Adspend | Bizcommunity

Adspend | Bizcommunity

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Advertising

UK ad spend surpasses £10bn in Q2 2024, driven by digital boom

31 Oct 2024

Source: © 123rf Platforms such as Instagram, Facebook and TikTok have become crucial components of the digital advertising landscape

Digital

SA's digital ad revenue hits new all-time high with almost 40% share of overall advertising market

Paula Hulley 24 Oct 2024

"Out of Home may be the world's oldest medium, but we know very well that it can't stand still, says WOO president Tom Goddard (Image supplied)

OOH

Effective creativity, new technology, drives the impact of OOH on the European continent

15 Oct 2024

First-party data: Your secret weapon for maximising ad returns this peak shopping season

Advertising

First-party data: Your secret weapon for maximising ad returns this peak shopping season

10 Oct 2024

(Image supplied) The 2024 IAB South Africa Internet Advertising Revenue Report, also known as the Online AdSpend Report, has confirmed the significant expansion of online advertising as forecasted in last year’s report

Digital

IAB Online AdSpend Report: SA's digital ad revenue soars to R17.7bn

27 Sep 2024

18 Bookmark finalists for Publicis Groupe Africa

IAB Bookmarks Awards

18 Bookmark finalists for Publicis Groupe Africa

Issued by Publicis Groupe Africa 26 Jul 2024

Ornico unveils financial services insights from 2023

Research

Ornico unveils financial services insights from 2023

Issued by Ornico 30 May 2024

Urgent: Shape the future of South African digital marketing

Research

Urgent: Shape the future of South African digital marketing

Issued by IAB South Africa 30 Apr 2024

Be part of this year's IAB South Africa Internet Advertising Revenue Report

Digital

Be part of this year's IAB South Africa Internet Advertising Revenue Report

Issued by IAB South Africa 1 Mar 2024

Source: © 123rf Warc's Marketer’s Toolkit 2024]] has identified five key trends that will shape global marketing strategies in 2024, one of which is generative AI

Marketing

5 Trends to shape global marketing strategies from Warc

8 Nov 2023

Advertising

UK Ad market resilient in Q2 2023: Online channels drive growth

31 Oct 2023

(Image: Danette Bretienbach). Winners of the Most Awards

Media

#MOSTAwards: heed and Carat Johannesburg top of the media industry

Danette Breitenbach 15 Sep 2023

Source: © 123rf the Interactive Advertising Bureau (IAB) South Africa’s annual Internet Advertising Revenue Report has been released

Digital

IAB SA/PwC SA Online AdSpend Report: Digital sees sustainable growth, social becomes a key contributor

14 Sep 2023

Source © 123rf The face-to-face interviews - approximately 60 minutes in length per professional interviewee - results in a non-biased, academic-style view of the facts for the Agency Scope report

Research

Agency Scope SA 2023-24 field work to begin

13 Jun 2023

Image supplied. Remi du Preez, managing director at Polygon

OOH

Why digital marketers should be thinking pDOOH

Remi du Preez 1 Jun 2023

Advertising

IAB SA calls for industry to participate in Online AdSpend Report

27 Mar 2023

Warc releases Expenditure Report quarterly data for UK

Advertising

Warc releases Expenditure Report quarterly data for UK

26 Jan 2023

Media

Warc releases The Marketer's Toolkit 2023: The Future of Media

5 Jan 2023

Research

Warc releases The Marketer's Toolkit 2023: Future of Digital Commerce

15 Dec 2022

Marketing

5 tips to move the marketing needle on a tighter budget

Niamh NicLiam 22 Nov 2022

Advertising

How Netflix's new openness affects the advertising industry

Leslie Adams 18 Nov 2022

Advertising

UK advertising spend estimated to rise to £35bn this year

27 Oct 2022

BMi Research plots new strategic direction

Research

BMi Research plots new strategic direction

Issued by BMi Research 24 May 2022

Advertising

Research shows in-app advertising will see exponential growth

8 Mar 2022

#LetsTalkDigital: Integrated marketing within digital transformation with Sadika Fakir

Let's Talk Digital

#LetsTalkDigital: Integrated marketing within digital transformation with Sadika Fakir

3 Mar 2022

Customer loyalty, smoyalty

CRM, CX, UX

Customer loyalty, smoyalty

12 Jan 2022

Branding

How brands can create exposure this Black Friday

25 Nov 2021

UK advertising spend to exceed £29bn this year

Advertising

UK advertising spend to exceed £29bn this year

3 Nov 2021

Digital ad spending in the US to pass $200bn mark by 2022

Advertising

Digital ad spending in the US to pass $200bn mark by 2022

9 Sep 2021

Local newspapers - modest heroes in SA's media landscape

Newspapers

Local newspapers - modest heroes in SA's media landscape

Issued by Spark Media 30 Aug 2021

CRM, CX, UX

Your agency might be suffering from vanity metrics

JG Bezuidenhout 25 Aug 2021

TV

Beyond the ratings, NBC's Olympics telecast showed video's future

Michael J. Socolow 12 Aug 2021

When the pitch is a small part of the whole

Marketing & Media

When the pitch is a small part of the whole

Johanna McDowell 30 Jul 2021

UK adspend to grow 18.2% this year

Advertising

UK adspend to grow 18.2% this year

29 Jul 2021

The growth and decline of adspend during the pandemic

Advertising

The growth and decline of adspend during the pandemic

Muhle Hlabano 21 Jul 2021

Social Media

The state of social media in South Africa

Richard Lord 20 Jul 2021

The power of 8: DStv Media Sales represents all of the Discovery Network portfolio from 1 September 2021

TV

The power of 8: DStv Media Sales represents all of the Discovery Network portfolio from 1 September 2021

Issued by DStv Media Sales 14 Jul 2021

Research

Warc details Advertising Trends report 2021/2022

13 Jul 2021

Khanyisa Melwa, Marius Swanepoel, Claudelle Naidoo, Mark Prior, and Elenor Jensen.

Digital

#IABInsightSeries: Achieving your business objectives with digital paid media

20 May 2021

IAB SA Research Council empowers the industry with data-driven insights

Digital

IAB SA Research Council empowers the industry with data-driven insights

Liesl Sadie, Issued by IAB South Africa 5 Mar 2021

Adcheck: 50 and flourishing

Digital

Adcheck: 50 and flourishing

Issued by AdCheck 18 Feb 2021

#BizTrends 2021: Not all news is trusted news

Trends

#BizTrends 2021: Not all news is trusted news

Josephine Buys 29 Jan 2021

#BizTrends2021: Innovation and collaboration will shape a more sustainable future for musicians

Trends

#BizTrends2021: Innovation and collaboration will shape a more sustainable future for musicians

Lindani Ntsibande 6 Jan 2021

E-commerce

Online shopping growth shaping business strategy

Claire Herman 20 Nov 2020

Image source: .

Research

Global Ad Trends - Brands will spend $59bn on e-commerce advertising this year

25 Sep 2020

Advertising

Advertising can be poisonous but it should never damage a brand

mike broom 10 Sep 2020

Measuring marketing and advertising spend trends in South Africa during the pandemic

Research

Measuring marketing and advertising spend trends in South Africa during the pandemic

Issued by Ornico 8 Sep 2020

Now is the time for SA advertisers to reassess their ad-investment for the good of our society

Media

Now is the time for SA advertisers to reassess their ad-investment for the good of our society

Britta Reid 22 Jul 2020