Results for AMEC

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World's biggest PR measurement summit held in Prague
World's biggest PR measurement summit held in PragueArticle

The International Association for the Measurement and Evaluation of Communication (AMEC) held its annual global summit in Prague, The Czech Republic, from 21-23 May 2019...

Issued by Ornico 10 hours ago

Don't be a one-trick pony; there's more to PR than media relations
Don't be a one-trick pony; there's more to PR than media relationsArticle

Public relations has historically been considered a press release machine, driving awareness through editorial, and relying on AVEs (advertising value equivalents) to demonstrate value through the estimated cost of the press release coverage achieved...

Issued by Brandfundi 12 Mar 2019

Francois van Dyk, heads up Operations at Ornico.
#BizTrends2019: PR measurement and evaluation trendsArticle

The public relations industry has recently seen many challenges. From the rise of "digital PR", social media and fake news, most would agree that the industry needs to rethink many of the basics on which it has always operated...

Francois van Dyk 21 Dec 2018

PR measurement in the spotlight during November 2018
PR measurement in the spotlight during November 2018Article

The International Association for the Measurement and Evaluation of Communication (AMEC) will be hosting its fifth annual "Measurement Month" during November 2018...

Issued by Ornico 5 Nov 2018

Championing PR measurement in Nigeria
Championing PR measurement in NigeriaArticle

P+ Measurement Services host AMEC Measurement Month in Nigeria this time round...

2 Nov 2018

Taazima Kala-Essack is lead consultant at Hotwire PRC, Botswana.
Rice Krispies, cost and worthArticle

Is the debate about cost versus worth in the communications space truly a PR problem, or a communications industry problem...?

Taazima Kala-Essack 5 Sep 2018

PR industry to kill AVEs - learn more at #AMECMM
PR industry to kill AVEs - learn more at #AMECMMArticle

A major global initiative has been launched by the International Association for Measurement and Evaluation of Communication (AMEC) and other industry bodies to eradicate the use of Advertising Value Equivalents (or AVEs) in modern public relations...

Issued by Ornico 14 Aug 2017

Philip Odiakose
A crusade for media measurement in NigeriaArticle

Why we are championing the crusade for the Nigerian Media Monitoring and Measurement Association (NIMMA)...

25 Oct 2016

Philip Odiakose
Why it is unethical for PR agencies to mark own 'homework'Article

Nigerian PR consultant Philip Odiakose explains what it means to Nigeria's PR professionals to have independent PR measurement standards...

5 Sep 2016

AMEC launches Measurement Month 2016
AMEC launches Measurement Month 2016Article

AMEC will be hosting "Measurement Month" during September to educate communication and PR practitioners about the latest best-practices in measuring the effectiveness of their campaigns...

Issued by Ornico 30 Aug 2016

#MandelaMonth: Lasting philanthropic effect of the CEO SleepOut
#MandelaMonth: Lasting philanthropic effect of the CEO SleepOutArticle

Bernard Fehon, international entrepreneur and founder of the CEO SleepOut global brand, jetted in to Johannesburg, the scene for the second ever CEO SleepOut on the Nelson Mandela Bridge last night - yes, the coldest night of the year - and that's the point...

Leigh Andrews 28 Jul 2016

#MandelaMonth: Rise of the philanthropic campaign
#MandelaMonth: Rise of the philanthropic campaignArticle

Last year's CEO SleepOut™ campaign was so effective that it has brought home Africa's first AMEC awards for excellence in communications measurement and evaluation for 2016. Oresti Patricios, CEO of Ornico, explains the trend...

Leigh Andrews 8 Jul 2016

Ornico wins Africa's first AMEC Awards
Ornico wins Africa's first AMEC AwardsArticle

Ornico's campaign analysis of the inaugural The CEO SleepOut in 2015 has been awarded two Gold Awards at the prestigious AMEC Awards, held in London on 16 June...

Issued by Ornico 21 Jun 2016

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Online PR: Reinventing Online Reputation ManagementArticle

The title of this article may sound over the top, but current South African online reputation management (ORM) practices are out of date...

Stephen Sandmann 26 May 2016

First AMEC Awards shortlist for Africa
First AMEC Awards shortlist for AfricaArticle

Ornico's campaign analysis of the inaugural CEO SleepOut in 2015 has been shortlisted in two categories for the prestigious AMEC Awards recognising excellence in communications measurement and evaluation...

Issued by Ornico 24 May 2016

New measurements for PR
New measurements for PRArticle

One of the many challenges faced by the public relations and communication industry is showing the value of all the communication efforts to clients...

10 Dec 2015

A new framework for measuring social media
A new framework for measuring social mediaArticle

With 1.44 billion Facebook users, 307 million Twitter users and over 1 billion monthly Youtube users, social media has become the most engaging media format used by consumers worldwide...

Michal Wronski 5 Nov 2015

New communications measurement benchmark launches - Barcelona Principles 2.0
New communications measurement benchmark launches - Barcelona Principles 2.0Article

A new look to the first international framework for measuring communications performance has been unveiled, reflecting the huge changes in the media landscape which have taken place...

Issued by Ornico 4 Sep 2015

AMEC launches Measurement Month
AMEC launches Measurement MonthArticle

September 2015 has been proclaimed as "Measurement Month" in a bid to educate communications and PR practitioners about the latest best-practices in measuring effectiveness...

Issued by Ornico 26 Aug 2015

Ornico acquires Fuseware
Ornico acquires FusewareArticle

Brand and media analysis company, Ornico, has entered into an agreement with social media monitoring and analytics company, Fuseware, for the acquisition of its business for an undisclosed sum...

Issued by Ornico 13 May 2015

Africa part of biggest ever global PR measurement conference
Africa part of biggest ever global PR measurement conferenceArticle

The International Association for the Measurement and Evaluation of Communication (AMEC) will host the world's biggest ever summit on public relations measurement in Amsterdam, the Netherlands, on 11-12 June and for the first time, Africa will play a major role in defining new public relations measurements.

Issued by Ornico 4 Jun 2014

[2014 trends] It's time to get the public back in relations
[2014 trends] It's time to get the public back in relationsArticle

"Next to doing the right thing, the most important thing is to let people know you are doing the right thing." - John D. Rockefeller

Francois van Dyk 16 Jan 2014

Francois van Dyk
The practical implementation of real PR measurement...Article

A global public relations measurement survey done in March 2013 by US-based Ragan Communications and NASDAQ OMX showed an industry that was serious about tackling the problem of accurately measuring the value of public relations.

Francois van Dyk, Issued by Ornico 6 Aug 2013

[2011 trends] Rapid adoption of new tech, media: opportunities for PR
[2011 trends] Rapid adoption of new tech, media: opportunities for PRArticle

2010 was the year of social media adoption - according to the annual Social Media Adoption survey, more than 60% of the global Fortune 500 now use some form of social media in their marketing and PR strategy and, for the first time, the spread was across all 500 on the list, not concentrated in the top 100 companies. This rapid adoption of new media and new technologies presents some interesting opportunities for the PR profession.

Sally Falkow 19 Jan 2011

PR measurements benefit from South African inputArticle

The Barcelona Declaration of Research Principles, a document agreed to by global players in the media analysis field, including the Association for Measurement and Evaluation of Communication (AMEC), the Institute for Public Relations (IPR) and the Public Relations Society of America (PRSA), issued earlier this year, seven guiding principles that communication professionals should adopt as part of their media strategy going forward.

24 Nov 2010

Does size still matter?Article

For years PR companies have claimed that editorial is more believable than advertising and there have been many grandiose claims of success by using astronomical publicity value and multiplier factors. Members of PRISA's consultancy chapter recently met in Randburg in a move towards developing an industry standard for media measurement.

Lesley Schroeder 18 Oct 2007

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