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GLOBAL

Effective Use of Tech shortlist announced for Warc Media Awards 2019
Effective Use of Tech shortlist announced for Warc Media Awards 2019

Warc has released the Effective Use of Tech shortlist for the Warc Media Awards 2019...

4 Dec 2019

GLOBAL

Image source: .
SA's VMLY&R wins Silver at 2019 Epica Awards

The 2019 Epica Awards winners have been announced with South Africa's VMLY&R's "Don't Tell Me What To Do" campaign for Edgars winning Silver in the Branded Content - Music Video category...

22 Nov 2019

GLOBAL

#EpicaAwards2019: Day three results
#EpicaAwards2019: Day three results

Three days of Epica jury proceedings in Amsterdam have come to an end...

21 Nov 2019

GLOBAL

Nicole Hartnett, senior marketing scientist, Ehrenberg-Bass Institute. Image source: .
Warc announces Best Use of Data shortlist for Warc Media Awards 2019

Warc has released the first shortlist for the Warc Media Awards 2019...

20 Nov 2019

GLOBAL

Study examines engagement boosting on platforms
Study examines engagement boosting on platforms

Rutgers University has released a study where researchers analysed how Google, Facebook and Instagram repeatedly change boundaries between smart visibility strategies and 'cheating the system'...

19 Nov 2019

GLOBAL

Glenn Carstens-Peters via .
Apple, Disney and Netflix's streaming battle isn't winner-take-all

With the recent launch of Apple TV Plus and the imminent arrival of Disney Plus, the video landscape has never looked so competitive...

By Amanda Lotz & Ramon Lobato 12 Nov 2019

GLOBAL

Image credit: Jeffrey F Lin on Unsplash.
How social media activity is fuelling future global women's sports investment

Increased social media activity is believed to be fuelling investment in future global women's sports...

11 Nov 2019

SOUTH AFRICA

The robot wears Prada: what happens when AI starts giving out fashion tips?
The robot wears Prada: what happens when AI starts giving out fashion tips?

Is fashion styling the next field to be disrupted by artificial intelligence, or will the human eye remain supreme?

By Mark Liu 25 Oct 2019

GLOBAL

Image credit: Charles DeLoye on Unsplash.
Key findings from East-West Digital News' report on influencer marketing in Russia

East-West Digital News (EWDN) recently released a report on the state of influencer marketing in Russia...

16 Oct 2019

SOUTH AFRICA

Xolisa Dyeshana at the One Club for Creativity boot camps in SA. All images provided. © Kontent Park.
#CSIMonth: How creative boot camps add a fresh dynamic to the SA advertising landscape

It's no secret that it's hard to make your break in advertising, especially in SA, where a large part of the population was formerly excluded from participating in the industry altogether. That's where the One Club for Creativity's diversity boot camps come in...

By Leigh Andrews 30 Jul 2019

GLOBAL

Spotify's Scott Marsden, global head of media, performance and lifecycle marketing. Image supplied.
Best Use of Data jury announced for Warc Media Awards 2019

Warc has announced the jury lineup for the Best Use of Data category for the Warc Media Awards 2019...

10 Jul 2019

GLOBAL

Report shows average of 800 hours spent using mobile internet this year
Report shows average of 800 hours spent using mobile internet this year

An average of 800 hours will be spent using mobile internet this year - that's equivalent to 33 days without sleep or pause, according to Zenith's Media Consumption Forecasts...

5 Jul 2019

SOUTH AFRICA

Amazon's bottomless appetite
Amazon's bottomless appetite

Amazon is shrinking time and eating up the planet...

By François Lévêque 3 Jun 2019

UNITED STATES

#AWE2019: Highlights from Day 3
#AWE2019: Highlights from Day 3

The Augmented World Expo recently took place in Silicon Valley, USA. Here, Johan Walters shares highlights from Day 3...

By Johan Walters 3 Jun 2019

GLOBAL

Wina announces shortlist for 2019
Wina announces shortlist for 2019

Wina announced its shortlist for the 2019 competition with South African creative advertising agency, Kilmer & Cruise featuring in four categories...

31 May 2019

SOUTH AFRICA

Multilingual broadcast journalist-turned-real estate entrepreneur, Rokelle Sun.
#AfricaMonth: Encouraging female African business leaders from the other side of the world

US-based real estate entrepreneur Rokelle Sun's philanthropic mission is to encourage young girls to pursue careers and success in the underrepresented fields, particularly in Africa, where she spent part of her childhood. She explains this, as well as her love of new experiences like aerophotography, and some of the highs and lows of her earlier career as a multilingual broadcast journalist...

By Leigh Andrews 21 May 2019

SOUTH AFRICA

The only pic of Khoury at this year's One Show judging in the Dominican Republic, with other members of his jury.
#OneShow2019: Pete Khoury's integrated, experiential and immersive judging panel insights

The One Club for Creativity's Creative Week is just around the corner, taking place in New York City from 6 to 10 May 2019. Here, SA's own Pete Khoury shares his experiences as a juror on this year's One Show integrated, experiential and immersive panels...

By Leigh Andrews 29 Apr 2019

SOUTH AFRICA

Five key learnings from SXSW 2019
Five key learnings from SXSW 2019

Founders of Brandtruth//DGTL Integrated Content Practice, Wayne Flemming and Zubeida Goolam discusses five key learnings from the SXSW talks they attended, from A$AP Rocky and Trevor Noah to Brené Brown and Gwyneth Paltrow...

By Wayne Flemming and Zubeida Goolam 18 Apr 2019

RWANDA

Zipline drone distribution centre, Rwanda.
#DesignIndaba2019: Bringing 'Wakanda' to life with life-saving drones

How an American and Rwandan partnership brought the mythical 'Wakanda' to life by harnessing drone technology to deliver life-saving medical supplies...

By Louise Marsland 1 Mar 2019

SOUTH AFRICA

Brave previews new advertising model, rewarding users for watching online ads
Brave previews new advertising model, rewarding users for watching online ads

#NEWSWATCH: Blockchain-based ad blocking web browser Brave is previewing a new advertising model (called Brave Ads) that rewards its users for watching "privacy-respecting" ads...

16 Jan 2019

SOUTH AFRICA

Google brings Home Alone back to life with new ad
Google brings Home Alone back to life with new ad

Google has released an ad for its Google Assistant titled Home Alone Again, featuring the original star of the classic Christmas movie Home Alone...

By Shereesa Moodley 24 Dec 2018

UNITED STATES

YouTube's influencer marketing phenomenon (Infographic)
YouTube's influencer marketing phenomenon (Infographic)

In 2018, the number of channels earning six figures per year on YouTube grew by more than 40% year over year! To try and learn more about this, Shorr Packaging conducted an analysis of more than 1,500 YouTube user channels to learn more about the growing impact of YouTube influencer marketing...

By Matt Zajechowsk 19 Dec 2018

NAMIBIA

The internet thinks this Namibian teen is Regina George from Mean Girls
The internet thinks this Namibian teen is Regina George from Mean Girls

Doppelgangers are instant viral internet fodder, but even more so when the person in question looks like Regina George from Mean Girls.

By Andy Walker 1 Oct 2018

SOUTH AFRICA

Grey Adventures rolls out to SA
Grey Adventures rolls out to SA

The Grey Group's Grey Adventures startup incubator is now operational in its Johannesburg office as it continues to roll out across the global network. Here, an interview with Francois du Preez, chief digital officer at Grey Africa, to find out more about this open culture of collaboration from a local perspective...

By Jessica Tennant 20 Jul 2018

UNITED STATES

4 tips for a successful online marketing strategy
4 tips for a successful online marketing strategy

Successful marketing now needs to incorporate an online component, but online marketing requires a very different approach to traditional, offline marketing methods...

By Boris Dzhingarov, Issued by Monetary Library 6 Jun 2018

SOUTH AFRICA

#OneShow2018: Mobile finalists revealed!
#OneShow2018: Mobile finalists revealed!

Finalists in the 'mobile' category have been revealed for One Show 2018, with three SA agencies and 1 African entry, featuring a South African production company, making the grade...

13 Apr 2018

GLOBAL

IPRN survey reveals how online influencers are leveraged around the world
IPRN survey reveals how online influencers are leveraged around the world

The International Public Relations Network (IPRN) surveyed its members to uncover ways brands can leverage their relationships with bloggers and influencers all around the world...

10 Apr 2018

GLOBAL

Marissa Allen (left) at the Wpromote Rise event.
Wpromote on profiting from empowering women in traditionally male-dominated industries

Wpromote explains their internal female-led initiative as a key aspect of holistic profit-driven marketing...

By Leigh Andrews 10 Apr 2018

GLOBAL

Facebook runs UK, US newspaper ads apologising for data scandal
Facebook runs UK, US newspaper ads apologising for data scandal

Facebook chief Mark Zuckerberg took out full-page ads in nine major British and US newspapers on Sunday to apologise for a huge data privacy scandal...

26 Mar 2018

GLOBAL

Drake © .
Drake breaks new streaming record - in video games

Hip-hop superstar Drake has broken a new record in streaming -- this time in video games...

19 Mar 2018

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