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Show profile Hide profileThomas Kolster is a globally recognised marketing activist, bestselling author, keynote speaker, advisor and impact entrepreneur on a mission to make brands put people and planet first. He founded the Goodvertising Agency - one of the world’s leading sustainable marketing advisory firms — and has inspired organisations in 80+ countries to rethink creativity, purpose and business-as-usual.
Kolster popularised the term Goodvertising - using advertising that drives positive environmental and social change - and later introduced The Arrow, a practical methodology to help organisations focus on who they can empower rather than simply what they say they stand for.
He is the author of two books - Goodvertising (Thames & Hudson, 2012) and The Hero Trap (Taylor & Francis, 2020) - with his work bridging marketing, sustainability and human behaviour. Forbes has described him as “changing advertising for the climate,” and Shots Magazine has called him a “pioneer of impact advertising.”
A seasoned international speaker, Thomas has delivered keynotes at TEDx, SXSW, United Nations Global Compact events and Cannes Lions, and has advised global brands including Meta, Unilever, P&G, LinkedIn, and Adidas.
He writes regularly for major publications including The Guardian, AdAge and Forbes, co-hosts the Purpose Hits and Misses and Climate Punk podcasts, and actively shapes industry progress through councils such as the International Advertising Association’s Sustainability Council and the D&AD Impact Council - in addition to judging programmes like Cannes Lions and D&AD.
Thomas Kolster is a globally recognised marketing activist, bestselling author, keynote speaker, advisor and impact entrepreneur on a mission to make brands put people and planet first. He founded the Goodvertising Agency - one of the world’s leading sustainable marketing advisory firms — and has inspired organisations in 80+ countries to rethink creativity, purpose and business-as-usual.
Kolster popularised the term Goodvertising - using advertising that drives positive environmental and social change - and later introduced The Arrow, a practical methodology to help organisations focus on who they can empower rather than simply what they say they stand for.
He is the author of two books - Goodvertising (Thames & Hudson, 2012) and The Hero Trap (Taylor & Francis, 2020) - with his work bridging marketing, sustainability and human behaviour. Forbes has described him as “changing advertising for the climate,” and Shots Magazine has called him a “pioneer of impact advertising.”
A seasoned international speaker, Thomas has delivered keynotes at TEDx, SXSW, United Nations Global Compact events and Cannes Lions, and has advised global brands including Meta, Unilever, P&G, LinkedIn, and Adidas.
He writes regularly for major publications including The Guardian, AdAge and Forbes, co-hosts the Purpose Hits and Misses and Climate Punk podcasts, and actively shapes industry progress through councils such as the International Advertising Association’s Sustainability Council and the D&AD Impact Council - in addition to judging programmes like Cannes Lions and D&AD.
