.
13 Jan 2011
South African YouTube users were invited yesterday, Thursday 15 July, to apply to join the YouTube Partner Program (YPP), becoming the 16th country to join the program. Through YPP, original content creators in South Africa will now have the chance to reap rewards from their work and share revenue from ads, which can be placed within or alongside their videos.
16 Jul 2010