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Mike FitzGerald
Mike Fitzgerald: Mike has 45 years practical experience in the hospitality & Tourism industry A diversity of positions from line management to Vice President.16 years with Sun International, a Sol Kerzner Hotel/Casino Resort company in Southern Africa and the Indian Ocean Islands. Mike formed his own hospitality management company, and has been engaged in the pre-opening requisites of various award winning Hotels & Resorts Worldwide. His Operating Criteria is sought after by some of the top Hotel Groups worldwide.
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Show profile Hide profileSterling Hospitality Profile
Sterling Hospitality provides full Hospitality/Project Management and Consultancy services to Resort/Hotel developers and owners from conception, pre-opening and Property Launch to long term Management Services.
New Developments
Sterling offers a one stop hospitality management service relating to new Resort/Hotel projects from initial concept through to the launch and opening. Services offered cover full Project Management and all pre-opening operational management criteria vital to the successful launch of new properties and thereafter offers ongoing management Services.
Current Operations
Sterling also provides full management and consulting services to current up-and-running Resorts/Hotels, covering all aspects of operational criteria in hospitality management.
Scope of Services
PROJECT BUILD & DESIGN LAYOUT
Compilation, input and liaison with the owner, selection of architects, interior designers and sub-contractors relating
to operational issues on;
Project Costs, Budget Projection/Forecast, Building methods, Facilities & Space Utilization. Accommodation Specifications, Front and Back of House areas, Food & Beverage outlets, Public and Recreational areas and Spa facilities in accordance with the intended Hotel Star Grading.
MARKETING STARTEGIES, CONCEPT & IMAGE
Compilation & development of;
Marketing Feasibility, Brand Identity development, Concept and Logo design, Business & Marketing Plan, Collateral, Public Relations, Advertising Campaign, Promotional Events, Media Plan, Marketing Budgets, Trade Fairs, Unit Pricing structure, Sales & Marketing distribution network, E-Marketing , Property Launch.
FINANCIAL
Compilation & implementation of;
Financial Feasibilitys, Pre-opening Cash Flow requirements, Financial Control Systems, Financial Reporting Systems, Budgets Licensing & Legal Requirements.
OPERATIONAL
Hospitality procurement of;
Furniture & Fittings, Operating Equipment, Information Technology, Security & Surveillance Systems, Food & Beverage Stocks, Property Management Systems, Recreational Facilities.
Compilation/customisation & implementation of Sterling Hospitality Operating Criteria - procedures, standards of performance;
Operational Criteria, Standard Operating Procedure Training Manuals, Quality Assurance Programs. Reporting Procedures & Structures.
Introduction of Preventative Maintenance Programs;
HUMAN RESOURCES
Implementation of human resources strategies;
Organisation Structure, Employee Sourcing, Selection & Recruitment, Sterling Hospitality Employee Handbook, Policies & Procedures, Training Programs and Employee Performance Appraisal program.
Sterling Hospitality Profile
Sterling Hospitality provides full Hospitality/Project Management and Consultancy services to Resort/Hotel developers and owners from conception, pre-opening and Property Launch to long term Management Services.
New Developments
Sterling offers a one stop hospitality management service relating to new Resort/Hotel projects from initial concept through to the launch and opening. Services offered cover full Project Management and all pre-opening operational management criteria vital to the successful launch of new properties and thereafter offers ongoing management Services.
Current Operations
Sterling also provides full management and consulting services to current up-and-running Resorts/Hotels, covering all aspects of operational criteria in hospitality management.
Scope of Services
PROJECT BUILD & DESIGN LAYOUT
Compilation, input and liaison with the owner, selection of architects, interior designers and sub-contractors relating
to operational issues on;
Project Costs, Budget Projection/Forecast, Building methods, Facilities & Space Utilization. Accommodation Specifications, Front and Back of House areas, Food & Beverage outlets, Public and Recreational areas and Spa facilities in accordance with the intended Hotel Star Grading.
MARKETING STARTEGIES, CONCEPT & IMAGE
Compilation & development of;
Marketing Feasibility, Brand Identity development, Concept and Logo design, Business & Marketing Plan, Collateral, Public Relations, Advertising Campaign, Promotional Events, Media Plan, Marketing Budgets, Trade Fairs, Unit Pricing structure, Sales & Marketing distribution network, E-Marketing , Property Launch.
FINANCIAL
Compilation & implementation of;
Financial Feasibilitys, Pre-opening Cash Flow requirements, Financial Control Systems, Financial Reporting Systems, Budgets Licensing & Legal Requirements.
OPERATIONAL
Hospitality procurement of;
Furniture & Fittings, Operating Equipment, Information Technology, Security & Surveillance Systems, Food & Beverage Stocks, Property Management Systems, Recreational Facilities.
Compilation/customisation & implementation of Sterling Hospitality Operating Criteria - procedures, standards of performance;
Operational Criteria, Standard Operating Procedure Training Manuals, Quality Assurance Programs. Reporting Procedures & Structures.
Introduction of Preventative Maintenance Programs;
HUMAN RESOURCES
Implementation of human resources strategies;
Organisation Structure, Employee Sourcing, Selection & Recruitment, Sterling Hospitality Employee Handbook, Policies & Procedures, Training Programs and Employee Performance Appraisal program.
