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Brendon Bairstow-Klopper

Director at nlighten
Location:South Africa

Profile

Before joining nlighten in 2010, Brendon held a number of customer experience management positions at a variety of local and international organisations. In his career, which spans almost two decades, he has worked closely with leading financial institutions, hotels and retail giants.

He has the unique ability to translate his vast insights and understanding into actionable strategy and focused customer experience improvement.
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5 ways CX is emotional rather than rational

Brendon Bairstow-Klopper suggests that it is more sensible to take a macro-level view by practising the peak-end rule. The peak-end rule says that customers remember their peak-experience with a brand, rather than specific interactions...

By Brendon Bairstow-Klopper 4 Sep 2018

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