Results for approach to advertising

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The Suit Life: Responsible advertising
The Suit Life: Responsible advertisingArticle

When I use the term "responsible advertising", it's a multifaceted expression of what advertising should be, but in many cases, is not...

Craig Naicker 26 Mar 2021

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Irrelevant advertising: What to avoid when marketing to modern consumersArticle

James Bayhack, CM.com sub-Saharan Africa director, looks into how companies can effectively market goods and services to a potential customer in a way that will be welcomed instead of spurned...

23 Sep 2020

Digital marketing is more powerful than it has ever been
Digital marketing is more powerful than it has ever beenArticle

Now that modern consumer expectations have evolved, so too has the approach to marketing...

Craig Lebrau, Issued by Lebrau Press 8 Jun 2020

#BizTrends2020: Advertising - What brands need to be aware of in 2020
#BizTrends2020: Advertising - What brands need to be aware of in 2020Article

The belief has always been that 'when the economy is struggling, advertising is the first cost to be cut'. This has proven true in every down cycle even though evidence shows those who invest wisely in tougher times gain market share...

Jason Stewart 19 Dec 2019

Graham Cruikshanks, director for Africa operations at TBWA\ Johannesburg
#TBWAAfricaConference: Fostering an attitude of disruptionArticle

Jessica Tennant interviews Graham Cruikshanks, director for Africa operations at TBWA\ Johannesburg on his involvement in the recent #TBWAAfricaConference, with the objective of re-emphasising TBWA\'s core disruption principles while fostering an "attitude of disruption", which he tells us more about here...

Jessica Tennant 12 Dec 2019

Advertising pretesting done right (Part 1)
Advertising pretesting done right (Part 1)Article

123 years since Harlow Gale's attempt to measure the relative values of illustrations versus text in print advertising in 1896, advertising pretesting research has been shrouded in controversy and conflict...

Issued by Bateleur Brand Planning 16 Aug 2019

Xolisa Dyeshana, chief creative officer of Joe Public United, presenting on the first night of the The One Club for Creativity's One Show Awards.
#AfricaMonth: Embrace our story, bring South Africa and our continent to the worldArticle

Xolisa Dyeshana, chief creative officer at Joe Public, also represents South Africa as part of the international board of the One Club for Creativity. With #AfricaMonth coming to an end, we caught up for a quick chat on the calibre of South Africa's creativity, what's holding us back and what more we can do to shine on the global stage...

Leigh Andrews 30 May 2019

#OneShow2019: Double diversity, diversity of skill and diversity of self
#OneShow2019: Double diversity, diversity of skill and diversity of selfArticle

Ann Nurock interviews Chris Bergeron, VP of content experience of Cossette Montreal at The One Club Creative Summit in New York to find out more about the dual challenge in reinventing herself, in terms of her personal life as a transgendered woman and career shift from journalism to advertising...

Ann Nurock 10 May 2019

Members of Stop Funding Hate were invited to the United Nations in Geneva to talk about the role of business in tackling xenophobia. © .
190 countries agree to proposal to stop funding hate against migrantsArticle

190 UN states have approved the final text of a new international agreement that outlines a range of measures for tackling xenophobia...

23 Jul 2018

Ryan McFadyen is one the co-founders of hyh, previously HaveYouHeard
HaveYouHeard's new identity offers a more holistic approach to advertisingArticle

Co-founder of HaveYouHeard, Ryan McFadyen, chats about how the company's new identity benefits the business from a marketing perspective and also shares the creative challenges they faced during the rebranding process...

Juanita Pienaar 31 Aug 2017

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#EntrepreneurMonth: G&T transforming the travel writing industryArticle

In a similar vein to Uber and Airbnb, we plan to transform the travel writing industry by changing the way role players interact...

Duane Stacey 19 Jul 2017

Five reasons why digital street pole ads are way of future
Five reasons why digital street pole ads are way of futureArticle

Offering a fresh new approach to out of home advertising, ADreach has launched digital street pole ads in Africa...

25 Jan 2017

Why machine learning might be the saviour of advertising
Why machine learning might be the saviour of advertisingArticle

Advertisers have come up against a wall. The use of ad blockers is on the rise as consumers look to control how much interruptive advertising they receive online and over social media...

Daryn Mason 20 Jan 2017

Eish, it's lekker when billboards talk the lingo
Eish, it's lekker when billboards talk the lingoArticle

South Africa is home to a multitude of cultures and languages. Many advertisers and marketers have therefore adopted the use of local languages and dialects as a tactic to engage on a more personal level with their audiences...

Terry Murphy 22 Nov 2016

Media strategists need a mindset change
Media strategists need a mindset changeArticle

The world is changing before our very eyes, yet too often as a media strategist you remain doing what you have always done...

Ingrid von Stein 23 May 2016

Podcast unpacks SA's Social Media Landscape
Podcast unpacks SA's Social Media LandscapeArticle

How many people use Facebook, and which social media service is the fastest growing? These are just some of the questions answered by BrandLand, the third edition of the monthly podcast produced by Ornico...

Issued by Ornico 1 Mar 2016

King Price making a noiseInBrief

24 Feb 2016

Complement with content
Complement with contentArticle

Freedom of choice for the consumer makes it exceptionally easy for them to select what kind of marketing and advertising they allow into their lives...

Lisa Illingworth 9 Oct 2015

[Biz Takeouts Podcast] 136: This is Me, Mike Wronski & the BrightRock connection session
[Biz Takeouts Podcast] 136: This is Me, Mike Wronski & the BrightRock connection sessionArticle

On the latest Biz Takeouts Marketing and Media Radio show, host Warren Harding interviewed David Thomas, Mike Wronski and Suzanne Stevens...

19 Jun 2015

OwenKessel aligns with global agency Leo Burnett
OwenKessel aligns with global agency Leo BurnettArticle

Multi-Award winning ideas Agency, OwenKessel has aligned with internationally renowned Agency, Leo Burnett, a Publicis Worldwide owned entity and will now be known as OwenKessel Leo Burnett.

8 Apr 2014

Creative Spark opens digital media planning, strategy division
Creative Spark opens digital media planning, strategy divisionArticle

Creative Spark Media will offer digital media planning and strategy division, as a new section of Creative Spark Interactive, a specialist digital agency and publisher of Memeburn.com. This is to meet the demands of a growing digital industry.

14 May 2013

TEDActive in reach for Pendoring winners
TEDActive in reach for Pendoring winnersArticle

The 2012 winners of the Pendoring Advertising Awards, creative directors Frank van Rooijen and James Yeats Smith, are off to TEDActive, as the recipients of the overseas study trip of R50,000, which forms part of the Prestige Award.

23 Feb 2013

SACSC Footprint Marketing Awards - Primedia wins six golds
SACSC Footprint Marketing Awards - Primedia wins six goldsArticle

At the recent South African Council of Shopping Centres (SACSC) Footprint Awards, Primedia Lifestyle Group won six of the ten gold awards. The awards recognise exceptional shopping centre marketing, innovation and creative achievements, together with economic success within the South African retail property sector.

29 Oct 2012

[2012 trends] The metaphor of the Age of Aquarius
[2012 trends] The metaphor of the Age of AquariusArticle

Whether this year actually brings the end of the world as we know it or not, 2012 is an interesting year from an astrological point of view. So what does this mean for our world, as we know it? Let's take a peek in the crystal ball.

Gillian Rightford 16 Jan 2012

Seeing a brand as a citizen
Seeing a brand as a citizenArticle

LONDON, UK: Tyler Whisnand, creative director at Wieden+Kennedy/Portland takes to the Cream innovation hot-seat to discuss the power of brands in society.

Gemma Taylor, creamglobal.com 30 Sep 2010

Australia, here we come! Pendoring's prestige award winners off to learn abroad
Australia, here we come! Pendoring's prestige award winners off to learn abroadArticle

The dream of two young Johannesburg advertising creatives - to go and learn abroad - was realised over the weekend, when Morné Strydom, senior copywriter at Draftfcb, Johannesburg, and his art director colleague, Marcus Moshapalo, left for 'Down Under' to go and study at the advertising agency, Droga5, in Sydney.

Issued by Pendoring 16 Sep 2010

Fresh Living TV from Pick n Pay
Fresh Living TV from Pick n PayArticle

Conceptualised and produced by specialist branded entertainment agency, 2.0 Media, Fresh Living TV, a unique lifestyle makeover reality TV show on e.tv, will launch during the channel's prime time slot on Monday 6 September 2010. The series forms part of Pick n Pay's new, consumer-focused approach to advertising.

17 Jun 2010

It's official: Draftfcb produces South Africa's most liked advertising
It's official: Draftfcb produces South Africa's most liked advertisingArticle

Draftfcb South Africa's clients have swept the boards at a special awards ceremony marking 25 years of Millward Brown's Adtrack survey in South Africa confirming, once again, the agency's ability to create advertising that touches the heart and soul of the South African consumer.

Issued by Nahana Communications Group 9 Feb 2010

Chris Moerdyk
Time for a radical change in advertisingArticle

The way in which products and brands are advertised and promoted is in dire need of a thorough makeover, as fewer and fewer consumers are seeing ads and, when they do, they clearly don't believe what they see.

Chris Moerdyk 4 Sep 2008

Direct response gives brand value more plugArticle

The reasons companies fail to capitalise on customer relationship management (CRM) or direct response to build their brands is largely to due to fear, and having become overly comfortable with more traditional brand-building initiatives.

Nici Stathacopoulos 14 Jun 2007

Ogilvy SA scores at AdFocus AwardsArticle

Ogilvy South Africa walked off with top honours at the Financial Mail AdFocus Awards on Monday night, 8 May 2006. Incorporating Brand Activation 141, Ogilvy Johannesburg was awarded Ad Agency of the Year 2005 and Ogilvy Cape Town MD Mike Abel was crowned Agency Leader of the Year 2005.

9 May 2006

Marketing to managersArticle

The Graduate Institute of Management and Technology is demonstrating that the approach to successful business management is not always determined by a conventional style with its latest advertising campaign that dares people to believe that they are right.

25 May 2005

And the award goes to...Article

The 2004 Loerie Awards, which forms part of the Loerie Festival running from 1 - 3 October at Sun City, comprise four awards programmes, of which the Marketing Excellence Award is the most coveted category.

27 Sep 2004

Cape Town hot shop set to light fire in Jozi’s ad kitchenArticle

One of Cape Town's hottest agencies is preparing to light its fire in Johannesburg's advertising industry kitchen and offer upcountry clients splendid creative fare. On March 1 this year, FCB South Africa will re-brand the Rivonia-based agency Azaguys as Joe Public (Johannesburg), effectively turning the Mother City's Joe Public Take-Away Advertising into a national entity with agencies in Cape Town and Johannesburg, a total staff of 50 and billings of around R110-million.

Issued by C-Cubed Communications 22 Jan 2004

Sasko Flour's unique approach to advertisingArticle

The producers of the SABC2 drama series, Muvhango, will be writing a relevant story scenario, spanning a year's worth of programming, that will see the Sasko Flour brand inextricably linked to the series' storyline.

Issued by Owlhurst Communications 4 Aug 2003

TBWA\ Hunt Lascaris gives international business students an eye-openerArticle

TBWA\ Hunt Lascaris has initiated an intellectual information exchange programme which will see the agency hosting a number of tours from business professors and students from the State University of New Jersey (USA). The programme is an effort to raise the profile of South African business and advertising and share expertise of the South African Media and Communications industry.

Issued by Magna Carta 1 Apr 2003

New TV persona for KlipdriftArticle

Klipdrift Export, South Africa's best selling brandy, has been given a new television persona by FCB Cape Town creative team Anthony de Klerk (art director) and Hanlie Kriel (writer) with creative director and consummate storyteller, Francois de Villiers.

Issued by Nahana Communications Group 12 Nov 2001

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