Rita Doherty

Group Strategy Director at Draftfcb
Location:Johannesburg, South Africa

    Profile

    Group Strategy Director at Draftfcb
    Read more
    The algorithm did not kill the story

    Responding to Walter Pike's article, Did Publicis dumping the Cannes Lions come as a surprise to you?, Rita Doherty writes that she doesn't agree that interruptive advertising will be replaced by relevance advertising. She believes the two systems will co-exist...

    By Rita Doherty 7 Jul 2017

    Next >