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Evidence-based marketer. Occasionally I know what I'm talking about. Ensuring that marketing has a key seat at the table, driving value creation for the business, customers and staff.
Brand monogamy is a myth. Here's why

The idea that most people are exclusively loyal to brands needs some re-evaluation. The picture of fanatically loyal consumers doing anything for their brand of choice has become particularly...

By Tim Allemann 1 Aug 2014

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