Mitú sells minority share to WPP Digital
Mitú, a leading online Hispanic-focused digital content creator and media company catering to young Latino audiences in the US and Latin America, has sold a minority share to WPP Digital.
Mitú creates and distributes original content as well as producing branded entertainment on behalf of its clients. Founded in 2012, and based in Santa Monica with offices in Mexico and Colombia, its clients include America Movil, Kia, MillerCoors, NBCUniversal and Procter & Gamble. It employs around 120 people.
Its technology enables it to analyse its Latino audience's consumption of content efficiently across social media, thus providing it with a feedback loop for the company to continually create viral content. It has over two billion global monthly views across all platforms in the US, as well as Mexico, Brazil and other Latin American countries.
