Gisèle Wertheim Aymés has worked in the media industry in South Africa for over two decades. She is a director of a medical company, owner and publishing editor of Longevity Media ( and a shareholder in Stuff Group SA, publishers of Stuff ( - the world's best-selling gadget magazine. Email her at az.oc.gamytivegnol@elesig and follow her on Twitter at @giselewaymes.
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[2014 trends] Waka waka (this time for Africa)

It wasn't too long ago that Shakira was singing to thousands at the FNB Stadium for the 2010 Soccer World Cup: "Waka waka (this time for Africa). Your time to shine. Don't wait in line. Y vamos por todo."

By Gisèle Wertheim Aymés 15 Jan 2014

[2013 trends] A virtuous cycle - appscriptions, augmented, apocalypses and other apt trends

The world is more interdependent and interconnected than ever before. Technology is ensuring the free flow of ideas, information and energy; creative co-operation and influence; and is bringing change across the globe that is happening at an unprecedented and accelerated rate.

By Gisèle Wertheim Aymés 25 Jan 2013

[2012 trends] Is life the new start-up?

Our fast-changing and über-connected world impacts the way in which we work and live and, to stomach the harsh realities of life in 2012, we will all need to learn how to live!

By Gisèle Wertheim Aymés 19 Jan 2012

[2011 trends] It's a Wild. Wired. Wellthy. World!

The recent global recession has changed our world forever. In a new digital age, characterised by oversupply and too many product types in almost every market, the challenge for companies will be to locate and capture pools of high-profit demand and be able to move with speed and flexibility to take advantage of them. Here are 11 trends for 2011.

By Gisèle Wertheim Aymés 18 Jan 2011

[2010 trends] 10 communication trends for SA

Unquestionably, 2010 will be a more positive year for the South African media, marketing and communications industry, not least of which will be the fruition of many years of passion and commitment to host of the 2010 FIFA World Cup.

By Gisèle Wertheim Aymés 12 Jan 2010

On the future of newspapers

First National Bank CEO Michael Jordaan unwittingly sparked a public debate on the future of newspapers recently. Writing in the bank's weekly email newsletter, he asked employees whether they'd be willing to help the company save more than R1 million a year — and spare the environment — by reading news online instead of having it subscribe to newspapers.

By Gisèle Wertheim Aymés 6 Oct 2009

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