Alan Radmall

Chairman & Founder Member at Revolution Brand Licensing
Location:Cape Town, South Africa

Profile

Generating revenue from Entertainment Brands. Representing Global Entertainment companies/studios like Warner Bros and Turner Cartoon Network. Batman, Transformers, Superman, Ben 10 and many many more.
2020: Building the emotive link between customers and our brands

The ability to build an emotional connection between a brand, an entertainment property, a service, and its consumers, is becoming very much more difficult...

By Alan Radmall 12 Dec 2019

Licensing royalties. Cost or marketing investment?

Royalties paid for character licensing is not a direct cost to business - it is a marketing cost to increase sales, help build brands and, more importantly, profit margins...

By Alan Radmall 14 Aug 2019

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