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Pricing strategy and the power of perceptionArticle

Price is the final barrier or motivation to purchase, says Nevo Hadas from DYDX...

Nevo Hadas 7 Apr 2021

How SMEs can be leaner and more profitable in 2021
How SMEs can be leaner and more profitable in 2021Article

As 2021 gets into full swing, business owners are doing whatever they can to make this year's profit line tracks upwards...

Anton Oosthuizen 11 Jan 2021

Irina via Pexels
Cigarette market normalised, but not the same as before ban - studyArticle

Cigarette prices have decreased sharply from their highly inflated levels during the sales ban, but are substantially higher than their pre-lockdown levels...

10 Dec 2020

Passions are a good bet in a recession
Passions are a good bet in a recessionArticle

Even throughout sustained periods in lockdown, we've seen plenty of reasons to be optimistic and plenty of incentives for brands to be opportunistic. If Covid has taught us one thing, it's the resilience of our passions...

Issued by Levergy 19 Oct 2020

The right property price matters - here's how to get it right
The right property price matters - here's how to get it rightArticle

While some sellers believe listing the property price higher than the market average is the best strategy because it allows for downward negotiation, it is rare that this strategy works, says Michelle Cohen, principal at Leapfrog Johannesburg North East...

14 Sep 2020

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Is low empathy killing our creativity?Article

Mimi Nicklin, author of the book, Softening the Edge writes that empathy is the secret path to deeply resonant and powerful campaigns...

Mimi Nicklin 20 Aug 2020

Source: Wan-Ifra website.
Winners of the Wan-Ifra European Digital Media Awards announcedArticle

Wan-Ifra has announced the winners of the European Digital Media Awards, with 7 out of 9 of winners coming from Denmark, Norway or Sweden...

23 Apr 2020

#BizTrends2020: The future of waste management in SA is innovation
#BizTrends2020: The future of waste management in SA is innovationArticle

The South African waste management industry is constantly developing and can be counted as one that is most efficient within the African continent...

Kate Stubbs 8 Jan 2020

How to expand your SA franchise into the rest of Africa
How to expand your SA franchise into the rest of AfricaArticle

According to the latest survey from Fasa, 39% of franchisors have businesses in Africa, outside South African borders. This is equivalent to 1,775 stores in the SA franchise population...

12 Aug 2019

5 ways to drive growth through customer retention
5 ways to drive growth through customer retentionArticle

Businesses have become obsessed with their growth curve, regardless of the metric, number of users, customers and followers growth...

Kirsty Sharman 25 Jul 2019

Using e-commerce data to build successful pricing strategies
Using e-commerce data to build successful pricing strategiesArticle

Euromonitor International's new report looks at how building an effective pricing strategy is critical to the successful sales and marketing of any product...

17 Apr 2019

The decoy effect: how you are influenced to choose without really knowing it
The decoy effect: how you are influenced to choose without really knowing itArticle

Price is the most delicate element of the marketing mix, and much thought goes into setting prices to nudge us towards spending more...

Gary Mortimer 17 Apr 2019

RMB Turbine Art Fair moves to new locale
RMB Turbine Art Fair moves to new localeArticle

The seventh instalment of the RMB Turbine Art Fair (RMB TAF) will be held at a new location - 10 Fricker Rd, Illovo - in Johannesburg from 12 to 14 July 2019; a preview evening will be held on 11 July 2019...

17 Apr 2019

Mindset matters more than income when it comes to consumer prosperity - Nielsen
Mindset matters more than income when it comes to consumer prosperity - NielsenArticle

When it comes to feeling prosperous, mindset matters more than income, according to the results of Nielsen's new 2019 Changing Consumer Prosperity Report...

11 Mar 2019

Why data analytics can give retailers the edge
Why data analytics can give retailers the edgeArticle

With the buzz from Black Friday and the festive season now in the rear-view mirror, retailers are looking ahead to ensure the continuation of 'traffic' into malls, high streets, pop-up stores, websites, apps and other channels...

Simon Shaw 19 Feb 2019

Adopting a cost-centric corporate travel policy
Adopting a cost-centric corporate travel policyArticle

In the world of big data, booking the 'cheapest fare' is rarely the answer when it comes to cost savings...

22 Oct 2018

Tesco-Carrefour alliance promises to cut costs through joint buying power
Tesco-Carrefour alliance promises to cut costs through joint buying powerArticle

The announcement by Tesco and Carrefour that they will enter into a long-term, strategic alliance is the latest in a series of consolidation between the major grocery retailers in Western Europe...

4 Jul 2018

New study reveals CMO's hesitant to fully embrace revenue strategy leadership
New study reveals CMO's hesitant to fully embrace revenue strategy leadershipArticle

CMO Council and Deloitte Study finds hesitation to embrace analytics skills, forge new C-Suite partnerships and extend strategic role beyond short-term acquisition goals...

1 Jun 2018

Image source: Gilles Lambert on Unsplash
Gartner report: smartphones yield sales growthArticle

According to a report by Gartner, global sales for smartphones returned to growth in the first quarter of 2018. The report shows a 1,3% increase over the same period in 2017...

30 May 2018

Cape water crisis highlights larger challenge for property owners, developers
Cape water crisis highlights larger challenge for property owners, developersArticle

Landlords and commercial developers will need to urgently rethink sustainability issues if they want their properties to remain attractive...

Gary Palmer 23 Apr 2018

Change in VAT has retailers scrambling
Change in VAT has retailers scramblingArticle

A month before higher value added tax (VAT) rates take effect, retailers are scrambling to adjust their systems and ensure compliance...

Nick Hedley 4 Mar 2018

Image Supplied
Ten steps to create an accurate hotel income budgetArticle

There are so many influencing factors to consider when setting a budget. It is a lengthy, but worthwhile exercise. The aim is always to: grow the business, set a realistic budget and get it as accurate as possible.

Theresa Prins 9 Jan 2018

#BizTrends2018: Innovation critical to the future of waste management in South Africa
#BizTrends2018: Innovation critical to the future of waste management in South AfricaArticle

South Africa is nowhere near the waste crisis that we are seeing in other developing/emerging economies, however, we are most definitely generating a massive amount of waste...

Jason McNeil 8 Jan 2018

Credit:
Mr Price cuts its cloth to suit a higher share priceArticle

Retailer Mr Price's turnaround strategy has paid off as the group expects earnings per share to climb as much as 25% for the 26 weeks to September 2017...

8 Nov 2017

First small domestic appliances sales slump in five years
First small domestic appliances sales slump in five yearsArticle

For the first time in five years, the small domestic appliance (SDA) sales in South Africa declined 17% to $228 million in 2016...

2 Aug 2017

The pros and cons of discounting for small businesses
The pros and cons of discounting for small businessesArticle

As a small business owner, you've probably offered discounts to your customers or have considered doing so. It's a bit of a catch 22...

Viresh Harduth 25 Jul 2017

Seven ways PE managers can ride the current tough wave
Seven ways PE managers can ride the current tough waveArticle

The current muted growth environment in Africa presents a unique opportunity for private equity (PE) managers to demonstrate their expertise...

Debbie O'Hanlon 22 Jun 2017

High Court grants order to liquidate REDISA
High Court grants order to liquidate REDISAArticle

The Western Cape High Court has ordered the appointment of a liquidator, who will take immediate control of the business of the Recycling and Economic Development Initiative of South Africa (REDISA)...

5 Jun 2017

Changing behaviour to make recycling a way of life
Changing behaviour to make recycling a way of lifeArticle

Our vulnerability to dwindling natural resources is hitting home...

Hugh Tyrrell 24 Apr 2017

Aspen's drug pricing faces EU, UK probes
Aspen's drug pricing faces EU, UK probesArticle

Aspen Pharmaceuticals' failure to disclose its 2016 €5.2m Italian competition authorities fine for price gouging has backfired.

Ann Crotty 19 Apr 2017

SA agribusiness: looking ahead to 2017
SA agribusiness: looking ahead to 2017Article

As predicted, 2016 has been an extremely challenging and tumultuous year for the agribusiness environment and farmers alike...

28 Nov 2016

Picture:
Blanket of gloom over retailArticle

Woolworths' update shows food also affected

Ann Crotty 14 Nov 2016

Correct pricing vital in buyer's market
Correct pricing vital in buyer's marketArticle

According to Debbie Justus-Ferns, divisional manager of Renprop Residential Sales, the current buyer's market coupled with a sluggish economy has made correctly pricing a property paramount to a sale happening at all, never mind within a reasonable amount of time...

9 Jun 2016

Innovation needed to coordinate waste
Innovation needed to coordinate wasteArticle

Environmental Affairs Minister Edna Molewa says there is a need to explore practical solutions to coordinate waste management initiatives, primarily through technological innovation...

1 Jun 2016

Moving SA towards a restorative, circular waste economy
Moving SA towards a restorative, circular waste economyArticle

By incorporating circular economy principles, items that would generally be disposed of as waste can be reused multiple times...

10 May 2016

How marketers can benefit from freemiums
How marketers can benefit from freemiumsArticle

As a pricing strategy, "freemium" is showing marketers that giving away a service for free can help acquire a lot of customers through word of mouth, referral networks and organic search marketing.

Jerry Nelson 29 Feb 2016

From trophy winner to cheapest in one year!
From trophy winner to cheapest in one year!Article

In 2014 a wine cellar that I have supported over the years won the Jan Smuts trophy for the best young wine across all cultivars. Two weeks prior to the announcement I had sent a mail to the CEO predicting that their wine will win awards...

Rolf Akermann 2 Feb 2016

The banal evil of drug pricing
The banal evil of drug pricingArticle

Martin Shkreli was the most hated man on the internet for a brief time this week. His company, Turing Pharmaceuticals, pushed up the price of a medicine...

Nathan Geffen 29 Sep 2015

Product strategy
Product strategyArticle

We've previously covered how to calculate budgets, the various research techniques and how basic research is conducted. So far, so good...

Chris Brewer 28 Sep 2015

Aki Kalliatakis
Twelve quick ways to build customer loyaltyArticle

Customer retention is clearly one of the most important priorities on the minds of most executives today. The payoff from keeping customers loyal is just too large to be ignored...

Aki Kalliatakis 15 Jul 2015

Cheaper smartphones dominate local growth
Cheaper smartphones dominate local growthArticle

Lower-priced smartphones are driving growth in the Middle East and Africa, latest research suggests...

Duncan Alfreds 13 Jul 2015

Autonomous-driving technology gaining momentum
Autonomous-driving technology gaining momentumArticle

The development of autonomous-driving technology is gaining momentum, and vehicles with varying levels of self-driving capability will soon become available...

23 Apr 2015

POLYCO prepares for challenges in recycling industry
POLYCO prepares for challenges in recycling industryArticle

The biggest impact POLYCO made on the South African recycling industry since its inception two years ago, has undoubtedly been investing R17m in the recycling value chain, which will unlock new volumes of 48,000 tons over the next three years, as well as creating 558 formal and 3,750 informal jobs...

22 Apr 2015

Investment in long-term approach towards waste management key to success
Investment in long-term approach towards waste management key to successArticle

Plastics are one of the most used materials in today's world because of its various properties, ranging from cost saving and light weighting to durability and longevity...

Delanie Bezuidenhout 20 Apr 2015

Bradley Maseko
[Trends 2015] SA youth lifestyle and cultureArticle

From personal brand differentiation, spending and media behaviour, to the trend of visual domination, 2015 will be an impactful year for the youth of South Africa...

Bradley Maseko 14 Jan 2015

Pam Golding Property Group receives top accolades
Pam Golding Property Group receives top accoladesArticle

Pam Golding Property Group received a number of prestigious awards in London and Dubai recently...

18 Dec 2014

Waste Amendment Act a core focus at WasteCon 2014
Waste Amendment Act a core focus at WasteCon 2014Article

Pertinent issues relating to the new National Environmental Management Waste Amendment Act (NEMWAA), structures and the impact it has within the South African economy and landscape will be a core focus at this year's waste management conference, WasteCon 2014.

19 Sep 2014

Africa rising: 10 myths busted
Africa rising: 10 myths bustedArticle

Instant Grass, which creates relationships between businesses and people, collated some of its work and identified 10 of the biggest myths about Africa that need to be busted...

21 Jul 2014

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